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1-1 : Color Logos
1-2 : Gray Logos
2-1 : BedMart Hawaii Truck
2-2 : Truck Detail
3 : Infographic
4 : Floor Plan
5 : Social Media Lifestyle Posts
6 : Sunshine Division Golf Tournamentt
7 : Bag That Bed
7-2 : Bag That Bed Detail
8 : Tempest - Shakespeare Poster
8-2 : Tempest Detail
9 : BedMart Campaign = Oregon State Beavers
9-1 : TV Commercial Storyboard
9-2 : Website Campaign
9-3 : Web Ads
9-4 : Ad Pack
Table of contents
Color Logos | 1 - 1
Original logo designs for various clients.
Logo design for anInstrumental Jazz Funk Band Logo design for a
Jewelry Maker
Logo design for anIT company
Logo design for aHiking Equiptment Supply
Logo design for aPet Store
Logo design for aShakespeare in the Park Group
Logo design for aHair Salon
Logo design for aRebate Card Processor
Logo design for aVeterinarian’s Cat Recue
Gray Logos | 1 - 2
Original logo designs for various clients.
BedMart Hawaii Truck | 2 - 1
86.5”
83.5”
www.AlohaBedMart.comFamily Ownedand Operated
BEDMART HAWAII TRUCKOpening stores in Hawaii, BedMart needed to connect with the the indigenous culture. One of the strategies was to focus on surfing related imagery. Putting an image of mattress strapped to top of a classic Woody car did the trick. The Woody photo was originally black and bare. Juicing this up in Photoshop made it pop, while also enabling it to be high enough resolution to look good covering the back of the truck. Catching the eye of the locals, they followed the truck back to the store and sales were created.
Truck Design File Completed Truck Photo
Truck Detail | 2 - 2
Infographic | 3
INFOGRAPHICSGraphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends. While these are used across a variety of media, this particular set was used on social media.
Floor Plan | 4
4x2
4x4
5x5
71 - Broadway - Floor Plan 10-28-2014
Twin
Mul
tnm
Falls
PT
BoxTw
inM
arquisBox
Queen
ProdigySignature Base
QueenSavant
Perfect Base
iComfort HB
QueenMt. Hood
LXBox
QueenMt. Hood
XFBox
QueenMt. Hood
PTBox
Broa
dway
- [S
outh
Wal
l] 1/
10th
scal
e
Broadway - [East Wall] 1/10th scale
Broadway - [West Wall] 1/10th scale
Broadway - [N
orth Wall] 1/10th scale
Twin
Mul
tnm
Falls
XF
BoxTw
inFerndale
Box
Twin
Mul
tnm
Falls
LX
BoxTw
inLockhart
LXBox
SplitKing
Tamarind HBQueen
WeightlessBox
Tamarind HBQueen
Cloud BreezeBox
Que
enCo
ntou
rEl
ite Box
Queen
ContourSuprem
eBox
QueenPamela
Box
QueenPatrice
Box
QueenPaulaBox
QueenDel Mar
Box
QueenLa Jolla
Box
QueenPoint Loma
Box
Tamarind H
BKing
Cloud LuxePrem
ier Base
Tamarind H
B
ContourRhapsody Luxe
Premier Base
KingTorrey Pines
Box
QueenGenius
Box
iComfort HB
QueenBennington
XFBox
QueenBennington
LXBox
Queen
VisionM
otion Base
Queen
PerceptionBasis
QueenVivacious
Custom Base
QueenBennington
PTBox
DC Cham
eleonQ
ueenAstoria PTElevate Base
FullPrimaBox
Tamarind HBQueen
Cloud ElitePlus Base
QueenCloud
SupremeUp Base
QueenAstoria LX
Box
Queen
Moneta LX
Box
Que
en
Mon
eta
XF
Box
Queen
Briaza
Box
Fram
esTe
mpu
r-Pe
dic
Pillo
ws
4x2
Wal
l = 1
28” x
27.5
”
DC NS
NS
NS
Door
Door
Door
Door
Door
Door
Queeninsight
Box
iComfort HB
45”
43”
33”
27”
172”
14”
95”
94”
45.5”
66”
44”
185.5”
138”
55”
85.5”
73”
27”38”
34”
38”
48”
102.5”
48”
178”
219”
( 42.4° )
46”46”
228”
336”
48”
52”
48”
52.5”
46.5”
50”56”
285”
240”
349”
343”
19”97”21.5”158” 158” 26”
65”
48”
34”
FLOOR PLANSWorking with the BedMart Merchandising department, I built floor plans for all of the 30+ stores. These were all updated on a quarterly basis to communicate with the sales team and other to departments, as well as keep track the new product as it was introduced and set up on the sales floors.
Social Media Lifestyle Posts | 5
SOCIAL MEDIA LIFESTYLE POSTSAs social media has grown to be one of the most important cornerstones in marketing, an at least daily post has become a necessity. To keep it fresh for the audience, we put together posts along a handful of themes that were then alternated. These 3 were among the “Sleep, Health, & Inspiration” theme.
Sunshine Division Golf Tournament | 6
Old Campaign Logo New Campaign Logo
SUNSHINE DIVISION GOLF TOURNAMENTThe Portland Sunshine Division provides food and clothing relief to Portland families in partnership with the Portland Police Bureau. The Golf tournament is one of their major fundraisers. Approaching with their old design we worked together to revitalize the event identity to create a larger draw and elevate campaign recognition.
Bag That Bed | 7
BAG THAT BEDSupplying customers regularly with mattress bags for moving and storing necessitated BedMart to carry a higher quality product that is generally available to the public. I created the product identity and then developed the packaging for mass production.
