50260819 Mkt Balaji Wafer Tybba

8/13/2019 50260819 Mkt Balaji Wafer Tybba

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PREFACE Practical studyplays a vital role in the field of education. It has been

introduce for the student to get practical knowledge along with the theoretical

knowledge. Only bookish learning anything especially for the management

students. How management principles are implemented in business can only

be known through practical study through visit, student can be berry well

become ware abort industrial environment like problem, opportunities students

for better understanding & also gives then a chance to show their skills &

ability.

The Modern Business is placed on a very complex and intricate

political and economic environment. The opportunity and challenges provided

by these environments have profound impact on the business and the type of

product to be manufactured and marketed, the marketing strategies to be

employed and technologies to be adopted are all influenced by environmental

factors.

ccording to the above reviews, our Saurashtra University has

included practical training of any industry & viva of it as ! thpaper with a view to

expand my boundaries of thinking about implication of the theoretical

knowledge in practical field & have preferred Balaji wafers Pvt Ltd. Rajkotfor

the same. I had prepare Marketing Research Report on Consumer

Satisfaction for Balaji Wafers. It was really a nice experience for me to get

training in such a reputed company.

It is a matter of great pleasure to present this report work, training in

this unit has helped me to gain practical knowledge which am sure would

benefit me future. This project report is the result of co-operation fro the

copany ! respondents and y hard effort.


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ACKNOWLEDGENET

It is really a matter of great pleasure for me to prepare project

report.t this stage pro"ect report is an important part of learning, and every

entrepreneur prepares it before he starts actual production.

Iam heartily thankful to the Saurashtra University, which has

given me the golden opportunity to prepare the product pro"ect report of potato

wafers.

It is my pleasant duty to express my profound gratitude and

extreme regards and thanks to Mr. "ay Sachdev, authori#ed person of $ala"i

wafers pvt ltd for his valuable guidance and for the time he spent to help me in

preparing the pro"ect report.

Iwould like to express my deep gratitude to %rofessor #eeraj

Pandya my lecturer$ forhis helpful cooperation and guidance, without which

my efforts would have never been materiali#ed in such worth. His inspiration

and encouragement has leaded me to come with a successful task.

Ipersonally want to thanks y parents ! y sisterwho have

directly or indirectly had helped me in preparing the pro"ect report.

I am thankful to my all friendswho helped me in my pro"ect

report.

'o serious & lasting achievement or success, one can ever achieve

without the help & guidance and cooperation of so many people involved in

the work.


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DECLARATION

I, the under sign MANDAVIA SHRADDHA, a student of

T.Y.B.B.A.here by declare that the pro"ect work submitted in this report is my

own contribution and is carried out under the supervision of Mr. Neeraj Pandya

of R.P.B%&L'()& *'LL+,+ - R&"'T.

This work had not been previously submitted to any other university for

any examination.

Date:

Place: Rajkot

____________________

(Mandavia

Shraddha k.)


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INDEX

Sr. no. Particulars Page

No.

1. INTRODUCTION 1

2. HISTORY 2

3. PROJECT AT GLANCE 3

4. ORGANISATION STRUCTURE 5

5. COMPANYS ACHIVEMENT 7

6. COMPANY PROFILE 10

7. PRODUCT PROFILE 16

. RESERCH METHODOLGY 25

!. ANALYTICAL FINDING 2!

10. LIMITATION OF THE STUDY 50

11. S"OT ANALYSIS 51

12. SUGGESTION 54

13. CONCLUSION 55

14. #I#ILOGRAPHY 56

15. ANNE$URE 57


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INTRODUCTIONIn the modern competitive era, B&L&") &/+RS Pvt. LT(has

made very good progress. It has a golden history in world of food items.

(or preparation of Market Research Report, it should be

necessary to understand such type of general matters of the org. these type of

general matters are considered in the section of )*eneral information+. If these

types of general matters are not contained in the preparation of industrial report

will be incomplete & it was not provide perfect knowledge of organi#ations

.

B&L&") &/+RS P0T LT( produces readymade food items.

'ow a days people are fond of eating readymade food items and 1B&L&")2

name is very popular & well known in -aurashtra & *u"arat of the people

choose $ala"i items produces many types of food items like$ potato wafers$

3anana wafers$ u4 dal$ frari chewdo$ratlai sev$shin4$ chataka pataka

4athiya etcall this items //0 pure & vegetarian.

