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PREFACE
Practical study plays a vital role in the field of education. It has been
introduce for the student to get practical knowledge along with the theoretical
knowledge. Only bookish learning anything especially for the management
students. How management principles are implemented in business can only
be known through practical study through visit, student can be berry well
become ware abort industrial environment like problem, opportunities
students for better understanding & also gives then a chance to show their
skills & ability.
The Modern Business is placed on a very complex and intricate
political and economic environment. The opportunity and challenges provided
by these environments have profound impact on the business and the type of
product to be manufactured and marketed, the marketing strategies to be
employed and technologies to be adopted are all influenced by environmental
factors.
According to the above reviews, our Saurashtra University has
included practical training of any industry & viva of it as 8th paper with a view
to expand my boundaries of thinking about implication of the theoretical
knowledge in practical field & have preferred Balaji wafers Pvt Ltd. Rajkot
for the same. I had prepare Marketing Research Report on “Consumer
Satisfaction for Balaji Wafers”. It was really a nice experience for me to get
training in such a reputed company.
It is a matter of great pleasure to present this report work, training in
this unit has helped me to gain practical knowledge which am sure would
benefit me future. This project report is the result of co-operation from
the company & respondents and my hard effort.
ACKNOWLEDGENET
It is really a matter of great pleasure for me to prepare project
report. At this stage project report is an important part of learning, and every
entrepreneur prepares it before he starts actual production.
I am heartily thankful to the Saurashtra University, which has
given me the golden opportunity to prepare the product project report of
potato wafers.
It is my pleasant duty to express my profound gratitude and
extreme regards and thanks to Mr. Jay Sachdev, authorized person of Balaji
wafers pvt ltd for his valuable guidance and for the time he spent to help me in
preparing the project report.
I would like to express my deep gratitude to Professor Neeraj
Pandya my lecturer, for his helpful co-operation and guidance, without which
my efforts would have never been materialized in such worth. His inspiration
and encouragement has leaded me to come with a successful task.
I personally want to thanks my parents & my sister who have
directly or indirectly had helped me in preparing the project report.
I am thankful to my all friends who helped me in my project
report.
No serious & lasting achievement or success, one can ever
achieve without the help & guidance and co-operation of so many people
involved in the work.
DECLARATION
I, the under sign MANDAVIA SHRADDHA, a student of
T.Y.B.B.A. here by declare that the project work submitted in this report is
my own contribution and is carried out under the supervision of Mr. Neeraj
Pandya of R.P.BHALODIA COLLEGE - RAJKOT.
This work had not been previously submitted to any other university for
any examination.
Date:
Place: Rajkot
____________________
(Mandavia
Shraddha k.)
INDEX
Sr. no. Particulars
Page No.
1. INTRODUCTION 1
2. HISTORY 2
3. PROJECT AT GLANCE 3
4. ORGANISATION STRUCTURE 5
5. COMPANY’S ACHIVEMENT 7
6. COMPANY PROFILE 10
7. PRODUCT PROFILE 16
8. RESERCH METHODOLGY 25
9. ANALYTICAL FINDING 29
10. LIMITATION OF THE STUDY 50
11. SWOT ANALYSIS 51
12. SUGGESTION 54
13. CONCLUSION 55
14. BIBILOGRAPHY 56
15. ANNEXURE 57
INTRODUCTION
In the modern competitive era, BALAJI WAFERS Pvt. LTD has
made very good progress. It has a golden history in world of food items.
For preparation of Market Research Report, it should be
necessary to understand such type of general matters of the org. these type
of general matters are considered in the section of “General information”. If
these types of general matters are not contained in the preparation of
industrial report will be incomplete & it was not provide perfect knowledge of
organizations
.
BALAJI WAFERS PVT LTD produces readymade food items.
Now a days people are fond of eating readymade food items and “BALAJI”
name is very popular & well – known in Saurashtra & Gujarat of the people
choose Balaji items produces many types of food items like, potato wafers,
banana wafers, mug dal, frari chewdo,ratlami sev,shing, chataka pataka
gathiya etc all this items 100% pure & vegetarian.
The “BALAJI WAFERS PVT. LTD is located at vajdi Kalawad
Road, Tal, Lodhika, Dist, Rajkot – 3. The main product of Balaji Wafer is a
potato wafer, which brand name is “BALAJI”.
1
HISTORY OF UNIT
Most of the have a modest beginning. The infancy of this
company began more than 20 years ago in 1982 with the efforts of Mr.
Bhikubhai, Mr. Chandubhai, Mr. kanubhai & the numbers of their family.
When Chandubhai & Bhikhubhai was working an contact
basis for supplying of wafers to canteen of Astron theatre at Rajkot city they
got readymade products from third party manufacturer & supply the same to
canteen of astron theatre. But as usual there was problem of short supply as
well as delay in supply of the product an time. As this kind of problem lead a
business to verify “something” had to be alone in these regards as the
ultimate
To all these problems they decide to manufacture wafers its own
& supply the same to canteen. And thus foundation of the Balaji was setup
without any brand name.
