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Microsoft Partners
Cloud Solution Provider (CSP) ProgramAt a Glance
“In this cloud-first, mobile-first world, Microsoft is absolutely focused on empowering people to get more done wherever they need to and on any device.”
“The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster, and continue to transform."
—Satya Nadella, CEO, Microsoft
What’s driving us?Accelerating rate of technology change Expanding services and sales models
Competition Demand for customer productivity
In a Cloud First world, partners want to… Own the customer relationship Service the complete customer
lifecycle Attach partner services
Delivers a platform for partners to own the end-to-end customer engagement by enabling partners to directly provision, bill, and support Microsoft Cloud Services for their customers
The Cloud Solution Provider (CSP) program
CSP enables partners to…Set the price, the terms and directly bill customers
Directly provision and manage subscriptions
Be the first point of contact for customer support
Create cloud subscription + partner offer
1Set package price and sell to customers
2Place order for Microsoft Cloud Services
3Offer single packaged solution
4
Bill monthly if desired
Meet a growing customer expectation of a cloud subscription model
Build a monthly annuity revenue stream
Directly provision customer subscriptions
With in-product tools, directly manage and modify customer subscriptions
Speed the sales cycle to get customers up and running quickly
First point of contact for all customer needs
Increased touch points help identify needs for new services and solutions
No need differentiate Partner’s support from Microsoft’s
Service the complete customer lifecycle
Direct Billing Provision and Manage Own Support
Sell
Sell
Transact
Sell
Transact
Sell
Transact
Advisor EA MPSA Open
Sell
Transact
Manage
Support
Sell
Transact
Manage
Support
Scale
Syndication CSP
Sell
Transact
Manage
Support
Scale
CSP
Manage the end-to-end customer lifecycle
Licensing Program SummaryProducts Target
CustomerMinimum
Requirement Partner
RequirementsPartner Tools Offer
Fundamentals
Direct EA Software &
Cloud250+ seats
VLSC PAC
Ordering, Delegated Admin
Annual prepay
3 year term
Change at anniversary
Indirect EA Software & Cloud
250+ seatsVLSC PAC
Ordering, Delegated Admin
Annual prepay
3 year term
Change at anniversary
MPSAMicrosoft Products & Services Agreement
Software & Cloud
250+ seats
Volume Licensing Partner Center
Ordering, Delegated Admin
1 year subscription - monthly prepay
PayGo, monthly and 3 year subscriptions in Sept.
CSPCloud Services Provider
Cloud Only 1+ seats
PAC & APIs
Centralized customer lifecycle mgmt. for partners
1 year subscription - monthly prepay
PayGo – monthly in arrears
OPEN Software & Cloud
1+ seatsVLSC PAC
Ordering, Delegated Admin
1 year subscription - monthly prepay
MOSP AdvisorCloud Only 1+ seats PAC - Advisor Monthly or annual
SM
B
CTM
CA
M
Sel
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l Man
ag
e Su
pp
or
tTran
sa
ct
Achieve scale and higher margins
Grow revenue and retain customers
Build profitable Cloud business
Increase reach and grow revenue with bundled solutions
CSP value prop & sales scenarios
Selling scenarios
Systems Integration
Migrations & Deployment
Upsell
CROSS SELL End-user training
Support services Integrate SaaS ISVs
Private/Hybrid Cloud solutions
MOBILE CONNECTIVITY + OFFICE 365 OR ONEDRIVE
FOR BUSINESS
ATTACH TO PHONE
TRANSITION CUSTOMERS TO CLOUD
Tablet Exchange Online, OneDrive for
Business
Managed services
Value proposition
IP servicesValue based, unique IP. Packaged product services. Valuation.
Managed servicesBillable packaged services. Solutions and services, as a service. Ongoing annuity.
The Partner profit opportunity
Project servicesBillable hourly-rate services. Work-for-hire and break/fix Deal-by-deal revenue.
CSP business models– which is right for you?
2-Tier (Indirect)
1-Tier (Direct)Partners self-select based on criteria and business opportunity
Partners managed by Microsoft: PSE, Tele, Programmatic
2-Tier reseller option provided partners that don't meet criteria
Drives net new customers via differentiated offers & services
Selective recruitment; stringent criteria assessment
Indirect sales via ‘reseller’ partners
Partners fill scalability, capacity and capability opportunity
Drives net new customers via differentiated offers & services
Drive new partner recruitment
1-Tier Direct
2-Tier Indirect
Similar to our traditional channel, we expect the majority of partners to be serviced through the 2-Tier model as resellers
//aka.ms/cloudsolutionprovider
MSFT
Customer
Cloud Solution Provider
MSFT
Customer
2T Cloud Solution Provider
Reseller
CSP 1-Tier Partner Capability Requirements (the Four Pillars)
Services Business ModelManaged services, customer solutions or applications to bundle with Microsoft Cloud Services. In order to be considered for CSP, partners must have at least one or these offerings or a comparable equivalent.
ScaleEngines to create demand, grow customers and invest in new capabilities. In order to be considered for CSP, partners must have:
SupportResources, infrastructure and processes to provide customer support on Microsoft Cloud Services and partner services. In order to be considered for CSP, partners must have:
Billing & InvoiceCapability to manage customer invoicing and receivables. In order to be considered for CSP, partners must have:.
Managed Services IP ServicesReactive Help Desk Support Turnkey BI Portals
User Rights & Account ManagementAutomated Consumption Monitoring & Reporting
Proactive Backups & Anti-Virus Monitoring Customer Self-Serve PortalsNew Accounts Added & Removed Automated Data Migration & IntegrationManaged Access to Email Groups Automated Load BalancingPerformance and Application Troubleshooting SharePoint-Based Vertical WorkflowsDesktop & Device Management & Support Middleware for Hybrid SynchronizationReports & View Adjustments LOB Application SubscriptionsHybrid Environment Support (Basic Infrastructure) Vertical Solution SubscriptionsSoftware Asset Management (licensing management & optimization
Industry-specific Mobile Apps
More… Industry-specific WorkflowsFunction-specific Workflows (HR, Procurement)
Customers & Offers
Existing customer base. Upsell & cross-sell opportunities
Demand Generation Engines
Portals, SEO
Financial Health
Ability to invest in support & billing infrastructure
EasePartners have plans in place to reach at least Silver level in Microsoft Cloud Competency within first 12 months
Format Paper, online, itemization, plans, details
Frequency
Weekly, monthly, annually
Integration
MS + partner + third party services in single bill
Local language support
Support ticketing and case management tools
Established and discoverable support policies for business and after-hours support, operational hours, response times, and contact methods (phone, web, email, chat)
The framework below should be used to drive partner eligibility for the 1-Tier CSP business model. Ensure partners understand and are able to fulfill these requirements before they make a decision to participate in the 1-Tier CSP program.
2015 Roadmap
Office 365, Intune and Enterprise Mobility Suite (EMS) available now; Azure & CRM Online coming soon
65 markets available now; 134 markets enabled coming soon
Partner Portal for CSP management available now; CSP API’s available coming soon
Partner Call to ActionIf you are interested in participating in the Cloud Solution Provider Program, please use the following guidance: For 1 Tier and 2 Tier level participation: please review the resources provided on the CSP MPN Resource Portal or reach out to your local Microsoft representative. For 2 Tier Reseller: please reach out to one of the approved 2 Tier partners on the list provided via the link on this page to understand requirements.
© 2015 Microsoft Corporation. All rights reserved.