MISSION STATEMENT - Harpers Bazaar Media Kit · 2018-11-26 · Magazine Trim Size: 8 7/8” x 10 7/8” Supplied Inserts 9 1/8” x 11 1/8” All inserts jog to foot. Digital Ad Specifications

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATION

MISSION STATEMENT

To be the world's single most intriguing fashion

destination for women—whether they're reading, surfing,

shopping, or sharing—today and always.


A GLOBAL BRAND32 international editions, 48 countries, in 21 languages, over 11 million readers, and over 2 million issues sold each month.

Arabia

Argentina

Australia

Brazil

Bulgaria

Chile

China

Czech Republic

Germany

Greece

Hong Kong

India

Indonesia

Japan

Kazakhstan

Korea

Malaysia

Mexico

Netherlands

Poland

Romania

Russia

Serbia

Singapore

Spain

Taiwan

Thailand

Turkey

Ukraine

United Kingdom

United States

Vietnam


2019 EDITORIAL CALENDAR

ISSUE CLOSING DATE ON-SALE DATE

FEBRUARY The LOVE Issue November 30, 2018 January 22, 2019

MARCH The Spring Fashion Issue / Anti-Aging Awards December 28, 2018 February 19

APRIL The Shopping Issue February 1 March 26

MAY The Beauty Issue March 1 April 23

JUNE/JULY The Art & Design Issue March 29 May 21

AUGUST The Real Issue May 31 July 23

SEPTEMBER The Fall Fashion Issue / ICONS June 28 August 20

OCTOBER The Fabulous at Every Age Issue August 2 September 24

NOVEMBER The Daring Issue August 30 October 22

DECEMBER/ JANUARY

The 2020 Issue September 27 November 19


THE BAZAAR WOMANDelivering affluent, educated, professional women.

Source: IPSOS Affluent Survey Doublebase 2017, Base: Adults *Net Worth: HH Financial Accounts including Real Estate

18–34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 .4%

35–54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 .2%

55+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 .2%

Median Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 .7

Average Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 .9

HHI $150,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 .6%

HHI $200,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 .2%

HHI $250,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 .8%

Median Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $159,394

Average Household Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $248,320

Married or Partnered . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 .8%

Single . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 .2%

Any College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 .4%

Graduated College+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 .0%

Postgraduate Degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 .0%

Employed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 .1%

Professional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 .6%

Top Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 .6%

Live in A County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 .8%

Live in A or B County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 .0%

Median Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . . $508,085

Average Value of Principal Home . . . . . . . . . . . . . . . . . . . . . . . . . $668,371

Median Net Worth* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $905,167

Average Net Worth* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,611,458

%COMP


CIRCULATION UPDATE

Source: AAM Statements December 31, 2017 and December 31, 2016 . Note: Increased rate base to 750,000 in 2016.

TOTAL CIRCULATION 761,819

Total Paid & Verified Subscriptions 683,095 89 .7%

Total Paid Subscriptions (Print) 626,479 82 .2%

Total Paid Subscriptions (Digital) 25,981 3 .4%

Total Verified Subscriptions 30,635 4 .0%

Single Copy Sales 78,724 10 .3%

Print 78,000 10 .2%

Digital 724 0 .1%

Rate Base 750,000

% Above Rate Base 1 .6%

2H 2016 % OF TOTAL

2H 2017 % OF TOTAL


Total Paid & Verified Subscriptions 698,803 91 .3%

Total Paid Subscriptions (Print) 634,446 82 .9%

Total Paid Subscriptions (Digital) 41,256 5 .4%

Total Verified Subscriptions 23,101 3 .0%

Single Copy Sales 66,687 8 .7%

Print 66,200 8 .6%

Digital 487 0 .1%

Rate Base 750,000

% Above Rate Base 2 .1%


REACHING AMERICA'S TOP MARKETSHARPER’S BAZAAR circulation is concentrated in the leading retail markets.

DESIGNATED MARKET AREA TOTAL CIRCULATION

1 . NEW YORK 75,199

2 . LOS ANGELES 53,298

3 . CHICAGO 24,629

4 . SAN FRANCISCO/OAKLAND/SAN JOSE 21,256

5 . PHILADELPHIA 19,637

6 . WASHINGTON, DC 17,736

7 . HOUSTON 16,543

8 . DALLAS/FT . WORTH 15,763

9 . BOSTON 15,297

10 . ATLANTA 15,287


Source: AAM DMA Report. Based on March 2017 issue.


