PROGRAM OVERVIEW

P.E.M. was pegged by Millsport to create a program to leverage Frito Lay’s Go

Snacks brand sponsorship of the Tony Hawk Boom Boom Huck Jam Tour. To

answer the call, PEM created the “Go Snack’s Hawk’s Nest”; a special in-arena,

experience for VIP guests and contest winners in each market of the tour.

The “Hawk’s Nest” experience was created using the following:

•”Special glow-in-the-dark “Go Snacks” stickers affixed to arena seat backs.

•“Hawk’s Nest” welcome banners hanging at concourse tunnels leading to VIP

sections.

•Go Snack’s “Special Guest” credentials granting VIP’s exclusive admission to

the “Hawk’s Nest” section.

•A “Boom Boom Squad”, special attendants outfitted in authentic skate pads

and branded “Go Snacks” shirts, to assist guests with seating, special needs,

questions, and gift bag distribution.

•Go Snacks branded gift bags consisting of compressed skateboard t-shirts, Go

Snacks product, stickers and clappers.

In addition to the Go Snack’s interior presence, two 20’ giant inflatable's

resembling a Nacho Cheese Doritos canister and a Cheetos Asteroid canister,

were placed outside the main entrances at of each arena.

Client:

Event Name:

Event Locations:

Target Audience:

Millsport LLC

Frito Lay Go Snacks Sponsor Activation

26 nationwide city tour

Ages 8 +