Middle East Hospital Magazine March 2011

www.middleeasthospital.com

OBESITY IN THE UAEResearch study reveals public perceptions and misconceptions

The definitive guide to Hospitals and Healthcare in the Middle East

MIDDLE EAST HOSPITAL

MEH Health and Innovation awards

Sidhil – making it better in the UK

Snoring Disorders Centre – the sleep apnoea clinic

Pulse International – medical recruitment experts

outstanding contributionto healthcare in the

Middle East

MEH

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Health and Innovation Awa

rd

LEEC – spearheading UK excellence

World Health Care Congress Middle East

Saudi Medicare 2011

DALM Qatar Report

Arab Health 2011 Review

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MIDDLE EAST11 - 13 DECEMBER, 2011 ABU DHABI, UNITED ARAB EMIRATES

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Middle East Hospital

March 2011 contents4. COVER FEATURE

ObesityResearch Study: public perceptions and misconceptions in UAE

10. LEEC:Laboratory, funeral and mortuary products

14. World Health Care Congress Middle East:2010 review and 2011 preview of Abu Dhabi strategic healthcare forum

18. Sidhil: The IndependenceInnov8 hsopital bed range

22. Pulse International: Middle East medcial recruitment experts

24. Snoring Disorders Centre: Diagnosing, treating, and raising awareness of sleepapnoea

28. CSC: Business solutions, technology, outsourcing

30. Gulf Connexions: GCC head-hunting specialists

32. Philips Healthcare:Philips Health and Well-being Index for UAE and KSA

36. Saudi Medicare:Preview of the Riyadh healthcare exhbition, 10-13April 2011

37. Dr Abdulrahman Al Mishari Hospital: Profile of the leading Saudi hospital

38. DALM International Symposium: Report on the Qatar diabetes forum in March and host Weill Cornell Medical College-Qatar

40. MEH Health and Innovation Awards

42. Arab Health 2011 Review:In depth report on the influential trade show

50. Cerner Middle East:Healthcare IT solutions

Editor’s intro

Editor: Guy Rowland

Publisher: Mike Tanousis

Associate Publisher: Chris Silk

MEH Publishing LimitedCompany Number 7059215151 Church RdShoeburynessEssex SS3 9EZUnited KingdomTel: 0044 1702 296776Mobile: 0044 0776 1202468Skype -mike.tanousis1

April 2011 | 3

MEH France officeGuy RowlandTel : 0033 [email protected]

MEH agent for EgyptDr.Amr SalahMillennium International Group(Managing Director)[email protected]: +2 0222736354Fax: +2 022747691Mobile: +2 0122227209

UAE distributorDr Prem Jagyasi MD & CEOExHealth 501 Ibn Sina BuildingP. O. Box. 505131Dubai HealthCare City, UAETel:+971 4 437 0170 [email protected] www.ExHealth.com

Abu Dhabu & Bahrain officeMs. Pam PagePO BOX 4652 ABU DHABIDirect Phone: +971 4 329 1099

UAE Mobile: + 971 50 424 0569USA Mobile: +617 943 [email protected]

Agent for GreeceCGM LtdErmou 16, strovolos, 2062Nicosia, CyprusTel: 35722515598Fax: 35722515597

To discuss the submission of anarticle for Middle East Hospitalmagazine please email [email protected]

Welcome to the March issue of

MEH. In this issue we focus on

obesity, with a major research study

of attitudes to the condition in the

UAE, commissioned by VLCC and

compiled by ExHealth.

The widespread prevalence of

obesity in the Middle East is a major

cause for concern as the condition

brings with it several co-morbidities

which affects individuals,

healthcare professionals, and

government officials. Diabetes

(UAE has the second highest

prevalence in the world),

Cardiovascular Disease and

Several Bone and Joint Disorders,

are all related to obesity.

Also featured is a summary of

two new studies revealing that

over three-quarters of residents

of the UAE and KSA are

extremely positive about their

health and well-being and the

vast majority is not concerned

by their weight.

However, according to the

Philips Health and Well-being

Index this optimism may be

misplaced as national trends in

obesity and chronic diseases

paint a different - and much

more alarming - story.

We also report on the tradeshows and healthcare forumsthat have taken place in theregion over the past fewmonths; including the WorldHealth Care Congress MiddleEast, Arab Health 2011, DALMInternational Symposium, andlook ahead to this month’s Saudi

Medicare in Riyadh and keyexhibitor Abdulrahman AlMishari Hospital. Companiesand providers featured in thisissue include LEEC, PhilipsHealthcare, Sidhil, PulseInternational, and the SnoringDisorders Centre.Guy Rowland, Editor

I

R

Obesity remains a major healthissue for individuals residing inthe UAE. A study conducted byForbes ranked the UAEnumber 18 on a list of theworld’s fattest countries,estimating 68.3% of its citizensto be overweight1; making thissmall country one of the topregions plagued with highobesity rates.

The widespread prevalence ofobesity in the UAE is a major causefor concern as the condition bringswith it several co-morbidities whichaffects individuals, healthcareprofessionals, and governmentofficials. Examples of diseasesrelated to obesity include: Diabetes(UAE has the second highestprevalence in the world),Cardiovascular Disease andSeveral Bone and Joint Disorders.In order to raise awareness ofobesity—a major risk factor formultiple medical conditions—thepublic and private sector of the UAEhave launched several preventivehealth initiatives.

To further obtain perceptiveevaluation of obesity amongstindividuals in the UAE community,a research survey was recentlyconducted. This insightful studywas commission by VLCC – Alifestyle management organizationand conducted & compiled byExHealth – A healthcareconsultancy firm based in DubaiHealthcare City. The survey waslaunched in honour of VLCC’sannual Anti-Obesity Drive.

The survey participants includedover 750 members of thecommunity (mainly UAE residents)and 50 healthcare professionals(predominantly physicians) in theregion.

This survey brings up some veryinteresting findings relating toindividuals opinions and

observations of obesity. Theresearch also highlights severalmisconceptions the public hasabout obesity and leading a healthylifestyle, with the healthcareprofessionals clearing up thesemisunderstandings and describingthe most effective methods toreduce the rate of obesity.

Background

VLCC is striving to reduce theincidence of obesity after realizingthe alarming consequences forsociety if the condition remainsunchecked. The organization’sinaugural obesity-awarenesscampaign took place in 2000 inIndia, and 2006 in UAE, to educateindividuals about this condition.

Since then, the Anti-Obesity Drivehas become a yearly event, with theslogan “Say No to Obesity”. Theannual initiative aims to raiseawareness of obesity, and educatethe public on developing dailyhealthy habits of nutrition andphysical activity.

The 2009 Anti-Obesity Drivefocused on the psychologicalimpact that being overweight canhave and was culminated by apanel discussion that presented thefindings of a research surveyconducted. The survey revealedthat 98% of respondents that wereoverweight believed that thesedentary lifestyle of Dubaicontributed to their obese condition.The 2010 Anti-Obesity campaign


March 2011 | 4

Research survey: Obesity in the UAE

aims to focus on the perceptionsindividuals have of obesity alongwith the physical complication thatobesity brings. This year, the surveyhas been expanded to include over50 Healthcare Professionals in theUAE to gain the insight andopinions of those working in themedical field on the topic of obesity.

MethodologyThe medium of conducting thisresearch was by distributingsurveys to over 700 lay individualsin the public, and to 50 healthcareprofessionals, mainly physicians, inthe region. Ten questions wereasked to each of the participantsabout their perceptions of obesityand their opinions on the condition.A lot of the questions asked to thepublic and providers were similar incontent to compare the beliefs thatthese two groups had aboutobesity. The format of the questionswas multiple-choice that gave theparticipants between 3-5 answer tochoose.

The answers of the survey werecompiled and analyzed usingMicrosoft Excel which provided thepercentages and graphs of theresponses of each question.

Results and Findings49% of individuals in Dubai classifythemselves as neither overweightnor underweight making them‘normal’. The next highestpercentage was from individualswho consider themselves as slightlyoverweight (23%).

Out of the 767 individuals thatresponded to this survey—only 128out of 767 (17%) classifiedthemselves as being underweight(either slightly or greatly). 50%claimed to be of normal weight and34% declared themselves to beeither slightly or greatly overweight.This can give a small insight to thestate of obesity (or how peopleperceive it) in the UAE.

Individuals’ perception:1. When individuals were asked, isan overweight person unhealthy, astaggering 80% of individuals

responded that they find overweightpeople unhealthy. When analyzedfurther, it was interesting to notethat those that classifiedthemselves as overweight weremore likely to claim this statementthan individuals that areunderweight. 89% of those thatwere greatly overweight claimedoverweight individuals areunhealthy and 82% of the slightlyoverweight stated that same fact.On the other hand, only 70% ofslightly underweight people feltthose that are overweight areunhealthy and just 62% of thegreatly underweight agreed with thestatement.

2. The response to the question,does being overweight negativelyaffects a person’s day to dayactivities, revealed that almost 80%of the individuals surveyed agreedto the statement. This furtherproves that individuals who are

underweight, normal andoverweight perceive that beingoverweight hinders everydaynormal activities.

Similar to Question 2, 70% ofslightly overweight people believebeing overweight affects their dailyactivities, while 90% of greatlyoverweight people believe thesame. Interestingly enough, on theother hand, 48% of underweightindividuals do not think that beingoverweight affect day to dayactivities, which is a much lowerfigure in comparison to overweightpeople.

3. The results below show theparticipants answer to the question,do early results give continuedmotivation when dieting?The majority of individuals feel thatearly results (i.e. losing weightinitially) will help motivate them tocontinue losing weight.


March 2011 | 5

How individuals in the publicclassified their body weight

Healthcare ProfessionalsPerceptions1. When healthcare professionalswere asked, What they believed arethe main causes of obesity in theUAE, 72% of them rankedsedentary lifestyle as the numberone cause of obesity, with lack ofknowledge as the second maincause. This was followed by poordiet, cultural/genetic predispositionand adverse climate. This questiongives an insight into whatHealthcare Professionals believeare the main reasons for the highprevalence rate of obesity in theUAE.

2. The healthcare professionalswere then asked which clinicalconditions they see that are mostrelated to being overweight. MostHealthcare Professionals believethat Diabetes is the condition that ismost closely linked to obesity—thishas been validated by the fact thatUAE an extremely high obesityprevalence and also presents thesecond highest rate of diabetes inthe world. Cardiovascular diseasewas picked as the second mostpopular choice for medical diseasesassociated with obesity, followed bybone and joint disorders,reproductive disorders andcarcinoma.