This development had lead Balaji wafers producers to “Balaji
Wafers Pvt Ltd in 1990. They introduced production & packaging machinery
in 1997 to deal with huge demand.
Recently they had set up a huge fully automatic plant with the
production capacity of 1200 Kg. per how far production as well as nitrogen
filler packaging far long-term presentation of the products.
2
PROJECT AT A GLANCE
Name of the unit : Balaji Wafers Pvt. Ltd.
Location : Vajdi (vad)
Kalawad Road,
Tal, Lodhika,
Dist, Rajkot – 3
Form of the Unit : Pvt. Ltd
Size of the Unit : Large Scale
Year of established : 1982
Pioneers of the unit : 1) Chandubhai Virani
2) Bhikhubhai Virani
Bankers : Co – operation Banks
Line of Activities : producing food items
Phone : 0281 2783755 56 89/90/91/92
Fax : 0281 2783747
Email : [email protected].
Accounting year : 1st April to 31st March
Working hours : 8 a.m. to 5 p.m.
Lunch break : 12 a.m. to 1 p.m.
Working days : 6 days per week
Weekly off : Sunday
Total employees at factory : 150
Total dealers : 300
Total area : 30,000 sq m.
3
Slogan : “Any Time Crunchy, All time fresh”.
Marketing strategy : Less Price – Best Quality
Marketing consultancy : Kataria Marketing Consultancy
Packaging : Nitrogen packing to ensure
Freshness.
Distribution Power : The order is delivered within 48
Hours of giving order.
Peak season : June to December.
4
ORGANISATION STRUCTURE
Organization structure is the vital tool for providing information
about any organizational relationship such as chart shows the major function
& their respective relationship the channels of formal authority, the relative
authority of each respective function.
Balaji has adopted line & staff organization structure hence,
the overall contact, supervision & direction are in the hands of board of
directors.
The Board of Directors are:
Chairman : - Mr. Bhikhubhai Virani
Managing director : - Mr. Chandubhai Virani
Technical director : - Mr. Kanubhai virani
Research & development manager : - Mr. Keyur virani
General mange : - Mr. Hitesh Virani
Marketing Manager : - Mr. Nayan Tank.
5
The organization chart of Balaji
wafers is as under :
Chairman
Managing Director
Director
Personnel Marketing Finance Production
Manager Manager Manager Manager
Assistant Distributors Chief accountant Quality control
Timekeeper Dealers Clerk Supervisor
Peon Operators
Workers
6
COMPANY’’S ACHIEVEMENTS
The company’s food production like potato wafers, banana
wafers. & other salty production are prepared in its fully automatic plant with
bacteria free & stringent hygienic standers. The use of computer system
ensures uniform quality & abviates the necessity for launch of human hands.
The production environment is such which makes it possible to make the
production less only & more ________________
According to the survey conducted by “ Times of India”, Balaji
Wafers Ranks “4 th ” in branch recognisation in India
.
‘ Business standard paper dated 10th September 2003
addressed Chandubhai virani as the ‘wafer sultan’ in the ‘meet your enter
rear’ column.
BALAJI AND VIRANI
Balaji and Virani -- the combination sounds familiar. The Virani
family of Balaji Telefilms’ soap Kyunki saas bhi kabhi bahu thi may be a
household name, but here’s an other Virani family from real, not reel, life that
has stormed Gujarati homes. With Balaji snack foods, what else? When four
Virani brothers from Rajkot (Saurashtra) – Meghjibhai, Chandubhai,
Bhikhubhai and Kanubhai – entered the snackfoods business two decades
ago, they never thought that one day they would give the MNCs a bite for
their money. But today, Balaji Wafers has emerged more than a munch for
Pepsi’s Frito – Lay, with almost 70% of the state’s wafers market in its pocket,
err, packet.
7
Their very own version of the Virani family drama, starting in
Saurashtra’s commercial club Rajkot in a dingy cinema hall canteen, has all
the masala of an entrepreneurial zing. But that’s where the similarity between
the TV show and family business drama seems to end. The Virani’s say they
never quite borrowed the Virani – Balaji combo from TV; if at all, it should
have been the other way round. Because their Balaji saga actually started
back in 1982, when Balaji Telefilms promoter Jeetendra was still known as
the Jumping Jack.
Born to a farming family in the nondescript Dhundhoraji village in
Jamnagar district, brothers Virani first dirtied their hands in the diamond and
agriculture kits business in the mid 1970s. But the effort ended in disaster.
“We tried trading in diamonds and agricultural kits. But lost the entire Rs. 20,
000 capital our father gave us”. Says Chandubhai, managing director of
Balaji Wafers Pvt. Ltd, and a class X passout.Chandubhai and his brother
Meghjibhai next took up jobs in Rajkot’s Astron Cinema selling refreshments.
“I earned Rest. 100 per month while my brother took home Rs. 155,” he
recalls.