2019 ADVERTISING RATESGeneral display rates (effective with February 2019 issue)*

RATE BASE 750,000

PAGE $175,080

2/3 PAGE $134,900

1/2 PAGE $122,560

1/3 PAGE $92,445

COVER 2 $218,850

2ND 2ND COVER $218,850

COVER Z GATE $437,700

COVER 3 $192,590

COVER 4 $227,605

*All rates are gross before agency commission. Maximum cover discount is 25%.


2019 CLOSING & ON-SALE DATES

ISSUE SPACE & MATERIAL CLOSING DATE

SUPPLIED INSERTS DUE AT PLANT

ON-SALE DATE

FEBRUARY November 30, 2018 December 11, 2018 January 22, 2019

MARCH December 28, 2018 January 14, 2019 February 19

APRIL February 1 February 21 March 26

MAY March 1 March 21 April 23

JUNE/JULY March 29 April 18 May 21

AUGUST May 31 June 20 July 23

SEPTEMBER June 28 July 18 August 20

OCTOBER August 2 August 22 September 24

NOVEMBER August 30 September 19 October 22

DECEMBER/ JANUARY September 27 October 17 November 19

All dates are subject to change. Extensions for advertising materials are available only upon request. Please notify your sales representative if you require an extension. Scent strips close 1st of the month, 5 months prior to issue date. Premium positions and covers close 1st of the month, 3 months prior to issue date. All scheduled premium position and cover advertisers may be moved for multiple-page high-impact units.


2018 MATERIAL REQUIREMENTS

CirculationMember AAM, published 10X per year Rate Base: 750,000

Cancellation DatesAll advertising pages are non-cancellable after issue closing date. Orders for covers, supplied cards, and franchise positions are non-cancellable 60 days prior to issue closing date.

Commissions and TermsPlease refer to Harper’s Bazaar 2018 Terms & Conditions which are part of this media kit.

InsertsAdvertising inserts contribute to frequency discounts but do not earn discounts. Insert prices supplied on request.

IssuanceHarper’s BAZAAR is published 10X per year, with combined June/July and December/January issues.

Submissions InstructionsSubmit your ads electronically via the HEARST AD GATEWAY. Go to http://ads.hearst.com to access the Ad Submission Portal.

Printing Process: Offset

Binding Process: Perfect Bound

Magazine Trim Size: 8 7/8” x 10 7/8”

Supplied Inserts9 1/8” x 11 1/8” All inserts jog to foot.

Digital Ad SpecificationsHearst Magazines utilizes Virtual Proofing technology at all monthly publication print facilities. Hard copy guidance is no longer required. For complete advertising specifications, and to submit your ads electronically, go to http://ads.hearst.com. For further information, please call Karen Nazario, 212.450.7008, or Harry Yee, 212.450.0981.

SIZE BLEED (w" x h") TRIM LIVE/NON-BLEED

SPREAD 18" x 11 1/8" 17 3/4" x 10 7/8" 17 1/4" x 10 3/8"

PAGE 9 1/8" x 11 1/8" 8 7/8" x 10 7/8" 8 3/8" x 10 3/8"

2/3 VERTICAL 6" x 11 1/8" 5 3/4" x 10 7/8" 5 1/4" x 10 3/8"

1/2 HORIZONTAL 9 1/8" x 5 1/2" 8 7/8" x 5 1/4" 8 3/8" x 4 3/4"

1/2 VERTICAL 4 1/2" x 11 1/8" 4 1/4" x 10 7/8" 3 3/4" x 10 3/8"

1/3 VERTICAL 3" x 11 1/8" 2 3/4" x 10 7/8" 2 1/4" x 10 3/8"


2018 ADVERTISING TERMS & CONDITIONS

1 . Harper’s BAZAAR, published by Hearst Communications, Inc ., Hearst Magazines Division (“Publisher”), will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card . All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder .

2 . Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted . If an advertisement is accepted for publication, the Advertiser agrees that it will not make any promotional references to Harper’s BAZAAR without the prior written permission of the Publisher .

3 . Short rates: Advertisers will be short-rated if the space upon which billings have been based is not used within the 12–month contract period .

4 . Agency commission: 15% to recognized agencies . Bills are rendered on publication date . Payment in U .S . currency required . Net due 30 days from invoice date . Interest will be charged at rate of 1 .5% per month or, if less, the maximum lawful interest rate, on past-due invoices . New Advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion .

5 . The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice .

6 . Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein) . Orders containing incorrect rates may be accepted and, if accepted, charged at regular rates . Such errors will be regarded as only clerical .

7 . All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box .

8 . Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions .

9 . Advertisements in other-than-standard sizes are subject to Publisher’s approval .