3. When our health professionalsparticipating in the survey wereasked if there is adequateinformation for the UAE publicrelating to the adverse healtheffects for obesity, the majority ofthem (64%) feel that there isinadequate information forindividuals residing in the UAEabout this condition. This goes withthe fact that HealthcareProfessionals ranked ‘lack ofknowledge’ as the second mostpopular reason that individuals areoverweight in this region.

However, it was interesting to notethat even though health providersfelt there was a lack of knowledge,most of them felt that there wereenough adequate facilities in theUAE to assist in weight loss (46%

of the healthcare professionalrespondents). The majority of publicparticipants that answered thisquestion also felt same (56%). Thisdemonstrates that both individualsand healthcare professionals arehappy with facilities available intheir country.

Public Misconceptions:1. When asked from healthcareprofessionals, when dieting it’s bestto lose as much weight as you canas quickly as possible, 72%disagreed with this statement,claiming that the most effective wayto lose weight would be in a slowand steady approach to obtainmore sustainable and permanentresults.

When the same question wasasked to the public, it wasinteresting to note that less than

50% of individuals disagreed withthis statement, and over 17% didnot have clear information abouthow one should lose weight.

2. When healthcare providers andindividuals were asked thequestion, Successful weight loss ismore likely to be obtained with thehelp of a licensed professional,such as a nutritionist, doctor, healtheducator, the data is graphedabove.

Over 40% of people who answeredthis question do not feel they needthe help of a licensed professionalto assist them with weight loss.They believe they can do it on theirown, which is a misconceptionbecause 94% of HealthcareProfessionals agreed to the factthat help from a licensedprofessionals such as a nutritionist,


March 2011 | 6

The Spirit of Innovation

Laboratory Products

FuneralProducts

Mortuary Products

World’s first 200°sterilisation

At LEEC we aim to exceedcustomer expectations forquality, delivery and costthrough continuousimprovement and customer interaction

LEEC Private Road No. 7, Colwick Industrial Estate,Nottingham NG4 2AJUnited Kingdom Tel: +44 (0)115 961 6222 Fax: +44(0)115 961 6680 Email: [email protected]

www.leec.co.uk

doctor, health educator, should beobtained for successful andsustainable weight loss.

3. When individuals and healthcareproviders were asked what they feltshould be the greater motivator forpeople to lose weight, over 49% ofindividuals believed that the peopleshould lose weight for aesthetic reasonsin comparison to losing weight formedical or health-related purposes. Thisis a misconception according toHealthcare professionals as 80% ofthem believed that the reason for losingweight should be related to their health.

It is also interesting to note thatmost overweight individuals thoughtthat people should lose weightpurely for aesthetic purposes suchas improving body image and self-esteem in comparison tounderweight people who gavealmost equal importance to both.

Considering overweight people areat a higher risk for severaldiseases, the fact that the majorityof them want to lose weight just toimprove their image rather thanhealth reasons demonstrates theirmisconception about effectiveweight loss. Also, it might suggestthat their weight loss approach isdriven mainly through lifestylerelated factors rather than healthrelated factors.

4. Losing weight requires majorlifestyle changes:Over half of the individuals whoanswered this question believedthat losing weight required themto make major lifestyleadaptations. This is anothermisconception individuals havebecause majority of HealthcareProfessionals countered thisstatement. Healthcareprofessionals indicated thatoverweight people only requiremoderate lifestyle changes tolose weight.

ConclusionThis survey revealed some veryinteresting findings of howmembers of the UAE communityand Healthcare Professionals

perceive obesity. The research alsohighlighted several misconceptionsindividuals have of losing weight,which the healthcare professionalsattempted to clear up by suggestingthe most effective and sustainablemethods to keep the weight off.

PerceptionsThe majority of individuals (andespecially those that classifiedthemselves as being above normalweight guidelines) consideredoverweight people to be unhealthyand that the condition negativelyaffects their daily activities.Conversely and comparatively,underweight individuals were lesslikely to agree with the abovestatements.

Healthcare Professionals felt that asedentary lifestyle was the numberone cause of obesity in the UAEand a lack of knowledge being thesecond. The majority of HealthcareProfessionals also felt there wasinadequate information for UAEresident about obesity.

MisconceptionsCertain misconceptions wereclearly present for the UAE public(perhaps due to a lack ofknowledge).

1. People felt that losing weightsuccessfully and sustainablyrequires major lifestyle changes,where as Healthcare Professionalsclaim that it only requires moderateadaptations2. People opt to lose weight purelyfor aesthetic purposes rather thanto improve their health and bettertheir quality of life (which couldprovide a more permanent methodof keeping the weight off).3. Most individuals disagree withthe fact that they would require theassistance of a licensedprofessional to assist in the weightloss process and believe they coulddo it on their own. HealthcareProfessionals disagree to this,urging residents to utilize the helpof a professional so they could havemore information and knowledgeabout leading a healthy lifestyle.

The results of this research surveyhas indicated that members of theUAE public need to be betterinformed on what obesity is,effective practices to lose weightsustainably, and incorporatingthese methods into their everydaylifestyle. Further education andawareness can hopefully bringdown the staggering rates ofobesity, and the co-morbidities thatcome with it to ensure thepopulation of UAE remains healthyand prosperous.


March 2011 | 8

About VLCC

VLCC represents a private,multinational organization that istaking the topic of obesity veryseriously, and aim to educateindividuals in the UAE about theimportance of weightmanagement, and leading ahealthy lifestyle.

With over 225 centers and over amillion customers, VLCC hasachieved an iconic status, and iseasily the biggest and the mostrecognized wellness brand in theGCC and Indian subcontinent. Inessence a Slimming, Beauty andFitness brand, VLCC has built itsreputation on, and is widelyknown for, its highly effectivescientific and safe, lifestylemodification based weightmanagement solutions and thetherapeutic approach of itsbeauty services.

However, the company’s servicesand offerings straddle almost theentire spectrum of the health andbeauty segment.

About ExHealth

Based in Dubai Healthcare City,ExHealth is dedicated toproviding integrated marketing,media and management advisoryservices to clients withinhealthcare and wellness industry.ExHealth is specialized inconducting medical research andhealthcare event relatedactivities.


March 2011 | 10

“Strict attention to customer serviceby qualified staff in all departmentsensures the highest standard ofafter sales support.”

Mr Venners added, “It is our policyto pursue Customer satisfaction bysupplying Laboratory and Mortuaryproducts that are Quality assuredand delivered on time. In order toachieve this we must remaincompetitive now and in the future,through continuous qualityimprovement from our employeesto all aspects of our processes, inaccordance with our Qualitysystems.”

Made in NottinghamLEEC's factory was built in 1960sand has been going strong eversince. LEEC's factory is one of theUK's market leading facilities formanufacturing laboratory andmortuary equipment. “Our factory is next to ourheadquarters in Nottingham andhouses our greatest asset; highlyskilled engineers. We believe thatthe key elements essential in

achieving our objectives are theprovision of highly skilledpersonnel, the right materials,equipment, clearly defined methodsof working and continualcommunication and the promotionof quality throughout the company”,said Mr Venners. “We at LEEC arecommitted to this policy and areconvinced it will lead to pride inworkmanship, pride in the companyand pride in our accomplishments.”

The LEEC factory contains state ofthe art equipment including : thelatest CNC (computational numericcontrol) machinery, 2.6KW laser,CAD (computer aided design).They also have a custom designarea for making incubators forevery customer’s needs. LEEC usehigh grade 304, 316 stainless steel.Export success in 2011

LEEC has recently secured exportorders for its innovative, state-of-the-art CO2 incubators with thesupport of the Healthcare andBioscience iNet. Crucial tests toprove that the incubators can be

LEEC Limited is an independentprivate company which offers thepersonal service and interest that isso highly valued by all ourcustomers together with theefficiency you expect from atechnologically progressivecompany. With nearly 60 years ofexperience in the design andmanufacture of laboratoryincubators and a wide range ofother laboratory and mortuaryequipment, we remain the clearleader in the field of automatic CO2cell culture incubators.

Paul Venners, Managing Directorand owner told MEH, “We employthe latest manufacturing methods,and maintain an excellent record oftechnical superiority. Thisconsistent policy ensures unrivalledreliability in all products whilstkeeping prices competitive. Bycontinuous review and updating ofour products, we are able to takeadvantage of advanced controlsystems to further enhanceequipment performance.

LEEC - the spirit of innovation

successfully sterilised prior touse have been carried out withthe help of subsidisedinnovation support from theHealthcare and Bioscience iNet.

The test findings to prove efficacyat 200°C have helped generateover 40 orders for the high-specunits. LEEC received a further iNetgrant in January to test at 160°C forthe Far East market. Export salesfor the £6.7 million turnovercompany have grown from 15% to30% in 2010 and the company isaiming for 70% of sales fromexports in the next 3 years.

History of LEECLEEC Limited (the company) wasfirst established in 1953 as theLaboratory Electrical EngineeringCompany by the then owner MrGailis, a sole proprietor. Mr Gailisfirst traded from a property inGoldsmith Street, Nottingham until1960 when, with the help of hisbrother, he bought a piece of landPrivate Road No. 7 ColwickIndustrial Estate, Nottingham. In1979, Mr Gailis formed LaboratoryElectrical Engineering Companyinto a Limited shareholdingcompany (i.e: LEEC Limited)

In October of 1988, Mr Gailisappointed a Director of Contractsand Development to both supporthis existing management team andto further develop the sales of the


Paul Venners

Laboratory, mortuary, and funeral products

March 2011 |11

very much minor mortuary range ofproducts which formed part of thecompanies existing sales andmanufacturing facility. Within 14months the new Director brought infurther technical help to boost thesales of mortuary products and toboth develop the existing productrange and design additionalequipment for its now expandingmortuary market.

It was shortly after this period, andhaving just won a substantialcontract to supply mortuaryequipment into the Russian marketthat LEEC found themselves withthe opportunity of purchasing theirmain sub-contractor (i.e: Jackson &Padjett Ltd, an 84 year oldestablished cold roommanufacturer working out ofLeicester).

During this early expanding period,it became clear that theManagement Team dealing with themortuary products had becomevery knowledgeable about thedesign and methods of working inboth the field of post mortems andembalming. The companytherefore, appointed an Architect ona retained Consultancy basis toproduce drawings and specificationfor LEEC's clients therebyestablishing LEEC as specialists inthe design of post mortem andembalming facilities.

This service was carried out byLEEC for Local Authorities, NationalHealth Service Trusts and FuneralDirectors, while providing thetechnical support into the designsof independent ArchitecturalPractices, who, although appointedby a client, found themselveslacking in the knowledge of thisparticular speciality. It wastherefore only a matter of time untilLEEC found itself in a position totender for total turn-key packagecontracts or competitive tenderingagainst documents in which theyhad been instrumental in producing

with independent Consultants whowould be acting on behalf of theirown clients usually with LEEC'sequipment specified and nominatedwithin the contract documents.