Later, when the cinema owner Govindbhai handed over the canteen to
them on contract basis in 1976, Chandubhai introduced sandwiches, with a
little help from the dadies of his household who supplied him with exotic home
made masala. The sandwiches soon went on to prove an instant hit in the
Saurashtra region. Even, the Viranies continue selling their sandwiches,
though they rake in less than a fraction of their turnover.
Noticing early on that potato wafers constituted 80% of the refreshment
sale, the brothers decided to turn that into their core business. That’s when
Balaji was born. “We even managed to get a specialist cook, but he turned
out to be a shirker. So, often, I had to slice potatoes and fry them myself,”
Says Chandubhai, strongly advocating a do-it-yourself attitude towards
business.
8
“The demand for wafers was tremendous and the supply limited, given
the distribution constraints in those days. Companies located in Mumbai
could not meet the local demand, so we decided to pitch in and make good of
the supply gap,” says Chandubhai, turning nostalgic at thought of how, 23
years ago, he had purchased 60 kg potatoes to make 15 kg of wafers.
Today, with gradual automation that began in 1993 Balaji has the
capacity to produce 1200 kg wafers per hour. The viranies even took a Rs.
15 Crore loan from corporation bank to mechanize production. The
technology was sourced from the U.S. and U.K and Germany to help
improve quality.
It market estimates are to be believed, Viranies have build Rs. 150
Crore business out of potato wafers. Of course the brothers themselves
refused to reveal the size of their profit and sales. However market
estimates, says that it could be around 125 Crore.
All that they say, instead, is that in the first ten years, 1982 to 1992
while the business grew the revenues were small. So even as the family
sifted to a 750 sq. yard house in the city, family members continued to do
most of the processing including procuring potatoes, cleaning them, frying
them and even packaging them. From going about distributing the product on
a moped, they bought a rickshaw two years latter. A tempo was subsequently
added with a Rs. 1.8 lakh loan form a bank.
9
SIZE OF FIRM OF ORGANISATION
There are three types of industrial an the basis of investment
specified by the govt________
1). Small scale Industries.
2). Medium scale industries
3). Large scale Industries.
A firm where its investments in fixed assets are in between 60
lakhs to 3 crores is called a small scale industry. A firm where its investments
in fixed assets are in between 3 crores to 5 crores is called a medium scale
industry. A firm where its investments in fixed assets are above 5 crores is
called large scale industry.
As per the above decision Balaji wafers pvt ltd is a large scale
Industry as it has invested more than 5 crores of rupees.
Balaji wafers Pvt Ltd is a private limited company from
1990.
COMPANY
PROFILE
10
PRESENT SCENERIO
The direction of Balaji wafers is with an impressive track record
also over 22 years experience in the same business. A Balaji wafer is the
same business. A Balaji wafer is having more production capacity with
heaviest technology.
From the very first this unit is producing more quality because
his company was established was partnership firm with small fund day – by –
day they are progressing.
The mgt. of Balaji wafer Pvt. Ltd. Commenced production of
1200 Kg wafers per hour. For that they adopt latest automatic plant from
Sweden
.
The Balaji wafers Pvt. Ltd. has a strong marketing in
Gujarat, part of Rajasthan, part of Maharastra. Balaji Wafers Pvt. Ltd. has
a very high contribution in national industries this company contribution to
identify at state level is near by 20 to 25%
All of them their Balaji are infect doing everything they can do
everyday to improve the performance of each of their departments through
team work in their pursuit to provide optimum satisfaction to their valued
customer who have reported their result & expectation in them.
11
OBJECTIVES OF THE COMPANY
The mission of Balaji Wafers Pvt. Ltd. is to do business in
the international market. The company wants to add novelty products at
reasonable prices to satisfy the consumers & they are by increasing market
share.
Balaji Wafers Pvt. Ltd. desists to achieve the goals like.
To increase productivity & market
share of the company.
To produce quality products at a
reasonable price.
To increase the productivity of the
company
To enter in the international market
In all the company wants to earn reputation of excellent taste
high quality & perfect packing in Indian market as well as in international
market thus, the company is continuously stringing far that.
12
THE SUCCESS OF BALAJI WAFERS
PVT LTD
The company has been engaged in production of delicious &
nourishing food products which have acclaimed warm response of people in
Gujarat. It produces wafers & nankeens in its unparalleted & latest fully
automatic plant & its products have become a by ward of taste & trust among
the food lovers of high taste.
TURN OVER
The turnover refers to the total sales revenue during the year.
Every company always trys to increase the turnover of the company.
The present turnover of the company is about 23 to 24 creases
aggregated of all the products. In this the proportion of the wafers is 70%
& Nankeens is 30%
COMPETITORS
The main competitors of “Balaji wafers Pvt. Ltd are.
Samrat Namkeens
Lay’s
Kishan Wafers
13
BEST QUALITY AT AFFORTABLE
PRICE
It is the policy of the company to concept nothing than perfect
“Balaji Wafers” believes that to sustain any product in the market, things are
necessary to consider.
