Mobile

50.7m people now own a mobile phone in the UK, the majority of them are smartphones

79%

21%

Smartphone Other

Smartphone penetration

Smartphone ownership is up 5% on last year

Source: comScore MobiLens, 3 month average ending March 2015

76% of smartphone users access newsbrands

% accessing newsbrands on smartphones

Over 22 million Smartphone users access newsbrands

Source: comScore Mobile Metrix April 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

% of people accessing newsbrands on smartphones

78%

How do readers access news on smartphones?

UK internet users Digital newspaper readers

48%45%

38%40%

11% 11%

Mainly use news apps Mainly use web browser Use news apps and mobile websites about the same

Source: Reuters Institute for the School of Journalism 2014

Accessing newsbrands through a smartphone is particularly popular among young people

18-24 25-34 35-54 55+

87.182.2

73.466.8

% of Smartphone owners accessing news

Source: comScore Mobile Metrix April 2015Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,ukTimes Online, Express.co.uk, Dailystar.co.uk, Financial Times Group