Messaging Voice Data VASNetworkinfrastructure

Messaging

SMSC 04Free SMSС 06USSDC 08MMSC 09SMS-Settings 1 1SMS2Voice 13Bulk SMS/USSD Center 14USSD Banking 16USSD Advertizing Proxy 18USSD Portal CMS 19

Voice

CallCompletion/Voicemail 20Call Screening 23Voice VPN 25Pay4Me 27Outbound IVR 29RoamingAutoCallback 30

Network infrastructureEIR/CMEIR 31MNP-SRF 34CAMEL Gateway 36SS7 Gateway/SMS Firewall 37M2M Platform 39LBS/xVLR 40RealTime Balance 42

DataData&Media Gateway 44Deep Packet Inspection 47DPI Toolbar 48WAP Gateway 50

VASContent Provider Access 52Virtual Numbers 54MultiSIM 56Full Forwarding 57InTouch 58VoiceChanger 60Quick Call 62

Content

Svyazcom is a Russian software company developing VAS solutions for mobile network operators. Established in 2006, the company has grown in three areas of technology: VAS software solutions, mobile applications & social networking. On one hand, the company’s portfolio is formed from solutions for messaging (e.g. SMSC, USSDC, MMSC), voice (e.g. IVR, VoiceMail), and data services (e.g. DPI, PayByClick), which serve a total of 200 million subscribers. On the other hand, Svyazcom has a few mobile social networks of its own (Galaxy, PWorlds). The company’s products are designed with an idea of bringing its owner an increase of the average revenue per subscriber and being of assistance in developing subscribers’ loyalty. Svyazcom solutions are used for implementing basic services, for running additional value added services, and have the following areas of application:

Messaging Voice services Processing and analysis of signal and internet traffic Infrastructure components of a mobile network Social networking Entertainment

In every field Svyazcom has created highly competitive products that demonstrate numerous price/performance advantages:

Maximum throughput and productivity High fault-tolerance Easy integration with any third party solutions Scalability Minimal integration period Affordability

The company provides a full range of services, such as technical support 24/7, preparation of a product for an installation, adapting it to the network’s infrastructure, commissioning, updating versions, and training personnel.In order to keep up with mobile technology tendencies, Svyazcom holds an annual summit on VAS industry trends with the participation of representatives of mobile operators.The company team consists of a few dozen mobile communications professionals. Svyazcom continuously recruits and trains new employees. The company is based in Krasnoyarsk, Russia.

About Svyazcom

Our clients

Mobile network operators

Content and service providers

Megalabs (Russia)Mobilfon (Russia)

Mobstudio (Russia) GSM Tech Management (Kazakhstan)

A modern and reliable software and hardware complex with a cluster-based fail-safe structure and high bandwidth for transferring SMS and USSD messages over cellular mobile communication networks. The versatility of the solution used in the creation of SC.SMSC facilitates installing and configuring the system for the custom needs of the MNO. The system architecture

is oriented toward integration with any systems of third party manufacturers installed in the customer’s cellular network. Therefore, the product of Svyazcom is aimed at the expansion of the MNO’s existing technical capabilities, allowing a quantitative and qualitative increase in the network bandwidth in relation to transfer of SMS messages without losing the prior investments.

Key features

Short Message System

Benefits & advantages ReliabilitySC.SMSC is a system formed by a customer approved number of modules based on HP servers and Intel signal equipment or using the SIGTRAN protocol. Svyazcom solutions and redundancy principles allow the load in the system

to be automatically distributed, and additionally ensure the security of information. If one of the system modules fails, the load will be redistributed among the functional modules, which has been proven by actual experience of operation in GSM networks.

Bandwidth and scalabilityIn its minimum configuration, the hardware of SC.SMSC consists of an HP Proliant – class server integrated with the MNO signaling network using the SIGTRAN protocol. The actual performance of a single-module solution

depends on the conditions of the MNO’s network, and may reach 750–2,000 SMS per second. Additionally, Intel Septel SS7HDP signaling boards can be used instead of SIGTRAN. The single board configuration allows maintaining 64 MTP2 links and 4 E1 streams with

SMS reception from GSM (MAP GSM Phase 2+) and CDMA (IS-41) subscribers SMS delivery to GSM (MAP GSM Phase 2+) and CDMA (IS-41) subscribers SMS exchange with external services and content providers (SMPP 3.4) Short or anonymous number support Support for long/segmented messages Generation and sending of delivery notifications Reception and sending of USSD, support for USSD dialogs, coordination of USSD processing with any business logic, USSD-like service support for CDMA subscribers CDR file formation

Cooperation with prepaid billing using various protocols:

CAMEL Diameter through SQL queries

MNP supportIn addition to the standard capabilities, the SC.SMSC platform offers the following additional functions:

Set of SMS Extra services: Flash-SMS Inbound SMS message redirection to other subscribers or external services (e-mail)

Black/white lists for subscribers (individual configuration of reception or sending restrictions from selected subscribers/services)

Delayed delivery (SMS calendar) SMS Nickname SMS Autoreply SMS Signature SMS Secret (password-protected SMS messages)

Copy2Email (copying inbound/outbound SMS messages to e-mail)

Individual mailing lists (sending SMS messages to several recipients at once)

Support for the Collect SMS service (SMS sending at the expense of the recipient in case of insufficient balance of the subscriber’s personal account) Message transliteration Multilingual messages generated by SMSC itself Support for SMS messages in binary format

