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MHLMODERN HEALTH AND LIVING
Media Kit 2013
A GUIDE TO HEALTHY LIVING FOR MEN, WOMEN, CHILDREN AND SENIORS
Est 1992FREE PUBLICATION
How many people do you know that are not interested in their health? The answer to this very question is why Modern Health and Living has had one of the largest followings of any publication in the Milwaukee and Waukesha areas since 1992. Our newspaper is full of vital information that pertains to your health and well being. We tend to stay away from the non-in-formative news that fills many publications and lean towards articles filled with useful health information. This is why Mod-ern Health and Living is read cover to cover by many readers and advertisers
Modern Health and Living is fully dedicated to health and nu-trition. Our articles are professionally written and 100% infor-mational. We keep our quality up for our readers every month looking for the latest in Healthy Living.All our articles come from national news sources such as the Mayo Clinic, Berkeley Wellness Newsletter Nutrition Action, John Hopkins Newsletter as well as local professionals such as Wheaton Franciscan Healthcare, Aurora,Aurora Advanced Healthcare, Eye Care Specialists, Milwaukee Eye, Medical Associates, Lifesteps Wellness Clinic, Rogers Cen-ter for Research, Alexian Brothers Village, Progressive Physical Therapy, Alzheimer Association, Jewish Family Services and many other healthcare professionals.
All our articles come from national news sources such as the Mayo Clinic, Berkeley Wellness Newsletter Nutrition Action, John Hopkins Newsletteras well as local professionals such as Wheaton Franciscan Healthcare, Aurora,Aurora Advanced Healthcare, Eye Care Specialists, Milwaukee Eye, Medical As-sociates, Lifesteps Wellness Clinic, Rogers Center for Research, Alexian Brothers Village, Progressive Physical Therapy, Al-zheimer Association, Jewish Family Services and many other healthcare professionals.
WOMEN’S HEALTHMEN’S HEALTHCHILDREN’S HEALTHSENIOR HEALTH AND LIVINGTRADITIONAL MEDICINEWELL-BEING
Articles include: Vision, Nutrition, Fitness, Mental health, Healthy Families
Throughout the year, Modern Health and Livinghas special featured articles. Each month we have a special focus on dif-ferent healthy living topics such as: Aging, Allergy and Asth-ma, Alzheimer, Autism, Cancer, Healthy Living, HearingHeart, Hospice, Lupus, Massage, Memory Care, Osteoporosis, Pain, Physical Therapy and other health related topics.
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The Paper
Modern Health and Living is the only Milwaukee publication dedicated to health and nutrition that focuses on traditional, complementary and integrative medicine as well an overall healthy living lifestyle for every age!
Senior Health and Living (senior moving features, senior planning, independent and assisted living, alzheimer, memory care, hospice, hearing,
senior housing directory, senior health directory)
Children’s Healthy Living(special articles featuring your child’s well-being, summer camp, children’s health an camp directory)
Well-Being(a special feature dedicated to complementary medicine)
special features
15,000 copies of Modern Health and Living are printed and distributed to over 400 locations in Milwaukee, Waukesha, Washington and Ozaukee counties. Our delivery routes have been me-ticulously crafted to maximize readership. We constantly upgrade our delivery sites to improve readership and visibility in the communities. It is estimated that HealthWisc has over $40,000 readers each month!
The main difference between us and ther publications is that all of our delivery drivers adver-tise with us. This eans they have a vested interest in getting their advertisement out and care about getting the papers to the place where they need to go.
Modern Health and Living is distributed to:Grocery Stores: Pick n Save, Sentry, Outpost Natural Foods, Beans n Barely Rupena’s Fine Foods Pharmacies: Aurora Pharmacy, Ye Olde Pharmacy, Walgreens
Fitness: YMCA, Elite Fitness and Racquet Clubs, Le Club, Southridge Athletic Club, WAC, Peak erformance, Fitness Together
Libraries: Milwaukee, Ozaukee and Waukesha counties
Hospitals and Healthcare Facilities: Wheaton Franciscan - Elmbrook, St. Joseph, St Francis, Wisconsin Heart Hospital, Aurora - Sinai, St. Lukes, West Allis Memorial, Women’s Pavil-lion, Aurora Advanced Healthcare -12 locations, Medical Associates, Glendale Clinics, Medical College, Columbia St. Marys - Mequon and Milwaukee
Other misc locations: Over 50 doctor’s offices, Qdoba, Cafes, Starbucks, Subway, Senior organizations, Professional Buildings, Harry Schwartz Bookstore, Barnes and Noble Book-stores and many other high traffic areas.
