MOBILE WALLET ENGAGEMENT

PLATFORM

BeM

otio

n In

c ©

2017

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of sight means out of mind. The relationship that issuers have with consumers in the virtual world is significantly different than what they experience in the physical world, and one that issuers contend is seriously compromised.

Most digital wallet efforts to date have focused on getting consumers to substitute a phone for a card at the physical point of sale which doesnʼt solve an existing problem or present them with a new opportunity that “surprises and delights” them.

For digital wallets to reach their potential and drive the consumer adoption that will get the merchants to pay attention, the mobile experience has to be less about paying and more about buying.”

The following is excerpted from

HOW TO MAKE IT IN MOBILE COMMERCE, AN E-BOOK PUBLISHED BY PYMENTS.COM AND AUTHORED BY KAREN L WEBSTER, CEO MARKET PLATFORM DYNAMICS “Irrespective of the disagreement over the definition of a digital wallet, thereʼs general agreement on one thing: the digital wallet is the centerpiece of the new digital shopping experience. And, payments and financial services providers are vying for the consumer attention in much the same way that Louis Vuitton or Prada or Coach or Gucci do to get consumers to buy their logoed wallets. They want their brands front and center whenever consumers reach into those wallets and make a purchase.

Given the standardized and non-branded way in which payment methods are presented and the fact that consumers will have only one wallet, the prevailing wisdom is that unless you are the service provider who “issues” the digital wallet, you donʼt get any of the branding benefit from being part of one. The fear factor is relatively high on the part of the issuers, given their concerns that out

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MOBILE WALLETS DEMAND CONSUMER ENGAGEMENT FIRST!

ARE YOU DELIVERING IT? Payment processing, loyalty and credit card experiences are moving dramatically in a new direction and one in which competitors like Facebook, Google, Apple and others are the primary new threats. The only way to compete is to attack at the local level and with the base of customers and businesses that you already know so well. But the race isn’t about payments, it is about providing consumers and merchants with a tool to connect! If traditional financial services companies are to make their mark in mobile, and make considerable new profits in the process, they must be the best answer to the local equation. They must give consumers a digital toolset that maps their shopping to their loyalty, savings and banking experience in a seamless and rewarding fashion.

Bank and Card issuers must provide the standard which connects consumers to local businesses. This is the first, but very important phase, towards mobile wallet adoption and growth in your market.

The Banking Rewards Platform by BeMotion Inc is the only answer in the market today that delivers just such a solution.

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THE FUTURE OF LOCAL AND DIGITAL PAYMENTS

For merchants, retailers and brands, MCN provides all the tools to connect with and manage mobile campaigns and messaging to targeted customers in the market and in real time.

Unlike traditional deal engines, directories and other marketing channels where the publisher owns the relationship with the customer, MCN removes any barriers to creating a direct relationship between merchants and customers.

Consumers donʼt want dozens of different apps doing different things. They want to open up one app and connect with all of their daily shopping experiences… and anything else that puts them two

clicks from solving a problem or answering a question.

And businesses donʼt want to have to manage lots of different loyalty, advertising, and promotional channels. They want one tool that could connect them to their entire customer base potentially.

MCN offers such an opportunity in the MENA and Levant Market. And the experience scales magnificently because it is managed and updated in real time, all the time by the participating merchants which could be connected to multiple different white label environments simultaneously. The more participants, the more content, the more valuable it becomes to every user.

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THE FUTURE OF LOYALTY, THE FUTURE OF MOBILE PAYMENTS

Built into MCN is a multimillion dollar support system enabling virtually limitless app functionality. Whatever a merchant is currently doing to grow their business online or off, we enable them to extend into a mobile experience. Social media broadcasting, loyalty card/program integration, real time offer and coupon distribution, digital flyers, messaging, geo-targeted offers and more, all within reach and turned on in minutes. A mobile storefront can be customized and activated in minutes.

MCN represents the ultimate innovation in the reinvention of search marketing and loyalty, specific to mobile shoppers.

WHAT IS THE TECHNOLOGY BEHIND MCN PLATFORM?

MCN is a technology platform evolved over the past 5 years and with combined investment of more than $15m in development, maintenance and enhancement. It is a technology that was recognized by multiple key industry players including PYMNTS.com and ACI Worldwide as potentially providing the “Bridge to Mobile Wallet Adoption”. Now BeMotion Inc. and local banks will be offering a business growth solution to merchants and a truly new and powerful lifestyle mobile app to MENA and Levant consumers.