MoreMessagesToSend support Review and clearing of SMS sent but not yet delivered Generation of text and special delivery reports by several customizable criteria Capability of using various recipient number conversion masks depending on the location of the sending subscriber (location determined by router number). This functionality facilitates keeping several conditions for conversion of short (landline) numbers for each region separately, for example, in case of overlapping numbering capacities in different cities served by the same SMSC Detection of the subscriber’s LAC/Cell ID, uploading this information to the CDR And many other features

04

SC.SMSС

a performance of at least 2000 SMS per second. If required to maintain fail safety and guaranteed operation at above 2000 messages per second, a multi-module distributed load configuration is recommended. IntegrationThe use of the standard SMPP 3.4 protocol allows integrating SC.SMSC with various applications, including third party applications. UniquenessIn any configuration, SC.SMSC, in addition to providing independent SMS delivery and reception status, can be used concurrently with the MNO’s existing SMS centers, retaining the current numbers of SMS centers and all functionalities of the existing equipment. This option is convenient for a quick improvement of the performance of existing equipment with minimum additional service and configuration, which can significantly reduce the MNO’s costs of improvement of short message reception/delivery services.The cluster-based organization of the solution allows the load to be flexibly distributed among the SC.SMSC servers, which, in addition to high performance and fail safety, provides capabilities for “blurred” installation of the solution on the MNO network with a geographically distributed network and weakly connected segments while keeping a single SMSC number for all subscribers.

Built-in network diagnostics mechanisms allow for flexible regulation of bandwidth depending on the network load, which is important on critical days (holidays). Thus an MNO may select the priority traffic type (voice or SMS) by delaying the delivery of low priority messages (delivery reports, low-budget subscribers) for the most effective use of network resources while maintaining the company’s image in relation to VIP subscribers.

Try before you buyAn important advantage of Svyazcom is its readiness to demonstrate its SMSC in action. Our unique offer is a 4-week preinstallation of SC.SMSC in the MNO’s network, which allows the customer to make a realistic assessment of the technical potential of this hardware and software complex, as well as the high economic and commercial efficiency of purchasing it.

Another unique offer is the free box version of the platform, SC.Free SMSC. It is a virtual machine with pre-installed SMSC ready for integration and use.

SC.SMSC/USSDC

GSM SS7WORLD

NETWORK

Administrator’sweb interface

Operator’sweb interface subscribers

Content providers

BSSBSC

MSC

Billingserver

CDR

Diameter

SQL

HTTP HTTP

SMPP 3.4 SMPP 3.4

SS7/Sigtran

05

This solution is a free, fully virtualized version of the SC.SMSC platform. The unique property of this solution is that it is free while still supporting most of the SC.SMSC functions. SC.Free SMSC is distributed in the form of a virtual machine image with all necessary software already installed. The image may be downloaded at http://svyazcom.ru/en/free

In order to become familiar with the features of SC.Free SMSC and start using it, all one needs to do is download the image, import it to the appropriate virtualization system, launch the virtual machine, and configure its network integration with the required components in the MNO’s network.

Key features

Free version of SMSC

Free versionlimitation

Additionalfeatures

The product is intended for the organization of bulk SMS delivery by receiving messages via SMPP and delivering SMS messages to subscribers.

Versions for VMware and VirtualBox virtual machines available Simplified configuration as compared to the standard version

The product contains a configuration and operation manual

Productivity: 100 SMS/sec SMS delivery to GSM subscribers (MAP GSM Phase 2+) Integration with signaling network through SIGTRAN

SMS exchange with external services and content providers (SMPP 3.4) Up to 100 SMPP connections Short or anonymous number support Support for long/segmented messages

Generation and sending of delivery notifications CDR file formation Configuration via web interface And many other features

No SMS reception from subscribers No redundancy No CDMA support

No USSD support No support for CAMEL and Diameter protocols for online message evaluation

06

SC.Free SMSС

Benefits & advantages

GSM SS7WORLD

NETWORK

Administrator’sweb interface

Operator’sweb interface subscribers

BSSBSC

MSC

Billingserver

CDR

HTTP HTTP

SMPP 3.4 SMPP 3.4

Sigtran

SC.Free SMSC

Content providers and other applications

Unique SolutionThe offer is unparalleled in the world. No one has ever offered a publicly available free SMS center with such functionality. The solution is ready for operation within a short time period.

ReliabilityDespite the lack of redundancy of the server as a whole and the lack of cluster-based configuration, the reliability of all SC.Free SMSC components is at the level of the company’s industrial solution, SC.SMSC.

The use of the standard SMPP 3.4 protocol allows SC.Free SMSC to be integrated with various applications, including third party applications.

07

A reliable and flexible platform for transmitting, processing and recording USSD messages. The versatility of the solution used in the creation of SC.USSDC allows installing and configuring the system for the custom needs of the MNO. The system architecture is oriented toward integration with any systems of third party manufacturers

installed in the customer’s cellular network. Therefore, the Svyazcom product is aimed at the expansion of the MNO’s existing technical facilities, allowing a quantitative and qualitative increase in the network bandwidth in relation to the transfer of USSD messages.