Our readers are estimated to be 60% women and 40 % men
Ages of our readers are estimated as 30-39 years of age...35%40-75 years of age...60%
other...........................5%
Our efforts are recognized by phone calls asking for back issues for stories and advertisements.
Milwaukee CountyBayside Brown DeerEastside of MilwaukeeFranklin GlendaleGreendaleGreenfieldHales CornersMilwaukeeOak CreekRiver HillsShorewoodSouth MilwaukeeWauwatosaWest Allis Whitefish Bay
Ozaukee CountyCedarburgGraftonMequon Theinsville
Waukesha CountyBrookfieldDelafieldMenomonee FallsMuskegoNew BerlinOconomowocSussexPewaukeeWaukesha
Distribution & Readership
Modern Health and Living is distributed to higher in-come areas. Our readers are focused on getting new information on their and their family’s health and well-being.Our Senior readers also look for housing opportunities and helpful tips for their life planning.
Washington CountyGermantownWest Bend Jackson
Amanda Lewis Phone 262.375.6705 Fax 414.755.9901 Email [email protected] Advertising Rates and Discounts
Modern Health and Living offers free typesetting to all MHL advertisers. There is a $25 charge for any pictures that need to be taken by our company. Any photos that are provided by the advertisers need to be emailed to [email protected] with a 300 dpi resolution.
(Prepayment constitutes payment in full for the com-plete advertising package prior to the first ad run. Discount only applies to the rates displayed on this page & is not applicable with other discounts/specials.)
10% DISCOUNT ON ALL PRE-PAID ADS
Modern Health and Living uses both verbal and written contracts regarding advertising. Once you have verbally committed to an ad, we expect that you will follow through and meet your obligation in helping to get the ad published.
We offer free typesetting and are generally very adept at design what you are looking for. Problems we run into generally revolve around getting the source material to design your ad. Here are some guidelines to help everything run smoothly.
1. Please don’t ask us to call a competitor to collect ad copy. Although most other publications are very helpful, it puts us in an awkward position.2. Please understand that we cannot pull graphics out of thin air that have run in other publications. If you really have to have a particular graphic, logo, picture, etc. to be included in your ad, we would appreciate if you would take the appropriate steps to have that graphic for us in a digital format.3. PDF is the best format for ads that are completely camera ready and to size. If the ad isn’t to the right size, TIF, EPS or JPG will probably work. 4. TIF is the best format to send a graphic file. If there is a graphic or picture, we would appreciate getting it in a TIF format. The next best would be JPG or EPS. 5. If you are sending a color file, it is absolutely imperative that all images are converted to CMYK and you are using a CMYK color palette to select any colors within the ad. If you are unsure what CMYK means, please contact us. (262.375.6705)6. A good general rule of thumb is that if an image looks fuzzy or blurry on your screen, that is the way it will print.You should be able to zoom fairly close before you can see blurriness in an image.