10 . Harper’s BAZAAR is a member of the Alliance for Audited Media (AAM) . Harper’s BAZAAR reports its total circulation on an issue-by-issue basis, which is audited by AAM . Harper's BAZAAR does not guarantee circulation to regional advertisers,

and regional circulations reported to AAM are used only as a basis for determining rates . For newsstand distribution purposes, a 5% margin must be allowed for regional circulations .

11 . Rates, conditions, and space units are subject to change without notice . Any discounts are applicable during the period in which they are earned . Any and all rebates from earned discount adjustments must be taken by the advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired . Advertising rates as published are gross before agency commission . Advertising rates as published are for non bleed units . Bleed advertisments whether full bleed off the entire page or partial bleed off of any side of the unit (including gutter bleed for spread units) will incur a 15% bleed charge .

12 . Schedule of months of insertion and size of space must accompany all orders and are binding upon Advertiser upon receipt unless terminated in writing prior to the applicable closing date(s) . So-called “space reservations” are not considered by Publisher as orders or binding upon it in any way . 13 . Reproduction quality is at the Advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension . All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date .

14 . Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability .

15 . No rebate will be allowed for insertion of wrong key numbers .

16 . The Advertiser agrees that in the event Publisher commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may be held legally responsible, Publisher’s liability will in no event exceed the cost of the space ordered and further agrees that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits .

17 . The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary, or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights, or otherwise unlawful . As part of the consideration and to induce Publisher to publish such advertisement, the Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage, and expense


2018 ADVERTISING TERMS & CONDITIONS (continued)

of whatsoever nature (“Losses”) arising out of copying, printing, or publishing such advertisement (“Claims”) . In the event that any advertising campaign for Advertiser includes sweepstakes, contests, email distribution, and/or other promotional elements that are managed either by the Advertiser or by the Publisher on behalf of the Advertiser, the Advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use, or distribution of any materials, products (including prizes), or services related to all such promotional elements provided by the Advertiser including, without limitation, those arising from any Claims .

18 . The Advertiser agrees to indemnify and save harmless Publisher from all loss, damage, and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances, and statutes of the United States, or any of the states or subdivisions thereof .

19 . All orders accepted are subject to acts of God, fires, strikes, accidents, or other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing, or distributing Harper’s BAZAAR . 20 . All advertisements must be clearly identified by the trademark or signature of the Advertiser .

21 . Words such as “advertisement” will be placed with copy that, in Publisher’s opinion, resembles editorial matter .

22 . Cancellations must be in writing . Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside cover pages and for all inside pages, prior to the advertising closing date . Thereafter, orders may not be cancelled or changed by the Advertiser without the acknowledgement and acceptance of Publisher . If orders are not cancelled on time, the Advertiser agrees that it will be responsible for the cost of such cancelled advertisements .

23 . A copy of any proposed insert must be submitted to Publisher prior to printing of the insert . In no event shall Publisher be responsible for any errors or omissions in or the production quality of any furnished insert .

24 . The Advertiser agrees to reimburse Publisher for its attorney’s costs and fees in collecting any unpaid billings for advertisements .

25 . The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties .

26 . All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein . Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York, and the parties hereby consent to the jurisdiction of such courts .

27 . Advertiser is liable for all fees and expenses, including attorneys’ fees, reasonably incurred by Hearst Magazines in collecting, or attempting to collect, any charges owed under this Agreement .


PRESTIGE ADVERTISERS

AAkrisAlberta FerrettiAlexander McQueenAudemars Piguet

BBalenciagaBallyBalmainBottega VenetaBrunello CucinelliBulgariBurberry

C Calvin KleinCarolina HerreraCartierCélineChanelChloéChopardChristian Dior Coach

DDavid YurmanDolce & GabbanaDonna Karan

E Ermanno ScervinoEscadaEtro

F FendiFurla

GGennyGiorgio ArmaniGiuseppe ZanottiGivenchy Gucci

HHarry WinstonHermès

J Jaeger-LeCoultre Jil SanderJimmy Choo

L La Perla LanvinLongchampLoro PianaLouis Vuitton

M Marc JacobsMarco BicegoMax MaraMCMMichael KorsMissoniMiu MiuMonclerMoschino

N Neiman Marcus

OOscar de la Renta

P Patek PhilippePiagetPiazza SempionePrada

R Ralph LaurenRoberto CavalliRoger Vivier

S Saint Laurent Saks Fifth AvenueSalvatore FerragamoSonia RykielStella McCartneyStuart Weitzman Swarovski

