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Our yearly press kit, with fun facts and actual statistics about Mobile Fashion Week and it's role in Mobile, AL. & along the Gulf Coast
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Mobile Fashion
Week
Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442
PRESS KIT
2014
Photo by: Kathleen Clipper
Mobile Fashion
Week
Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442
ABOUT MFW
“The Biggest Fashion Statement” -Mobi le Bay Magazine ringing fashion and charity together. Mobile Fashion Week was started in 2011, with no start up funds a group of industry professionals came together and started a week long celebration of fashion, culture, art, and charity. Founder Richard McGill hit the ground running to find the creative minds along the Gulf Coast that were ready to make fashion history. In August of 2011, the first runway shows of MFW hit Downtown Mobile. During the first year of MFW, you saw people from all walks of life enter the galleries and show arenas. This was great not only for the fashion designers showing their collections, but for charity. Raising awareness for charity and creating product knowledge and brand awareness for the designers was a success. Our first year was a knock out not only did it boost social awareness for the charity but sales at participating retailers had a nice increase from the MFW shows as well. MFW is continuing our mission, to promote community, fashion, and awareness for “Fashion...with a Cause”
B the MFW mission
To promote our concept which we have
named “Fashion...with a Cause” To produce, manage, and organize an
annual fashion event based in Mobile, AL.
Increase awareness via social media and media outlets for charities, sponsors, retailers, designers, make up artist, and hairstylist.
Be the creative outlet for the growing Fashion Industry along the Gulf Coast, while increasing the economic development for the fashion industry (including designers, retailers, photographers, makeup artist, and our communities youth)
Kathleen Clipper
Matt Gates
Mobile Fashion
Week
Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442
MFW Stats Attending Demographics*
4,000 attendees 89% female 75% college educated 35% graduate studies 25% full time students Average Age: 28 Age Range: 16-48
* Average from 2011-13
MFW Fashion Facts (From the first show to the present)
We have worked with: 80 hairstylists
o 360 cans of hairspray o 10,000 bobby pins o 125 misc. products
60 makeup artists o 650 tubes of lipstick o 420 tubes of mascara
120 models 20 photographers 7 magazines 30 volunteers 3 charities
....and the list continues!
city-stats.com Kathleen Clipper
Kathleen Clipper
Mobile Fashion
Week
Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442
Why Mobile, AL.?
“Situated along the vibrant shoreline of Mobile Bay on the Gulf Coast, our climate is as inviting as our people. We have the country's oldest Mardi Gras celebration, beautiful waterways, fresh seafood and so much more. Founded in 1702, Mobile offers a unique Southern experience you won't find anywhere
else. Maybe that's why it's taken so long for the word to get out. Mobile Bay, Secretly Awesome.”
-MBCVB
DID YOU KNOW?
Our VIP list is extensive and distinguished. Renaissance man Eugene Walter, music
legend Jimmy Buffett, and Baseball Hall of Famers Hank Aaron, Willie McCovey and Ozzie Smith are just a few of the famous names that
have called our city limits home.
THE FUN STARTS HERE!
With a vast array of outstanding dining options and exciting nightlife, as well as countless
festivals throughout the year—including Mobile Fashion Week, Bayfest, and the original
American Mardi Gras, fun is easy to find in Mobile
Frank Roberts
mobilebay.org
Mobile Fashion
Week
Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442
What is Mobile Fashion Week to you?
“Collaborating with such a talented group of individuals during MFW in my eyes is a very passionate experience.”
Kayla Smith – hairstylist “MFW was a great experience for me. It taught me to be more confident. Without MFW I would have never met some of the best friends I have ever had.”
Key Harwell – model 2011/12
“MFW was LIFE CHANGING. I met some of the most amazing fellow models, designers, and producers. I believe MFW is going to open many new doors for the fashion industry in Mobile.”
Sarah Blythe – face of mfw2013
“Being involved in MFW was such a great, challenging, and rewarding experience. Through shooting the campaign and styling the runway looks, I met wonderful people who are involved in making Mobile a flourishing creative community.”
Joelle Rosen – photographer
“I loved working for MFW shoots because it gives me a chance to work with some of the best talent in the area. Our vision comes together flawlessly because we are very passionate about the fashion industry.”
Mary Green – makeup artist
Mobile Fashion Week is my chance to give back while doing what I love. Being able to contribute to such amazing charities is an honor and I’m proud to be a part of the team.
Kristi Hicks – Lead Stylist/Coordinator MFW
Mobile Fashion
Week
Mobile Fashion Week™ // 318 Dauphin Street Mobile, AL. 36602 // www.mobfashionweek.com // 251-285-2442
Contact Info For media inquires and marketing partnerships: [email protected] For sponsorship information and questions: [email protected] For in formation about modeling: [email protected] For In formation about partic ipating during Mobile Fashion Week: [email protected] For general in formation about Mobile Fashion Week or our charit ies : [email protected]
Photo Credits: Kathleen Clipper
Matt Gates Frank Roberts
