Upload
mike-smith
View
187
Download
3
Embed Size (px)
Citation preview
1
GARY CHANHead, Ecosystem & Developer ExperienceNokia Singapore, Malaysia & Brunei
Nokia NFC Developer OpportunityTap into something new
© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary ChanNFC Forum and the NFC Forum logo are trademarks of the Near Field Communication Forum.
2 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
What is Near Field Communication?
Lots of different applications for open and secure NFC
Operates over a distance of less than 4cm
13.56 MHz band and data rate of 424Kbits/sec
Simple & secure wireless connectivity and communications technology
Local communication using an easy gesture – a tap
3 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
NFC tags vs. 2-D Barcodes
– No NFC HW required– Easily recognizable
– Inconvenient (camera, focus, take picture)– Large visual impact on product– Very limited data storage– Limited use cases (no app launch, BT pairing)– Read-only
– Works by touching, instant– Design can be merged with product– Larger data storage– Multiple use cases (app launch, BT pairing)– Re-writable (if desired)
– Requires NFC HW– New to consumers
Evolution of NFC at Nokia• First to bring commercial NFC devices to market
• More than 80 trials and pilots globally (AT&T, O2, Citibank, Maxis, Visa, MasterCard)
4 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
2005 2007 2008 June 2011
Nokia 3220Nokia 5140i Nokia 6131NFC
Nokia 6212classic
Nokia C7 Symbian Anna
Evolution of NFC at Nokia• 4 Symbian + 1 MeeGo device already announced with NFC
• More devices to include NFC as standard in 2012
5 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
Q4 2011 2012
Nokia 600Nokia N9 Symbian Belle + more
Nokia 700 Nokia 701
6 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
OPPORTUNITY: 30% of Smartphones sold will have NFC by 2015
Source –Strategy Analytics, Nov 2010*APAC includes Japan
7 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
Key NFC ExperiencesSharing
Transfer content between any two NFC devices
Peer to peer mode
Pairing
Connect easily with other NFC devices
Reader mode
Service Initiation
Start a service or an application
Reader/writer mode
Secure NFC
Mobile device is a credit card and travel card
Card emulation mode
8 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
9 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
CASE STUDY – Using NFC to “Like” on Facebook
10 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
CASE STUDY – Using NFC to “Like” on Facebook
11 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
CASE STUDY – Using NFC to Download info at Museum of London
12 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
OPPORTUNITY: Tap to use apps are NFC experiences that drive use
Source –Nokia 2011, 2CV (Base: 595)
Frequency of use
% use at least once a day % use at least once a week
Tap to pair to NFC enabled devices 12% 22%
Tap to share content 14% 25%
Tap to purchase 18% 28%
Tap to download or inform 17% 37%
Tap to use ticketing 22% 39%
Tap to use third party apps like Facebook 20% 39%
13
What can NFC do for your App?Add value (NFC enhanced apps) vs. Create new value (NFC centric apps)
© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
NFC Application Types• NFC Centric Apps
– The application will only work
on NFC devices.
– Publisher makes sure that
the application is only
available to NFC enabled
devices
• NFC Enhanced Apps– Offer NFC feature when
available on device
– Check for presence of NFC
feature and adapt the user
experience or...
– Make 2 versions of the
application
14 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
15 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
NFC Enhanced App – Angry Birds Magic
Unlock levels and capabilities through NFC
• Touch another NFC phone or certain NFC tags
• Unlock Mighty Eagle with NFC tag embedded in real-world objects
16 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
NFC Centric App – Poken
Exchange and manage NFC tags and business cards
17
Qt NFC Development
© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
18 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
Multi Platform App Development
Operating SystemSymbian, MeeGo, Windows, Mac OS, Linux
Native appsUse operating system and its functions directly
(different code for networking, GPS, etc.)
19 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
Multi Platform App Development
Operating SystemSymbian, MeeGo, Windows, Mac OS, Linux
Native appsUse operating system and its functions directly
(different code for networking, GPS, etc.)
Your App
Qt frameworkSame code works on all platforms,covers many usecases (GPS, etc.)
(if needed, direct access is still possible)
20 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
Qt MobilityMobility 1.0
Bearer Management APIContactsLocationMessagingMultimediaPublish and SubscribeService FrameworkSensorsSystem InformationVersit
Mobility 1.1
Camera Document GalleryFeedbackLandmarksMaps/NavigationOrganizerService Framework – Out of process
Mobility 1.2
Connectivity (Bluetooth, NFC)
21 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
get started.
Register for the 2-day Qt + NFC workshop22 & 23 September 2011, Wawasan University
Sign up with NokiaGet a free Limited-Edition Nokia water tumbler
get in touch with [email protected]
22 © 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan
get going.
Get a Nokia C7.Publish a NFC Qt app by 11 Nov.
get in touch with [email protected]
23
want to learn more?http://developer.nokia.com/NFC
GARY CHANHead, Ecosystem & Developer ExperienceNokia Singapore, Malaysia & Brunei
thank you.
© 2011 Nokia Nokia NFC Opportunity Sep 10, 2011 Gary Chan