1. Quality of product :- The Quality of wafers & numkeens
cannot e questioned choicest & high quality potatos & dal, proper care
is being taken chiring the process that the quality is not hampered &
the customers are given the best products.
2. Price of Product :- when the quality provided is best &
still the price in the cap of the company. The price list of the company’s
product is given blow:
3. Availability of product:- any product with good quality &
reasonable price is enough unless it is available where it is demanded
Balaji wafers have devised an ideal distribution channel to ensure the
supply of fresh products is any career of Gujarat within 48 hours Thus,
effective distribution is as important as efficient production is as
important as efficient production for the growth of the company.
4. Packing & Advertisement:- The company is determined
to offer its products in attractive & weather – resistant packing at
apartable prices to all classes of people in Gujarat. The nitrogen
packing of wafers prevent the quality of wafers to determinate & keep
them fresh crunchy all time the share of the company in the “ Brand
loyalty” has remained around 70% to 80% in Gujarat.
14
CONTRIBUTION OF THE UNIT
From Workers Paint of view :- Balaji wafers provide both
monetary as well as non – monetary benefit to its employ which are
essential to encourage, stimulate & motivate the employees. So that
they remain loyal & Sincere towards the organisation.
From customers paint of view :- Balaji wafers provide
standard quality products at a very reasonable rate which is affordable
by all. So they have done the best it could do for the development of
the society as a whole.
From society’s paint of View:- This unit is running at its full
installed capacity prudently it is production 1000 – 1200 Kg. of
wafers per hour.
More over Balaji’s wafers Pvt. Ltd. Is covering 6% of total
Indian market in snacks & nankeens. It is at the 4 th place from th e
top 5 companies of India.
15
PRODUCTS PROFILES
Aloo sev
Banana Masala wafers
INGREDIENTSPOTATO POWDER, EDIBLE OIL, GRAM FLOUR, STARCH, CHILLY POWDER, MINT OIL, IODIZED SALT, SPICES AND CONDIMENTS.
POUCH PACKING15 GMS., 40 GMS., 90 GMS., 180 GMS.,
16
Banana Mari Wafers
Farali Chevdo
INGREDIENTSCHOICEST BANANAS, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES & CONDIMENTS.
POUCH PACKING80 GMS..
INGREDIENTSCHOICEST BANANAS, EDIBLE OIL, PEPPER POWDER.
POUCH PACKING40 GMS., 80 GMS..
17
Chana Dal
Mung Dal
INGREDIENTSCHOICEST POTATOES, EDIBLE OIL, PEANUTS SPLITS, SUGAR POWDER, CHILY POWDER, IDOIZED SALT, SPICES AND CONDIMETS.
POUCH PACKING40 GMS., 90 GMS., 200 GMS..
INGREDIENTSCHOICEST GRAM SPLITS, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS.
POUCH PACKING100 GMS., 200 GMS..
18
Masala Peas
Shing Bhujia
INGREDIENTSCHOICEST KIDNEY BEAN SPLITS, EDIBLE OIL AND IODIZED SALT.
POUCH PACKING100 GMS., 200 GMS..
INGREDIENTSCHOICEST PEAS, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS.
POUCH PACKING100 GMS., 200 GMS..
19
Ratlami Sev
INGREDIENTSPEANUTS, GRAM FLOUR, EDIBLE OIL, BLACK GRAM FLOUR, IODIZED SALT, SPICES AND CONDIMENTS.
POUCH PACKING15 GMS., 45 GMS., 100 GMS., 200 GMS..
INGREDIENTSGRAM FLOUR, EDIBLE OIL, MATH BEANS FLOUR, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS.
POUCH PACKING15 GMS., 45 GMS., 100 GMS., 200 GMS..
Potato masala
20
INGREDIENTSCHOICEST POTATOES, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SPICES AND CONDIMENTS
POUCH PACKING30 GMS., 40 GMS., 75 GMS., 180 GMS..
Tikha Mitha mix
Khatta Mitha Mix
21
Masala Shing
INGREDIENTSGRAM FLOUR, EDIBLE OIL, RICE FLAKES, PEAS, GREEN GRAM, PEANUT SPLITS, SUGAR POWDER, CURRY LEAVES, SESAME, CORIANDER, BLACK PAPER, CUMIN SEEDS, AJOWAN, IODIZED SALT, SPICES AND CONDIMENTS.
POUCH PACKING15 GMS., 40 GMS., 90 GMS., 200 GMS..
INGREDIENTSCORN FLKES, EDIBLE OIL, RICE FLAKES, PEANUT SPLITS, SUGAR POWDER, CURRY LEAVES, ROASTED GRAM SPLIT, AMCHUR POWDER, BLACK SALT, IODIZED SALT, SPICES AND CONDIMENTS.
POUCH PACKING15 GMS., 40 GMS., 90 GMS., 200 GMS..