GSM SS7WORLD

NETWORK

Administrator’sweb interface

Operatorsweb interface

subscribers

Content providers

BSSBSC

MSC

Billing server

CDR

Diameter

SQL

HTTP HTTP

SMPP 3.4 SMPP 3.4

SS7/Sigtran

SC.USSDC

Key features

USSD Message Exchange Center

Benefits & advantages In addition to supporting the basic functions of USSD messages, the SC.USSDC platform has the following advantages: Support for USSD dialogs (surveys and polls, interactive advertising). The dialog can be initiated either by the subscriber or by the MNO (USSD Phase II) Availability of a useful tool for the creation of dynamic interactive USSD menus (SC.USSD Portal CMS) Implementation of USSD-like service for CDMA networks Message transliteration Support for flexible billing schemes Option of easy integration with any of the billing systems of various manufacturers (real time and postpaid systems) Fail-safe architecture with the option of dynamic load balancing

Reception and processing of USSD messages using any business logic Outbound notification, including USSD Push Use of USSD to transport the application’s WAP traffic

CDR file generation for traffic billing Support for SMPP 3.4 protocol with flexible configuration of message routing to external client applications Multilingual support

Additional capabilities for modification of USSD message parameters Administrator web interface with the possibility of delimiting access to system control

Logging and statistics collection

08

SC.USSDC

Key features

Multimedia Message Exchange and Storage System

Benefits & advantages Message delivery according to priorities Support for large messages (up to 2 MB) Capability of using MSCF for message routing (MM10) Capability of using an internal WAP-GW Capability of using an internal E-mail gateway (support for MMS reception and delivery to E-mail using SMTP protocol) Capability for online billing of messages/events using the Diameter or CAMEL protocol Storage of the message archive for each subscriber over a long period

Multifunctional user web interface (subscriber dashboard):

A subscriber can create MMS recipient groups and send messages to them

User folder creation and MMS grouping by folder (manual and automatic, according to user specified rules)

Messages can be sent from the archive (without using the phone)

Automatic replies can be set up for incoming MMS messages

Subscriber customizable black and white lists

Capability of sending welcome-MMS on a provisioning command from the DMS Functional condition in case of temporary unavailability of the message archive (if the message archive database is unavailable, the incoming messages will be saved in a temporary buffer with subsequent saving in the main database) Capability for integration with IMS Core (for easy integration with MMS Hub and delivery of messages to IMS subscribers)

Message reception, storage, and delivery (including repeated delivery, delayed delivery, and priority delivery). Use of MM1/MM3/MM4/MM7 and SIP/MSRP protocols Routing and address translation MNP support Message archiving without access limitation when roaming

MMS message redirecting (unconditional, from specified numbers, by time) Configurable SMS notifications and reports Automatic response to inbound MMS messages Black and white lists (configuration of inbound MMS filtering)

Capability for configurable message modification on the fly

For example, when messages are redirected, or automatically replied to, redirection information may be added to their content (header or body).

MMS sending by subscriber groups User web interface (subscriber dashboard)

This is a hardware and software complex that provides multimedia message exchange in the MNO’s network. Additionally, some extended capabilities are offered to subscribers using MMS: message archive, redirecting, filtering by subscriber lists, MMS autoreply,

service management via subscriber dashboard, etc. This solution can be transparently integrated into the MNO’s network and does not require changes to the subscriber terminal and SIM card software.

09

SC.MMSC

Another operators Content providers

subscribers

Operator’s network

IMS-subscribers

Billing

SC.MMSC

Another operators

e-mail

MSCF SMSC

IMS Core

Provisioning SRF

MMS Hub

MM4(SMTP)

MM3(SMTP)

MM10

HTTPSOAP MAP

SIP

SIP

SIP

(SMPP)

MM7(HTTP)

MM1(HTTP)

CDRDiameter

MM1 SIP-based

Implementation results

MMS traffic stimulation Increased loyalty of the MNO’s subscribers and subscribers of other MNOs Increased ARPU from additional services Increased income form the termination of MMS traffic from MNOs around the globe (through integration with MMS Hubs using SIP/MSRP protocols)

10

SC.MMSC

Today, cellular network subscribers sometimes fail to use some of the MNO’s additional services due to the need to configure their devices. Some of them are reluctant to waste their time, some do not understand the functionality of their devices, and some fail to understand the manuals.

Svyazcom is offering MNOs the opportunity to simplify this process for their subscribers by installing the SC.SMS-Settings DMS system. The system can be installed in the minimum configuration which does not require integration with the MNO's signaling network (in this case, integration with the MNO’s SMSC via SMPP protocol will be required). The solution can also be virtualized.

Different modes of sending the settings to the subscriber:

Automatic sending upon detection of a new MSISDN-IMEI-IMSI triplet in the network

Automatic upon a command from the billing system (provisioning), e. g. on service connection

In response to a SMS/USSD command from a subscriber (settings request). The same command may be automatically sent by an application on the SIM card

On command from the platform’s web interface

On a provisioning command from any other system in the MNO’s network (e.g. a subscriber calls the subscriber support service and requests settings for his phone)

Bulk delivery of settings is possible over a certain subscriber list formed using the database of SMS-Settings or otherwise

Additionally, it is possible to organize the sending of various settings to different subscriber groups (e.g. using different Internet access points for subscribers of different pricing plans) Support for various types of settings

Basic: WAP; MMS; Internet for Java applications; Internet for the browser without using a WAP gatewayOptional: SyncML; Video streaming; Email; Push-to-Talk.

Delivery of different settings can be configured based on the IMSI (MSISDN) series. For example, for subscriber Internet access using different APNs depending on the pricing plan Delivery of SMS messages with settings,text notification, and advertisements Monthly phone model database updates Probabilistic settings

This function allows working with the terminals not included in the platform’s list. The most probable settings for the given phone are determined and sent

Support for different techniques of new subscriber detection:

Handling of CheckIMEI events from the MNO’s switching equipment. For this purpose, the installation package includes the SC.EIR platform, which is the fastest technique

Processing of CDR files received from the MNO’s switching equipment

Reception of information from other equipment in the MNO’s network (e. g., from HLR or EIR). Development of new interaction interfaces is possible

SMS from the platform can be independently delivered. For this purpose, the delivery package includes the SC.SMSC platform. Allows saving the regular SMSC licenses Provisioning to MMSC HTTP-provisioning from external systems to order settings Providing from various statistics, including based on phone capabilities

Optional. LiveScreen OTA functionality, facilitating the organization of services that subscribers will be able to use to view changing information (weather, balance, foreign exchange rates) on the screens of their mobile devices. The subscribers will always be aware of the current status of the information they find interesting

Key features

Remote configuration of services on mobile devices

11

SC.SMS-Settings

Integration scheme

SC.SMS-Settings

MMSCOther system(provisioning)

Billing(uploading

CDR from MSC) Deliveringsettings

on terminals

Web interface

MSC, HLR,SS7 network

HTTP HTTP

SS7

Sigtran

NFS/FTP FTP/HTTP/SQL

12

SC.SMS-Settings

This service facilitates delivering text messages to any number, landline or mobile, with said messages read out to the recipient using an intelligent text-to-speech engine.

