Has The Google Search Engine Changed SEO?

It seems that only a few years ago the mentality regarding SEO was that it was the ideal way to use

clever, secretive tactics for manipulating and tricking the Google SERP’s (search engine results pages).

Yet things have evolved significantly. SEO is now an internet marketing discipline that has become an

online entrepreneur’s most powerful tool. Today, SEO is a dynamic yet multi-faceted force that has

transcended that clever trickery of the past.

The Penguin and Panda algorithms were yardsticks that only quality content on websites would make it

to higher SERPs and rest would be spammed. This helped to develop quality content strategy that only

educated the users but ensures that websites got higher visibility.

If you look at how Google has evolved in just the past 5 or 6 years and do a little research of the SEO

industry, you’ll see how the giant search engine has not only changed the SEO landscape, but will

continue to do so for several years into the future. Consider the following 5 ways that Google has

changed the SEO environment:

According to the giant search engine, the future is “NOW” . . . uh, Google Now, that is. The latest newcomer in mobile voice search has quickly become the arch rival to Apple’s Siri.

It’s not just a search engine anymore. However, it is the industry leader in major projects that are consumer-centric and data-oriented.

Online marketing will be approached with a “product” perspective in mind. Therefore, every aspect or component of your inbound marketing strategy should be viewed as a product.

The consensus used to be that the quality and the quantity of a domain’s, webpage’s, or website’s inbound links was an essential component of Google’s ranking algorithm. Constant changes in the algorithms ensure that only quality websites rank while repetitive content is spammed.

What was once a marketing philosophy that was based on manipulation and trickery is now about building your brand and driving more visitor traffic to your website.

Ironically, most individuals fail in their attempt to achieve the top ranking on the first page of Google’s

search results. However, if you follow the above steps in patient and systematic fashion, you will not

only achieve a higher ranking, you will hang on to it longer as well. And if you still aren’t able to get it all

done on your own, contact a result oriented online and digital marketing agency that specializes in it,

like our company.

Improve Your Search Engine Marketing With These Helpful Tips

As an aspiring internet marketer or online entrepreneur, you may have heard the term or been

introduced to the concept of “search marketing.” For those of you who haven’t familiarized yourself

with the term, search marketing is a process that is used to drive visitor traffic to your website and

increase your market visibility in the process. This helps to get more customers for your business

products or services, helping increase the profits and enhance business growth. It is comprised of two

different types of marketing efforts:

SEM (search engine marketing) – buying visitor traffic by paying for your search listings

SEO (search engine optimization) – earning visitor traffic with FREE or unpaid search listings (oftentimes referred to as organic search marketing)

Whether you are a new start-up or a seasoned veteran, all businesses need to get a word out about

their business or company. Here are 5 helpful tips that will help you maximize your search engine

marketing strategy as well as your online marketing budget:

Develop a relevant landing page – your instincts may tell you that you need to link your ads directly to your website’s home page. However, linking to a landing page will tell your visitors what they need to do (call to action) such as “Call NOW!!!”, “Contact us for an estimate”, or “Sign up TODAY!!!”

Find the right hook – you have to create competitive advertising copy in order to separate your ads from the others appearing on the search engine results pages (SERP’s).

Using social media network works well in conjunction with other digital advertising. From posting on

Facebook, Twitter and LinkedIn to advertising on these channels, you can increase the SERPs.

Implement A/B ad testing – never settle for your first advertisement. Create several versions of the same ad to determine which one generates the biggest ROI.

Implement monitoring and tracking – incorporate lead monitoring and tracking into your SEM strategy in order to measure the success of your marketing campaign.

Use ad extensions – you can set these up in conjunction with your marketing campaign. This format extends from your advertisement in order to display additional information.

On a closing note, be sure that you set up your budget and a keyword list before you start developing

your SEM campaign strategy. Remember to experiment with and A/B test each ad that you create. Call

in today to know more about how we can be of assistance.

What Does The Future Hold For Internet Marketing?

Most of us have realized over the past decade or so how the internet has impacted our daily lives and

changed the way we do things. But more importantly, it has had a greater impact on the global

marketing landscape. Incoming strategies are more popular than ever while the more traditional

outgoing methods have faded off into the sunset. Thus, it is best to start looking at the strategies that

will ensure that your business website is always on ranking high. So as we look forward, here are our

predictions regarding the future of internet marketing.

Content marketing is “king” – the primary method for establishing authority and showing how you are the expert in your industry niche has always been webpage content. The Content Marketing Institute has clearly stated that the primary techniques will involve:

case research studies eNewsletters posts on eCommerce websites short articles on various websites social media videos blogs/vlogs

Focus is shifting to image-centric content – in order for content to be absorbed quicker, 3 out of every 4 websites are focusing on images. All you have to do is look at Buzzfeed and Pinterest to see the capacity for going viral and how powerful image-centric content can be. Adding new images to your pages can help.

More diversity in social media marketing – despite the onset of Facebook, LinkedIn, and Twitter, companies were limited to the amount of effort they could put into social media marketing (SMM). With new social media platforms being introduced all the time, companies are able to branch out, extend their reach, and use more diversification in their SMM activities. Don’t lose out by ignoring the power of social media.

Smartphone and tablet use becomes more prevalent – Forbes Magazine that 87% of all device sales will be smartphones and tablets within the next 2 years. Consequently, businesses will need to produce more content that is available to the mobile consumer and end-user. The demand for responsive website has increased consistently over the past few years and that is an indication of increase in mobile internet use.

As more and more developing countries provide their citizens with internet access, we will likely see an

increase in individuals who will have an impact on consumer habits and interests. Consequently, the

Western world will no longer have the edge on products and services, but it will go global.

Why Is It Important To Integrate Social Media Marketing With Your Website?

Here’s a shocking statistic for you . . . a minimum of 87% of all companies today have a social media

presence. What this means is that if your business does not use at least one social media platform, you

are a part of an ever-diminishing minority. However, even if you use just one of these platforms, that

doesn’t mean you own and operate a “social” business.

It is a no-brainer that the best way to promote your business online is to publicize it on social networks.

However, digital marketing experts understand the value of social networks and integrate it with

websites through innovative SMM techniques. The following is a list of the 5 primary reasons why

integrating social media marketing (SMM) with your website is so vitally important.

By integrating your Customer Relationship Management (CRM) system with your social media marketing strategy, you will engage more visitor traffic and interact with them. While this builds consumer trust, it also helps to improve client or customer loyalty.

It enables you to create and develop long-term, meaningful relationships with your clientele, build customer loyalty, and engage new contacts who could potentially become clients or customers of your company. With faster conversions and online businesses operating through social media channels, you just cannot ignore it.

Learning how to be social (i.e., using social media platforms to your advantage) not only helps you to develop more productive employees, it will teach them how to be social and work in the social environment of the World Wide Web. Having your business page on Facebook, Twitter and LinkedIn can be of immense benefit.

Oftentimes neglected, typically overlooked . . . connecting your partner organizations and your supplier/vendor network is an area that is becoming more and more essential to a company’s growth and success. This is also important from the point of view of quality and standardization of services.

While you are building more collaborative, long-term relationships with your clientele, you should be doing the same for your employees. This will not only make them more efficient in their endeavors, it could potentially increase their productivity levels.

In addition to incorporating social media platforms with your website, you will need to work on your

SMM strategy. Remember, the best foundation for a successful internet marketing effort is the

development and implementation of a strong marketing strategy.