The 1B&L&") &/+RS P0T. LT( is located at va"di 1alawad

2oad, Tal, 3odhika, 4ist, 2a"kot 5. The main product of $ala"i 6afer is a

potato wafer, which brand name is 1B&L&")2.


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1

HISTORY OF UNIT 7ost of the have a modest beginning. The infancy of this

company began more than 8/ years ago in 5678 with the efforts of Mr.

Bhiku3hai$ Mr. *handu3hai$ Mr. kanu3hai ! the nu3ers of their faily.

6hen *handu3hai ! Bhikhu3haiwas working an contact basisfor supplying of wafers to canteen of stron theatre at 2a"kot city they got

readymade products from third party manufacturer & supply the same to

canteen of astron theatre. $ut as usual there was problem of short supply as

well as delay in supply of the product an time. s this kind of problem lead a

business to verify )something+ had to be alone in these regards as the ultimate

To all these problems they decide to manufacture wafers its own& supply the same to canteen. nd thus foundation of the Balajiwas setup

without any brand name.

This development had lead Balaji wafers producers to 1Balaji

afers Pvt Ltd in 5669.They introduced production & packaging machinery in

99: to deal with huge demand.

2ecently they had set up a huge fully automatic plant with the

production capacity of 5899 4. per how far production as well as nitro4en

filler packa4in4far longterm presentation of the products.


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2

PROJECT AT A GLANCE

'ame of the unit ; Balaji Wafers Pvt. Ltd.

3ocation ; Ahandubhai $hikhubhai


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3

-logan ; Any Time Crunchy, All time fresh.

7arketing strategy ; 3ess %rice $est uality

7arketing consultancy ; 1ataria 7arketing Aonsultancy

%ackaging ; 'itrogen packing to ensure

(reshness.

4istribution %ower ; The order is delivered within E!

Hours of giving order.

%eak season ; June to 4ecember.


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4

ORGANISATION STRUCTURE

'r4ani:ation structureis the vital tool for providing information

about any organi#ational relationship such as chart shows the ma"or function &

their respective relationship the channels of formal authority, the relative

authority of each respective function.

Balaji has adopted line ! staff or4ani:ation structurehence,

the overall contact, supervision & direction are in the hands of board of

directors.

The $oard of 4irectors are;

*hairan ; - Mr. Bhikhu3hai 0irani

Mana4in4 director ; - Mr. *handu3hai 0irani

Technical director ; - Mr. anu3hai virani

Research ! developent ana4er ; - Mr. eyur virani

,eneral an4e ; - Mr. %itesh 0irani

Marketin4 Mana4er ; - Mr. #ayan Tank.


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5

The organization chart of Balaji wafers is asunder :

Chairman

Managing Director

Director

Personnel Marketing Finance Production

Manager Manager Manager Manager

Assistant Distributors Chief accountant Quality control

Timekeeper Dealers Clerk Supervisor

Peon perators

!orkers


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today, Balaji afershas emerged more than a munch for %epsiKs (rito 3ay,

with almost :/0 of the stateKs wafers market in its pocket, err, packet.

7

Their very own version of the


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)The demand for wafers was tremendous and the supply limited, given

the distribution constraints in those days. Aompanies located in 7umbai could

not meet the local demand, so we decided to pitch in and make good of the

supply gap,+ says Ahandubhai, turning nostalgic at thought of how, 85 years

ago, he had purchased C/ kg potatoes to make B kg of wafers.

Today, with gradual automation that began in 995 $ala"i has the

capacity to produce 8// kg wafers per hour. The viranies even took a 2s. B

Arore loan from corporation bank to mechani#e production. The technology

was sourced from the U.S. and U.and ,eranyto help improve uality.

It market estimates are to be believed,


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!

SIZE OF FIRM OF ORGANISATION

There are three types of industrial an the basis of investment

specified by the govtLLLLLLLL

5>. Sall scale )ndustries.