With these changes inManagement, the Company quicklybecame one of a manufacturingbased laboratory equipmentsupplier (mainly incubators), into astrong manufacturer of bothlaboratory and mortuary equipment,

providing specialist design serviceand advice both within their homeand world market place.

The company continues to build onthese changes and has turned the£2.2m 1988 turnover of mainlylaboratory products with a £47kturnover in mortuary equipment (inthe same trading year) into a £6.5mexpanding turnover company.

www.leec.co.uk

LEEC - the spirit of innovation

March 2011 | 12


The World Health Care CongressMiddle East is the most prestigioushealth care event convening globalthought leaders and key decisionmakers from all sectors of healthcare to share global best practiceson health care innovation andimprovement.

The inaugural event was held from5-7 December 2010 with 600attendees from 30 countries and100 distinguished faculty speakers. Building upon the success of theinaugural event in 2010, the WorldHealth Care Congress Middle Eastwill return to Abu Dhabi, December11-13, 2011. The event is organizedin collaboration with sovereignpartners the Health Authority-AbuDhabi (HAAD) and the Abu DhabiTourism Authority (ADTA).

The 2010 Congress featured someof the leading healthcare experts inthe region and from all over theworld. Including keynote speechesfrom an impressive Saudi presencerepresented by Walid Fitahi CEOof IMC Hospital Jeddah andAbdullah Amro CEP King FahadMedical City, Sultan Al SudeiryHead of Research Centre KingFaisal Hospital. Also in attendancewas Michael Reid Director Generalof Queensland Health in Australia.The event was compered by RizKhan, presenter on Al Jazeerah.

Healthy imaginationGE Healthcare, as ‘EducationalUnderwriters' of the event,highlighted initiatives that arecritical to the Middle East region inaddressing the pressing healthcarechallenges. Key among theconcerns faced in the sector is thesoaring cost of healthcare delivery,which is billed to increase five-foldby 2025 to US$60 billion.

Equally challenging is the rising

incidence of lifestyle diseases such

as obesity, diabetes and stress, all

of which can be effectively


March 2011 | 14

addressed through an ‘earlier

health' model of care. Central to this

is GE's healthymagination initiative,

a six-year, US$6 billion drive to

improve the quality, affordability and

availability of healthcare across the

world. It involves multiple GE

businesses and has made five key

commitments to improving health

within GE itself and across the

world.

Aziz Koleilat, General Managerat GE Healthcare for the MiddleEast region, said: “The WorldHealth Care Congress is animportant platform forshowcasing global bestpractices that are key toaddressing the pressinghealthcare challenges faced byhumanity today.”

“GE is highlighting its thought

leadership in sustainable

healthcare delivery through a focus

on maximizing efficiencies,

ensuring precision medicine,

reducing costs and improving


Zaid Al Siksek, CEO HAAD

Waleed Fatihi, CEO IMC Hospital Jeddah (left); Dr Philip Venter, HAAD (right)

11-13 December 2011, Abu Dhabi

March 2011 | 15


quality through our participation at

the event. We believe that fostering

public private partnerships in

healthcare delivery is crucial, as we

have demonstrated through our

business associations across the

Middle East region.”

At the World Health Care Congress

2010, three of GE Healthcare's

senior leaders sharde their insights

with the participants. GE Vice

President of healthymagination

Michael Barber addressed a panel

on ‘delivering sustainable

healthcare'

CEO of Health Authority - Abu

Dhabi (HAAD) Zaid Al-Siksek said,

“Abu Dhabi is committed to

continuous improvement,

innovation and excellence in health

care for all of its residents, the

Middle East in general, and to

inspire health innovation and

improvement world wide. We

envisage the event attracting a high

regional and international turnout of

health care executives, providers,

and government leaders to explore

fresh ideas and unique insights.”


March 2011 | 16

The 2011 Congress will feature thetop thought leaders and industryinfluencers including healthministers, leading governmentofficials, hospital directors, healthsystem and hospital providers, chieffinancial leaders, IT innovators,decision makers from public andprivate insurance funds, investmentand venture capital principals,pharmaceutical and biotechexecutives, and health careindustry suppliers.

The WHCC ME agenda will featuredebates, case studies and bestpractices from all industry sectors toidentify innovative strategies toimprove the overall delivery ofhealth care. This unparallelednetworking event puts togethersenior executives to meet andstrategize on the crucial stepsnecessary to adapt their healthsystems to operate more efficientlyto decrease the cost of care,enhance the delivery of service andimprove the patient experience.

The next show will be held 11-13 De-

cember 2011Abu Dhabi

Middle East Hospital are the official

media partners to the show and you

can find further details at www.world-

congress.com/events/HR11004/GE Global Healthcare team

Sultan Al Sedairy; Nelli Bouma, Nursing Director, Al Ain Hospital

11-13 December 2011, Abu Dhabi

Mike Tanousis; Aspetar Qatar, Riz Khan


March 2011 | 17

Healthcare is a fast movingmarket, demanding the veryhighest standards in terms ofquality, performance andsafety. Meeting the demands ofthis challenging sphere ofoperations is healthcareequipment specialist Sidhil Ltd,an English company firstestablished in 1888 which hassuccessfully achieved a marketleading edge and has thedistinction of being the onlyremaining company in the UKengaged in the manufacture ofhospital beds.

The company has built up anenviable reputation for performanceand quality based on totalcommitment to the developingrequirements of the healthcaremarket. Today, Sidhil designs,manufactures and supplies acomprehensive selection ofproducts, improving comfort andquality of life for patients and easing

the workload of the carer. Thecompany supplies to both the publicand private healthcare markets inthe UK, as well as internationally toEurope and worldwide.

Alongside its range of products forthe hospital market, Sidhil alsoserves the community sector,where longer life expectancies areleading to an ever-increasingnumber of elderly people who areable to gain benefit from the kindsof products designed andmanufactured by the company.

These products, which are oftenreferred to as “AssistiveTechnologies”, can make a realdifference to the quality of life forelderly or disabled people in theirown homes. Sidhil is one of theleading UK manufacturerssupplying into this market.

Advanced manufacturing facilitiesand award winning productsOperating from purpose-builtfactory premises in the industrialheartlands of Halifax, West

Yorkshire, Sidhil operates with thevery latest high technologymanufacturing and finishingprocesses, maintaining a constantwatching brief on changes inlegislation and nursing techniquesto keep the product range at theforefront of technology.

The company has an establishedhistory of award-winning productintroductions and upgrades. Recentexamples include theIndependence Innov8 hospital bed,the result of detailed research intocurrent and projected requirements,which is designed around keyprinciples including ease of use,world class infection control andperformance, incorporating superbergonomics in terms of both manualhandling and user comfort.

A focus on exportsSidhil products are proving verycompetitive with global suppliers interms of both price andfunctionality, driven by factorsincluding quality UK manufacture

Sidhil - making it better in the UK

March 2011 | 18


and design innovation. Since 2008,when the company began a drive toexpand existing export marketsworldwide, this area of the businesshas grown steadily and nowrepresents a significant percentageof total sales.

Recent contracts include thedelivery and installation of thecompany’s acclaimed Inspirationchildren’s cots at the HamiltonDistrict Hospital on the North Islandof New Zealand, as well as a WorldBank funded project to supplyhospital beds and overbed tables toa new government hospital inLesotho.

A family concernSidhil’s success is focused aroundthe dynamic team in Yorkshire, whowork closely together in alldepartments to ensure the qualityand performance of the finishedproducts. Sidhil is a fourthgeneration family owned business,and it has always been vitallyimportant to the company to retainand support the skill basenecessary for the company’scontinued successful operations.

Sidhil has a long history of

developing, advancing and

promoting staff from within.

Managing Director James Ibbotson

began his career as a graduate

entrant to the company and has

worked in production, in sales and

The Independence Innov8 bed

as Operations Director before

assuming his current role, giving

him a broad perspective of the

industry and the challenges

inherent in supplying the diverse

market sectors in which the

company operates.

“We really do reflect our family-owned roots,” said James. “We arecommitted to developing our skilledpeople – many of our staff arerelated and we have mothers anddaughters, fathers, sons andbrothers working across alldepartments, which makes for aharmonious and stable workforce!”

“We believe we have a great deal tooffer the healthcare market in theMiddle East, where thecommitment to quality andperformance matches our own.

This has been well illustrated bythe excellent response wereceived at the recent ArabHealth exhibition in Dubai,where we have identified realpotential for the future as wellas going some way towardsestablishing the Sidhil name asrepresentative of innovation,quality and service.”

James Ibbotson

March 2011 | 19


Sidhil - committed to excellence

The Independence Innov8 rangeThe range aims to provide totalflexibility in terms of bedspecification for applicationsfrom utility ward beds through tohigh dependency environments,and can be configured to meetindividual hospital needs.

Designed around key principlesincluding ease of use, worldclass infection control andperformance, IndependenceInnov8 beds are reliable andeasy to maintain, incorporatingsuperb ergonomics in terms ofboth manual handling and usercomfort.

Solid platform panels withridges for breathability simplifydecontamination and improveinfection control, with the bedadjusting to an extremely lowlevel for added safety andconvenience in use.

Electrically operated functionsinclude auto contouring, givingsimultaneous adjustment ofbackrest and kneebreak, withauto regression avoidingsurface pinching or occupantsliding when in the Fowlerposition.

Modular designDesigned to offer safe workingloads up to 255kg (40 stone), theIndependence Innov8 is available inthree modular designs,incorporating facilities such asstandard and high cantilever siderails, split side rails and an X-raytranslucent backrest, reducing theneed for patient transfer toalternative platforms.

A special night pack option useslow-power, high-brightness LEDs toeliminate the need for moreexpensive ward lighting.Accessories include lifting poles,‘Balkan Beam’ traction, drip poles

and oxygen cylinder carriers, withfactory fitted options including highside rails and IP66 ingressprotection. Customers can choosefrom a variety of colour options forhead and foot ends to clearlyidentify which beds are associatedwith which wards.

In addition, all models in the rangefeature attractive white epoxycoating incorporating BioCote®antibacterial agents, inhibiting thegrowth of micro-organisms andreducing the possibility of cross-contamination and infection.

www.sidhil.com

March 2011 | 20


www.drabdulrahmanalmishari.com.sa

Official Nomineefor 2010 Awards

MEH

201

0 Health and Innovation

MISSION STATEMENT

Dr. Abdul Rahman Al-Mishari Hospital

is committed to Superior Quality and Safety in meeting the

Health care needs of the clients we serve by Fostering Advanced

and Compassionate Health care Services.

