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PistachioPresented by:

Alvaro Casado , Gia Ortagus , Melissa Rigdon, and Bettina Schwedler

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oThe Story

It all started when…

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o• Delicacy in the Middle East for thousands of years• Mentioned in the Old Testament in Genesis (43:11)• In Persia $$$• The Queen of Sheba - Greedy• Alexander the Great 334-323 BC – hello Greece• Emperor Tiberius (First Century AD) – Italy and Spain• The Alps – Named the Latin Penny Nut • North of the Alps – expensive bakery nut• 1880’s in the United States of America – very popular “ a dozen

for a nickel”• WW II – became a snack• Whitehouse – brought hand-selected pistachios from Iran • California’s Central Valley - 10 years

The America Pistachio

The Product

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o Random Sample Survey • Findings

Primary

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o2011 PRIZM Lifestage Group02 Young Achievers

Young, hip singles are the prime residents of Young Achievers, a lifestage group of twentysomethings who've recently settled in metro neighborhoods. Their incomes range from working-class to well-to-do, but most residents are still renting apartments in cities or close-in suburbs. These seven segments contain a high percentage of Asian singles, and there's a decidedly progressive sensibility in their tastes as reflected in the group's liberal politics, alternative music, and lively nightlife. Young Achiever segments are twice as likely as the general population to include college students living in group quarters.

2011 Statistics:US Households: 11,646,061Median Household Income : $50,071

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o04 - Young Digerati

Wealthy Younger Family Mix

Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew.

Lifestyle & Media TraitsOrder from expedia.comGo water skiingRead The EconomistWatch Independent Film ChannelAudi A3

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o The Stush NutOxford Dictionary

adjective smart, wealthy, or snobbish

Tagline

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Andy WarholStyle: Pop Art

Print Ad 1

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Grant WoodStyle: American Gothic

Print Ad 2

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Keith HaringStyle: Pop Art

Print Ad 3

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Norman RockwellStyle: American Realism

Print Ad 4

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Norman RockwellStyle: American Realism

Billboard

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oRadio Ad