T TacoriTag HeuerTiffany & Co .Tod'sTom Ford

VValentinoVan Cleef & ArpelsVera WangVersace

Y Yves Salomon

Z Zadig & Voltaire

Source: PIB Full Year 2017

HARPER’S BAZAAR IS A PUBLICATION OF HEARST MAGAZINES, A UNIT OF THE HEARST CORPORATIONSource: PIB Full Year 2017

FASHION & RETAIL ADVERTISERS

AAdriano GoldschmiedAkrisAlberta FerrettiAldoAlexander McQueenAlice + OliviaAmazon .comAnne KleinAnnette GörtzAttilio Giusti LeombruniAvant Toi

BBaldininiBalenciagaBallyBalmainBanana RepublicBloomingdale'sBottega VenetaBrahminBrunello CucinelliBruno MagliBurberry

CCalvin KleinCamperCarolina HerreraCélineChanelChico'sChloéChristian DiorCoach

DDolce & GabbanaDonna KaranDooney & Bourke

EErmanno ScervinoEscadaEtro

FFabiana FilippiFD GalleryFendiFit FlopFossilFryeFur VaultFurla

GGennyGiorgio ArmaniGiuseppe ZanottiGivenchyGolden GooseGottexGucci

Guess

HH&MHermésHerno

JJ BrandJ CrewJ . JillJil SanderJimmy Choo

KKarl Lagerfeld Kate SpadeKenneth ColeKooples

L La PerlaLands' End LanvinLeon MaxLilly PulitzerLisette LLongchampLord & TaylorLoro PianaLouis VuittonLouise Et Cie

M MajeMarc Fisher FootwearMarc JacobsMarciano MaxMaraMCMMichael KorsMissoniMiu MiuMonclerMoschino

N Native FootwearNatoriNeiman Marcus Nordstrom Northpark CenterNYDJ

OOscar de la RentaOutnet .com

PPeutereyPiazza SempionePologeorgisPrada

RRalph LaurenRalph & RussoRoberto CavalliRoger Vivier

S Saint LaurentSaks Fifth Avenue Salvatore FerragamoSam Edelman SanctuarySandroSantoniShops at RiverdaleSimon Malls Sonia Rykiel South Coast PlazaStella McCartneyStuart WeitzmanSunglass Hut

T Target Tod'sTom FordTommy Hilfiger

UUniqlo

V ValentinoVera BradleyVera WangVersaceVince Camuto

WWacoalWhite House Black Market

YYves Salomon


AAudemars PiguetAurélie Bidermann

BBuccellatiBulgari

C CadarCartierChanelChopardChristian DiorCrivelli

DDavid WebbDavid YurmanDe BeersDiamond Producers

EEffy

FFD GalleryFendiF .P . JourneFrederique Constant

GGabriel & Co .GemfieldsGucci

HHarry WinstonHearts On Fire

IIppolita

J Jaeger-LeCoultreJared the GalleriaJB Star

KKendra Scott

L LagosLe Vian

M Marco BicegoMattioliMessikaMichele WatchesMonica Rich Kosann

NNirav Modi

OOfficina BernardiOmega

P PandoraPatek PhilippePhillip GavrielPiaget

R Richard MilleRoberto Coin

S SeikoSimon G .SparkSwarovski

T TacoriTAG HeuerTakohlTiffany & Co .

VVahanVan Cleef & Arpels


JEWELRY & WATCH ADVERTISERS


AAlwaysAmore PacificArmani BeautyArmani Fragrance

BBond No . 9 Burberry Beauty

C Calvin Klein FragranceCaressChanel BeautyChanel FragranceChantecaille BeautyChantecaille FragranceChloé FragranceClarinsCliniqueCoverGirl

DDeveloplusDior BeautéDolce & Gabbana FragranceDonna Karan FragranceDr . BrandtDyson

E

Elizabeth ArdenEssieEstée LauderExuviance

GGarnierGivenchy BeautyGucci Fragrance

HThe Harmonist

J Jane IredaleJo MaloneJulien Farel

L L’Oréal ParisLaboLancômeLaura MercierLe Petit Marseillais

M Maybelline New YorkMDNAMiu Miu FragranceMoroccanoil

N NARSNeutrogenaNexxus

OOlay One Two CosmeticsOPI

P Paloma Picasso FragrancePantene Peter Thomas RothPrada Fragrance

R Ralph Lauren FragranceROC

S Sally HansenSephora ShiseidoSisley

StriVectin

T Tiffany FragranceTom FordTory Burch Fragrance

UUrban Decay

VViktor + Rolf Fragrance


BEAUTY, FRAGRANCE & HBA ADVERTISERS

Documents

MISSION STATEMENT - Harpers Bazaar Media Kit · 2018-11-26 · Magazine Trim Size: 8 7/8” x 10 7/8” Supplied Inserts 9 1/8” x 11 1/8” All inserts jog to foot. Digital Ad Specifications