VISION STATEMENT

We shall treat each patient like a member of our own family

thus providing Superior Quality Health care Services and to be

recognized as the center of excellence in the Management of

Obstetrics, Gynecology and Pediatrics in the Central Region

of Kingdom of Saudi Arabia.

For 24 years Dr. Abdulrahman Al Mishari Hospital has been providing high quality of Medical Care to its patients.

earor 24 yFviding high quality of Medical Caropr

Abdulrahman .s Drearviding high quality of Medical Car

Al MisharAbdulrahman e to its patients.viding high quality of Medical Car

i Hospital has been Al Mishare to its patients.

i Hospital has been e to its patients.

MEH award nominee, PulseInternational, recruit doctors,nurses and allied healthprofessionals for jobs in theMiddle East, Australia, NewZealand and North America.This division also recruitscandidates for work in the UK.MEH met up with SteveTwelftree, InternationalDirector of the company, tospecifically discuss hisinvolvement with the GulfRegion.

MEH: Steve,can you tell us some

information on your background

and your current role and

responsibilities?

Steve: Yes,I have worked inrecruitment for 15 years working myway up in a large organisation fromthe bottom to a senior managementposition which I held for five years.I then left and followed theManaging Director of that companyand joined Pulse. I have two roles,the first being the running of themanaged service division whichprovides outsourced managedsolutions on behalf of our clientswhich are currently in the NHS. I

also run the international divisionwith offices in Australia, NewZealand and representation in theMiddle East. I have been lookingafter the division for three and halfyears and our core business is toprovide western trained healthcarestaff for permanent roles in theMiddle East.

MEH: What are your success

stories in the Gulf Region during the

last year?

Steve: Considering thechallenges in recruiting to theGCC , we consider everyplacement we make as asuccess story. The challenge inplacing candidates is not justabout finding a clinical matchfor our clients but it's alsoensuring that they are fullyaware about the new culturethey are going to so they knowwhat to expect. We have abouta 96% conversion rate in termsof permanent placement (4 inevery 100 leave before theirprobation is completed). Lastyear we successfully placedover 250 nurses and over 100doctors and 2011 looks likebeing an even better year.

MEH: What are your aims and

objectives in The Arab World?

Steve: To grow with the region,hopefully their success will be ourstoo! The GCC has hugely ambitiousplans within the healthcare market.In order to keep pace with theexpanding and ageing population,there are many new hospitalsplanned to open before 2015 whichwill all need staff ! We will look toprovide the western trained elementto work alongside the nationals andcandidates sources sourced fromother areas such as the subcontinent.

Some of the facilities in the GCCare absolutely world class but youalso need world class people toprovide a world class service andthat is where we come in.

Another objective of ours is to workwith our clients to help improve theprocesses and the ‘time to hire’.This essential if we are to attract thebest candidates. Currently we areworking too reactively andcompeting with as many as 25+agencies from all over the world –this often leads to slow recruitmentpractices and candidates look forSteve Twelftree

MEH interview: Steve Twelftree of Pulse International


March 2011 | 22

other options. We would like toconvince our clients to work withfewer more selective agencies.

MEH: So you can help the Gulfhospitals with their current staffingrequirements?

Steve: Very much so. It’s a verycomplicated process and I totallyunderstand that in order to ensurea first class healthcare system,quality of candidates must not becompromised. However, ouraverage ‘time to hire’ is currently 6months and that has to beaddressed if the region wishes toattract the best candidates.

Due to the complicatedlicensing procedures, it is verydifficult for a candidate to applydirectly for a job and thereforethey need someone like us toguide them through theprocedures. I think the

processes could be fine tunedwithout compromising qualityand we would be very keen tohelp in this area.

MEH: Thanks Steve. Lastly Canyou comment on your MEHAward Nomination?

Steve: We are absolutely delightedto be nominated and be evenhappier if we won it! We haveworked very hard to understand theregion, forge relationships andprovide a good service in achallenging environment. I think for

a western recruitment business tobe recognised would be excellentnews and would give us a lot ofmarketing ability to hopefullyattract new candidates andclients in the region. Recruitment ishighly competitive in this part of theworld and this award would gosome way to seperating us from thepack.

An MEH award would be a seal ofdistinction and we would marketourselves further on the back of it.

www.pulsejobs.com/international


March 2011 | 23

sedentary occupations (lorry driverfor example) in their 30s and 40sare the group most commonlypresent in the clinics, with a historyof loud snoring and fatigue.

Snore Centre founder bringsexpertise to Middle EastThe Snoring Disorders Centre tooka stand at the Arab Healthexhibition in Dubai this year to raiseawareness of the negative impactthat OSA may be having in the UAEand wider Middle East, and meetwith healthcare professionalsinterested in treating this issue inthe Arab region. Mr Oko will also beattending Saudi Medicare thismonth to spread the messagefurther around the region.

“Levels of excessive weight gain

associated with wealth,

hypertension and heart disease are

rocketing in the wealthy Middle

East, mainly due to the modern life-

style,” Mr Oko told MEH. “Being

overweight can be a major

contributory factor in OSA in 2/3rds

of cases, when a person

The Snoring Disorders Centre(or Snore Centre) was foundedin 2006 by Mr Michael Oko, aconsultant ENT surgeon, todevelop exceptional servicesto patients for the diagnosisand treatment of obstructivesleep apnoea(OSA).

Obstructive sleep apnoea (OSA)has been prevalent for many yearsand is associated with obesepatients in two thirds of cases, butthis condition has always beenmisunderstood the public andpoliticians. With the obesityepidemic which is spreading acrossthe world, and in particular indeveloped and wealthy countries,the impact on society of this chroniccondition is becoming moreapparent.

Although about 20% of thepopulation snore, OSA is thought toaffect between 2 and 4% of thepopulation and is at least twice ascommon in males as females. Inpractice overweight males in

temporarily stops breathing many

times during the night. This

deprives people of deep REM sleep

and results in drowsiness and

fatigue the next day. It’s when we’re

tired that we make mistakes,

especially whilst driving. It may well

be a significant contributory factor

to the road traffic accidents that are

the second major cause of deaths

in the UAE.”

Mr Oko has had great success in

treating OSA at his Snoring

Disorders Clinic based in the

Pilgrim Hospital (Boston, UK). The

Continuous Positive Airway

Pressure (CPAP) treatment used to

cure the condition is not expensive

to administer, and is extremely

effective, having been

recommended by the UK National

Institute for Health and Clinical

Excellence (NICE) since 2008.

If you treat the condition with CPAP

you can reduce the rate of car

accidents by an estimated 83%.

Indeed, in the Lincolnshire region

The Snoring Disorders Centre


March 2011 | 24

Kevin, aged 55, hadn’t had apeaceful night’s sleep in 25 yearsbefore being treated forObstructive Sleep Apnoea (OSA)

“I used to think that my problemssleeping were due to nightmaresin which I felt I was drowning, andwould be constantly struggling towake up in order to stay alive. Iwent to see my GP about 4 yearsago to tell him about the dream,just on the off chance that hecould suggest something to help.

“My GP referred me to Mr Okoand he gave me a machine towear for 24 hours, then hediagnosed me with both sleepapnoea and being a tongueswallower. He told me that thenightmares I had been havingwhere I struggled to breathe werenot in fact merely bad dreams, butdue to my tongue blocking myairway. So I was actually fightingfor my life during sleep. I wouldwake up coughing all the time,

Sleep apnoea and snoring specialists

since the service started there has

been a reduction in road fatalities of

over 30%. Down from an average

of 79 per year in 2006 down to 52

in 2010, a percentage of which will

be due to treating the condition

effectively.

Also, due to the strong link

between OSA and road traffic

accidents (RTA) there are huge

societal benefits of both raising

awareness and treatment of the

condition. There are 3500

fatalities per year from RTAs in

Saudi Arabia alone, and OSA is

a possible explanation for this in

some cases. “I believe that the

success I have had in

Lincolnshire can be replicated

in the Middle East by raising

awareness of the condition, and

forming long-term partnerships

with local hospitals, doctors,

and government departments”,

said Mr Oko.

www.snorecentre.comwww.snorecentreblog.net

which was due to needing tocough my tongue out of my throatin order to breathe.

“I started using a 2 in 1 CPAPmachine that both keeps myairway open, and keeps mytongue forward to prevent meswallowing it. I sleep like a babynow for 8 hours a night, and nolonger have the drowningnightmares.

As well as treating me Mr Okohas taught me all about thecondition in a very clear andinfomative way, and how tomanage it. I have evenrecognised OSA symptoms in afriend, who kept falling asleepduring the day, and he is now alsoreceiving successful treatment forOSA.

“I used to fear going to bed andbe constantly sleepy during theday, but this treatment hascompletely changed my life.”

Snore Centre patient case study


March 2011 | 25

CPAP FOR SLEEP APNOEA

While you sleep, a CPAP machine delivers oxygen and air at a slightly higher pressure than normal air.

LIFESTYLE CHANGES

Changes to your life alone can enhance your sleep and help prevent sleep apnoeaand snoring.

SURGERY FOR SNORING

Surgery that changes the shape or sizeof the soft tissues within your mouthor ear, nose and throat surgery.

MANDIBULAR DEVICES

Devices to stop your jaw and tongue blocking your airway and causing snoring to wear at night.

Signs of Sleep Apnoea

• Loud snoring • Breath holding at night

(apnoea) • Daytime fatigue • Short term memory loss • Multiple trips to urinate

through the night • Early morning

headaches• Loss of interest in sex

[email protected]

THE SNORING DISORDERS CENTRE IS A NEW AND INNOVATIVE SERVICE LED BY CONSULTANT SURGEON MR MICHAEL OKO.

The centre provides an accurate and prompt diagnosis and treatment of various sleep problems including sleep apnoea and snoring. Problem snoring and sleep apnoea are a more widespread problem than most people think.

AWARD WINNING SERVICESIn 2008 the Snoring Disorders Centre won the NHS East MidlandsHealthcare Award for service transformation. Today, patients travel thelength and breadth of the country for Mr Oko's unique service.

Our aim is to deliver high quality clinical care in a friendly environment.We are looking for partners throughout the region

wwwwww..ssnnoorreecceennttrree..ccoomm mmiicchhaaeellookkoo@@mmee..ccoomm

OUR SERVICES

SLEEPING DISORDERS

Snore Centre blog launches

In February Mr Oko launched anew blog, with the aim ofspreading the message aboutsleep apnoea and snoring viaonline social networks. Blogpostswill cover all aspects of sleepapnoea; from the latest researchinto the condition, to everydayissues that sufferers face.

