MobileDevDay Keynote: State of the Mobile Platforms

8/4/2019 MobileDevDay Keynote: State of the Mobile Platforms

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the very firstMOBILE DEVELOPER DAY

10 SEPT 2011,Penang

WiFi : WOU-GUESTLogin: guestPassword: wou123

#mobiledevday


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8:00am-9:00am Breakfast and Registration

9:00am-11:00am Keynotes: The state of the Mobile Platforms(NOKIA, IOS, Android, Windows Phone 7)

11:00am- 12:00pm Mobile Development for Web Developers via HTML5Mobile Development for Non-Programmers via Google AppInventor

12:00pm- 1:00pm A crash course in IOS5 development1:00pm - 2:00pm Lunch2:00pm - 3:00pm A crash course in WP7 development

3:00pm - 3:30pm Developer Startup Opportunities: NOKIA - QT & NFC3:30pm - 4:00pm Developer Startup Opportunities: ICONapps - IOS & ANDROID4:00pm - 4:30pm Break4:30pm - 5:30pm A crash course in Android development4:00pm - 5:30pm ICONapps Pitching Session (Running Parallel)

Note:Pitching Session in Room #4, 2nd Floor

Agenda


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State of the Mobile

PlatformsBikesh L

CEO

iTrain [email protected]

.
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Market Share

Vendor 2Q11Units

MarketShare %

2Q10Units

MarketShare %

Nokia 97,869.3 22.8 111,473.7 30.3

Samsung 69,827.6 16.3 65,328.2 17.8

LG 24,420.8 5.7 29,366.7 8.0

Apple 19,628.8 4.6 8,743.0 2.4

ZTE 13,070.2 3.0 6,730.6 1.8

RIM 12,652.3 3.0 11,628.8 3.2HTC 11,016.1 2.6 5,908.8 1.6

Motorola 10,221.4 2.4 9,109.4 2.5

Huawei 9,026.1 2.1 5,276.4 1.4

Sony Eric 7,266.5 1.7 11,008.5 3.0

Others 153,662.1 35.8 103,412.6 28.1Total 428,661.2 100.0367,986.7 100.0

Table 1Worldwide Mobile Device Sales to End Users by Vendor in 2Q11 (Thousands of Units)

Source: Gartner (August 2011)


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Market Share

Operating

System

2Q11

Units

Market

Share %

2Q10

Units

Market

Share %Android 46,775.9 43.4 10,652.7 17.2Symbian 23,853.2 22.1 25,386.8 40.9iOS 19,628.8 18.2 8,743.0 14.1RIM 12,652.3 11.7 11,628.8 18.7

Bada 2,055.8 1.9 577.0 0.9Microsoft 1,723.8 1.6 3,058.8 4.9Others 1,050.6 1.0 2,010.9 3.2Total 107,740.4 100.0 62,058.1 100.0

Table 2

Worldwide Smartphone Sales to End Users by Operating System in 2Q11 (Thousands of Units)

Source: Gartner (August 2011)


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Market Share 2Q11Gartner: Share of 2011 Q2 smartphone sales to end users by operatingsystem

