MMU: Results from the 2012 Global Mobile Money Adoption Survey

Restricted - Confidential Information © GSMA 2013

State of the Industry – Results

from the 2012 Global Mobile

Money Adoption Survey

Full report available here

Claire Pénicaud – [email protected]

February 2013

http://www.gsma.com/mobilefordevelopment/wp-content/uploads/2013/02/MMU_State_of_industry.pdf


MMU Deployment Tracker

MMU Global Mobile Money

Adoption Survey

2012 Global Mobile Money Adoption Survey Findings

Tracking the progress of the industry



78 participants from 49 countries

Participants include

and many more…

AGENDA • How is mobile money spreading

globally?

• How many people are using mobile

money?

• How are customers using mobile

money?

• How is the distribution of mobile

money evolving?

• How do the performances of mobile

money deployments compare?

• What does it mean for financial

inclusion?

1. How is mobile

money spreading

globally?

Community Power for Mobile



Mobile Money is continuing to expand rapidly around the world

150 live services

in 72 countries

41 new launches in 2012



Mobile Money is becoming increasingly competitive

Two or more mobile money services One mobile money service

Planned mobile money services

40 markets with at least 2 mobile money services

2. How many

people are using

mobile money?





There are around 30 million active mobile money accounts

6 services have

more than 1m

active mobile

money accounts



There are 82 million registered mobile money accounts

In Sub-Saharan Africa, there are twice as many mobile

money users as Facebook users.

Western Africa:

7.8m registered accounts

720,000 active accounts

Eastern Africa:


9.7m active accounts

South Asia:



East Asia and Pacific:





There are more mobile money

accounts than bank accounts

in 4 countries:

Kenya, Madagascar, Uganda,

Tanzania

What does it mean for financial inclusion?

3. How are

customers using

mobile money?




224.2m

mobile money

transactions…

… totalling

$4.6bn

In June 2012:

Transaction volumes are comparable to PayPal (which processed

approx. 196.3m transactions per month during Q3 2012)



Most mobile money transactions are airtime top-ups, but P2P

transfers represent most of the value transacted Global product mix by volume

(June 2012)

Global product mix by value

(June 2012)



In some countries, the

total value of mobile

money transactions is

equivalent to a

significant proportion

of the country’s GDP:

• > 60 % in Kenya

• > 30% in Tanzania

• > 20% in Uganda.


4. How is the

distribution of

mobile money

evolving?





There are 520,000 registered mobile money agent outlets

There are already as many mobile money outlets as there

are Western Union points of sale globally.

+82.5% annualized growth rate



There are more mobile

money agent outlets than

bank branches in 28

countries.


5. How do the

performances of

mobile money

deployments

compare?





2011: The mobile money industry is a two-tier landscape



2012: The mobile money industry is a two-tier landscape but

there are more sprinters in 2012 than in 2011



Sprinters have few external factors in common…

Most sprinters are in East Africa, but

sprinters can be found in most regions.

No linear statistical correlation with MNO

market share (3 sprinters <25% ).

No linear statistical correlation with GSM

penetration levels: Sprinters operate in

markets from 28% to 103%.

The vast majority of sprinters are MNOs.


2012 sprinters have operational best practice in common

• OpEx business

• Mobile money

contributing btw

1 – 5% revenues

for most , >10%

for 4 sprinters

Investment

• Likely to report to

CEO, separate

business unit

• Heavy growth in

FTE

Org Structure

Distribution

• Multiple ways to

access liquidity

• Active agent

management

Marketing

• ATL for

awareness, BTL

to drive adoption

• Prioritised 1-2

products at

launch

Documents

MMU: Results from the 2012 Global Mobile Money Adoption Survey