The site should therefore be ofinterest to both medicalprofessionals, as well assufferers, and anyone looking forinformation about the condition.

www.snorecentreblog.net

Michael Oko and Dr CharlesStanford, CEO Lifeline Hospital-Group at Arab Health


March 2011 | 26

medibord.com

World First Technology Medibord™

The Medibord™ has been designed to enable the development of innovativesolutions for radiotherapy and MRI compatible medical devices and clinical use.

• Lightweight – less than 4.5kg/m²

• Rigid – impressive strength to weight ratio

• Robust – high impact resistance offers superb durability

• Ecological – 100% recyclable

• MRI Compatible – uniquely magneto-radio translucent

• Modular – ability to form and offer 2D for shaping cost effective ancillaries

Successful clinical trials carried out by Nottingham University Hospitals have provedthe Medibord™ to be a revolutionary material for the use in radiotherapy and MRI scans

eliminating heat and the resultant image artefacts.

• Oncology couch tops

• Patient positioning boards and devices

• Patient transfer systems

• Emergency and temporary partitioning

• Clinical waste applications

For more information and to arrange for a clinical trial please contact us.

• • [email protected]

Most InnovativeProduct for Export

CSC - Business Solutions : Technology : Outsourcing

The mission of CSC is to be aglobal leader in providingtechnology-enabled businesssolutions and services.

CSC was founded in the US 51years ago, originally to advise andprovide services to the US publicsector, including NASA, where CSCsupported them on one of theirmost complex operations, theHubble Space Telescope project.The Hubble, from the outset, wasdesigned to be upgraded as new,readily available technology.

In 1958/59, there were fewer than4,000 computers in existence, andmanufacturers rarely includedsoftware with their computers. Twoyoung computer analysts workingin the aerospace industry saw theopportunity for a new kind ofbusiness, namely ComputerSciences Corporation (CSC).

CSC quickly built a reputation forinnovative design and high-qualitywork. Fast forward 51 years andCSC is a global concern, which inaddition to its headquarters in FallsChurch, Virginia, USA, has majoroffices in Australia, Asia andEurope, its 94,000 professionalsserving clients in more than 90countries.

In 2010 FORTUNE magazine listedCSC in its ‘World’s Most AdmiredCompanies’ ranking it number fivein its Information Technologyservices category – an accoladewhich underscores the company’scommitment to its clients,employees, and shareholders,alike.

CSC Healthcare EMEA

CSC Healthcare EMEA (part ofCSC Global Healthcare Group) is aworld leader in providinginteroperable, scalable IThealthcare solutions, and as suchare transforming healthcare.Working with health ministers andhealthcare providers, CSC helps to


March 2011 | 28

drive reform and rises to thechallenge of delivering a digitalhealth services.

Dr Harald Deutsch, Vice Presidentof CSC Healthcare EMEA toldMEH, “Radical changes in howorganisations conduct research andprovide care are at the heart ofhealthcare globalisation. Anintegral part of achieving optimumglobalisation is by creating a rich,information environment. The keynetworks feeding such anenvironment are patient informationnetworks, collaborative networks,knowledge platforms and,essentially, a global infrastructure toenable interoperability. It isInteroperability which helps patientsget the most out of technology, andencourages innovation in theindustrial sphere.”

Andrew Spence, UK director ofhealthcare strategy at CSC, basedat CSC’s EMEA headquarters,Hampshire, United Kingdom,added, “CSC has more than 20years of experience in thehealthcare industry, with clients inthe Americas, Europe, Asia andAustralia. CSC currently managesthe largest eHealth initiativeworldwide for the National HealthService (NHS) in the UnitedKingdom, reaching 15 millionpeople and 1,300 clinics andhospitals.”

“CSC also serves 14 of the world’stop 20 pharmaceuticalmanufacturers, and is building andoperating national and regionalhealth information exchanges in theUnited States and in the UnitedKingdom, Denmark, TheNetherlands and several otherEuropean countries.”

Asked about activities in the MiddleEast Dr Deutsch said, “CSC hasbeen active in the Middle East formore than 30 years. It has officesin the UAE, Saudi Arabia (initiallythrough its connections with

Aramco) and Qatar. The examplebeing set by many Middle Easterncountries in the forward-thinkingand imaginative application ofhealthcare IT is quite inspirational,and CSC would like to be part of themany emerging projects.”

New mobile healthcare servicelaunched at Arab health

At Arab Health this year CSClaunched the Patient in yourPocket™ solution to the MiddleEast healthcare market. It has beendeveloped in recognition of thebenefits that mobile healthcareservices can deliver to healthcareproviders throughout the region.

Developed in partnership with RIM(Research In Motion) this newsecure mobile service will enablemobile healthcare professionals toaccess and update patientinformation at the point of careusing a BlackBerry® smartphone –transforming the way healthcareprofessionals use real time clinicaldata. It combines several powerfulfeatures in one easy-to-useapplication, enabling healthcareprofessionals on the move to spendmore time on front-line patient care.

“An increasing population and aslowly ageing society, combinedwith a growing incidence in obesity,chronic disease and long-termconditions, is creatingunprecedented demand forhealthcare services across theMiddle East,” said Dr Deutsch.“With all the investment being madeby Middle Eastern governments inIT infrastructure and software, inorder to cope with thesechallenges, the potential for mobilityand collaborative solutions toenable the transformation ofhealthcare delivery is enormous.”

“As CSC is transforming healthcareby providing better information forbetter decisions, we havedeveloped mobile solutions, likePatient in your Pocket, which will

provide more efficient and effectivemethods to treat patients in theirown homes.”

Patient in your Pocket allowshealthcare providers to access theirschedule of appointments, retrieveup-to-date information about thepatient’s condition and enter newdata directly into the smartphone,either by dictating notes or filling informs using a ‘digital’ pen. Thisfeature has been incorporated toensure a visiting healthcare workercan do most of their record keepingwhilst out on the road. Patientconfidentiality is continuallyprotected through the use ofsmartcard log-on and strong dataencryption.

www.csc.com/health_services


March 2011 | 29

Gulf Connexions - Medical Connexions


March 2011 | 30

Gulf Connexions was established6 years ago, and their regionaloffices include Bahrain, Abu Dhabi,Dubai, Kuwait, Saudi Arabia andQatar. They also have an office inLondon and now Singapore.

Gulf Connexions was set up on theback of Al Hilal Publishing andMarketing, which grew from itsGCC roots in Bahrain 32 years ago.This allows the company to obtaintheir candidates from the 9 Al Hilalpublications on the market;spanning from healthcarepublications to Oil and Gas.

A spokesperson said, «With thebenefit of our 46 consultants we areable to cover an extensive range ofcandidates who are stored on ourcentralized database, whichcurrently holds approximately250,000 CVs/profiles. As head-hunting specialists our main focusis to deliver the right candidate tothe right client.

Medical ConnexionsEstablished in 2008, MedicalConnexions provides healthcareand pharmaceutical clients accessto an extensive and exclusivedatabase of qualified, experiencedmedical and allied healthprofessionals. Ranging fromnurses andmedical secretaries toGP’s and Surgeons, they can findthe right candidate to suit yourprofile.

Medical Connexions deal with avariety of roles within the healthcarefield including CSSD technicians,Chief of Pediatrics, orthopedicsurgeon, executive secretaries andmany more.

«Based on our market knowledgewe currently have a large pool ofcandidates based internationally aswell as throughout the GCC region.With regards to healthcareprofessionals in the region wewould take a close look atcandidates from some of the high

profile healthcare establishmentsthroughout the Middle East», thecompany states.

«Based on our market knowledgewe currently have a large pool ofcandidates based internationally aswell as throughout the GCC region.With regards to healthcareprofessionals in the region wewould take a close look atcandidates from some of the highprofile healthcare establishmentsthroughout the Middle East.

«The advantage of MedicalConnexions is the link to GulfConnexions many areas of

specialty, which means we are ableto speak with candidates withexperience in a variety of fields»,added the spokesperson.

Medical Connexions – CurrentVacancies availableMedical Connexions currently hasvacancies with some of the TopHospitals based throughout theGCC Region, including Qatar, AbuDhabi, Dubai and Bahrain. If you are interested please sendyour Cv to:[email protected]@medicalconnexions.com

www.medicalconnexions.com

Abu Dhabi – Vacancies

• Consultant General Surgeon - Western Trained• Consultant Dermatologist – Western Trained – Female –

Certified in Aesthetic Medicine• Consultant Radiologist – Western Trained• Consultant Anesthesiologist – Western Trained • Operating Theatre Nurse Manager – Western Trained - Arabic-

Speaking preferred• Clinical Pathologist

Dubai – Vacancies

• Diabetes Nurse Educator – Arabic Speaking preferred• Orthopedic Surgeon – Western Trained – Fellowships preferred• Specialty Emergency Medicine Consultant – Western Trained

– Fellowships preferred• ICU Nurse – Western Trained• Midwife – Western Trained• Consultant Dermatologist – Western Trained – Arabic

Speaking preferred

Qatar – Vacancies

• Medical Representative – CNS or Diabetes background – Arabic Speaking

• Senior Clinical Pharmacist – Western Trained – With license to practice in Qatar preferred

• Senior Nurse Manager – Orthopedics experience – Arabic/French speaking preferred

• Physiotherapist – Western Trained with sports background• Medical Consultant – Sports Medicine – Arabic speaking

preferred• Graphic Designer

outstanding contributionto healthcare in the

Middle East

MEH

201

0

Health and Innovation Awa

rd

The Arab region’s leading healthcare monthly, Middle East Hospital magazine (MEH), are proud to announce the opening of nominations for our 2010 Healthcare and Innovation Awards.

Winners will be presented with their awards at Saudi Medicare 2011 by the Saudi Health Minister.

The MEH Healthcare and Innovation awards are presented annually to companies, institutions and individuals who have made an outstanding contribution to healthcare in the Middle East region.

Categories:1. Awards for most innovative products for export

2. Awards for outstanding contribution to healthcare in the Middle East

3. National and regional awards for companies that have most successfully marketed and supplied their products to hospitals in the Middle East

4. MEH excellence in healthcare awards

Middle East Hospital (MEH) magazine is the region’s leading trade publication for the medical sector of the GCC states and the rest of the Arab world.

To enter your company or hospital contact:

[email protected] visit

www.middleeasthospital.com

2010 HEALTH and INNOVATION AWARDSNominations now open

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annually to companies, institutions and individuals who have made an outstanding contribution to healthcare in the Middle East region.

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The Middle East has a rapidlygrowing population, dominated bythe expatriate community in most ofthe Gulf Cooperation Council(GCC) countries, which has givenrise to a quickly growing market forhealthcare services. Currently, theMiddle East healthcare industry isestimated to be worth around $80billion per year.