Shing
22
Gathiya
INGREDIENTSCHOICEST ROASTED PEANUTS, CHILLY POWDER, SPICES AND IODIZED SALT.
POUCH PACKING 40 GMS.,100 GMS..
INGREDIENTSCHOICEST ROASTED PEANUTS, AND IODIZED SALT.
POUCH PACKING 40 GMS.,100 GMS..
Chataka pataka
23
INGREDIENTSGRAM FLOUR, BLACK PAPPER, EDIBLE OIL, AJOWAN AND IODIZED SALT
POUCH PACKING 60 GMS.,150 GMS..
INGREDIENTSRICE MEAL, EDIBLE OIL, CORN MEAL, GRAM FLOUR, SPICES AND CONDIMENTS, IODIZED SALT, CONTAINS ADDED FLAVOUR.
POUCH PACKING 40 GMS.
Potato Salted Wafers
Tomato Masti
24
INGREDIENTSCHOICEST POTATOES, EDIBLE OIL AND IODIZED SALT
POUCH PACKING 30 GMS.,40 GMS., 75 GMS., 180 GMS..
INGREDIENTSCHOICEST POTATOES, EDIBLE OIL, CHILLY POWDER, IODIZED SALT, SUGAR, SPICES, CONDIMENTS AND CONTAINS ADDED FLAVOUR.
POUCH PACKING 30 GMS..
RESEARCH METHODOLOGY:
INTRODUTION
For every activity done there is gone objective behind it.
There may be various objectives behind doing marketing research. The
objectives may be to get the answer of the questions like who buys
such products. How often do they buy it? Etc. After deciding the
objective, the next step is the research purpose i.e. the method that will
be used for the research purpose.
The different methods for conducting marketing research are
as follows:-
1. Opinion pool methods
2. Survey methods:
a. Personal survey (Questionnaire)
b. Mail survey
c. Telephone survey
3. Expert opinion method
In my report I have used personal survey method. The
questionnaire was prepared keeping in view certain objectives.
25
RESEARCH OBJECTIVE
“Marketing research is the systematic design, collection,
analysis and reporting of data and findings relevant to a specific
marketing situation facing the company”. –Philip Kotler
This first step calls for the marketing research to find the
problem carefully and agree on research objective “a problem well
defined is hale solved.”
Advertising plays important role to increase sale. But today
no one is going to sale or purchase good if they are not getting extra
benefit. Today is an era of getting extra. The research is the only way
which is helpful in finding out all the problems. The main objective of
my research work is to find out consumer satisfaction for Balaji
Wafers with respect to its product features.
DEVELOPMENT OF RESEARCH PLAN
The second stage of marketing research calls for developing
the most efficient plan for gathering the need information. Designing a
research plan calls for decisions on the followings.
1) DATA SOURCES: The researcher can gather primary
data as well as secondary data. Primary data are gathered for a
specific purpose and for a specific research project. The primary
source of my project work is the sample of consumers of the
Rajkot district.
26
2) RESEARCH APPROACHES: Primary data can be
collected in five ways: observation, focus group, survey, behavioral
data, and experiments. Out of these five we have gone for surveys.
Survey researches are best suited of descriptive research to learn
about people’s knowledge, beliefs, preference, and satisfaction and
to measure these magnitudes in the general population.
3) RESEARCH INSTRUMENTS: Marketing research has a
choice of two main researches instrumental in collecting primary
data: questionnaires and mechanical devices. For a better option
I had gone for questionnaires. A questionnaire consists of a set
of questions presented to respondents for their answers. Because
of its flexibility, the questionnaire is by far the most common
instrument used to collect primary data.
4) SAMPLING PLAN: After deciding on the research
approach and instruments, it is necessary to design a sampling
plan. This plan calls for three decisions:
(a) Sampling unit:
Who is to be surveyed? It should be defined in a research the target
population that will be sampled. Once the sampling unit is determined, a
sampling frame must be developed so that everyone in the target
population has an equal chance of being sampled. To fulfill this purpose, I
had taken consumers as a sample
27
(b) Sample size:
How many people should be surveyed? Large samples give more
reliable results than small samples. However, it is not necessary to
sample the entire target population or even a substantial portion to achieve
reliable results. Samples of less than 1% of the population can often
provide good reliability, given a credible sampling procedure. So, I had
decided to take the sample size as 100 from consumers of Rajkot
district.
(c) Sampling procedure:
How should the respondents to be chosen? To obtain a
representative sample I, had selected consumers of Rajkot district who
prefers Balaji Wafers.
CONTACT METHODS
Once the sampling plan has been determined, it must be
decided how the subject should be contacted: mail, telephone,
personal, or on-line interviews. So, for my research I had selected
personal interview (Questionnaire). As personal interviewing is the
most versatile method, the interviewer can ask more questions and
record additional observations about the respondent. Personal
interviewing is the most expensive method and requires more
administrative planning and supervision than three, which is the big
loop hole of it.
