Michael

Michael

Michael

Michael

Advertising and Symbolism

• Mediums– T.V.– Internet– Magazine– Newspaper

Michael

Symbolism of Television Ads

AppleMcDonalds

Nike

Michael Napoli

Apple

Simple and to the Point

Get a Mac Campaign (2006-2009) “There's an App for That”

http://www.youtube.com/watch?v=KNnX6XRQBec

Michael Napoli

McDonalds

“I’m Loving it”

“What were made of”

Celebrity Appearances

Michael Napoli

Nike

Famous Athletes

Non-Stop Action

“Just Do it”

http://www.youtube.com/watch?v=DZQ7VXKywD0

Michael Napoli

Internet symbolismHow the internet uses symbols to advertise

“Internet advertising will not replace traditional media, it will compliment them.”

Will BullockMichael, make

whatever adjustments you want. These are a rough draft of my slides.

Apple Internet Advertising

• Banner advertising• Syncing up Web-display

ads to work together to tell a story.

• Extremely popular, except it crashed some computers

• YouTube-Apple Banner Ads

Bullock

Nike Online Ads

• Nike has implemented flash software into their advertising• Main objective is to get you to click and enter into the flash arena of

products• Kicked off a campaign that engages the viewer to enter the “BOOM” zone.

Bullock

McDonalds Internet advertising revolution

• McDonalds uses more online advertising than any other Quick Service Restaurant. (reaching 52 million internet users)

• Online ads often state Wi-Fi capability

• Have started linking advertisements to Online Bank Statements.

Bullock

Magazine Advertising

• Large, high quality• Specific audience• Endless options• Expensive

Newspaper How to advertise in newspaper •Strong headline•Send out material for only select item or slogan •Look Good

SymbolismsApple: using the new advance in technology with the word wild logo of a bitten apple.McDonalds: the golden arch and trying to attract to multiple marketsNike: “Just do it” having the same slogan but different strategies in different countruies.