mission-statements.ppt

8/18/2019 mission-statements.ppt

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Mission Statements

BDI3C


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What is a Mission

Statement? A mission statement is a declaration of

what a business aspires to be.

The statement is: the business' reason for bein! a proclamation of wh" it e#ists!

a clari$cation of who it ser%es! and an

e#pression of what it hopes to achie%e inthe future.


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What does a Mission

Statement Do?

A carefull" crafted mission statementaccuratel" describes the business and

inspires the people who contribute to itssuccess.


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Mission StatementCharacteristics &isionar":

Abo%e all else a mission statement oersa %ision of what a business aspires to be.

A %isionar" mission statement helpspeople understand what the business isabout and how the" can contribute tothe achie%ement of the %ision.

Mission statements fre(uentl" containwordin such as )to be the best)! )thehihest (ualit")! and )in the world).


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Mission StatementCharacteristics Broad

A compan" cannot be all thins to all people!

but a mission statement should not limit acompan"'s area of ser%ice or e#pertise toonarrowl".

*speciall" in toda"+s fast,paced businessworld! customer needs! and customers! canchane rapidl".

A mission statement should be broad enouhto allow the compan" to meet those needswithout annual re%isions of the statement.


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Mission StatementCharacteristics -ealistic

The broad %ision needs to be tempered withrealism! to be both practical and worable.

Mission statements that include e%er"thinor o%er promise will not i%e a clearindication of what the business is about.

A loft"! unrealistic mission statement will

not ha%e reat credibilit". Instead the best statements are direct and

powerful.


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Mission StatementCharacteristics Moti%ational

The statement should be written in such awa" that it inspires commitment amon

emplo"ees! customers! partners! andfundin aencies about what thiscompan" will do or produce.

Some orani/ations emphasi/e the

inspirational %alue of their missionstatement abo%e all else! usin it toe#press the compan"'s philosoph" and%alues.


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Mission StatementCharacteristics Short and concise

The mission statement should be noloner than 01 words.

Some consultants recommend that themission statement be short enouh thatan emplo"ee can easil" remember it andreadil" repeat it.

Similarl"! manaement uru 2eterDrucer suests it should be able to $ton a t,shirt.


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Mission StatementCharacteristics *asil" understood

The statement should use plain lanuaethat is con%incin and eas" to understand.

or e#ample! a technolo" compan"'smission statement should not include 4aron or technolo" concepts that areunfamiliar to people outside the area.

Consider usin the )randmother test) on

"our mission statement ,, would "ourrandmother understand what "ourcompan" is about if she read "our missionstatement5


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Mission Statement*#amples

The mission of Chicao Children'sMuseum is to acti%ate the intellectual

and creati%e potential of children b"bein a catal"st for the process oflearnin.


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)McDonald's %ision is to be the world'sbest (uic ser%ice restaurant

e#perience. Bein the best meanspro%idin outstandin (ualit"! ser%ice!cleanliness! and %alue! so that we maee%er" customer in e%er" restaurant

smile.)


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)6ur mission is to be the consumer's$rst choice for food! deli%erin products

of outstandin (ualit" and reat ser%iceat a competiti%e cost throuh worinfaster! simpler! and toether.7

8. Sainsbur"


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)6ur mission is to inform! inspire! andempower people and orani/ations to

be their best ,, both personall" andprofessionall".9

Success etwors


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);e will maret the most appealin andwidel" worn casual clothin in the

world. ;e will clothe the world.)

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mission-statements.ppt