28
ANALYTICAL FINDING
Q.1 Gender :-
male , 51 female, 49
10
20
30
40
50
male female
male 51
female 49
1
INTREPRETATION:
The above charts shows that from the sample size 100,
51 are male respondents
&
49 are female respondents.
29
Q.2 Age Group :
20%
60%
20%
0%
10%
20%
30%
40%
50%
60%
70%
Below 15 years
Between 15 to 30years
Above 30 years
Below 15years
20%
Between 15to 30 years
60%
Above 30years
20%
1
INTERPRETATION:
The above chart shows the age group of respondents, from the sample
size of 100, there are 20% respondents who are below 15 years, 60%
respondents who are between 15 to 30 years, 20% respondents who are
above 30 years.
30
Q.3 Classification of Sample on the basis of
occupation?
12%
6%7%
9%
14%15%
10%
7%
9%
6%
3%2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
1
Business
Primary Students
Secondary Students
Higher Secondary Students
Under Graduate
Graduate
Post Graduate
Ph.d
Service
Profession
House Wife
Other
INTERPRETATION :
The above chart shows the qualification of the respondents,
from the total sample size of 100, there are 12% business, 6% Primary
Students, 7% Secondary Students, 9% Higher Secondary Students, 14%
Under Graduate, 15% Graduate, 10% Post Graduate, 7% Ph. D, 9%
Service, 6% Profession, 3% House Wife, 2% Others.
31
Q.4 Do you prefer ready made snacks?
91%
9%
0% 20% 40% 60% 80% 100%
Yes
No
Preference
Preference
INTERPRETATION :
The above chart shows the preference of the respondents, from
the total sample size of 100, there are 9% who do not prefer ready made
snacks & 91% who prefer ready made snacks.
32
Q.5 How many prefer wafer as ready made snack?
Prefferance to Waffer
90%
10%
Waffer
Other than Waffer
INTERPRETATION :
The above chart shows the preference to wafer of the
respondents, from the total sample size of 100, there are 90% who prefer
wafer as a ready made snacks & 10% who does not prefer wafer as ready
made snacks.
33
Q.6 How many prefer branded wafer?
Preference to Branded Waffer
95% 5%5%Branded
Home made
INTERPRETATION :
The above chart shows how many respondents prefer branded
wafers, from the total sample size of 100, there are 95% who prefer branded
wafers, 5% who prefer home made wafers.
34
Q.7 As 95% prefer to eat branded wafer, than the
share of Balaji’s wafer is?
49%
28%
11% 9%
2% 1%0%5%
10%15%20%25%30%35%40%45%50%
Balaji Lays UncleChips
Everest Jalaram Other
Market Share
Market Share
INTERPRETATION :
The above chart shows how many respondents prefer
wafers of which brand, from the total sample size of 100, there are 40%
respondents prefer Balaji wafers, 28% respondents prefer Lays wafers,
11% respondents prefer Uncle Chips wafers, 9% respondents prefer
Everest wafers, 2% respondents prefer Jalaram wafers, 1%
respondents prefer Other brand of wafers.
35
Q.8 which wafer do you like more?
44%
8%
48%
Poato Waffer Banana Wafer Both
INTERPRETATION :
The above chart shows how many respondents prefer
wafers of which flavors, from the total sample size of 100, there are
48% respondents prefer Potato wafers, 44% respondents prefer
Banana wafers, and 8% respondents prefer both flavors of wafers.
36
Q. 9 Do you know Balaji wafer is available in
different flavors?
82%
18%
73%
27%
65%
35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Masala Salty Tomato
Yes No
INTERPRETATION :
The above chart shows how many respondents know about
availability in different flavors of balaji wafers, from the total sample
size of 100, there are 82% respondents who are aware about Masala
wafer and 10% doesn’t know!, there are 73% respondents who are
aware about Salty wafer and 27% doesn’t know!, there are 65%
respondents who are aware about Tomato wafer and 35% doesn’t
know!
37
Q.10 Which flavor do you like the most?
50%
26%
24%
Masala Salty Tomato
INTERPRETATION :
The above chart shows how many respondents like which
flavors of balaji wafers most, from the total sample size of 100; there
are 50% respondents who like Masala flavors, 26% respondents who
like Salty flavors, 24% respondents who like Tomato flavors of Balaji
wafers.
38
Q.11 How often do you purchase?
5%
30% 29%
24%
12%
0%
5%
10%
15%
20%
25%
30%
Daily Once In aWeek
Twise in aweek
Monthly Rarely
INTERPRETATION :
The above chart shows how often respondents purchase balaji
wafers, from the total sample size of 100, there are 6% respondents
who purchase Daily, there are 30% respondents who purchase Once in
a week, there are 29% respondents who purchase Twice in a week,
there are 24% respondents who purchase Monthly, there are 12%
respondents who purchase Rarely Balaji wafers.
39
Q.12 Overall, how satisfied are you with the Balaji
Wafers?