Android, 43.4

Symbian, 22.1

IOS, 18.2

RIM, 11.7

Bada, 1.9

Microsoft, 1.6 Others, 1


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Android Distribution

Android 1.5

Android 1.6Android 2.1Android 2.2

Android 2.3

Android2.3.3

Android 3.0

Android 3.1

Android 3.2


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Android Distribution

Platform Codename API Level Distribution

Android 1.5 Cupcake 3 1.0%

Android 1.6 Donut 4 1.8%

Android 2.1 Eclair 7 13.3%

Android 2.2 Froyo 8 51.2%

Android 2.3 -Android 2.3.2

Gingerbread 9 0.6%

Android 2.3.3-Android 2.3.4

10 30.7%

Android 3.0 Honeycomb 11 0.2%

Android 3.1 12 0.7%Android 3.2 13 0.5%
http://developer.android.com/sdk/android-1.5.htmlhttp://developer.android.com/sdk/android-1.6.htmlhttp://developer.android.com/sdk/android-2.1.htmlhttp://developer.android.com/sdk/android-2.2.htmlhttp://developer.android.com/sdk/android-2.3.htmlhttp://developer.android.com/sdk/android-2.3.htmlhttp://developer.android.com/sdk/android-2.3.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-3.0.htmlhttp://developer.android.com/sdk/android-3.1.htmlhttp://developer.android.com/sdk/android-3.2.htmlhttp://developer.android.com/sdk/android-3.2.htmlhttp://developer.android.com/sdk/android-3.1.htmlhttp://developer.android.com/sdk/android-3.0.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-2.3.3.htmlhttp://developer.android.com/sdk/android-2.3.htmlhttp://developer.android.com/sdk/android-2.3.htmlhttp://developer.android.com/sdk/android-2.3.htmlhttp://developer.android.com/sdk/android-2.3.htmlhttp://developer.android.com/sdk/android-2.2.htmlhttp://developer.android.com/sdk/android-2.1.htmlhttp://developer.android.com/sdk/android-1.6.htmlhttp://developer.android.com/sdk/android-1.5.html


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IOS Distribution

BUMP 89.73% iOS 4.x

10.25% iOS 3.x and 0.02% iOS 2.x

Bumps user-base is a very good indication ofthe iOS version breakdown, in general, with 25million downloads across and iOS and Android.


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AppStores


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BlackBerry

BLACKBERRY APP WORLD Launch date Apr 1, 2009 Available applications 42,893 Revenue share 70% One-off billing Yes Subscription billing No In-app billing Yes Countries 67 free / 14 paid Developer fee USD 200

Last updated: Sep 7, 2011


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NOKIA (Symbian, Java, Flash Lite,Maemo, WRT Widgets)

NOKIA OVI STORE

Launch date May 26, 2009

Available applications 104,576 Revenue share 70%

One-off billing Yes

Subscription billing No

In-app billing Yes

Countries 224free/232paid

Developer fee EURO1



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IOS - iPhone

APPLE APP STORE Launch date Jul 11, 2008

Available applications 395,254

Revenue share 70%

One-off billing Yes

Subscription billing Yes In-app billing Yes

Countries 122 free / 122 paid

Developer fee USD 99



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IOS - iPAD

APPLE APP STORE

Launch date April 3, 2010

Available applications 117,495

Revenue share 70%

One-off billing Yes

Subscription billing Yes In-app billing Yes

Countries 63 free / 63 paid

Developer fee USD 99



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Android

GOOGLE ANDROID MARKET Launch date Oct 22, 2008 Available applications 280,360 Revenue share 70% One-off billing Yes Subscription billing No In-app billing Yes Countries 131 paid/free Developer fee USD 25



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Windows Phone 7

WINDOWS PHONE 7 MARKETPLACE Launch date 8 November 2010 Available applications 30,852 Revenue share 70% One-off billing Yes Subscription billing No In-app billing No Countries 35 free / 35 paid Developer fee USD 99



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IOS : ANDROID

Total Apps

512,749 : 280,360

Total Devices

200 Million : +- 150 M Total Downloads

15 : 5.9 . BILLION


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Size doesnt matterProportion of Paid Apps Per Download Tier


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Android Millionaires


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Company: Better Android AppsRevenue: $1.34 million

App: Better Keyboard and Open Home

Company: YongzhRevenue: $1.81 millionApp:Emulators for the

PlayStation, Sega,Nintendo and Atari


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Company: Lupis Labs

Revenue: $2.09 millionApp: Robo Defense

Company: LevelUp StudioRevenue: $934,000

App: Beautiful Widgets


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Company: Halfbrick StudiosRevenue: $639,000 from

500K++ salesApp: Fruit Ninja

Company: Spacetime StudiosRevenue: $8,000 per day via in appApp: Pocket Legends

Company: Rovio

Revenue: $1 million per mth via adsApp: Angry Birds


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The download volume in the top 300 most popularapplications

Asia Market


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One off monetization in Asia?Average selling price per country and the proportion of

downloads that are paid, among the top 300 apps


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In-App In ASIA ?In-app purchases among the 200 top grossing applications


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ASIA vs US


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Localize Content

In Asian countries, an average of 34% ofthe most popular applications are only

popular within the region

In the United States and Europe, only20% of the applications are aimedspecifically at North America and Europe


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Localize Content

In China, 65% of the 300 most popularfree applications are regionally popular

In South Korea, 87% of free and 78% ofpaid applications are regionally aimed


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Localize Content


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Magic Quadrant for MobileConsumer Application Platforms


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Thank You

[email protected]

fb.com/itrain.malaysia

@itrainulearn

Documents

MobileDevDay Keynote: State of the Mobile Platforms