MICHELE BRAUNE1405 Landover Drive, Ocean Isle Beach, NC 28469

910.575.7627 michele.braune@yahoo.com

A D V E R T I S I N G / M A R K E T I N G C L I E N T S E R V I C E S P R O F E S S I O N A L

Vision-driven, technically savvy Advertising, Marketing and Management Executive offering a wealth of experience and achievements driving multi-million dollar sales growth in the advertising market. Adept at identifying new markets, conceptualizing marketing campaigns, maximizing the impact of sales programs, forming mutually beneficial partnerships, and negotiating profitable media partnership agreements. Proven executive who provides leadership to the corporation and senior executive team. Demonstrated ability to learn and teach new concepts, easily adapt to change and manage multiple simultaneous projects. Effective team builder and leader who understands the necessity to develop and train an effective staff.

Advertising Campaign Development Search Engine Marketing Sales ManagementStrategic Planning Operations Management Team LeadershipDigital and Interactive Marketing Marketing Development Public RelationsPartnership Development Strategic Media Planning Web Analytics

P R O F E S S I O N A L E X P E R I E N C E

MEDIA GENERAL, Richmond, Virginia March 2010 – August 2012

Group Advertising Director

Executed all duties related to managing a regional marketing team of up to 15 Account Executives. Conducted weekly visits to satellite offices in order to work with Account Executives to oversee the

development of all client campaigns and marketing strategy Conducted staff meetings to review team and individual successes, discuss new products and projects, perform

mini-training sessions and resolve any team issues. Evaluate and monitor territory performance metrics. Ensured annual sales objectives were achieved by all team members. Trained and mentored newly hired Account Executives. Constructed comprehensive P&L reports for special projects. Presented team results to senior management. Region included all SWVA Regional Properties, Bristol Herald Courier, WJHL-TV (CBS Affiliate),

SWVAtoday.com, Tricities.com and Community Newspapers of SWVA.

MOXIE INTERACTIVE, Atlanta, GA and New York, NY September 2006 –November 2009A renowned full-service interactive marketing agency.

Senior Account Executive – Nestle USA and Verizon Wireless

Cultivated relationship with key decision makers at Nestle USA and Verizon. Acted as project lead for advertising and digital media campaigns. Shepherded the creation of digital media strategies for all online campaigns. Constructed and communicated detailed project scope, budgets, timelines and deliverables. Consulted with clients for Search Engine Marketing and Optimization: website content analysis, keyword

strategy, metadata optimization, web traffic analysis. Led reporting and analytics process; media and website analytics. Authored and distributed documentation including; POVs, strategy, creative and media briefs, media plan and

presentations, client memos, estimates, change orders, timelines and status reports. Conducted weekly project status meetings with all stakeholders; clients, internal and external teams. Pinpoint client opportunities for growth and increased revenue for agency. Instrumental in the opening of a new branch location in NYC.

P R O F E S S I O N A L E X P E R I E N C E(Continued)

POSTERSCOPE USA, Atlanta, Georgia August 2005 – September 2006The world’s leading out-of-home communications agency.

Account Executive / Senior Account Planner - Buyer

Liaised between clients and agency, ensured timely execution of campaigns and projects Managed client accounts including Coca Cola, Outback Steakhouse, RE/MAX, Mayor’s Jewelers and Church’s

Chicken. Partnered with lead creative agency for all strategic account planning Created and presented media plans to achieve client’s objectives within their media budget. Monitored performance of media plans to ensure it was executed as scheduled. Liaised with accounting staff and accounts payable team to ensure timely billing of client accounts.

RACETRAC PETROLEUM, Atlanta, Georgia August 2003 – August 2005A privately held chain of over 500 gas-convenience stores across the southeast.

Marketing Manager – Advertising and Promotions

Developed Marketing strategy for the company’s advertising and media initiatives Oversaw the Out-of-Home and Traditional advertising campaigns; creative brief creation, collaborated with

agency during creative process, developed media plan, identified and approved billboard locations and negotiated all contracts.

Liaised with media agency to develop media goals, plan radio buys, coordinate on-site events and manage promotions. Forged relationships with vendors to promote new products plan and execute special events as well as

sweepstakes and contests. Directed location grand openings; coordinated promotional signage, marketing communications materials, radio

events and celebrity appearances. Instituted community level marketing programs; Little League sponsorships and high school honor student

scholarship programs. Work hand-in-hand with design team to create direct mail pieces in order to boost business in major markets. Championed the launch of new products; market research, advertising, media planning and buying. Developed sponsorships with major sports franchises in conjunction with radio partners; coordinated on-site

events, scheduled celebrity and player appearances. Conducted post-buy analysis of all media buying; radio, direct mail, focus groups, new store sales figure reviews.

SPURRIER MEDIA GROUP, Richmond, Virginia February 2001 – February 2003A leading agency that handles media analysis, buying and placement for global clients.

Media Coordinator & Junior Planner / Buyer

Constructed and executed comprehensive media plans; research, planning, negotiating, buying as well as post-buy analysis.

Conducted in-depth market analysis and research. Reported findings on market and industry trends. Performed competitive analysis. Identified potential clients, created business pitches, delivered marketing materials and presented media plans to

clients and agency partners. Invoiced clients, tracked expenditures and reconciled vendor invoices. Spearheaded the coordination of a client sponsored concert tour; secured A-list talent, contracted concert venues and

promoted event through media partners.

E D U C A T I O N & T R A I N I N G

CLEMSON UNIVERSITY, Clemson, South Carolina Bachelor of Science – Marketing 2000

Moseley Real Estate School, Richmond, Virginia Real Estate License