Bag That Bed Detail | 7 - 2
Tempest - Shakespeare Poster | 8
TEMPESTSHAKESPEARE POSTEROriginal Practice Shakespeare, an independent non profit, performs free Shakespeare plays in Portland public parks. I have created many posters for their play performances. The Tempest is one among my favorites. Starting with pencil hand drawn illustrations that are then scanned and digitally processed, the posters are then filled in with color and assembled in Photoshop. These are put together at a high enough resolution to be used for printed backdrops at fund raisers and events..
Tempest Detail | 8 - 2
BedMart Campaign = Oregon State Beavers | 9
CAMPAIGNSOver the course of my 6.5 years with BedMart we created a campaign per month, sometimes more. There were often several happening at once. There were also multiple markets that needed special attention, such as stores in Hawaii and Outlet stores.
With the Beavers Score & Save campaign we worked with the Beavers Marketing Team to put together a visual identity that matched with in accordance with their branding approval, while incorporating the BedMart branding and communicating the promotional messaging. This was also introducing a new football coach, Gray Andersen, and all needed to be met with his approval as well.
The TV commercial was shot at the Oregon State Beavers stadium, with the coach and BedMart spokesperson Elana, following the shots I had outlined in my initial storyboard. During the commercial shoot I also shot the still photography that would be used across the rest of the campaign.
The campaign included a myriad of items, some of which is represented on the following pages.
BedMart Campaign = Oregon State Beavers - TV Commercial Storyboard | 9 - 1
Click Here to viewcommercial online
TV COMMERCIALSFor the commercials I planned out shots, assistant directed, created the graphics, and planned out the animation, most of which was guided by an initial storyboard that was then updated with actual video footage screenshots that enabled placement of the graphics to fit visually with video subjects.I worked on more than 160 commercials that were widely televised in Portland and Hawaii areas.
BedMart Campaign = Oregon State Beavers - Website Campaign | 9 - 2
WEBSITE CAMPAIGNSEach campaign needs to be represented across several pages of the company website. The main promotional designs were the Home Page Header as the as well as a Web Ads Landing page and a Specials page, but also included elements that echoed throughout the website and onto Product Pages.
BedMart Campaign = Oregon State Beavers - Web Ads | 9 - 3
100 x 600
600 x 600
720 x 90
320 x 50
300 x 250
WEB ADSWith each BedMart campaign were matching Web Ads that were several various sizes according to device and website viewing in accordance with Google advertising. These particular ad sizes were to the preference and approval of the Beavers marketing team.
BedMart Campaign = Oregon State Beavers - Ad Pack | 9 - 4
AD PACK SEPTEMBER 2015
Beavers Score & SaveSeptember 9th - September 31st
Back Relief SaleSeptember 9th - October 12th
Wed Thurs Fri SatSun
SeptemberMon Tues
6
13
20
27
10 11 127 8 9
17 18 1914 15 16
24 25 2621 22 23
28 29 30
4 51 2 3
Gary AndersenOSU Football Coach
*See webpage for details
Score a discount equal to
the Beaver win margin
following a VICTORY!
Ad Pack Sept. 2015
$599 & Up 6 Months 1145
$999 & Up 12 Months 1015
$1,999 & Up 18 Months 1064
$2,999 & Up 24 Months 4020
Min. Purchase Term Code
STOREWIDE FINANCINGAll Vendors, All Product. No interest with payments.Standard codes to be used when no special terms are available.
ProductQuestionsDavid WittkeVP of Merchandising
SalesQuestionsLiz PearlDirector of Training
FinanceQuestionsTracey deWynManager
FinanceQuestionsBill MorseArea Manager
FinanceQuestionsJake HigdonArea Manager
QUE STIONS? Contact the person below according to subject.
EventQuestionsElana StoneVP of Marketing
Ad Pack Sept. 2015
BedMart Offer: Beavers Score & Save
Event Info: Dates: September 9th - September 31st Details: Percent off is matched to Beavers win margin. Disclaimer: Offer valid through the following Tuesday after a Beaver win. Maximum discount 49%.
TV Commercial Script: Beavers Score & Save (:30) Gary: I'm Gary Andersen with the Oregon State Beavers. To stay on top of the game, I need a good night’s sleep on my mattress from BedMart, Oregon’s Largest family owned mattress retailer since 1992. Elana: This football season BedMart is introducing the Beavers Score More Save More promotion! Visit any BedMart location after each Beaver victory and receive a discount off of one mattress equal to the Beaver win margin. Gary: That’s right! If the Beavers win by 40 points, you receive a 40% discount from BedMart! Gary and Elana: Be Bed Smart, Shop BedMart!
Event Advertising TV Commercial: Runs August 5th - September 13th Featured on: TV, Radio, SEM Campaign, Online
Serta Offer: Back Relief Sale
Event Info: Dates: September 9th - October 12th Details: $300 off Kingsdown
TV Commercial Script: Back Relief Sale (:15) Don’t let a bad mattress get in the way of a great night sleep! Shop BedMart’s Back Relief Sale and save on all pocketed coil mattress sets! For a limited time get an ultra conforming Kingsdown, now up to $300 off! Its time to sleep well and save money today! Be Bed Smart. Shop BedMart!
Event Advertising TV Commercial: Runs August 20th - September 14th Featured on: TV, Radio, SEM Campaign, Online
STORE PACKETS & AD PACKSWith each monthly campaign I assembled packets for stores that could include up to 90 documents. Among these documents were items such as Price Tags and other signage, Display Requirements, Customer Promotion Overview Sheet, Internal Pricing Pages, and the below Ad Pack. The Ad Pack was used to communicate the details of various promotions within the campaign across the company. These are a quick way to share the dates, products, pricing, signage, and advertising associated with a promotion item.