SC.SMS2Voice expands the capabilities of SMS and adds the subscribers of landline networks to the audience. Sending SMS messages remains as easy as it ever was.

SC.SMS2Voice

Corelogic

HTT

P-in

terf

ace

(pro

visi

onin

g)

SMSC SMSCN

MSC MSCN

SMPP SMPP

WAV store

Oracle

Text-to-speechengine

HTTP

ISUP

Voice server

SMPP router

ISUP

. . .

. . .

ExternalApplication

Benefits & advantages

Key features

System for short message delivery in spoken form

Delivery of voice messages to landline numbers and mobile subscribers Capability to replay the message and number from which it was sent Notification of the subscriber about whether the voice message was delivered successfully Flexibly configurable schedule of repeat deliveries Message queue management

Flood protection for the platform and recipients Text-to-speech transformation is available for the Russian and English languages; implementation for other languages is possible Voice message delivery can be performed using ISUP or SIP protocols

Reception and transformation of the message text to speech Delivery of transformed messages to subscribers Notification of the subscriber about whether the message was delivered successfully Phrase substitution by finding patterns based on regular expressions. Obscene language blocking Transformation of the number to which the message is sent for correct delivery Management of the message queue performed by the administrator

Flexible schedule of repeated deliveries Subscriber profile management by the billing system Capability to generate estimated CDR information for the billing system Capability for integration with real-time billing via CAMEL or Diameter protocols or SQL queries System administrator and operator interface Collection of statistics, logging, and monitoring of the system’s operation

13

SC.SMS2Voice

Solution for bulk SMS messaging

Bulk SMS messaging is well known as an effective, cheap, and versatile notification tool with various goals: from the promotion of products and services to notification of emergencies.The SC.Bulk SMS/USSD Center is a software and hardware complex designed for bulk messaging. Svyazcom’s solution allows the MNO to provide the service to external partners on beneficial terms in any areas requiring communication with customers (content

providers, banks, shops, advertising agencies, emergency services, etc.)The platform facilitates the organization of bulk SMS messaging sessions, SMS notification, interactive surveys and polls, and execution of various advertising and marketing campaigns. The system is operated, both by the customer and the administrator, via the web interface.

Creation and management of bulk messaging sessions Partner connections management (SMPP 3.4) SMS delivery to GSM (MAP GSM Phase 2+) and CDMA (IS-41) subscribers Mass USSD Pushes with support for USSD dialogs Short or anonymous number support Support for long/segmented messages

Multi-user platform management web interface with different access levels (administrator, operator, moderator, customer) Contact grouping (import of subscriber lists from text files or a supported external system) Formation of recipient lists Moderation of bulk messaging sessions Flexible configuration of anti-spam filters Message traffic management (overload protection, flexible mechanisms for adjustment of the channel bandwidth for each external partner)

Detailed statistics by messaging session, final reports, export of reports via web interface Work logging Messaging session history Various pricing plans for bulk messaging sessions (sale of SMS message packages, connection to billing accounts, etc.) Automatically calculated partner compensation for SMPP transit

Integration with various billing systems (with postpaid through formation of CDR files, with prepaid billing using CAMEL or Diameter protocols of SQL queries) MNP support

Message transliteration Multilingual messages generated by SMSC itself Support for SMS messages in binary format MoreMessagesToSend support Delayed delivery

Partner grouping by region/country Capability for integration with SC.USSD Portal CMS, USSD portal creation and management system Detection of the subscriber’s LAC/Cell ID, uploading this information to the CDR And many other features

Key features

Additional functions

14

SC.Bulk SMS/USSD Center

Possible installation with functionality limited to bulk messaging session creation and management (without SMS transit and SMPP connection management) High performance and fail safety Modular architecture with scaling possibilities Convenient web interface that facilitates configuring the required parameters of bulk messaging sessions Capability of managing the entire traffic of messages passing through the system Multilingual support Easy of integration into the MNO’s network

GSM SS7WORLD

NETWORK

Administrator’sweb interface

Client’sweb interface Subscribers

Content providers and other applications

BSSBSC

MSC

Billing

CDR

DiameterCAMEL

SQL

HTTP HTTP

SMPP 3.4 SMPP 3.4

SS7/Sigtran

SC.Bulk SMSC/USSDС

Benefits & advantages

15

Convenient finance management

This service allows the customer to manage their bank account from their cell phone using USSD.

