Mkt630 Quiz File by Soban 3

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Mkt 630 International Marketing Quiz

6/6/2011

Question # 1 of 20 ( Start time: 04:08:19 PM ) Total Marks: 1

Indicate the concept given below that explains the human -made part of the humanenvironment.

Select correct option: Sociology Personal relations Culture Anthropology
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2/8


A variety of information is needed for successfully operating in international market. Whichof the following information is required under the category of foreign exchange info?

Select correct option: Dividends Availability of human Ruling concerning taxes None of the given options


Identify the analysis that an international marketer uses to determine potential export ininternational market.

Select correct option:

Two stage analysis Three stage analysis Four stage analysis Five stage analysis


Which of the following trade theory explains that nations can increase their economic well-being by specializing production of goods which they can produce efficiently?


Theory of absolute advantage Theory of comparative advantage International product life-cycle theory None of the given options


3/8


A society's accepted basis for responding to external and internal events summarize in whichof the following way?

Select correct option: Social agenda Culture Reference groups Cultivation possibility


Which of the following theory holds that a nation should produce & export those goods &services for which it is relatively more productive than other nations?


Theory of absolute advantage Theory of comparative advantage International product life-cycle theory None of the given options


What is the second step in the report preparation and presentation process?


Data analysis Report preparation Interpretation and conclusions Oral presentation


4/8


Which of the following is NOT a deciding factor of international market evaluation?


Political risks Local competition Non-trade barriers All of the given options


Identify which of the following group of countries centrally planned communist run nations

belong?


First world Second world Third world Fourth world


Heavy investment is required to do business in a current market, owing to which of thefollowing factor?


Shorting product life cycle Increasing licensing agreement Increasing risks in licensing Cross licensing


5/8


Which of the following represent major internationalization motives for a firm?


Overproduction Non-tax benefits Information source None of the given options


Which of the following holds that the organizations task is to determine the needs, wants,

and interests of target markets and to deliver the desired satisfactions more effectively andefficiently than competitors?


The Product concept The Marketing concept The Production concept The Societal Marketing concept


Mercantilism philosophy explains about import and export balance. Which one of thefollowing is the consistent with this philosophy?


Export more goods Import more goods

Imports equal to exports Imports greater than export


6/8


The Theory of National Competitive Advantage was forwarded in which of the followingyear?

Select correct option: 1960 1970 1980 1990


Most cluster methods are heuristics, which are based on which of the following?


Algorithms Statistical reasoning Statistical procedures Theories


Choose the nature of product life cycle of luxury product where cost is less important.


Short product life cycle Long product life cycle Medium product life cycle Undefined product life cycle


7/8


Which of the following is the part of the marketing process?


Marketing strategy Favorable trade polices Market globalization drivers Common marketing regulations


Which of the human wants are backed by buying power?


Needs Wants Demands Exchange


A variety of information is needed for successfully operating in international market. Whichof the following information is required under the category of market potential?


Demand estimate

Consumer behavior Review of products All of the given options


8/8


A contract in which an individual receives financial reimbursement against losses from thecontractual company. Which one of the following is a best term for such contract?

Select correct option: Insurance Risk management Financial loss recovery Banking contract

To get the More entertain and

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VU And COMPANY.

(http://groups.google.com.pk/group/vu-and-company?hl=en )

Muhammad Soban

0333-7637637
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Mkt630 Quiz File by Soban 3