A Journey From Miny to Micro to Max

8/8/2019 A Journey From Miny to Micro to Max...

1/19

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2/19

` Introduction` From where the thought came

` What is the need?


3/19

` 30 Day Battery Phones

` Dual Sim Phones

` Phone Cum Remote

` Phone Cum Stereo` Bling

` In The Works


4/19

` Qwerty

` Multimedia

`

CDMA` GSM+CDMA

` Marathon Battery

` Others


5/19

` Qwerty:-Q1,Q2,Q3,Q5C,Q5fb,Q55Bling,Q6,Q7` Multimedia:-

H360,X225,X235,X250,X260,X360,X500

` Marathon:-X1i,X1i+,X2i,X2i+

` GSM+CDMA:-GC275,GC400,GC700,X600

` Others:-

G4Gamolution,W900,X100,X111,X114,X118,X215,

X220,X310,X330

` Data Cards:-200C,300C,200G,310G,350G


6/19

` Multi Messenger,Video

Player,BlueTooth,WIFI,PhoneBook Memory

1000,SMS Memory 1000,

` Expandable Memory:- 10 GB,Talk Time upto4hrs.,Stand By Time:- 6days.

` Camera 2 MP,Available in two most popular

colours Black/Silver,Opera Mini &

Nimbuzz,EGPRS/WAP/MMS


7/19

Mr. Vikas Jain {Business Director}

Mr. Rahul Aggarwal {M.D.}Mr. Rahul Sharma { Executive

Director}

Mr. Kumar {CTO}

Interesting Average Age is 35 years


8/19

` Micromaxfrom 2007 till

2010

` Giving a tough

competition with a market

share of9.4% toSamsung for2nd place.

` Outsourcing Hand sets

from South Korea,

Taiwan & China

` Competitors in 2010

` Nokia:-54%

` Samsung:-10.4%

` Micromax:- 9.4%


9/19

` Project in Baddi Himanchal Pradesh at the cost of

Rs.100 crore to increase the production from

50,000 units to 5,00,000 units per month

` Increase in Volume` Expanding the volume ofstores from 40,000-

70,000 operational stores


10/19

Low End

Price

conscious

consumers


11/19

` First was Nepal Then Sri lanka

Bangladesh was next And nowexpanding their legs in Middle-east,Latin

America and Brazil


12/19

` Through Entertainment and Bolly Wood

` Cricket series

` IIFA Awards

` Akshay Kumar


13/19

STRENGTH:-

` Concept ofSuper Distributors

` No Interference With Super Distributors

` Higher Profit Margin

WEAKNESS:-

` Focus on rural market

` Expansion in market


14/19

OPPORTUNITIES:-

` Urban Areas Market

` Elegant Product Range should increased

THREATS:-

` Its Growing Rate and Consistency

` Brand Stickness

` Inflated Care Centres-450 no.


15/19

` Distribution Channel

` Micro Max management believes only in cash

` No Pressure ofselling for the retailers

` Unique Demand and Supply policy


16/19

` No business become big with money; its become

big with a big idea.

` Deliver and produce the product according to

customers need; dont deliver what you have` Believe in taking risks


17/19

` Economic Times

` Internet -Google.com, micromaxinfo.com

` Group members logical and intellectual approach


18/19

THANK YOU


19/19

Combined effortsof:-AbhinavKhagta ,Abha Gupta

Adhiraj Sharma,Aditya Rai

Abhishek Shah

Documents

A Journey From Miny to Micro to Max