Adrienn Filipcsei

Electrolux is a global leader in household appliances and appliances for professional use.

Selling more than 40 million products in more than 150 markets/year.

90 years of leading innovations and design “Thinking of you” Refrigerators, dishwashers, washing machines,

vacuum cleaners, cookers and air-conditioners.

About Electrolux

Founding an international company 1908, Vienna, Alex Wenner-Gren Santo vacuum cleaner (American) „If I could make this machine lighter and

cheaper, I could sell one in every home.” Elektrolux Sweden: Elektromekaniska

and AB Lux 1912: Germany 1913: United Kingdom,

France 1919: AB Elektrolux

1919: sales companies → Denmark, the Netherlands, Switzerland, France, UK, Norway

1926: first production plant for vacuum cleaners in Berlin

1927: factories opened in Luton, England and Courbevoie, France

1931: American market1936: Australia

International growth

Product development

Energy-efficiency, speed, simplicity, individual solutions

Consumer insight Based on global

collabortaion and coordination of launches.

Improved products

Keith McLoughlin on consumer insight

Thank you for your attention!