8>. Mediu scale industries

?>. Lar4e scale )ndustries.

firm where its investments in fixed assets are in between C/

lakhs to 5 crores is called a small scale industry. firm where its investments

in fixed assets are in between 5 crores to B crores is called a medium scale

industry. firm where its investments in fixed assets are above B crores is

called large scale industry.

s per the above decision Balaji wafers pvt ltd is a lar4e scale

)ndustry as it has invested ore than @ crores of rupees.

Balaji wafers Pvt Ltd is a private liited copany fro 5669.

COMPANY PROFILE


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1"

PRESENT SCENERIO

The direction of Balaji wafersis with an impressive track record

also over 88 years experience in the same business. $ala"i wafer is the same

business. $ala"i wafer is having more production capacity with heaviest

technology.

(rom the very first this unit is producing more uality because his

company was established was partnership firm with small fund day by day

they are progressing.

The mgt. of Balaji wafer Pvt. Ltd. *oenced production of

5899 4 wafers per hour.(or that they adopt latest automatic plant from

-weden

.

The Balaji wafers Pvt. Ltd. has a stron4 arketin4 in ,ujarat$

part of Rajasthan$ part of Maharastra. $ala"i 6afers %vt. 3td. has a very high

contribution in national industries this company contribution to identify at state

level is near by 8/ to 8B0

ll of them their $ala"i are infect doing everything they can do

everyday to improve the performance of each of their departments through

team work in their pursuit to provide optimum satisfaction to their valued

customer who have reported their result & expectation in them.


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11

OBJECTIVES OF THE COMPANY

The ission of Balaji afers Pvt. Ltd. is to do 3usiness in

the international arket. The company wants to add novelty products at

reasonable prices to satisfy the consumers & they are by increasing market

share.

Balaji afers Pvt. Ltd.desists to achieve the goals like.

To increase productivity ! arket share

of the copany.

To produce Auality products at a

reasona3le price.

To increase the productivity of the

copany

To enter in the international arket

In all the company wants to earn reputation of excellent taste high

uality & perfect packing in Indian market as well as in international market

thus, the company is continuously stringing far that.


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12

THE SUCCESS OF BALAJI WAFERS PVTLTD

The company has been engaged in production of delicious &

nourishing food products which have acclaimed warm response of people in

*u"arat. It produces wafers & nankeens in its unparalleted & latest fully

automatic plant & its products have become a by ward of taste & trust among

the food lovers of high taste.

TURN OVER

The turnover refers to the total sales revenue during the year.

Fvery company always trys to increase the turnover of the company.

The present turnover of the company is about 85 to 8E creases

aggregated of all the products. In this the proportion of the wafers is 9C &

#ankeens is ?9C

COMPETITORS


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The main competitors of )$ala"i wafers %vt. 3td are.

Sarat #akeens

Lay


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E. Packin4 ! &dvertiseent; The company is determined

to offer its products in attractive & weather resistant packing at

apartable prices to all classes of people in *u"arat. The nitrogen packing

of wafers prevent the uality of wafers to determinate & keep them fresh

crunchy all time the share of the company in the ) $rand loyalty+ has

remained around :/0 to !/0 in *u"arat.

14

CONTRIBUTION OF THE UNIT

(rom 6orkers %aint of view ; $ala"i wafers provide both

monetary as well as non monetary benefit to its employ which are

essential to encourage, stimulate & motivate the employees. -o that

they remain loyal & -incere towards the organisation.

/ro custoers paint of view; $ala"i wafers provide standard

uality products at a very reasonable rate which is affordable by all. -othey have done the best it could do for the development of the society

as a whole.

/ro society


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More over Balaji


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16

Banana Mari afers

/arali *hevdo

)#,R+()+#TSAHOIAF-T $''-,F4I$3F OI3, AHI33@%O64F2, IO4IQF4 -3T,-%IAF- & AO'4I7F'T-.

P'U*% P&*)#,!/ *7-..

)#,R+()+#TSAHOIAF-T $''-,F4I$3F OI3, %F%%F2%O64F2.

P'U*% P&*)#,E/ *7-., !/ *7-..


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17

*hana (al

Mun4 (al

)#,R+()+#TS

AHOIAF-T %OTTOF-,F4I$3F OI3, %F'?T--%3IT-, -?*2 %O64F2,AHI3@ %O64F2, I4OIQF4-3T, -%IAF- '4AO'4I7FT-.