All ad materials can be emailed to [email protected] or faxed to 414.751.9909
SUBMITTING ADVERTISEMENT IN MODERN HEALTH AND LIVING
Full Page
Half Page
Quarter Page
Sixth Page
Eighth Page
Twelth Page
Sixthteen Page
$980
$495
$265
$185
$145
$100
$80
$860
$440
$230
$160
$125
$90
$70
$740
$380
$200
$130
$110
$80
$65
$600
$320
$170
$115
$95
$70
$55
$490
$248
$133
$93
$73
$50
$40
1 issue 3 issues 6 issues 9 issues 12 issues
*PRICES REFELCT
A PER ISSUE RATE
Full Page9.5 x 12.75
Half Page Half Page
QuarterPage
QuarterPage
*Example size shown in white
Sixth Page Eighth Page Twelth Page Sixthteenth Page
Eighth Page
9.5 x 6
4.5 x
12.75
4.5 x 6
7.5 x 4
4.5 x 42.5 x 3
4.5 x 44.5 x 3 2.5 x 6
2012 Calendar
JanuaryChildren’s Health FeatureComplementary Health FeatureHealthy Weight MonthNutrition
Health Awareness Guide(Biggest Issue of the Year)Heart Awareness Month
February
Nutrition MonthHealth DirectoryChildren’s Camp DirectorySenior Living Directory
March
AprilVisionChildren’s camp featureSenior Living GuideCancer Control Month
Women’s Health FeatureGet active Stay healthy for kidsMother’s feature Cosmetic SurgerySenior Health and FitnessAllergy and AsthmaBetter Hearing
May
Physical/Massage TherapyPain FeatureRehabilitationHealthy Skin Summer Senior Moving FeatureGet active Stay healthy
June
JulyComplementary HealthSpecial FeatureSummer Health Feature
Children’s Health FeatureEye care featureSenior Activities FeatureHealthy Skin
August
Health Awareness FeatureWoman’s Health FeatureChildren’s Health FeatureProstateHealthy Aging Month
September
OctoberPhysical/Massage TherapyComplementary MedicineFeatureBreast CancerLupusOsteoporosis
Senior Health & Living GuideHospiceDiabetesHealthy skinAlzheimerHoliday Gift Guide
November
Holiday DepressionHoliday Gift GuideMen’s Health FeatureSenior Community Feature
December
inside every issue
> WOMEN’S HEALTH> MEN’S HEALTH> CHILDREN’S HEALTH> SENIOR HEALTH AND LIVING> TRADITIONAL > MEDICINE> WELL-BEING> VISION, > NUTRITION, > FITNESS, > MENTAL HEALTH,> HEALTHY FAMILIES
MHL encourages the submissions of ar-ticles. But, it is important that the articles do not show bias or favoritism towards the submitting party. In order to keep editorial integrity, the following guidelines must be agreed to before acceptance of a submis-sion.
1. The article must not include references to the advertiser or be promotional in nature.2. The advertiser cannot make inclusion of the article as part of an advertising pack-age.3. The publisher can edit the article in ac-cordance with space or content consider-ations. 4. Mistakes, omissions or technical errors within the article by the publisher will have no impact on any advertising agreement between HealthWisc and their advertisers.5. Articles not up to our standards will not be run.6. We will not guarantee particular place-ment or inclusion of stylistic elements such as pictures, graphs, charts etc.7. Lewis Media Group has the right to use the article for HealthWisc Monthly newspa-per, HealthWisc Monthly website and other media outlets affiliated with Lewis Media Group for perpetual use at no charge.
It is important that we keep editorial neu-trality to maintain credibility within the community.
Please do not ask us to bend these rules to help promote your products or services. If we did this for everyone, we would not have credibility with our readership and the editorial content would gradually be dimin-ished to a point where our readers would not trust the information presented.
Also, please do not be offended if your ar-ticle cannot be run due to quality consider-ations. Articles pertaining to common sense issues such as how to take care of a cold or using proper sunscreen may not contain enough new information to be deemed useful to our readers. Also, please do not ask us to fax you our layout or be subject
to your design restrictions. We will do ev-erything in our power to accommodate the look and layout of your ad, but the story content and layout is not subject to adver-tiser approval and we are very firm about that.
Thank you for adhering to these guide-lines and not asking us to compromise our editorial integrity. We hope that you understand that we will be able to provide a much better product if the editorial part of the newspaper is autonomous from the advertising part.
The best way to submit an article is using Microsoft Word and emailing it to: [email protected]
Times New Roman 10 pointJustifiedFirst Line .15
We will format all headlines, etc. Please do not pre-format the articles with special bullets, type faces and graphics. All this does is cause for more mistakes when the article is printed.
IMPORTANTAll submitted articles must be done by email and include the following as the first part of the message:
I have read the above guidelines and am submitting my article after reading and un-derstanding the article submission guide-lines. Lewis Media Group has the right to use the article for HealthWisc Monthly newspaper, MHL website and other media outlets affiliated with Lewis Media Group for perpetual use at no charge. I take full responsibility for the content in the article and claim that all information contained in the article is original and not copied or pla-giarized from another source.
Please copy and paste this into the mes-sage part of the email. We cannot accept articles that do not contain this. Please email to [email protected]
Article Submission Guidelines
www.modernhealthandliving.comNew and Improved! www.modernhealthandliving.com
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