Micro Max Mobile (1)

8/7/2019 Micro Max Mobile (1)

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HIGH ACHIEVER CONSULTANCYHIGH ACHIEVER CONSULTANCY

MICROMAX

MOBILE

AddAdd

CorporateCorporate

LogoLogo

HereHere


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ABOUT MICROMAXABOUT MICROMAX

This Indian firm isshaking up the marketdominated by MNCs. Micromax was founded in1991 by Rajesh Agarwal .

Micromax in its original avatar was a distributorofcomputerhardwares.

It wasin 2008 that Micromax entered into the

mobile handset market.

Micromax has 23 domestic offices across the countryand international offices in Hong Kong, USA, Dubaiand now in Nepal.


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MICROMAX STRATEGYMICROMAX STRATEGY

Micromax is a challenger brand in the highly

competitive mobile handset market.

The brand wanted to create a base beforetaking on the large players. Hence as a go-

to- market strategy, Micromax concentrated

on the rural market first.

Micromax launched its first phone in therural market with a very unique USP- 30

days battery standby time.


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MICROMAX STRATEGY..MICROMAX STRATEGY..

Micromax created a distribution network

comprising of 34 super distributors, 450

distributors and around 55,000 retailers.

One of the highlight of their distribution strategy

was that Micromax managed to make these

dealers pay in advance by offering them more

margins.

Micromax has the tagline " Nothing Like Anything

" which initially appeared confusing to me.

Perhaps the brand wants to convey that every

product from Micromax has something unique.


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MICROMAX STRATEGY..MICROMAX STRATEGY..

In a big marketing move, Micromax roped inthe Bollywood Action hero Akshay Kumar asthe brand ambassador.

Micromax has a lot of firsts to its credit intheir product portfolio. Handsets with 30 days battery backup

Handsets with Dual SIM / Dual Standby

Handsets Switching Networks (GSM CDMA)using gravity sensors

Aspirational Qwerty Keypad Handsets

Operator Branded 3G Handsets


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NEW PRODUCT LAUNCHNEW PRODUCT LAUNCH


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CONSULTANCY ATCONSULTANCY AT

MICROMAXMICROMAX

ONE

EXPERT: The consultant is primarily recognized asbeing an expert in a particular field. So the

consultant to be appointed by Micromax Mobileshould be expert in mobile retail market.

We should beexpert in dealing with issuesrelated with launch of EG333 Phone viz. ChannelManagement, Maximizing Retail Sales, Visual

Merchandising, Business Planning, Processimprovementand Benchmarkingexercises,Identification of new Revenue Generation Models.


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MICROMAXMICROMAX

ONE PLUS SEVEN (ONE)

EXECUTIVE: The managerial role a consultantmust assume when carrying out a project for a

client. We shouldtakeathought leadershiprole

assistingthe Mobile Retailers business tounderstand complexsystems regarding newEG333 Phone. we would haveto workacrossthe wholesale business alongsideproduct,marketing, service delivery, issues andopportunities affectingthe future direction ofthe EG333 Phone.


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MICROMAXMICROMAX

ONE PLUS SEVEN (TWO)

RESEARCHER: Demands a high level of skill in

communication, presentation, interviewing, recordingand interpreting quantitative and qualitative data.

We should do continuous MarketResearch for

new EG333, Business Development, MarketEntry

Strategies in urban as wellas ruralareas,

Identification of new Business Streams,possibilityof Marketing Tie-ups New Market Identification

and Business Entry Strategies in new

geographies.


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MICROMAXMICROMAX

ONE PLUS SEVEN (THREE)

TUTOR: In the role of counselor a consultant helps

a client to explore and understand a problem byskillfully questioning, answering, listening and

understanding.

We should be wellenough to motivate his state-

distributors to sellthe usefulproduct like

EG333 which in turn wouldmotivate his sub-distributors, sales executives & retailers to sell

MicromaxMobile.


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MICROMAXMICROMAX

ONE PLUS SEVEN (FOUR)

EDUCATOR:The educator/trainer enables

individuals to acquire new knowledge or skillsthrough clear learning objectives to use in solving

an immediate work problem.

We should beableto leadateamandmanage

multifaceted customerrelationships atall

levels. We should beaperson thatsees the bigpicture, drives deliveryand sees performanceat

the highest levels in a cut-throatmobilemarket.


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MICROMAXMICROMAX

ONE PLUS SEVEN (FIVE)

POWERBROKER: Sometimes in order to achieveobjectives a consultant must facilitate change by

mobilizing and harnessing sources of power in theclient structure.

We should develop strategyto steerone ofthemost interestingand fastestdevelopingmarketin the world. Analyse new commercialopportunities, develop business cases andpresentations and leadthethinkingaround howthe strategyand direction of launch of EG333should change.


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MICROMAXMICROMAX

ONE PLUS SEVEN (SIX)

CONCILIATOR: Getting people to work together

effectively who have not done so previously. The consultantshould havea strong inter-

personal background with atrackrecordthat

displays successfulman managementand

strong influencingand negotiation skills. We

should can think- laterallyand from differentpeopleperspectives.


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MICROMAXMICROMAX

ONE PLUS SEVEN (SEVEN)

SYNERGIST: Enabling individuals to work

together and use their talents in new ways. We should become integralto the

strategyteam, sizingmarkets,preparing

and deliveringpresentations andmaking

recommendations thatwill defineandinfluencethe launch of EG333 in Indian

Telecommunications landscape.


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Documents

Micro Max Mobile (1)