P'U*% P&*)#,E/ *7-., 9/ *7-., 8//*7-..

)#,R+()+#TSAHOIAF-T *27-%3IT-, F4I$3F OI3,AHI33@ %O64F2,IO4IQF4 -3T, -%IAF-'4 AO'4I7F'T-.

P'U*% P&*)#,// *7-., 8// *7-..


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1

Masala Peas

Shin4 Bhujia

)#,R+()+#TS

AHOIAF-T 1I4'F@ $F'-%3IT-, F4I$3F OI3 '4IO4IQF4 -3T.

P'U*% P&*)#,// *7-., 8// *7-..

)#,R+()+#TSAHOIAF-T %F-, F4I$3FOI3, AHI33@ %O64F2,IO4IQF4 -3T, -%IAF- '4AO'4I7F'T-.

P'U*% P&*)#,// *7-., 8// *7-..


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1!

Ratlai Sev

Potato asala

)#,R+()+#TS

%F'?T-, *27 (3O?2,F4I$3F OI3, $3A1 *27(3O?2, IO4IQF4 -3T,-%IAF- '4 AO'4I7F'T-.

P'U*% P&*)#,B *7-., EB *7-., // *7-.,8// *7-..

)#,R+()+#TS*27 (3O?2, F4I$3F OI3,

7TH $F'- (3O?2,AHI33@ %O64F2, IO4IQF4-3T, -%IAF- '4AO'4I7F'T-.

P'U*% P&*)#,B *7-., EB *7-., //*7-., 8// *7-..)#,R+()+#TS

AHOIAF-T %OTTOF-, F4I$3FOI3, AHI33@ %O64F2, IO4IQF4-3T, -%IAF- '4

AO'4I7F'T-

P'U*% P&*)#,5/ *7-., E/ *7-., :B *7-., !/*7-..


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2"


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Tikha Mitha iG

hatta Mitha MiG

21

Masala Shin4

)#,R+()+#TS

*27 (3O?2, F4I$3F OI3, 2IAF(31F-, %F-, *2FF' *27,%F'?T -%3IT-, -?*2%O64F2, A?22@ 3F


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Shin4

22

,athiya

)#,R+()+#TSAHOIAF-T 2O-TF4

%F'?T-, AHI33@ %O64F2,-%IAF- '4 IO4IQF4 -3T.

P'U*% P&*)#,E/ *7-.,// *7-..

)#,R+()+#TSAHOIAF-T 2O-TF4 %F'?T-,'4 IO4IQF4 -3T.

P'U*% P&*)#,E/ *7-.,// *7-..


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*hataka pataka

8?

)#,R+()+#TS*27 (3O?2, $3A1 %%%F2,

F4I$3F OI3, JO6' '4IO4IQF4 -3T

P'U*% P&*)#,C/ *7-.,B/ *7-..

)#,R+()+#TS2IAF 7F3, F4I$3F OI3, AO2'7F3, *27 (3O?2, -%IAF-'4 AO'4I7F'T-, IO4IQF4-3T, AO'TI'- 44F4

(3


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Potato Salted afers

Toato Masti

24

)#,R+()+#TSAHOIAF-T %OTTOF-, F4I$3FOI3 '4 IO4IQF4 -3T

P'U*% P&*)#,5/ *7-.,E/ *7-., :B *7-., !/*7-..

)#,R+()+#TSAHOIAF-T %OTTOF-, F4I$3F

OI3, AHI33@ %O64F2, IO4IQF4-3T, -?*2, -%IAF-,AO'4I7F'T- '4 AO'TI'-44F4 (3


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"#S#A"C$ %CT'(#

)Marketing research is the systematic design, collection,

analysis and reporting of data and findings relevant to a specific

marketing situation facing the company. Philip Kotler

This first step calls for the marketing research to find the

problem carefully and agree on research ob"ective )a problem well

defined is hale solved.+

dvertising plays important role to increase sale. $ut today no

one is going to sale or purchase good if they are not getting extra

benefit. Today is an era of getting extra. The research is the only way

which is helpful in finding out all the problems. The ain o3jective of

y research work is to find out consuer satisfaction for Balaji

afers with respect to its product features.