62
26
84
0
10
20
30
40
50
60
70
Satisfied Somewhat Saisfied Unsaisfied Somewhat Unsaisfied
INTERPRETATION :
The above chart shows how much respondents are satisfied
with balaji wafers, from the total sample size of 100, there are 62%
respondents are Satisfied, there are 26% respondents are Somewhat
Satisfied, there are 8% respondents are Unsatisfied, there are 4%
respondents are Somewhat Unsatisfied With Balaji wafers.
40
Q.13 What is your satisfaction level in case of
Balaji wafer?
30%
62%
7%
0%
10%
20%
30%
40%
50%
60%
70%
Excllent Good Poor
INTERPRETATION:
The above chart shows what is the satisfaction level of
respondents with Balaji wafers, from the total sample size of 100, there
are 30% respondents whose Satisfaction level is excellent, there are
62% respondents whose Satisfaction level is good, there are 7%
respondents whose Satisfaction level is poor with Balaji wafers.
41
Q.14 How likely are you to purchase Balaji wafer
again?
60%
30%
5% 3% 2%
0%
10%
20%
30%
40%
50%
60%
Definitely Probably Probably Not Definitely Not Never
INTERPRETATION:
The above chart shows how likely are respondents to purchase
Balaji wafers again and again, from the total sample size of 100, there
are 60% respondents who are Definitely going to purchase, there are
30% respondents who are Probably going to purchase, there are 5%
respondents who are Probably Not going to purchase, there are 3%
respondents who are Definitely Not going to purchase, there are 2%
respondents who are Never going to purchase Balaji wafers again.
42
Q.15 Would you recommend Balaji wafer to others?
54%
22%18%
4% 2%
0%
10%
20%
30%
40%
50%
60%
Definitely Probably Probably Not Definitely Not Never
INTERPRETATION:
The above chart shows would respondents recommend
Balaji wafers to other, from the total sample size of 100, there are
54% respondents who are Definitely going to recommend others,
there are 22% respondents who are Probably going to recommend
others, there are 18% respondents who are Probably Not going to
recommend others, there are 4% respondents who are Definitely
Not going to recommend others, there are 2% respondents who are
Never going to recommend others for Balaji wafers.
43
Q.16 Would you like to switch over to other
brand?
43%
57%
Yes No
INTERPRETATION :
The above chart shows would respondents like to switch over to
other brand wafers, from the total sample size of 100, there are 57%
respondents who would like to switch over to other brand & there are
43% respondents who would not like to switch over to other brand of
wafers.
44
Q.17 What makes you to purchase Balaji Wafer?
25%
11%
36%
23%
5%
Price and Quality Price and Quantity Price and Taste
Price and Availability Price and Brand
INTERPRETATION :
The above chart shows what make respondents to purchase
Balaji wafers, from the total sample size of 100, there are 36%
respondents purchase Balaji wafers due to Price and Taste, 25%
respondents purchase Balaji wafers due to Price and Quality, 23%
respondents purchase Balaji wafers due to Price and Availability, 11%
respondents purchase Balaji wafers due to Price and Quantity, 5%
respondents purchase Balaji wafers due to Price and Brand.
45
Q.18 Please tick the following according to your
preference about Balaji wafers?
3842
15
5
21
46
23
10
4641
7 6
68
25
4 3
29
3531
5
19
45
30
6
30
45
21
4
34
55
9
20
10
20
30
40
50
60
70
Quality Quantity Taste Availability Price Fragrance Packing Brand
Best Good Fair Poor
INTERPRETATION :
The above chart shows what respondents preference about
Balaji wafers, from the total sample size of 100 : IN QUALITY there are
38% prefer it is Best , 42% prefer it is Good, 15% prefer it is Fair, 5%
prefer it is Poor ; IN QUANTITY there are 21% prefer it is Best , 46%
prefer it is Good, 23% prefer it is Fair, 10% prefer it is Poor ; IN TEST
there are 46% prefer it is Best , 41% prefer it is Good, 7% prefer it is
Fair, 6% prefer it is Poor ; IN AVAILABILITY there are 68% prefer it is
Best , 25% prefer it is Good, 4% prefer it is Fair, 3% prefer it is Poor ;
IN PRICE there are 29% prefer it is Best , 35% prefer it is Good, 31%
prefer it is Fair, 5% prefer it is Poor ; IN FRAGRANCE there are 19%
prefer it is Best , 45% prefer it is Good, 30% prefer it is Fair, 6% prefer
it is Poor ; IN PACKING there are 30% prefer it is Best , 45% prefer it
is Good, 21% prefer it is Fair, 4% prefer it is Poor ; IN BRAND there
are 34% prefer it is Best , 55% prefer it is Good, 9% prefer it is Fair, 2%
prefer it is Poor.
46
Q.19 Where do you prefer to eat Balaji wafer?
