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Greetings!
أأههللاا ووسسههللاا!
360° campaign Big idea
Media-neutral idea Creative platform
ففككررةة رراائئععةة ممننصصةة االلإإببددااععييةة
No matter how you call it.
If one and the same idea is easily adaptable to any channel - it's almost a guarantee that your
advertising campaign is effective!
Promotional message: Win 2400 liters of fuel!
Communication idea: You will have so much fuel that you will
feel like a real Arab sheikh.
This idea allowed us to maintain the integrity of
the campaign in all communication channels.
Print advertising
Print advertising
Radio 1. Navigator
SFX: A person gets into the car A mechanical female voice: You have chosen the route: Kyiv - Dubai. In one thousand
kilometers turn right. Announcer: Now you have enough fuel for any trip! Join the campaign from KLO network of filling stations! Win a year of free refills and feel like a real sheikh. Venue - KLO network of filling stations. Details on www.yousystem.com.ua The campaign runs from 23.04.2012 to 31.09.2012.
Play here:
Radio 2. Marriage registration authority
SFX: Sounds of a wedding march Female voice 1: Do you agree Anna... Oksana, Irina, Olga, Tatiana and Marina to become wives of Ivan? Women's voices (in chorus): We do! Female voice 1: I declare you husband and wives! Announcer: Want to be a real sheikh? Join the campaign from KLO network of filling stations! Win a year of free refills and feel like a real oil magnate from the East. Venue - KLO network of filling stations. Details on www.yousystem.com.ua The campaign runs from 23.04.2012 to 31.09.2012.
Play here:
Radio 3. Police
SFX: Sounds of a busy road SFX: Police whistle Male voice: Sergeant Petrenko, inspection of documents! So, (reads) Suleiman bin Kravchuk... Sorry for the inconvenience, Mr. Sheikh! Have a good day! Announcer: Want to be a real sheikh? Join the campaign from KLO network of filling stations! Win a year of free refills and feel like a real oil magnate from the East. Venue - KLO network of filling stations. Details on www.yousystem.com.ua The campaign runs from 23.04.2012 to 31.09.2012.
Play here:
Event
The idea of "Sheikh" gave life to a thematic event of "KLO" entitled “It is easy to become a sheikh”.
All guests were dressed as sheikhs and greeted by beautiful girls in eastern garments. Attributes of sheikh lives: carpets,
hookahs, sweets, fans of feathers - all this created an atmosphere of a genuine palace of a wealthy sheik. This was
the place for awarding the winner of the campaign, who received 2400 liters of fuel for a year.
Event
Result
To put it simply:
In the promotion period the number of visitors at KLO petrol filling
network has doubled, and at the end of the campaign the fuel sales
increased by 94% comparing to the sales level at the beginning of the
campaign.
Thank you for attention! ششككرراا للكك!