D#(#*PM#+T F "#S#A"C$ P*A+

The second stage of marketing research calls for developing

the most efficient plan for gathering the need information. 4esigning a

research plan calls for decisions on the followings.

5> (&T& S'UR*+S; The researcher can gather primary

data as well as secondary data. %rimary data are gathered for a specific

purpose and for a specific research pro"ect. The priary source of y

project work is the saple of consuers of Mu3ai.

26


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8> R+S+&R*% &PPR'&*%+S; %rimary data can be

collected in five ways; observation, focus group, survey, behavioral

data, and experiments. Out of these five we have gone for surveys.

-urvey researches are best suited of descriptive research to learn

about peopleKs knowledge, beliefs, preference, and satisfaction and

to measure these magnitudes in the general population.

?> R+S+&R*% )#STRUM+#TS; 7arketing research has a

choice of two main researches instrumental in collecting primary

data; uestionnaires and mechanical devices. /or a 3etter option )

had 4one for Auestionnaires. uestionnaire consists of a set of

uestions presented to respondents for their answers. $ecause of

its flexibility, the uestionnaire is by far the most common instrument

used to collect primary data.

F> S&MPL)#, PL fter deciding on the research

approach and instruments, it is necessary to design a sampling

plan. This plan calls for three decisions;

&a' Sampling unit(

6ho is to be surveyedN It should be defined in a research the target

population that will be sampled. Once the sampling unit is determined, a

sampling frame must be developed so that everyone in the target

population has an eual chance of being sampled. To fulfill this purpose, )

had taken consuers as a saple

27

&!' Sample si)e(


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How many people should be surveyedN 3arge samples give more

reliable results than small samples. However, it is not necessary to sample

the entire target population or even a substantial portion to achieve reliable

results. -amples of less than 0 of the population can often provide good

reliability, given a credible sampling procedure. So$ ) had decided to take

the saple si:e as 599 fro consuers of Mu3ai.

&c' Sampling procedure(

How should the respondents to be chosenN To obtain a

representative sample )$ had selected consuers of Mu3ai who

prefers Balaji afers.

*'#T&*T M+T%'(S

Once the sampling plan has been determined, it must be

decided how the sub"ect should be contacted; mail, telephone, personal,

or online interviews. So$ for y research ) had selected personal

interview HDuestionnaire>. s personal interviewing is the most

versatile method, the interviewer can ask more uestions and record

additional observations about the respondent. %ersonal interviewing is

the most expensive method and reuires more administrative planning

and supervision than three, which is the big loop hole of it.

2

ANALYTICAL FINDING


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8/0

C/0

8/0

/0

./0

8/0

5/0

E/0

B/0

C/0

:/0

$elow .B years

$etween .B to 5/

years

bove 5/ years

$elow .Byears

8/0

$etween .B

to 5/ years

C/0

bove 5/

years

8/0

.

INTERPRETATION*

The above chart shows the age group of respondents, from the sample

si#e of //, there are 89C respondents who are below B years, E9C

respondents who are between B to 5/ years, 89C respondents who are

above 5/ years.

3"

%.3 C-' - S/& -' 8& 9 -

-/-':


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80

C0:0

90

E0B0

/0

:0

90

C0

5080

/0

80

E0

C0

!0

/0

80

E0

C0

$usiness

%rimary -tudents

-econdary -tudents

Higher -econdary -tudents

?nder *raduate

*raduate

%ost *raduate

%h.d

-ervice

%rofession

House 6ife

Other

INTERPRETATION *

The above chart shows the ualification of the respondents, from

the total sample si#e of //, there are 58C 3usiness$ EC Priary Students$

C Secondary Students$ 6C %i4her Secondary Students$ 5FC Under

,raduate$ 5@C ,raduate$ 59C Post ,raduate$ C Ph. ($ 6C Service$ EC

Profession$ ?C %ouse ife$ 8C 'thers.


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31


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%.4 D- ;- /)&&) )&(; (& '


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%.5 H-= '; /)&&) =&) )&(; (& '


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33

%.6 H-= '; /)&&) 9)'(&( =&):

Preference to Branded .affer

9B0 B0B0 $randed

Home made

INTERPRETATION *

The above chart shows how many respondents prefer branded

wafers, from the total sample si#e of //, there are 6@Cwho prefer branded

wafers, @Cwho prefer home made wafers.