Provision of information to customers at their request Rapid customer notification and service connection Use of USSD as transport Support for SMPP 3.4 protocol with flexible configuration of message routing to external client applications

USSD Push support Multilingual support Dynamic building of interactive USSD menus Provisioning to external systems

Administrator web interface with the possibility of delimiting the access to system control Logging and statistics collection

The majority of banks already offer SMS banking, IVR, or Internet banking services. However, the USSD technology has several advantages: Free of charge (the USSD service is free of charge and available around the globe) Fast:

The customer is immediately notified about his query being accepted (especially relevant when roaming)

A response to the query may be returned within the same USSD session

Safe: USSD messages are not saved in the phone's memory

There are fewer intermediate nodes between the bank and the customer where the query text can be stored unencrypted (as compared to SMS)

User actions may be additionally secured with a password

If a subscriber is not active in the USSD menu for a long time, the USSD session will automatically terminate

Available: Free of charge, even when roamingUSSD is supported by the majority of phone models. At the same time, the number of subscribers using mobile Internet banking is under 20%, because Internet access often requires additional configuration and payment

Easy to use: A simple menu with just a few itemsNo need to remember various SMS codes (no need to keep in mind the formats of message commands)

No need to download any software Operations frequently performed by the customer may be saved as “Templates” under a separate menu item

Key features

Benefits & advantages

16

SC.USSD Banking

Our company offers the entire range of services for organizing USSD banking: Installation/deployment of a USSD center on the MNO’s site (if necessary) Installation of dynamic USSD menu formation software (SC.USSD Portal CMS) Protocol converter between the API on the bank side and the USSD portal (should the bank have no such API, we are ready to develop/upgrade it in cooperation with the bank’s specialists)

Adaptation to the bank’s requirements Coordination of all issues related to coordination between the bank and the MNO (the bank only needs to provide the API, and we will deal with all other technical issues) Round-the-clock technical support Improvements according to the Customer’s requests Implementation of a demo version of the service within a short period of time

Servicedeployment

17

Adding advertising messages at the end of USSD responses from various services in the MNO network will help deliver information to subscribers in a reliable and effective way. The platform supports both regular USSDs and complex dialogs (USSD menus).

The platform may function either in cooperation with the MNO’s USSD center or independently Quick and easy integration into the MNO’s network

High fault tolerance High productivity Multilingual support

Modification of USSD message textsInsertion of text into a USSD response can be organized in two ways:1. In specific USSD queries, e.g. available balance requestOnly specific queries are routed to the platform. The platform will form the response text and add the advertising information to it. In this case, in addition to the advertising messages, the response text itself has to be specified on the platform2. Processing of any USSD queriesThe platform requests the balance through a USSD-MO query to the existing USSD center of the MNO in the same way as if done by the subscriber. The received response is supplemented with advertising information according to the required parameters

The following parameters can be considered during the modification of USSD messages:

USSD query text (prefix) Subscriber number Advertising message validity period Time of day specified for each advertising message

Total length of the modified USSD response (limitation of USSD response length)

History of ad displays per subscriber (e.g. an advertisement should not be displayed more than once per day)

Other parameters at the customer’s request

Support for USSD dialogs (USSD menu) Platform operation monitoring Collection of statistical information

Administrator web interface

USSD Center

USSD MO USSD Answer

USSD Advertizing

Proxy

MAP

MSC/HLR

DB, or other system in operator’s network for

generation of a response to the USSD request

Routing only the USSD, MAP

USSD Advertizing

ProxyUSSD Center

MSC/HLR

Key features

Convenient solution to modify USSD message texts

Benefits & advantages

Working independently of USSD center Proxy working with legacy USSD center18

SC.USSD Advertizing Proxy

The reliable and flexible SC.USSD Portal CMS platform is designed for creation and management of USSD services using standard web technologies.The solution facilitates the creation of complex multi-level USSD menus implementing any business logic. Using SC.USSD Portal CMS, it is easy to organize interaction with partners’ applications (such as content provider applications).

The unique feature of the solution is the fact that it does not require any special knowledge of the USSD technology. The simple specified HTTP API allows the creation and configuration of services to be performed by a web programmer or, with appropriate improvement, by a regular manager.

Dynamic formation of USSD menus Performance of paid actions on behalf of the subscriber Additional pricing plans (if the standard USSD center capabilities are not sufficient)

Administrator web interface Simplified web interface for a USSD service manager Work statistics

Key features

USSD portal creation and management system

The platform can work with the USSD centers of any manufacturer Easy integration with billing systems (postpaid and prepaid) Capability to provide billed services by sending SMS messages to a service number from the subscriber's number. Thus the SMS messages will be billed as if sent by the subscriber Simple allocation of partner responsibility areas (capability to transfer a branch of USSD dialog menu to be formed by external content providers) Simple HTTP query-based API Capability of sending SMS messages to the subscribers

Simplicity: Support and creation of USSD services can be performed by a web programmer who knows at least one web development language

With some improvement, the USSD services can be supported by a manager without knowledge of web mobile communication technologies

USSD Center

SMS Center

SC.USSD Portal CMS

Statistics

Monitoring

SMPP 3.4

SMPP 3.4

HTTP

Web server

Web-like USSD portal CGI/PHP/Perl

*111#

Benefits & advantages

19

SC.USSD Portal CMS

Often there are problems which prevent subscribers from reaching each other. For instance, a subscriber may miss the call, be busy or unavailable. It may happen that the calling subscriber has insufficient funds. SC.CallCompletion is a solution designed to stimulate voice traffic in such cases.The functionality of this system facilitates forming and delivering various SMS notifications, implements voice mail features, and allows making collect calls or using the Promised Payment service.

When performing the voicemail functions, SC.CallCompletion will independently record voice messages, store them, notify the recipient of an incoming message, and provide an IVR interface for playback.The system has a modular architecture and is easily scalable according to the customer’s requests.