“Philips is keen to grow its servicesin the Middle East. The diversenature of the market providesPhilips an opportunity to play amajor role in providing innovativesolutions that focus care provisionboth in the hospitals and also thehome, addressing prevention,diagnosis, treatment andmonitoring”, said SteveRusckowski, Chief ExecutiveOfficer, Philips Healthcare.

Fuelled by population growth,increased life expectancy andevolving disease patterns, theregion has seen a rapid rise inlifestyle related and chronicdiseases, such as diabetes,obesity, cancer, and respiratorydiseases. It is estimated that theMiddle East has one of the world’shighest prevalence rates ofdiabetes and the fastest growingincidence of cardiovasculardisease.1,2* And linked to thisincreased occurrence of obesity isa rise in the number of peoplesuffering from Obstructive SleepApnea.

Additionally, breast cancer is seento be particularly common in theMiddle East – in Saudi Arabia, forexample, over 20% of total cancercases are of the breast.3 As aresult, awareness of the need forpreventative screening is growingand medical professionals in theMiddle East are searching for newways to cope with the increasingrequirement for early diagnosis ofthe disease.

Philips Healthcare is committed toimproving the lives of clinicians and

patients in emerging marketsthrough meaningful healthcaresolutions. The company maintainsa holistic, long-term approach ofpartnering with local stakeholdersto improve local healthcareinfrastructures.

Mobile HealthcarePhilips in partnership with SmitMobile Equipment, is introducingthe world’s first Mobile 3.0T MRIsystem with MultiTransmit - theAchieva 3.0T TX Mobile MRI – toMiddle East healthcare providers.The mobile system, shown for thefirst time in the Middle East at ArabHealth 2011, brings advanced MRIdiagnostic capabilities to patientswho may not otherwise have hadaccess to this innovativetechnology.

Built with the same innovativeimaging technology as thestationary Philips 3.0T TXsystem and outfitted with thesame amenities and staff as anin-house MRI suite, the Achieva3.0T TX Mobile is fullytransportable in a 48-foot trailer.

“The beauty of Achieva 3.0T TX

Mobile is that several different

healthcare facilities can rent it at

any given time because of its ability

to travel, ultimately helping to solve

patient overflow issues in large

University and teaching hospitals,”

said Conrad Smits, CEO for MRI,

Philips Healthcare. "In addition, it is

also ideal for healthcare facilities

who do not have the resources to

build or add onto their own MRI

suites or who want to sample the

imaging service provided by

advanced 3.0T MultiTransmit

technology.”

The Achieva 3.0T TX Mobile

features MultiTransmit, Philips’

patient-adaptive parallel transmit

RF technology, which utilizes

multiple radiofrequency

transmission signals to

automatically adjust to each

patient's unique size and shape.

Previously, radiologists using 3.0T

imaging faced the challenge of

dielectric shading, a non-uniform

radiofrequency distribution in the

body that affected image quality.

The Philips MultiTransmit technological

innovation delivers enhanced image

contrast uniformity, and consistent 3.0T

imaging to mainstream radiology.

The Achieva 3.0T TX Mobile MRI is

an ideal healthcare solution for the

Middle East region, be it due to lack

of infrastructure or for geographical

reasons. However, awareness of

the need for preventative screening

is growing and medical

professionals in the Middle East are

searching for new ways to cope

with the increasing need for early

diagnosis of the disease.

Philips Healthcare

March 2011 | 32

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The ParaSkate, ParaGrip and ParaDoc is suitable forhospitals, health centres, midwives, vets, GP practices,dentists, research centres, universities, suitable for CO2and helium gas cylinders. Also suitable for military and oil applications.

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THE 2009INNOVATIONAWARD WINNINGPARAGRIPRANGE*

The Innovation Award will be presented at theArab Health meeting in Dubai by Lord Darzi.

*


MEH

2010 Health and Innovation


Two new studies reveal that overthree-quarters of residents of theUAE and KSA are extremelypositive about their health and well-being and the vast majority is notconcerned by their weight.

However, this optimism may bemisplaced as national trends inobesity and chronic diseases painta different - and much morealarming - story. The in-depthcountry studies were commissionedby Philips as part of their Index forHealth & Well-being. The reportexplores current trends in healthand well-being for the GCC in orderto achieve a more intimateunderstanding of the specifichealthcare attitudes, needs andchallenges of the region.

The main scores on levels of healthand well-being for the GCCcountries are the highest surveyedglobally (KSA 78%, UAE 88%). Thisindicates both countries are verysatisfied with their overall healthand well-being. The high scores are

underpinned by very strong ratingsfor physical and mental health, highsatisfaction and importance placedon personal relationships andrelatively low perceived stresslevels. The lowest satisfactionscores in the region are for jobrelated issues such as earningsand cost of living.

Diederik Zeven, General ManagerMiddle East, Philips Healthcaresaid: “Rewarding as it is to see suchpositive perceptions in the MiddleEast – it is also a possible matter ofconcern as it could indicate aserious lack of awareness of theimplications of increasing obesityand other underlying health trendsin the region.

Nearly half those surveyed believethat their health has improved inrecent times (KSA 47%, UAE 45%),which again is counter to thescientific evidence on nationaltrends.”

Respondents in KSA citeddiabetes, obesity and arthritis as

being the top three major threats totheir health over the next five years.

In UAE these issues were rankedslightly lower, coming afterdeclining vision, viral infections andhigh cholesterol. The absence ofcardiovascular disease appearingamong the top ranking issues is ofinterest given that it is in fact thenumber one killer in the region . Inboth countries women were moreworried than men about conditionsthat might affect them in the nextfive years, suggesting a somewhatmore realistic view of their likelyfuture health status.

“This could represent a majorchallenge for those seeking toimprove the country’s health andwell-being and highlights the needfor a concerted effort to raiseawareness of risk factors and theneed for lifestyle changes”,commented Dr. Wael Al Mahmeed,Head of the Division of Cardiologyand Deputy Chief Medical Officer atSheikh Khalifa Medical City.

Philips Health and Well-being Index

March 2011 | 34


International statistics continue toshow a much less optimistic picturethan the self-reported scores wouldhave us believe. They indicate that,far from having the best health andwell-being, the 2 countries head theworld rankings for many diseases. For example, it has the highestprevalence of diabetes with rates of17% in KSA and 20% in UAE,(versus a world average of 6%)with steep annual growthprojections of 4% in KSA and 2% inUAE.

The region also has the fastestgrowing incidence of cardiovasculardisease with its associated deathrates (26% KSA, UAE 25%). Inaddition to the massive impact onthe overall health and well-being ofthe population, these trends areputting an enormous strain onhealthcare resources.

Interestingly, whereas only 25% ofmen and 28% of women in the UAEconsider themselves to beoverweight, the WHO suggests thereality to be quite different, statingthat approximately 67% of men and72% of women are overweight.Perceptions in KSA are similarlydifferent to WHO obesity figures -with 51% of women consideringthemselves are overweight, versusthe WHO figure of 66%. Men inKSA appear to in complete denialwith 25% classing themselves asoverweight versus a real obesitystatistic from WHO of 63%.3

The vast majority of people believethat good health depends onpersonal effort (KSA 91%, UAE90%), but there is little evidence ofpeople taking action to look aftertheir health as many are in denialabout weight issues, doctors visitsare relatively infrequent. In terms ofweight loss the most likely methodfor stated, was altering or loweringfood intake and those surveyedreported that they would bereceptive to tools to help them dothis. Interestingly, increasing

exercise was one of the leastpopular weight loss options, despiteexercise reducing chronic disease.

“Healthcare in the Middle East is

facing multiple challenges such as

rising chronic disease, shortage of

healthcare personnel. At Philips we

recognize the need for meaningful

innovations to support diagnosis

The Philips Health & Well-beingIndex is an independent studycommissioned by Philips in over20 countries. The Philips Index isbased on a nationallyrepresentative sample of 750residents of UAE and 1000residents of KSA, aged 18-60years. The study was conducted inAugust 2010 by The NielsenCompany, who administered theresearch face to face withrespondents.

The Index covers a range of topicsasking people how they felt about theirhealth, well-being, friends and family,sleep, stress, jobs and community. ThePhilips Health and Well-being Index ismade up of several indices to moreaccurately examine the drivers of ourhealth and well-being.

Philips Healthcare

and management of chronic

diseases. In addition, finding cost-

efficient ways of delivering

healthcare solutions that help to

improve people’s lives, is of

paramount importance”,

commented Steve Rusckowski,

Chief Executive Officer, Philips

Healthcare.

The report is released by the

Philips Centre for Health and Well-

being, a knowledge-sharing forum

that provides a focal point to raise

the level of discussion on what

matters most to people,

communities and thought leaders.

The Centre brings together

experts for dialogue and debate

aimed at overcoming barriers and

identifying possible solutions for

meaningful change that can

improve people’s overall health

and well-being. Information can be

found at http://www.philips-

thecenter.org.

For the full reports go tohttp://www.healthcare.philips.com/me_en

About the Philips Health & Well-being Index

March 2011 | 35

The substantial growth in the Saudihealthcare sector is unmatchedanywhere else in the Gulf regionand across the entire Middle East.The Saudi government has setambitious goals to trigger massivedevelopment of the sector by largebudget allocations that reached$US 16.3 billion in 2010.

The 9th five year plan announcedby the Saudi Council of Ministerslast August, and which includesinfrastructure and welfare projectsvalued at US$ 385 billion plannedfor the period 2010 – 2014, calls forthe construction of 117 newhospitals including 32 specialistones with a total capacity of 22,372beds. The plan also calls for theconstruction of 750 primary carecenters and 400 first aid centersduring that period.

In March King Abdullah announced

a further SR16 billion to be

allocated to the Ministry of Health to

expand facilities and construct new

hospitals as part of an SR500 billion

social spending package.

Pharmaceutical and healthcarespending in Saudi Arabia isexpected to increase from US$9.94 billion in 2008 to US$ 18.09billion by 2013. The positive growthtrend reinforces the country'sreputation as a key stakeholder inthe regional healthcare industry asSaudi's drug market alreadyaccounts for a dominating 65 percent of all pharmaceutical sales inthe GCC.

Saudi Arabia's pharmaceutical andmedical device markets, inparticular, are expected to grow ata compound annual growth rate of12% and 7% respectively until2012. This growth is influenced inpart by aggressive governmentspending as US$ 16.3 billion hasalready been allocated forhealthcare expenditure,representing a 17% increase from2009, for various large-scale

Held concurrently with SAUDI

MEDICARE 2011 are SAUDI

DENTISTRY, SAUDI EYECARE

and SAUDI LAB 2011. This 4 in

1 show will facilitate direct

access to key government

officials, healthcare sector

market leaders, investors,

importers, and fellow

professionals.

www.saudi-medicare.comwww.recexpo.com

projects including new primarycentres all over the country and 92new hospitals with a combinedcapacity of 17,150 beds. The robustoutlook of the country's healthcareand pharmaceutical sectors isevident in the upcoming 'SaudiMedicare 2011 – The 14thInternational Healthcare, HospitalSupplies and Medical EquipmentShow', which will be held from April10 to 13, 2011 at the RiyadhInternational Exhibition Center.