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34


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%.7 A !5> /)&&) - & 9)'(&( =&)? 8' 8&

8)& - #@ =&) :

E90

8!0

..090

80 .0

/0

B0

./0

.B0

8/0

8B0

5/0

5B0E/0

EB0

B/0

$ala"i 3ays ?ncle

Ahips

Fverest Jalaram Other

7arket -hare

7arket -hare

INTERPRETATION *

The above chart shows how many respondents prefer

wafers of which brand, from the total sample si#e of //, there are F9C

respondents prefer $ala"i wafers, 87Crespondents prefer 3ays wafers,

55C respondents prefer ?ncle Ahips wafers, 6C respondents prefer

Fverest wafers, 8C respondents prefer Jalaram wafers, 5Crespondents prefer Other brand of wafers.

35


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%. =88 =&) (- ;-


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%. ! D- ;-


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%.10 "88 -) (- ;-


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B0

5/0890

8E0

.80

/0

B0

./0

.B0

8/0

8B0

5/0

4aily Once In a

6eek

Twise in a

week

7onthly 2arely

INTERPRETATION *

The above chart shows how often respondents purchase bala"i

wafers, from the total sample si#e of //, there are EC respondents

who purchase 4aily, there are ?9Crespondents who purchase Once in

a week, there are 86C respondents who purchase Twice in a week,

there are 8FC respondents who purchase 7onthly, there are 58C

respondents who purchase 2arely $ala"i wafers.

3!


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%.12 O&)? 8-= &( )& ;- =8 8& #@

"&):

C8

8C

!E

/

./

8/

5/

E/

B/

C/

:/

-atisfied -omewhat -aisfied ?nsaisfied -omewhat ?nsaisfied

INTERPRETATION *

The above chart shows how much respondents are satisfied with

bala"i wafers, from the total sample si#e of //, there are E8C

respondents are -atisfied, there are 8EC respondents are -omewhat

-atisfied, there are 7C respondents are ?nsatisfied, there are FC

respondents are -omewhat ?nsatisfied 6ith $ala"i wafers.

4"


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%.14 H-=


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%.15 "-( ;- )&-&'( #@ =&) - -8&):

BE0

880.!0

E0 80

/0

./0

8/0

5/0

E/0

B/0

C/0

4efinitely %robably %robably 'ot 4efinitely 'ot 'ever

INTERPRETATION*

The above chart shows would respondents recommend$ala"i wafers to other, from the total sample si#e of //, there are

@FC respondents who are 4efinitely going to recommend others,

there are 88C respondents who are %robably going to recommend

others, there are 57C respondents who are %robably 'ot going to

recommend others, there are FCrespondents who are 4efinitely 'ot

going to recommend others, there are 8C respondents who are

'ever going to recommend others for $ala"i wafers.

43


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%.16 "-( ;-


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%.17 "8


53/65

%.1 P&& < 8& --=', -)(', - ;-)

/)&&)&'& 9- #@ =&):

5!E8

.B

B

8.

EC

85

./

EC

E.

: C

C!

8B

E 5

89

5B5.

B

.9

EB

5/

C

5/

EB

8.

E

5E

BB

9

8/

./

8/

5/

E/

B/

C/

:/

uality uantity Taste vailability %rice (ragrance %acking $rand

$est *ood (air %oor

INTERPRETATION *

The above chart shows what respondents preference about $ala"iwafers, from the total sample si#e of // ; )# DU&L)TIthere are ?7C

prefer it is $est , F8Cprefer it is *ood, 5@Cprefer it is (air, @Cprefer it

is %oor )# DUT)TIthere are 85Cprefer it is $est , FECprefer it is

*ood, 8?Cprefer it is (air, 59Cprefer it is %oor )# T+STthere are

FECprefer it is $est , F5Cprefer it is *ood, Cprefer it is (air, EC

prefer it is %oor )# &0&)L&B)L)TI there are E7Cprefer it is $est ,

8@C prefer it is *ood, FC prefer it is (air, ?C prefer it is %oor )#

PR)*+ there are 86C prefer it is $est , ?@C prefer it is *ood, ?5C

prefer it is (air, @Cprefer it is %oor )# /R&,R*+there are 56C

prefer it is $est , F@Cprefer it is *ood, ?9Cprefer it is (air, ECprefer it

is %oor )# P&*)#,there are ?9Cprefer it is $est , F@Cprefer it is

*ood, 85Cprefer it is (air, FCprefer it is %oor )# BR( there are

?FCprefer it is $est , @@Cprefer it is *ood, 6Cprefer it is (air, 8C

prefer it is %oor.