20%
18%
12%
9%
16%
4%
6%
7%
5%
3%
0% 5% 10% 15% 20%
Other
Airport
Railway Station
Bus Stop
Office
Cinema
Garden
Picknic Spot
Canteen
Home
INTERPRETATION :
The above chart shows where respondents prefer Balaji wafers,
from the total sample size of 100, there are 3% respondents prefer at
other place, 5% respondents prefer to eat Balaji wafers at Airport, 7%
respondents prefer to eat Balaji wafers at Railway station, 6%
respondents prefer to eat Balaji wafers at Bus stop, 4% respondents
prefer to eat Balaji wafers at Office, 16% respondents prefer to eat
Balaji wafers at Cinema, 9% respondents prefer to eat Balaji wafers at
Garden, 12% respondents prefer to eat Balaji wafers at Picnic spot,
18% respondents prefer to eat Balaji wafers at Canteen, 20%
respondents prefer to eat Balaji wafers at Home.
47
Q.20 Does, Balaji need to make improvement in
their product/wafer?
82%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes No
INTERPRETATION :
The above chart shows whether respondents said that Balaji
need to make improvement in the product or wafer, from the total
sample size of 100, there are 82% respondents who said that Balaji
should make improvement and 18% doesn’t.
48
Q.21 In which area Balaji should make
improvement?
10%
7%
12%
8%
1%
12%
7%
11%
9%
12%11%
0%
2%
4%
6%
8%
10%
12%
TastePackin
gPrice
Edible Oil
AvailabilityQuality
Fragrance
Quantity
Size of W
afferFlavour
Ingredients mixing
INTERPRETATION :
The above chart shows that respondents suggest to make
improvement in Balaji wafer, from the total sample size of 100 : there
are 10% prefer for Taste improvement, there are 7% prefer for
Packing improvement, there are 12% prefer for Price improvement,
there are 9% prefer for Edible oil improvement, there are 1% prefer for
Availability improvement, there are 12% prefer for Quality
improvement, there are 7% prefer for Fragrance improvement, there
are 11% prefer for Quantity improvement, there are 9% prefer for size
of wafer improvement, there are 12% prefer for Flavor improvement,
there are 11% prefer for Ingredients improvement.
49
LIMITATION OF THE STUDY
Each and every study has several limitations so in my study has also
some limitation.
1. I did sampling by the Probability Area Sampling so
some of the remote area of the Rajkot is not covered
2. The findings are based on the research in Rajkot City
only and thus the conclusions may not be true for other cities.
3. Times and costs were always a constraint.
4. The study can not give the accurate results because the
sample size is very small.
50
51
SS: - Strength concentrate On your strength
WW: - Weakness Recognize Your weakness
OO: - opportunity evaluate Your opportunities
TT: - Threats research Your threats
SWOT analysis is a good tool for a manager, like a
thermometer. Stethoscope for a doctor.
STRENGTH:-
Enable you to best foot forward the biggest strength is
company’s brand image.
The quality of the product, as well as its reasonable
price is the second strength.
The distribution network of Balaji wafers all over Gujarat
is excellent.
WEAKNESS:-
Only when you recognize them. You can correct them
Balaji Wafer Sales its products just in selected states of
India.
Balaji has still not introduced wafers in various tastes in
order to compute with the multination.
Very less spending on advertisement
52
OPPORTUNITITES:-
They are plenty event in adversity evaluate.
Expand its area of operation & give new varieties in its
product range.
Diversity their business in the form of franchising.
Increase production & expand their distribution area to
capture national market.
THREATS:-
They are like tickling bombs defuse them by taking preventing
actions.
The biggest threat is of the MNCs that may eat away their
share.
If they restrict their boundaries of operation then in long
run it will affect its profitability.
53
SUGGESTION
For such giant organization I don’t have any suggestion to give
but there are some eye catching loops.
# Company has opportunities to expand the business in its
field & other field also.
# through advertising company should go for national &
international market.
# They should advertise their products by modern means of
media.
# They should use promotional tools to increase their sales.
54
CONCLUSION
This report is prepared from the available data which Balaji
Wafers Pvt. Ltd. has provided to me. It is found to be all of the leading
industry producing wafers & namkeens. This unit is well organized &
well managed. Its products are popular in whole Gujarat. They are
having good reputation in the market.
It can be concluded that Balaji Wafers Pvt Ltd. Is large scale
unit, & also a successful organization having bright future. This unit is
a profit making one & production is increasing gradually. In this
company the internal relation between the workers and management
are very well. All the workers and management group behave with
each other as family members. It is the plus point of the company.
The management of the company is well planned and very
effective. Moreover, this company has played a great role to the
economy by their variety of product’s best quality & reasonable
prices.
55
BIBLIOGRAPHY
Training in industrial unit and then getting the information
regarding various aspects is truly a practical aspect but in order to give
a clear meaning for the preparation for best and complete report,
theoretical concepts, at list clear in our minds. To complete knowledge
regarding various theoretical concepts, I referred the following books of
well know authors and following websites.
BOOKS:
MARKETING MANAGEMENT - PHILIP KOTLER
MARKETING MANAGEMENT - S.A. SHERLEKAR
WWW:
www.consumerpsychologist.com
56
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