SAUDI MEDICARE 2011: Preview


April 10-13 2011 at the RiyadhInternational Exhibition Center

March 2011 | 36


Exhibitor focus: Dr Abdulrahman Al Mishari Hospital

For 24 years Dr. AbdulrahmanAl Mishari Hospital has beenproviding high quality of MedicalCare to its patients. It hasdedicated its time to ensure thatan evidence based standard ofhealthcare is achieved andrendered to patients and theirfamilies. The hospital is aPrivate General Hospitalcomprising of 122 beds.

Mohammed Al Mishari, VicePresident of the hospital spoke toMEH about the hospital and itsfacilities, «The ARMH recentlyinstalled a state of the art, 16 pro-slice CT Scanner. The newscanner enables enhanced cardiacand paediatric scanning services. Italso houses a static MRI Unit, amuch prized clinical development.»

Asked about internationalrecognition Mr Al Mishari said, «Weare very pleased to inform you thatafter all the hard work and efforts ofour beloved staff, in July 2010 Dr.Abdulrahman Al-Mishari Hospitalhas passed the Re-AccreditationProcess and received the highestaward – Diamond Accreditation bythe Accreditation Canada.

«Dr. Abdulrahman Al-MishariHospital is the first hospital in theMiddle East who had beenaccredited by the AccreditationCanada, new QmentumInternational Program.

«The organization received

“Qmentum International of

Accreditation Canada” for focusing

on the achievement of quality, by

monitoring outcomes, by using

evidence, by working on the best

practice to improve services, and

by benchmarking with peer

organizations to drive system-level

improvements».

In further recognition of itsachievements the hospital has nowbeen nominated for an MEH awardfor oustanding services to

healthcare in the Middle East.Looking ahead to the future Mr AlMishari said, «We are currentlygathering information from thecommunity and the public duringthe next few months and then planto release a strategic plan for a 5-year period starting next year.

«Despite the global slowdown,Saudi Healthcare industry isbooming, as well as the HealthInsurance industry. We do haveplans for domestic expansion, andGod willing, to go international inthe near future.»[email protected]

March 2011 | 37


DALM International Symposium - Qatar

The series of meetings on DrugsAffecting Lipid Metabolism (DALM)first began in 1960 in Milan and waschaired by Professor RodolfoPaoletti. It has continued to be heldevery three years and has been co-chaired first by Dr. DavidKritchevsky and later by Dr. AntonioM. Gotto, Jr. The symposia havehistorically alternated between theUnited States and Italy. For the firsttime since the symposia began,DALM 2011 was held in Doha,Qatar in order to address theemerging pandemic of diabetes,obesity, and the metabolicsyndrome within the Middle East.

Bringing the Dalm Symposium tothe Middle EastWeill Cornell Medical College inQatar (WCMC-Q) hosted the DALMSymposium with the support ofQatar Foundation and the LorenziniFoundation in Milan, Italy. The XVIIInternational DALM Symposium,which was held in Doha March 14-16, focused on the causes andtreatments for diabetes, obesity andthe metabolic syndrome, whichhave become huge public healthchallenges for Qatar and the GulfRegion.

“The symposium is an importantstep in making scientific findings onthe emerging pandemic moreaccessible to physicians and healthcare practitioners in the MiddleEast,” said Dr. Sheikh, M.D. “AsQatar’s only medical college, wewelcome the opportunity to helpbring scientists and physicianstogether to focus on a significantissue in patient care,” he added.

Long-term attention to the healthchallenges posed by diabetes andrelated disorders in Qatar and theGulf Region will be provided by aresearch center focused on thecauses and treatments of thedisorder. The Center for Diabetes,Obesity and Metabolic Syndromewill be home to a collaborative,multidisciplinary research team

focused on diabetes and relatedendocrine, nutritional and metabolicdiseases that are a leading causeof death not only in Qatar but alsoin the rest of the world.

Biomedical research With full-page advertisements ininternational journals, WCMC-Qhas begun recruiting six full-timeinvestigators with expertise inclinical research or translationalbiomedical science. The newrecruits will join WCMC-Q’s existingbiomedical research program,which was established two yearsago and now has more than 30scientists and research associatesas well as fully functioning supportlaboratories in genomics andimaging.

To accommodate its growingbiomedical research program,WCMC-Q has begun constructionto double the area allocated toresearch. Unfinished space on thefloor above the existing researchwing is being turned into researchlaboratories, specialized procedurerooms and offices for thebiomedical investigators.

“By creating a collaborative,

multidisciplinary research team

focused on diabetes, obesity, and

related disorders, we hope to

maximize the impact of our work

and its benefits for Qatar and the

region,” says Javaid Sheikh, MD..,

dean of WCMC-Q. “The buildup of

the research program is an

essential part of WCMC-Q’s

strategic plan for the next five

years.

We have successfully implemented

the first phase of our plan, the

establishment of a branch of Weill

Cornell Medical College overseas

and the awarding of the M.D.

degree to more than 30 graduates.

Now we move on to the second

phase, which includes

establishment of centers of

excellence like this one that will

focus on diabetes and related

disorders,” said Dr. Sheikh.

“Working with our partners Hamad

Medical Corporation, Sidra Medical

and Research Center, and Weill

Cornell Medical College in New

York, we believe our focus on

genomic analysis can help us

understand the high risk for

diabetes in the Qatari population

and use the information to tailor

therapies for individuals based on

their genes.”

Weill Cornell Medical College-Qatar

March 2011 | 38


Diabetes and related endocrine,nutritional and metabolic diseasesare a leading cause of death inQatar, according to the internationalclassification of diseasesdeveloped by the World HealthOrganization. About 18 percent ofthe Qatari population has diabetes,according to recent estimates.

“Besides providing scientific andclinical expertise in an area ofcrucial importance for Qatar, thecenter will also help expand thecountry’s research infrastructureand build human capital,” saysKhaled Machaca, Ph.D., associatedean of research.

WCMC-Q students are encouragedto embrace the research culturethroughout the medical program.Through biannual grants from theUndergraduate ResearchExperience Program (UREP),students conduct research under

the guidance of experienced facultymembers. The students have usedthe grants to study topics rangingfrom cancer diagnostics at thegenetic level and the publicperception of the genetic disorderDown Syndrome in Qatar topurification of drinking water and

care for patients with diabetes. WCMC-Q supplements externalfunding with its own programs toencourage students to use theirsummers to participate in researchin established labs in Qatar and theU.S. and present their findings totheir peers upon their return.

Weill Cornell Medical College - Qatar

MEH 2010 Health and Innovation Awards

Since the opening of nominationsfor our 2010 Healthcare andInnovation Awards for exporters ofmedical equipment to the MiddleEast, and healthcare providers,there has been a high number ofapplications from companies andhealthcare providers from all areasof the industry.

The awards are now in theirsecond year, as is the magazine.The 2009 awards were presentedat Arab Health 2010 by Lord Darzi,the distinguished surgeon and UKbusiness ambassador.

This year the winners will bepresented with their awards at TheWorld Health Care Congress beingheld in Abu Dhabi from 11-13December 2011. The World HealthCare Congress Middle East is themost prestigious health care eventn the region, convening globalthought leaders and key decisionmakers from all sectors of healthcare to share global best practiceson health care innovation andimprovement.

The awards categories covermanufacturers and providers ofhospital equipment, nursingequipment, respiratory devices,preventative solutions, surgicalequipment, and more. Newproducts for export to the MiddleEast are being recognized, as wellas established products that havealready made a significantcontribution to healthcare in theregion.

There is also a section for the bestexporters from the most prolificexporting regions and countries,and awards for hospitals,companies or individuals that havemade outstanding contributions tohealthcare in the Middle Eastregion with awards for excellence inpediatric care, cardiovascular care,orthopedic care, rehabilitative care,respiratory care, cancer care,healthcare recruitment, and

innovative new technologies tothese countries by medicalequipment manufacturers hasplayed a major role in the ongoingrevolution in healthcare provisiontaking place in the Middle East.

Please visit the MEH website

www.middleeasthospital.com to find

out how to put your product,

company, or organisation forward

for an award.

healthcare research. These awardsare intended to recognise thecontribution of companies fromacross the globe to healthcareservices in the Middle East, and thebenefits their products haveprovided for hospitals, cliniciansand patients in the region.

The Arab countries import the vastmajority of their medical devices andhealthcare products, and theintroduction of high quality,


Michael Oko is presented with an MEH award nomination by Lord Darzi at Arab Health

Award nominees at Arab Health (l-r) Jeremy Bishop (Mirage), Hilal Malem (Malem Medical),Jeremy Paxman (Paxman Coolers), Michaell Oko (Snore Centre)

March 2011 | 40

The 14th International Healthcare, Hospital Supplies and Medical Equipment Show

10 - 13 APRIL 2011Riyadh International Convention & Exhibition Center

Be where the world is going & growing


With the Middle Easthealthcare budgets set toreach $60 billion annually by2025, an ever increasingnumber of country pavilionsare participating at Arab Health2011 the Arab world’s largestgathering of healthcareprofessionals, which wasinaugurated by HH SheikhHamdan bin Rashid AlMaktoum, Deputy Ruler ofDubai and UAE Minister ofFinance.

The four-day Arab Health Exhibitionand Congress, which ran from 24-27 January 2011, is the biggestevent of its kind in the Middle Eastand has taken all availableexhibition space at the Dubai WorldTrade, featuring more than 2800exhibiting companies from 60countries covering 85,000 squaremetres.

Arab Health provides over 65,000visiting healthcare professionals aunique opportunity to bring theirknowledge and understanding up todate with over 480 hours ofcontinuing medical education(CME). Working closely withCleveland Clinic, the content in all18 conferences is approved by theAmerican Medical Association.

HRH Princess Haya addressesLeaders in Healthcare

Her Royal Highness Princess HayaBint Al Hussein, wife of HH SheikhMohammed Bin Rashid AlMaktoum, Vice-President andPrime Minister of the United ArabEmirates and Ruler of Dubai, in Herkeynote speech at Leaders inHealthcare, the flagship gatheringat the Arab Health Exhibition andCongress, urged the developmentof an effective health strategy thatserves all. The focus of this year’sLeaders in Healthcare was ‘specificdrivers’ for leaders spearheading


March 2011 | 42

Malem Medical



March 2011 | 43

the partnership in healthcare -government, patient and physician- to improve the bottom line yetcontribute to the overall quality ofpatient care and a higher quality oflife for all people.

