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ORIF Amsterdam, September 2015
METRO CASH & CARRY
BRAND COMPLIANCE
Classification level: Public
CONTENT
September 2015 | Member of METRO GROUP
METRO Cash & Carry
1
01 __ KEY FACTS
02 __ WHAT DRIVES BRAND COMPLIANCE
03 __ OUR JOURNEY
04 __ FUTURE
Classification level: Public
METRO Cash & Carry
2
KEY FACTS
September 2015 | Member of METRO GROUP
Classification level: Public
METRO CASH & CARRY – A CORE BRAND OF METRO GROUP
September 2015 | Member of METRO GROUP
METRO Cash & Carry
3
METRO GROUP sales 2013/14: €63.0 billion
Cross-functional companies
Hypermarkets
Sales 2013/14 (bn): €8.4
Countries: 2
Stores: 311
Wholesale
Sales 2013/14 (bn): €30.5
Countries*: 26….
Stores*: 764
Status: 30 September 2014
*Status: 1 September 2015
Sales 2013/14 (bn): €3.1
Countries: 2
Stores: 137
Department
stores
Sales 2013/14 (bn): €21.0
Countries: 15
Stores: 986
Consumer
electronics stores
Classification level: Public
A HISTORY OF EXPANSION
September 2015 | Member of METRO GROUP
METRO Cash & Carry
4
** Full-time equivalents as of closing date 30/9/2014; source: Annual Report 2013/14 *Status: 1 September 2015
Countries Stores* Employees** Market
entry
Region West
Austria 12 1,910 1971
Belgium 15 2,796 1970
France 93 8,238 1971
Germany 107 12,748 1964
Italy 48 3,862 1972
Netherlands 17 2,471 1968
Portugal 10 1,130 1990
Spain 37 3,515 1972
Region East
Bulgaria 13 2,261 1999
Croatia 7 1,122 2001
Czech Rep. 13 3,281 1997
Hungary 13 2,586 1994
Kazakhstan 7 1,007 2009
Moldova 3 617 2004
Poland 41 5,883 1994
Romania 31 4,908 1996
Russia 82 17,512 2001
Serbia 10 1,309 2005
Slovakia 6 1,269 2000
Turkey 28 4,420 1990
Ukraine 33 4,249 2003
Region Asia
China 82 11,910 1996
India 18 3,335 2003
Japan 9 777 2002
Pakistan 9 1,843 2007
Vietnam 19 3,634 2002
Classification level: Public September 2015 | Member of METRO GROUP
METRO Cash & Carry
5
PARTNER FOR PROFESSIONALS
Classification level: Public
CASH & CARRY WHOLESALE EXCLUSIVELY
FOR PROFESSIONAL CUSTOMERS (I)
September 2015 | Member of METRO GROUP
METRO Cash & Carry
6
Horeca* Traders Services Institutions
Hotels
Restaurants
Caterers
Fast food
Bars and cafés
Accommodation
Canteens
Generalist food
Specialist food
Kiosks and petrol
stations
Wholesaler
Institutions
Office-based
services
Industries
Non-food traders
Health care
Physical services
Wellness
Craftsmen
* Horeca: Hotel/Restaurant/Catering
Classification level: Public
CASH & CARRY WHOLESALE EXCLUSIVELY FOR PROFESSIONAL
CUSTOMERS (II)
Up to 20,000 food and 30,000
non-food products per store,
satisfying all core and
complementary customer
needs
Date/Status/Title | Member of METRO GROUP
METRO Cash & Carry, [Country or Department] 7
Classification level: Public
FRESHNESS AND QUALITY IN FOOD DEPARTMENTS
September 2015 | Member of METRO GROUP
METRO Cash & Carry
8
Fruit and vegetables
Fresh fish Dairy Meat Wine
Leading international wholesaler in fresh fruit and vegetables
One of Europe's largest fish and meat wholesalers
Excellent quality – especially of meat, fish, fruit and vegetables delivered fresh every day
(unparalleled expertise in logistics and state-of-the-art cooling in the store)
Classification level: Public
CATEGORY KILLER IN PROFESSIONAL NON-FOOD
September 2015 | Member of METRO GROUP
METRO Cash & Carry
9
Professional household
Seasonal Professional
media Office
Cleaning and hygiene