Key features

The combination of MCA + Voicemail + Collect Call + Callback + Promised Payment + BusyCall services

Collection of information about missed calls, subscriber availability in the network, and subscriber status (line busy/free) Package of MCA (Missed Calls Alert) services:

“Missed call” service. SMS notification about calls missed by Subscriber B

“Now available” service. SMS notification about the subscribers which Subscriber A was previously unable to reach appearing in the network

“Now available” block. Prohibition to notify the subscribers who called Subscriber B about his appearing in the network

“Line free” service. SMS notification of Subscriber A about the previously busy Subscriber B becoming free again

Package of VM services (VoiceMail): Voice message recording. The messages will be saved in the voicemail box with flexible logic for old message replacement

Voice message playback is possible either by a call to the short number corresponding to the message or through the IVR menu of the mailbox

SMS notification of the subscriber about a new message received in the mailbox, the mailbox being full or nearly full, message storage time expiry, or access to their mailbox through the web interface

SMS notification of the subscriber about his message having been played back

Management of voice greetings through the IVR menu

MMS delivery of voice messages (Voice2MMS)

Voice message delivery to e-mail

Personal greetings management: capability of recording the user’s own greetings on the answering machine and setting playback rules

Automatic deletion of old messages CollectCall services package:

Outbound call with insufficient funds on the subscriber’s personal account. Subscriber A may be paid for by the call recipient, if he/she is a subscriber of the same MNO. Subscriber B will be notified of this and have the option to refuse

SMS notification of subscribers of other MNOs. A subscriber cannot make a collect call to another MNO’s subscriber; however, it is possible to send an SMS notification asking them to call back

Formation of CDR records according towhich the call recipients are billed instead of the subscribers who make the call

Promised Payment services package: Balance crediting on trust without breaking the call

Various options to choose the top-up amount (voice menu entry, SMS/USSD commands, dynamic amount setting, etc.)

Cooperation with the billing system within the service

SMS notification to Subscriber A about the status of the Promised Payment request

CallBack services package: Reception of SMS/USSD requests from subscribers

Calling the service user and the second subscriber, establishment of a connection between them

SMS notification if the call fails

20

SC.CallCompletion

BusyCall services package (if the recipient is unable to pick up, they may drop the call and immediately indicate the reason; the caller will be notified of the reason by an SMS message):

Indication of the reason for dropping the call through the USSD menu

Management of the list of reasons for dropping the call (including the choice of a default reason)

SMS notification of the caller about the recipient’s inability to pick up

Dropped calls notification (SMS or USSD)

Administrator web interface (system operation reports, online monitoring, subscriber profile review and editing, playback of recorded voice greetings)

Configuration of SMS notifications Adjustment of SMS notification texts without interrupting the operation of the service

Either the service number or the caller number may be indicated as the sender number

Adjustable logic of handling the calling line identification restriction

MNO’s and subscriber’s black and white lists for SMS notifications

Adjustable logic for group or single missed call notifications

Different delivery modes at different times (day/night)

Adjustable period for storage of missed call information

Parental control: SMS notification copied to the second number

Adding advertisements at the end of SMS notifications. Flexible configuration of simultaneous use of several advertising messages Multilingual support in all user interfaces (SMS/USSD/IVR/Web) Provisioning interface for profile management Subscriber-side services management through SMS/USSD/IVR/Web

Wide opportunities for combination and options for the use of services:

Default subscriber profile can be used Voicemail facilitates the creation of several service classes to use the service. They can be used to create a flexible pricing policy and stimulate connection of additional services. Two service classes are configured in the system by default: 1. Dynamic voicemail (with

minimum capabilities)2. Static voicemail (full

configuration capabilities and extended message storage period)

21

IVR(optional)

SCP SS7 gateway

Monitoring & statistics Postpaidbilling

Prepaidbilling

SC.CallCompletion

SNMP

SIP/SUP CAMEL MAP

SMPP

SMSC

CDRProvisioning

MSC

Benefits & advantages

Integration scheme In the minimum configuration, the system is installed on 2 dedicated servers. The servers are connected to a fail-safe cluster.SMSC integration is optional.

SC.CallCompletion has the following advantages: An internal SMSC can be included in the installation package to save the MNO’s legacy SMSC Voice routing possible using either ISUP or SIP Call signaling can be transferred using ISUP, SIP-I and CAMEL protocols

Either E1 or SIGTRAN channels can be used for connection to the SS7 network Wide set of functions with possible improvements according to the Customer’s requirements Documented HTTP interface to manage the voice engine allowing the MNO to establish new voice services based on the solution

The solution is characterized by high reliability: Failure of a single node does not cause the provision of services to be stopped or significantly delayed All system components are redundant The performance reserve of the system is at least 50% of the planned load

The system includes backup tools. Both full and incremental backup are possible Backup copying does not interrupt the system's operation A set of spare parts is supplied together with the proposed solution

22

SC.CallCompletion

SC.CallScreening solution is designed to screen and forward incoming and outgoing voice calls and SMS messages.

Call management operates on the basis of screens for “black” and “white” lists of telephone numbers. The user can form separate lists for calls and SMS messages as well as create and adjust groups of caller IDs. The platform employs Intelligent Networking protocols (IN, CAMEL/INAP).