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MCN DELIVERYThe Mobile Commerce Network is delivered as a comprehensive business solution with resultant consumer mobile applications. Complete localization and set up of the following core elements is included within our partnership:

Merchant Admin Portal: customized to integrate into existing publisher website or as a standalone new site.

This is the area where businesses can sign up and begin the process of establishing and managing their mobile storefront within MCN. Designed for dead simple navigation, a merchant can be up and running within minutes of approval and changing content including offers, messages and more on the fly. Once established,the merchantʼs content could be shared across multiple white label, mobile app environments for banking partners who are wishing to launch their own branded loyalty platform.

The merchant account enables a business to:

Create or delete new offers in real time access individual shopper data and manage messaging campaigns.Manage push notifications to subscribed shoppers.Configure third party or embedded punch card loyalty program.Integrate Social Media accounts.Integrate M Commerce storefronts.Check real time reporting for all activities taking place in the apps.Syndicate offers across multiple white labeled apps.

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MCN Administration Dashboard:

The master console through which the MCN team of administrators can see all activity taking place within the verious Mobile Apps. Through this admin, new businesses are activated and managed, overall reporting can be accessed, specific merchant billing activities monitored and total user data examined:

How The Prossess Works:The internal administrators are able to continually access all merchant storefront accounts and if requested, can manage the content on the merchant’s behalf.

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MOBILE APPSMCN is delivered to third party partners with customized consumer mobile applications with a partnerʼs local branding. While the core elements remain focused on the primary objectives of the consumer: easy discovery of what is nearby, what is most relevant and where they can get the most savings per the terms of their bank card loyalty scheme.

Every mobile app is dynamically updated each time a merchant chooses to update their content. The consumer experience immediately delivers the most efficient and robust local search engine in mobile specifically when they are looking for shopping needs nearby. With built in offer management, push notifications, loyalty integration and more, the resultant mobile apps become ʻyellow pages on steroidsʼ in that every participating business can constantly update and refresh what they want the shopper to see. Specific feature options available to every merchant include:

Instant offer creation.GeoFencing. Unlimited message creation.Full social integrations.VIP special offers.Push notifications based on geography and/or user selection.Multi level administration for distributed, permission based content management for larger retailers. Built in loyalty management or via third party integration with existing programs.M-commerce agnostic and ready.Multiple Integration options with existing web channels/ mobile apps (for businesses with existing mobile apps or optimized sites.)Mobile Booking Engine.

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WHAT DOES ALL THIS MEAN? MCN becomes a standard in the market. Once populated, MCN becomes the master data base for mobile marketing, rewards and commerce in the marketplace. Many apps could be supported off the initial framework, all driving towards the same goal: growing digital transactions between consumers and businesses. In terms of the future of banking/card loyalty, MCN becomes an OS off of which bank partners can build their own loyalty and card marketing strategies and experiences.

In addition to all of these benefits, MCN will offer additional revenue opportunities for selling in-app advertising to third party brand advertisers eager to find an audience that is focused 100% on shopping. And already there are ongoing affiliate revenue opportunities, whereby companies that include Uber, TripAdvisor and others are eager to launch revenue sharing partnerships, paying MCN for traffic.

What are the first steps? MCN is ready for business development. In phase 1 it is imperative that we establish and continually recruit a strong and large base of local merchants. These merchants then participate in driving consumer awareness to the shopping app through social media mentions, advertising and promotion of their presence in the app. This follows along the lines of what is already happening with businesses promoting and managing social media channels like Facebook, TripAdvisor and Twitter and more.

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The MCN success plan requires three fundamental to be attained:

Growing base of ACTIVE participating businesses. (Content is King)Willingness of participating businesses to aggressively promote their participation.Strong, accompanying marketing and content support from central admin (local media team and partners)

In Store and Partner Marketing Examples: Door stickers, web banners, table toppers

Partner Advertising Examples:Print ads, website banners, tray liners and more...

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COMPETITIVE EDGE

Right now, our competitive edge is that we have an excellent product, an easily digested business model and a great background of success to bring to partners. BeMotion Banking Rewards Platform delivers an exceptionally relevant partnership model thanks to two fundamental truths: an unprecedented profit opportunity in a relatively new and unique segment, and ease of integration/adaptation. Consumers and merchants alike appreciate the ʻmobile mallʼ experience and value proposition

almost immediately. It truly is a better mousetrap. Current performance determined by click through rates (CTR) and conversion rates being generated by hundreds of merchants who are utilizing MB platform based services are ten times (10X) the industry standards for digital marketing/search marketing.

These across the board returns mean that MCN Platform is a solution that will provide value to millions of users and thousands of businesses and partners.