“It is clear that an effective healthstrategy that serves all must be farbroader than medicalinterventions,” said HRH PrincessHaya. “A whole range of actors --both public and private -- must workin harmony and focus on preventionfar more than we do today. The keyis promoting healthy lifestyles --raising the level of physical activity,improving the quality of our diets,reducing tobacco and other harmfulsubstances and following simplepublic safety measures.”

HRH Princess Haya highlightedthat the most destructive maladiesworldwide and in the Gulf Regionare not infectious diseases -- theyare diseases we create with ourown behavior – non-communicablediseases such as -- cardiovasculardiseases, cancer, diabetes andsome respiratory afflictions. Sheemphasized the importance ofadopting practices to improvehealth, including regular physicalcheckups and dietary changes,both of which go a long waytowards reducing the burden thatsuch diseases take on the peopleof the Gulf Region.

“The largest single killer here todayis type 2 diabetes and the UAEranks second in the prevalenceglobally. In the next 15 years, thecancer incidence in the Middle Eastwill surpass that in any other region,increasing between 100 and 180percent,” stated HRH PrincessHaya. “These diseases havereached epidemic proportions andwith a clear warning to us on thehorizon, we best not ignore it. Forbetter or worse, today we are a partof a global health economy. Thehealth of Emiratis and others in the

Saleh Assubihi, MD Stroudstar;Lindsey Bolton and Mr Bolton ofBolton Surgical

Achal Senoy, Clement Clark; Hash Poormand, Flexicare

Roger Woofenden, MDof Covision

region is increasingly tied todevelopments abroad.”

Topics of discussion throughout theday revolved around creating a ‘nowait’ culture for elective care inhealthcare, developing anapproach that is more accessibleand cost-effective, integratingdelivery and financing of healthcareas well as the role of primaryhealthcare in Singapore.

The speaker faculty included someof the industry’s foremost thinkers,pioneers and business leaders,such as Raj Raja Rayan OBE -former adviser to UK Secretary ofHealth, Dr. Nipit Piravej, MD - CEOof the World Medical Center Groupin Bangkok, and other specialistspeakers.

Lord Darzi celebrates UKhealthcare innovationUK Business Ambassador LordDarzi attended Arab Health 2011 topromote the UK’s excellence inhealthcare manufacturing, services,technology and innovation. Around100 companies attended as part ofthe UK Pavilion.

Lord Darzi, an eminent Britishsurgeon and former Health Minister,took part in the opening ceremonyat the International ConferenceCentre in Dubai. The show providesUK companies with an opportunityto showcase their world-leadinghealthcare technologies andhighlight how they are transformingthe lives of patients and cliniciansacross the world.

At the show, Lord Darzi alsopresented UK nominees for the2010 Middle East Hospital Healthand Innovation awards with theircertificates. These included PaxmanCoolers (hair loss prevention for cancerpatients), Michael Oko (founder of theSnoring Disorders Centre), hospital bedmanufacturer Sidhil, Bolton Surgical(surgical instruments), Bedfont (carbonmonoxide monitors), Malem Medical


Thomas Murray, CEO American Hosptal Dubai

March 2011 | 44

(enuresis alarams), Mirage (ear care),Adam,Rouilly (medical training aids),and Durbin (medical distributors).

Lord Darzi said: “The UK medical

technology sector generates

around £10.6 billion of turnover. It

has a large proportion of the world’s

most innovative medical technology

SMEs, multinationals and leading

R&D centres. It is at the forefront of

healthcare innovation, and it gives

me great pleasure to be able to

celebrate today such innovative

technologies and solutions. “We

already have strong trading

relations with countries across

the Middle East, but we can

work even closer together to

ensure we can all benefit from

the latest technologies and

medicines developed by UK

companies on show here at

Arab Health 2011.”

Lord Darzi


March 2011 | 45


March 2011 | 46


Supporting the UK companies at

Arab Health are the Association of

British Healthcare Industries

(organisers of the UK Pavilion) and

UK Trade & Investment (UKTI),

which has a network of life science

specialists across the globe.

In the last year UKTI has helped

around 25,000 companies across

all sectors, adding £5 billion in

additional profits to their turnovers.

Head of Life Sciences at UKTI,

Jane Grady, said: “UK Trade &

Investment is at Arab Health to

showcase the UK Life Sciences

sector.

The UK is a world leader in

innovation with its supportive

regulatory environment,

outstanding R&D and academic

excellence. Once again, UK

companies are demonstrating

their ability to lead the field in

healthcare innovation.”

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Supporting Yorkshire companies at

the exhibition was Medilink

Yorkshire and Humber (Y&H), the

organisation dedicated to the

growth of the Healthcare

Technologies Sector and UK

Trade & Investment (UKTI).

Charlotte Fraser, International

Manager at Medilink Y&H,

regional sector specialist for

UKTI, and organiser the

Yorkshire Pavilion at the show,

said: “The UK enjoys an

excellent trading relationship

with countries across the Middle

East, with sustained investment

in health delivery reforms

leading to the demand for the

latest technologies and medicines.

“This year in a bid to further develop

new trading collaborations, there

were a wide range of pioneering

companies at the exhibition

showcasing the latest in cutting

edge products and innovations.”


Steve Spurgin and Mr Bolton of Bolton Surgical

Clive Sidhil (Sidhil) and Raj Singh (Medi-Plinth)

March 2011 | 48



China and Germany dominateArab Health 2011The two largest pavilions this yearwere China and Germany. The twocountry pavilions combined shareover 10,000sqm with over 700participating companies.

China has witnessed substantialgrowth since last year’s Arab Healthevent, recording an increase of44% in exhibition space to 5,200square metres with 422participating companies, 173participants (41%) above last year.

Most of the companies comefrom China’s manufacturingcentre in the south east of thecountry, Shanghai being themajor port and commercial hubof the region. With over 6,000manufacturers of technology-ledproducts, competition is fiercein China and many companieshave two divisions, one to servedomestic demand and one todrive export markets.

“Chinese companies are veryaware of the market potential in theMiddle East. They are not trying tocompete with the precision andquality of technical productsavailable in Germany, US andJapan. However, the quality ofChinese products is improvingrapidly and today they representexceptional value for money,especially in the primary healthcaresector,” said Anna Li, MD, IIRExhibitions in China.

Major manufacturers representedinclude Wandong MedicalEquipment, Mindray, Neo-soft andEdan Instruments. Li alsocommented on the improved qualityof Chinese marketing, a fact borneout by the number of creativestands at Arab Health this year.

Over at the German pavilion, theparticipant numbers are equallyimpressive. Including theindependent companies, theGermans covered almost 5,000

square metres, with 325 exhibitingcompanies. Out of the 16 Germanstates, 9 states were representedincluding Saxony, Hamburg, Berlinand Bavaria.

“The German representation is asstrong as previous years, despite therecession in other parts of Europe.Companies producing operatingequipment and technology, sterilisationand emergency medicine are dominant.Indeed we have noticed a markedincrease in the number of companiesproducing the latest in prosthetictechnology,” said Michael P. Loffler, MDof Tradex Services, the organiser of theGerman pavilion.

Elsewhere the United ArabEmirates, United States, UnitedKingdom and Italy, are all wellrepresented with well over 150participating companies. Othernational pavilions from France,India, South Korea and Taiwan withupwards of 100 companies eachwere evident.

March 2011 | 49


March 2011 | 50

developments being offered in theMiddle East is our completematernity electronic medical record(EMR), which encompasses theentire pregnancy process andintegrates information into thelifetime medical record of themother and baby. This solutiongives doctors and nurses access toinformation about the expectantmother and baby during pregnancy,simplifying the care process andimproving documentation duringpregnancy through real-timedisplay, recording, storage andretrieval of fetal and maternalmonitoring data.

PowerChart Maternity uses theunified Cerner Millenniumarchitecture so that providersaccess an EMR that works in boththe ambulatory and acute caresettings. Previous ambulatoryvisits, acute care encounters,laboratory tests, radiology images,medications and other clinical dataare at the clinician’s fingertips.

PowerChart Maternity includes acustomizable pregnancy summarythat provides a quick overview ofinformation relevant to thepregnancy. The summary canreflect weight tracking, laboratoryorders, allergies, problems,obstetrical exam documentationand other key data points.

Cerner Corporation is the region’sleading healthcare informationtechnology provider and has beenoperating in the Middle East formore than 19 years. Everyone fromconsumers, to single-doctorpractices, to hospitals, to local,regional and national governmentagencies use Cerner healthcaresolutions and services to removepaper from the healthcare processand automate workflow, thuscreating a safer and more efficienthealthcare system.

In the Middle East, Cerner offers arange of healthcare servicesincluding implementation andtraining, healthcare data analysisand transaction processing forphysician practices.

Headquartered in Dubai, CernerMiddle East now has more than 80associates, over 15% of whom areclinicians. Maintaining a focus onclinical excellence, Cernerassociates work with clinicians todesign customized solutions basedon evidence-based best practices.Cerner has a proven track record inthe region working with more than130 client facilities that range fromlarge government hospital networksto small health clinics. Cernerclients can be found in the UnitedArab Emirates, Kingdom of SaudiArabia, Republic of Egypt and theState of Qatar.

Cerner Millennium is a unifiedcomputing framework that givesclinicians real time access torelevant patient data, includingallergies, medication history and labresults. Cerner solutions improveaccess to patient information sothat clinicians are empowered tomake effective decisions to improvecare.

With a commitment to innovation,Cerner is constantly investing inresearch and development to bringintuitive healthcare solutions to themarket. One of the recent solution

It’s important that information fromthe mother’s EMR is reflected in thebaby’s EMR. PowerChart Maternityallows providers to easily copy datafrom the mother’s record to thebaby’s record at any time and asoften as needed. Providers alsocan rapidly go between bothrecords during the postpartumperiod to discharge, increasingdocumentation efficiency.

Automatically calculated estimateddue date (EDD) and estimatedgestational age (EGA) simplify EDDmaintenance. The care providersimply documents the appropriatemethod and date. The solutionautomatically generates height andlabor graphs from documentationand provides decision support.

The solution obtains clinicalevidence from published literature,empirical data and scientificmethodology. The Cerner maternitysolution allows hospitals to increasesafety, enable regulatorycompliance, build cliniciansatisfaction around order entry,control costs, and, ultimately,improve patient outcomes.

To find out more about Cerner stopby our booth at HIMSS ME 2011 inRiyadh, Kingdom of Saudi Arabia.

www.cerner.ae

Cerner Middle East

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Documents

Middle East Hospital Magazine March 2011