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Planning, investment and su stainable legacy of major sporting events – EuroBasket 2011 case study. Mindaugas Bal č i ū nas Lithuanian Basketball Federation. Responsibility for national sport and country. POPULARITY of sports in Lithuania (2011). - PowerPoint PPT Presentation
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PLANNING, INVESTMENT AND SUSTAINABLE LEGACY OF MAJOR SPORTING EVENTS – EUROBASKET 2011 CASE STUDY
Mindaugas BalčiūnasLithuanian Basketball Federation
RESPONSIBILITY FOR NATIONAL SPORT AND COUNTRY
Bask
etba
ll
Foot
ball
Danc
ing
on ic
e
Athl
etics
Danc
ing
Auto
spor
ts
Boxi
ng
Tenn
is
Swim
min
g
not i
nter
estin
g an
y sp
orts
0
10
20
30
40
50
6053.4
8.63.5 3.1 1.6 1.4 1.2 1.2 1
9.9
POPULARITY of sports in Lithuania (2011)
CHALLENGE – THE BIGGEST SPORTING EVENT EVER HOSTED IN LITHUANIA
Organizational structure and human resources.
Infrastructure and investments. Event budgeting and sponsorship. Promotion and communication. Event realization.
THE GOAL – TO MAKE THE BIGGEST AND THE BEST EUROBASKET IN HISTORY More 8 teams to participate: format 24 teams; More 7 days of the event: in total 21 days of duration; More 36 games to play: overall 91 games; All games televised to more than 160 territories worldwide; More than 200 millions TV viewers; More than 350 000 fans in arenas;
EUROBASKET 2011: INVESTMENTS AND INCOMES
BIG FINANCIAL CHALLENGE FOR COUNTRY FACING GLOBAL ECONOMICAL CRISIS Investments to infrastructure
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
180000000
122300000
3800000026300000
20000000 18200000
46600000
70000000
4930000034700000
18800000
168900000
108000000
75600000
54700000
37000000
State funds EU funds Total
ORGANIZATIONAL BUDGET INCOMES
Sponsorship Government support (+ Event fee)
Ticketing Total0.0
10000000.0
20000000.0
30000000.0
40000000.0
50000000.0
60000000.0
5900000.0
21000000.0 24600000.0
51500000.0Eurobasket 2011 incomes (mln. LTL)
TOTAL IMPACT OF AN INJECTION INTO THE ECONOMY
DIRECT ECONOMICAL IMPACT OF EUROBASKET 2011
Local fans in arenas
Tourists Overall0.00
20,000,000.00
40,000,000.00
60,000,000.00
80,000,000.00
100,000,000.00
120,000,000.00
140,000,000.00
57,600,000.00
80,520,000.00
138,120,000.00
INDIRECT AND INDUCED ECONOMICAL IMPACT OF EUROBASKET 2011
Local fans in arenas Tourists Overall0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
138240000
193248000
331488000
EUROBASKET LEGACY Economic; Social; Promotional; Feel-good factor and life-satisfaction;
LONG TERM INVESTMENT – MODERN, MULTIFUNCTION CONVENTION CENTER'S
Arena Seats capacity Žalgirio Arena 15000Šiaulių arena 5500Cido Arena 6700
Klaipėdos arena 5500Alytus arena 5500
Siauliai arenaPanevezys arena
Kaunas arena
Klaipedos arena
Alytus arena
ECONOMIC IMPACT: NUMBER OF EVENTS IN ARENAS
Zalgirio arena Vilnius arena Panevezys arena
Alytus arena Klaipedos arena
Šiauliai arena0
20
40
60
80
100
120
90100
70
40
75
6050
30 30 30 35 35
Total number of events Basketball events
ECONOMIC IMPACT: EMPLOYMENT CREATED BY ARENAS
Zalgirio arena Vilnius arena Panevezys arena
Alytus arena Klaipedos arena
Šiauliai arena0
50
100
150
200
250
300
350
4017 11 10 14 14
300
100
5020 30 25
Full time employeesPart time employees
ARENAS CONTRIBUTION TO THE ECONOMY: EVENTS AND EMPLOYMENT
Total number of events
Basketball events
Full time employees
Part time employees
0
100
200
300
400
500
600
435
210
106
525
YEARLY FINANCIAL IMPACT
Events Employment0 Lt
20,000,000 Lt
40,000,000 Lt
60,000,000 Lt
80,000,000 Lt
100,000,000 Lt
120,000,000 Lt
140,000,000 Lt
130,500,000.00 Lt
11,994,000.00 Lt
SOCIAL IMPACT:LESS CRIMES DURING EUROBASKET 2011
Number of registered pretrial investigations from 2011-08-31 to 2011-09-19 and comparison with the same period in 2010 m.
2010 y. 2011 y. Difference Percentage
Šiaulių 367 375 8 2,18
Alytaus 131 129 -2 -1,53
Panevėžio 250 232 -18 -7,20
Kauno 841 767 -74 -8,80
Vilniaus 1566 1377 -189 -12,07
Klaipėdos 456 369 -87 -19,08
SOCIAL IMPACT: BASKETBALL AND SPORT BECOMES MORE POPULAR
MORE KIDS ATTENDING
BASKETBALL AFTER EUROBASKET 2011
10 – 30 % MORE
SOCIAL IMPACT: VOLUNTEERING CULTURE EXPANSION
MORE THAN 1800 VOLUNTEERS SERVED
THE EVENT.
PROMOTIONAL LEGACY:COUNTRY COMMUNICATION DURING EUROBASKET 2011
‚FEELGOOD‘ FACTOR AND LIFE-SATISFACTION
TWO GUINNESS WORLD RECORDS ACHIEVED BEFORE EUROBASKET 2011
60 000 balls bouncing record Dribbling around Lithuania record
EUROBASKET LEGACY CONTINUING TO GROW
HOW MUCH WE ARE SPENDING FOR SPORT?
HOW MUCH WE ARE SPENDING FOR BASKETBALL?
MORE THAN 100 000 FANS REGULARLY INVOLVED IN BASKETBALL
MONEY CIRCULATION RELATED TO BASKETBALL
YEARLY ECONOMIC VALUE OF BASKETBALL IN LITHUANIA
% %
~1 Billion LTLMultiplier – 1,4
WE CELEBRATE BASKETBALL