Key features

Black and White lists for voice calls and SMS

Create black and white lists. Screen both voice calls and SMS Screening both incoming and outgoing calls Create operations schedule for each element in a list Forward incoming calls and SMS (including by schedule and in roaming) Customize notifications to respond to blocked SMS and calls

View the list of blocked calls and text messages Send SMS notifications to the service users Create groups from subscribers’ numbers to be used in the lists Multilingual functionality Log operations and collect statistics

A web interface for the platform administrator Subscribers can manage the service through a web interface Subscribers can manage the service via iOS and AndroidOS applications

23

SC.Call Screening

Monitoring & statistics

IVR(optional)

SCP SS7 gateway

SC.Call Screening

SMPP

Postpaidbilling

SMSC

Prepaidbilling

DiameterSNMP

SIP/ISUP CAMEL MAP

CDR ASN.1

MSC

CAMEL

Benefits & advantages Flexible settings. Specific rules for screening and forwarding voice calls and SMS The ability to filter outgoing traffic too Add specific numbers, all hidden numbers and all numbers to the list The user can set the time period, to the second, certain screening and forwarding rules are in effect for each telephone number in a list Apart from the default "The subscriber you are trying to reach is currently unavailable" message, the SC.Call Screening platform lets subscribers record or download their own voice or text message to be stated to blocked callers Variety of ways for the user to manage the service: SMS/USSD commands, IVR, web interface, smartphone application Multilingual functionality Easy integration into different billing systems Operates in roaming

24

SC.Call Screening

Svyazcom offers you the SC.VPN platform, which allows individual or corporate subscribers to join mobile terminals into a virtual private or corporate telephone network, VPN. Within this network, the subscribers gain access to various useful functions, such as a personal numbering plan and the capability to limit inbound or outbound communications.

Key features

Combining mobile terminals into a single virtual telephone network

Support for internal (short) subscriber numbers

Such numbers may be used by outside subscribers in the following way. When calling a specially assigned number of a platform client, the external subscriber goes to the voice menu, in which they may immediately enter the short number or choose the correct subscriber by moving along the menu

Setting short numbers for subscribers who do not belong to a VPN

They may be used by SC.VPN subscribers when calling such subscribers or sending messages

Capability for call and message routing within the virtual network (including bulk SMS messaging sessions by groups)

Configurable notifications in response to blocked SMS messages and calls

A blocked subscriber can play back a voice message or receive an SMS indicating the cause for refusal. In addition to the standard options, the SC.VPN platform allows subscribers to record or upload their voice message, and then enter SMS message text for the blocked subscribers

Creation of black and white lists for filtering and redirection of voice calls and SMS messages Capability to limit inbound/outbound communications for certain members of the VPN Establishment of subscriber number groups to be used in lists Support for different level lists: organization lists, subscriber group lists, personal lists

Creation of an action schedule for each list element

Each list number added to the VPN can be assigned a time of day when it is applied in the filtering or redirection rules. The period is specified in seconds.

Viewing the list of blocked calls and messages Testing interface

The platform administrator may create additional corporate test accounts and perform all actions available under regular accounts. When using test accounts, data are not loaded to the billing system

Phone conversation recording capability without quality loss

The platform allows subscribers to record their telephone conversations. The service is fully implemented within the resources of the MNO’s network and does not require any software on

the subscriber’s phone. Recordings management can be performed using SMS/USSD commands or from Web/WAP interface. The subscriber’s recordings may be kept in an archive. Various audiofile retrieval mechanisms can be implemented (downloading from a Web/WAP portal, sending to e-mail, playback using the IVR menu)

SMS notification for service users Corporate phone network administrator interface Multilingual support Work logging and statistics collection Platform administrator Web Interface Service management through an iOS, AndroidOS, WP application

25

SC.VPN

Non-VPN user

VPN group

User 1 User 2

(optional)SC.VPN

Monitoring & statistics Postpaidbilling

Prepaidbilling

MSC/HLR

SS7 gatewaySCPIVR

SMPP

SMSC

DiameterCAMEL

SNMP

SIP/ISUP CAMEL MAP

CDR ASN.1

HTTP

Personal cabinet

Benefits & advantages For MNOs: Simple configuration and use of the service for corporate customers Roaming operation Support for custom greetings Flexible configuration of calls and SMS filtration rules High fault resistance Easy integration with various systems in the MNO’s network Branding of the web interface and service management applications

For customers: Easy to use communications control tool Organization of a simple co-worker communication technique (short numbers) Cost optimization

26

SC.VPN

The platform allows a caller to continue his/her call when he/she has an insufficient account balance. The subscribers can also make collect calls and top up their accounts without breaking their routine.

Two services can be used for this purpose: “Collect call”, available if the recipient is a subscriber of the same MNO; and “Promised Payment”, provided in other cases; typically the service is temporarily blocked after the account is credited with a certain amount

After the service is selected and confirmed, the call continues without being interrupted.

Key features

Successful completion of calls with insufficient balance

Subscriber-side services management through SMS/USSD/IVR Dynamic IVR menu: depends on the availability of each service Functions of the “Collect Call” service:

The outbound call is paid for by the recipient if they are a subscriber of the same MNO. The recipient will be notified of this and be given the option to refuse

SMS notification of subscribers of other MNOs

Formation of CDR records according to which the call recipients are billed instead of the subscribers who make the call

Functions of the “Promised Payment” service:

Account crediting on trust without call interruption

Various options to choose the top-up amount (voice menu entry, SMS/USSD commands, dynamic amount setting, etc.)

SMS notification of the subscriber about the payment status

Multilingual support in all user interfaces (SMS/USSD/IVR)

Subscriber notification if a call fails: Subscriber A is notified of the reasons for failure

Subscriber B is informed that Subscriber A is trying to reach them

Wide range of system administration possibilities Administrator web interface Monitoring, statistics collection, and report formation

27

SC.Pay4Me

SC.Pay4MeSMPP

SMSC

CAMELSNMP

SIP/ISUP CAMEL MAP

CDR ASN.1

MSC

Monitoring & statistics Postpaidbilling

Prepaidbilling

Benefits & advantages A new source of income: calls are made even with a zero account balance The capability for implementation in networks supporting IN (CAMEL) or not using IN Increased subscriber loyalty High reliability, with all system components being redundant Flexible adjustment and easy integration into the MNO’s network

28

SC.Pay4Me

Platform for automatic calls to subscribers on a list and playback of a voice message to them. The message can be the introduction to an IVR menu. Based on subscriber actions in this menu, data can be sent to external systems. For example, this function can be used

for surveys or polls, or the subscriber can be offered a new service which is immediately connected upon the subscriber’s confirmation.