Large range and variety of professional kitchen equipment, cleaning products, small/large
electrical appliances, personal hygiene products
Further strengthening non-food range: general business and office supplies
Classification level: Public
OWN BRANDS: FOCUS ON TOP 6 BRANDS
September 2015 | Member of METRO GROUP
METRO Cash & Carry
10
Basic products for daily needs
High quality at a competitive
price
Solutions for all areas of guest
contact
Daily needs of Horeca
Exclusive for bars and cafés
Tailored to the specific needs of our professional customers
Each brand provides complete solutions as a basis for successful business
Exclusive solutions for
office products
Classification level: Public
WHAT DRIVES BRAND COMPLIANCE
September 2015 | Member of METRO GROUP
METRO Cash & Carry
11
Classification level: Public
DRIVERS OF BRAND COMPLIANCE
METRO Cash & Carry
September 2015 | Member of METRO GROUP 12
Lorem ipsum Dolor sit Lorem ipsum Dolor sit
METRO brand Due diligence and risk
management
Transparency and integrity
Classification level: Public September 2015 | Member of METRO GROUP
METRO Cash & Carry
13
OUR JOURNEY
Classification level: Public
Nov 2010
MyCreations
trial Sept 2010
IT landscape review,
Specs prioritised,
Board approval
Feb 2015
Board approval of
final budget tranche
„no brainer“
Dec 2014
FIR in Europe
Nov 2011
Shareholder‘s
meeting -
transparency
needed on provenance
May 2010
MyCreations
discussions start
May 2009
Own Brand
share global
ramp up
Sept 2012
Go live &
1st spec
uploaded !
Sept 2015
18 countries
4395 suppliers
41089 product records
16005 specs
Classification level: Public
THE FUTURE
September 2015 | Member of METRO GROUP
METRO Cash & Carry
15
Classification level: Public September 2015 | Member of METRO GROUP
METRO Cash & Carry
16
There is great potential for an integrated approach to managing data
across the whole industry
We want to deliver product information from farm to customer at the
click of a mouse or the swipe of a finger
PERFORMANCE
Solve performance
issues
MAXIMISE EXISTING
MODULES
Complete roll out
Sustainability
Non food, Ultra fresh
Lab tests
ENHANCE EXISTING
MODULES
Multi lingual pack
copy
Communication
NEW
DEVELOPMENTS
Crisis management
Risk assessment
Food fraud support
APP
LINK TO OTHER
SYSTEMS?
Siebel
GS1
Sales, customer
data…
Classification level: Public
CONTACT
Sarah Blanchard
Head of Quality Systems, Strategy & Innovation
MCC Corporate Quality Assurance
METRO AG
Metro-Strasse 1
40235 Duesseldorf
Germany
Phone: +49 (0) 211 / 969 - 3726
Fax: +49 (0) 211 / 123 - 4567
Mobile: +49 (0) 151 / 15 11 49 47
Mail: [email protected]
September 2015 | Member of METRO GROUP
METRO Cash & Carry
17
© Copyright
This concept is intended only for the purpose of presentation and is the intellectual property of METRO AG. Passing on to
third parties as well as the use and exploitation of the presentation either in whole or in part is expressly forbidden.
METRO AG
Supervisory Board: Franz M. Haniel, Vorsitzender (Chairman)
Management Board: Olaf Koch (Chairman)
Pieter C. Boone, Mark Frese, Pieter Haas, Heiko Hutmacher
Commercial Register of the Duesseldorf Local Court, HRB 39473
Simon Dakin
Manager QA IT Systems
MCC Corporate Quality Assurance
METRO AG
Metro-Strasse 1
40235 Duesseldorf
Germany
Phone: +49 (0) 211 / 6886 - 9195
Fax: +49 (0) 211 / 123 - 4567
Mobile: +49 (0) 151 / 15 11 22 17
Mail: [email protected]
