AGEC 484: Industry Internship Program

Mikale DeLoach Transaction Coordinator

Internship with Keller Williams Realty Brazos Valley

Summer 2014

1

Part I

2

Real Estate Economic Principles

Supply & Demand are the driving factors behind the real estate

industry

There is a trade-off factor with all real estate transactions

An opportunity cost exists during the negotiation process

External economic factors influence real estate trends,

including but not limited to, government efficiencies – specifically

pertaining to the financial market, household income,

demographics, and more

Real Estate Valuation

Comparative Market Analyses (CMA’s) are preformed in order to

determine the most probable sales price

Market performance and stability

play a role in the pricing analysis of

property

It is not all about the market

fluctuation in valuing property,

it can also be specific factors

of the property itself, including

the age of the property

Varying of the type of

property and it’s usage, there

are different methods as to how

one goes about estimating the

value of a property

Part I

3

Part I

4

Real Estate Marketing Strategies

Drip Marketing Campaigns

Mail Out Marketing Material

Social Media Influxes

Calling For Sale By Owner (FSBO’s)

Specific Selling/Listing Marketing

Material

Clientele feedback publication &

syndication

Appreciation & referral gifts

Email Blasts

Lead Generation

Real Estate Sales Techniques

Face-to-face communication &

interface

Customer centric focus

Not just Business-to-Customer

(B2C) relations, also Business-to-

Business (B2B) relations

Part I

5

Real Estate Networking

Build, manage, and maintain a client database

Socialize and meet individuals; talk real estate

Attend community functions and seminars

Advocate within the community

Business cards and marketing tools/techniques

More than who you know; it’s giving a level of quality service

and building a network of referral business

Part II

6

Prior Academic Preparation

AGEC 217: Fundamentals of Agricultural Economics Analysis This course helped for the sole purpose of formula usage with Microsoft Excel, as well

as data analysis in respect to the internship

AGEC 314: Marketing Agricultural and Food Products This course helped for learning how and why marketing works, and the different cycles all commodities go through

AGEC 315: Food and Agricultural Sales This course helped for business interaction, how to sell, and how to present oneself to the professional industry

Part II

7

Prior Academic Preparation

AGEC 317: Economic Analysis for Agribusiness Management This course affected by comprehension of regression analysis and economic

outliers

AGEC 330: Financial Management in Agriculture This course was essential for all financial purposes within the industry and its application was crucial for the success during the internship

AGEC 344: Food and Agricultural Law This course was applicable for the real estate industry as a whole, because it is highly regulated in many ways, and having an advanced knowledge on this subject matter helped

Part II

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Prior Academic Preparation

AGEC 340: Agribusiness Management This course exposed influential business professional in various industries and each of their own stories was inspiring to achieve any opportunity at hand

AGEC 429: Agricultural Policy This course exposed current economic events and how they influenced different market sectors and how the economic trends

filtered into different submarkets

AGEC 481: Ethics in Agribusiness and Agricultural Economics This course showed how to deal and handle testy situations in the business world and make personal judgment calls as to what is deemed right and what is deemed wrong

Part III

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Academic Needs

A valuable asset to have would be managerial skills; how to

manage people

A great skill set to have would be comprehension of how to

value property, what all entities go behind putting a price on a

piece of property

A beneficial course would have been on marketing

management and marketing strategies as it pertains to current

economic trends

Part III

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Academic Needs

An introductory course on how to manage a business,

specifically goal planning as it relates to a business entity

Any information on capital structure would make a huge

impact on how to manage financial aspects of

the real estate industry

All facts as it pertains to rural real estate would be

beneficial, because rural property is so unique and

different from any residential transaction

Part III

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Academic Needs

All commercial and development knowledge would help for

future understanding, in the event of economic expansion and

growth

Acquiring a real estate license and taking the courses

pertaining to such license would make the understanding of all

details and aspect of real estate easier

Part IV

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Impact of Internship

The internship was nothing what I expected it to be—it

was better than I could have imaged

Real estate isn’t just about a pretty face and the gift of

gab

Part IV

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Impact of Internship

After much resistance, based on my original real estate

perception, I am pursuing my real estate license

The behind-the-scenes action of a real estate transaction plays

a major role into the success of a real estate business

Part IV

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Impact of Internship

The Bryan-College Station area is not a high dollar market

Learn and grow