M.J.M Ice Cream

M.J.M. Ice Cream’s Mission Statement is to provide the general public with goods and services in a professional manner. M.J.M will serve our customers with the best

services possible. Our plan is not just give the public the best ice cream in Green Bay and the surrounding areas, but also to employ many of the areas residents. We will also use the

services of local companies to help our community, and insure that the money stays and bolsters the economy here

in Green Bay.

M.J.M Ice Cream

M.J.M’s vision is to become one of the premiere ice cream establishments in the Green Bay and surrounding area with in a sixty-mile radius. The reason for the sixty-mile radius is because research has shown that there are

few ice cream stores in this particular area. For that reason, we, here at M.J.M believe we will experience great success. Our vision for the next five years as a

general partnership is to work the establishment with just the three partners. We will continue in this manner

for the first year until we start turning a reasonable profit. After which we will start interviewing potential employees to work in our ice cream shops. The three

general partners in M.J.M ice cream are as follows, Mason Powless, John Peters, and Michael Guyette.

Industry Attractiveness

The industry our company is going to thrive in is one that lacks strictly ice cream retail. All of these ice cream places in the Green Bay area do not seem to focus just on their

daily product that attracts the customers. Instead they are focused on the other food on their menus. The customers we will bring in will value our dedication on bringing them

ice cream and ice cream only. There a select few shops that do just ice cream but they od not practice sustainable development practices like MJM Ice Cream does. We will

make this highlight of our shop; our customers will eat good ice cream and feel like they help their own Wisconsin

economy by buying locally because we buy local.

M.J.M. Ice Cream

M.J.M ice cream executive summarize is as follows. M.J.M. has done financial research and has come to the conclusion that it will need the

following funding in order to help wit the start up cost. M.J.M has broken down all aspects of startup money and personal finance as well as

equipment cost, rental cost and loan availability this is a breakdown of the total cost as M.J.M sees it.

Personal assets--$15,000

Materials --%20,000

Rent for one year--$24,000

Bank loans--$50,000

M.J.M. will project a repay of bank loan over a period of three years.

Market PlanOur market plan addresses the “four P’s” of marketing. Product, price,

place, and promotion. The product we provide to our customers is strictly ice cream, and the best ice cream from the dairy state itself. It’s made

from real Wisconsin Dairy products, no preservatives. Our customers may be asked to pay a couple pennies more than they would usually pay but

it’s for great ice cream and they get a lot of bang for their buck. The price per scoop of our organic ice cream would be $2.50, which is only .50 more

than our regular ice cream. Our price is the top notch ice cream shop in the Green Bay Area, offering the best classic and also foreign ice creams. The way we plan to promote our store and our products would be giving samples outside our store, flyers, newspaper ads, radio/t.v. ads, word of

mouth, and of course social media like facebook pages and twitter accounts to spread the word about our amazing ice creams.

25%

75%

MJM’s Competition

Ice Cream Parlors

Ice Cream and Food

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MJM Profit Prediction for the Next Five Years

Series 1-5