46


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%.1! "8&)& (- ;- /)&&) - & #@ =&):

8/0

.!0

.80

90

.C0

E0

C0

:0

B0

50

/0 B0 ./0 .B0 8/0

Other

irport

2ailway -tation

$us -top

Office

Ainema

*arden

%icknic -pot

Aanteen

Home

INTERPRETATION *

The above chart shows where respondents prefer $ala"i wafers,

from the total sample si#e of //, there are ?C respondents prefer at

other place, @Crespondents prefer to eat $ala"i wafers at irport, C

respondents prefer to eat $ala"i wafers at 2ailway station, EC

respondents prefer to eat $ala"i wafers at $us stop, FC respondents

prefer to eat $ala"i wafers at Office, 5ECrespondents prefer to eat $ala"iwafers at Ainema, 6C respondents prefer to eat $ala"i wafers at

*arden, 58Crespondents prefer to eat $ala"i wafers at %icnic spot, 57C

respondents prefer to eat $ala"i wafers at Aanteen, 89C respondents

prefer to eat $ala"i wafers at Home.

47


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%.20 D-&? #@ '&&( -


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%.21 I' =88 )& #@ 8-(


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LIMITATION OF THE STUDY

Fach and every study has several limitations so in my study has also

some limitation.

5. I did sampling by the Pro3a3ility &rea Saplin4so someof the remote area of the 7umbai is not covered.

8. The findings are based on the research in Mu3ai *ity

only and thus the conclusions may not be true for other cities.

?. Ties and costswere always a constraint.

F. The study can not give the accurate results because the

saple si:e is very sall.


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5"


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51

SS, - Strength concentraten your strength !!, - !eakness "ecogni.e/our 0eakness

, - opportunity evaluate

/our opportunities

TT, - Threats research

/our threats


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S!T analysis is a good tool for a manager1 like a

thermometer2 Stethoscope for a doctor2

ST"#+3T$,- Fnable you to best foot forward the biggest strength is

copany


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SUGGESTION

(or such giant organi#ation I donKt have any suggestion to give

but there are some eye catching loops.

S Aompany has opportunities to eGpandthe business in its field& other field also.

S through advertising company should go for national !

international arket.

S They should advertise their products 3y odern eans of

edia.

S They should use prootional toolsto increase their sales.


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54

CONCLUSION

This report is prepared from the available data which Balaji

afers Pvt. Ltd.has provided to me. It is found to be all of the leading

industry producing wafers ! nakeens. This unit is well organi#ed &well managed. Its products are popular in whole *u"arat. They are

having 4ood reputationin the market.

It can be concluded that Balaji afers Pvt Ltd. Is large scale

unit, & also a successful organi#ation having bright future. This unit is a

profit making one & production is increasing gradually. In this company

the internal relation between the workers and management are very

well. ll the workers and management group behave with each other as

family members. It is the plus point of the company.

The management of the company is well planned and very

effective. Moreover$ this copany has played a 4reat role to the

econoy 3y their variety of product


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55

BIBLIOGRAPHYTraining in industrial unit and then getting the information

regarding various aspects is truly a practical aspect but in order to give a

clear meaning for the preparation for best and complete report,

theoretical concepts, at list clear in our minds. To complete knowledgeregarding various theoretical concepts, I referred the following books of

well know authors and following websites.

BOOKS:

MARKETING MANAGEMENT - PHILIP KOTLER

MARKETING MANAGEMENT - S.A. SHERLEKAR

WWW:

contactGbala"iwafers.com

www.consumerpsychologist.com
mailto:[email protected]://www.consumerpsychologist.com/mailto:[email protected]://www.consumerpsychologist.com/


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50260819 Mkt Balaji Wafer Tybba