Key features

Voice platform for promotions and management services

Benefits & advantages

Bulk voice notification of the subscriber base to provide information about certain events or advertise products and services Automated creation of simple IVR menus The IVR menus can be tested before being launched for mass notification

Import of the subscriber list from a file or external subsystem Different notification start options (manual, scheduled) Management of bulk voice notification parameters (schedule, intensity, etc.)

Web interface with access control Collection of statistics for each bulk calling campaign separately (Optional) Platform resources can be provided as services: the customer can be given access to resources, within

which they may create and launch their advertising campaigns. The customers can only see their own campaigns, the platform administrator can see all of them

High performance and fail safety Scalability Flexible adjustment of bulk notification parameters Combination of an easy service connection mechanism with voice notification Ease of use. Interaction with the platform is performed through a convenient web interface Capabilities for personalization of outbound notifications Capability for integration with the MNO language base and multilingual support Conservation of call center resources Easy integration into the MNO’s network

SC.Outbound IVR

MSC HTTP

SIP

SQLHTTP Web interface

Billing

Logic

DB OracleVoice platform

29

SC.Outbound IVR

Auto callback platform for subscribers in roaming

The subscribers are offered an opportunity to save money while roaming, which results in higher subscriber loyalty The convenience of the service promotes higher traffic and higher ARPU by including subscribers who otherwise would not have been able to make their calls

SIP and CAMEL support The subscriber’s language can be determined, and information messages can be made in their native language Integration with various billing systems

Key features

Benefits & advantages

In some cases, the outbound call rates while roaming are somewhat higher than the inbound call rates. Using the Callback technology, MNOs may reduce their subscribers’ costs and, consequently, improve their loyalty.The proposed solution is designed for the automatic provision of the callback service to roaming subscribers.

In order to provide the service, the platform intercepts the call and, without picking up, plays a notification, and then drops the call. After that, calls are made to both subscribers (the customer who ordered the service and the recipient); if they both pick up, a connection is established between them, and the call is billed.The platform uses the Intelligent Network protocols (IN CAMEL/INAP).

Automatic callback without need for request; the service covers all inbound calls while roaming. The subscriber needs to connect the service to be able to use it Reception of service connection/disconnection requests (SMS/USSD commands, HTTP provisioning) Reception of callback requests (SMS/USSD commands): even if the service is not connected, the subscriber may use it by manually sending a request Management of IN subscriber triggers in HLR when the service is connected or disconnected

Flexible request processing: SMS notification of subscribers about the status of their requests

Notification of subscribers about registering in the network of a non-recommended MNO

Management of acceptable groups of directions both for Subscriber A and Subscriber B. The direction sign is recorded in the call details

The logic for postpaid and prepaid subscribers may vary

Multilingual support Work logging, monitoring, and statistics collection

Multi-user platform management web interface with different access levels (administrator, operator)

SC.RoamingAutoCallback

MSC/VLR USSD/SMSC

SMPP

HLR

MAP SIP CAMEL

CAMEL HTTP CDRHTTP

Administrator’sweb interface

Billing30

SC.RoamingAutoCallback

The SC.EIR (Equipment Identity Register) platform is a hardware and software complex registering subscribers and their terminals as soon as they appear in the network. To do this, the platform integrates with the MNO’s switching equipment and processes the CheckIMEI queries received from it, which are configured to contain IMSI and MSISDN. The data retrieval and analysis process supports all IMEI/IMEISV lengths specified in 3GPP TS 23.003.The initial purpose of such systems is blocking blacklisted devices from operating in the network. In addition to the main function, this solution can be used to optimize the operation of DMS, SMSC, and the operator’s billing system.The following tasks can be performed in the course of interaction of EIR with DMS: Detecting a new subscriber/terminal immediately after they appear in the network, and performing appropriate autonegotiation Keeping the device change history of each subscriber Ability to remove the necessity to place specialized software on SIM cards for automatic configuration request

This reduces the load on the subscriber support service and SMSC, and improves the delivery of additional service configurations, which the subscribers will be able to use almost immediately after switching their device on.The platform can perform the following tasks in interaction with billing: Marketing and other campaigns based on automatic subscription of services for subscribers meeting certain criteria. The following functionality is available for this task:

Multiple campaigns can be held simultaneously Eligibility for the campaign can be based on the IMEI, TAC, IMSI, MSISDN lists or a combination thereof

Commands to either connect or disconnect various bonuses can be sent to the billing system

The logic may take into account the subscriber’s participation in other campaigns, as well as their history of participation in the same campaign

Commands can be sent to the billing system using the throttling settings and a retry mechanism

Key features

Subscriber and terminal registration and control system

Reception and analysis of Check-IMEI Extended events from MSC/VLR Generation of responses to the switching equipment (whitelisted/graylisted/blacklisted) Detection of new IMEI-IMSI-MSISDN triplets in the network

Loading IMSI-MSISDN lists from the billing (if necessary) Generation of queries to external systems upon detecting a triplet meeting certain criteria Adetection can be deleted.Out of date detections are deleted automatically

Preparation of IMEI-IMSI-MSISDN triplet caches at first launch Work logging and statistics collection Platform monitoring Backup copying and other safety mechanisms Administrator web interface

SC.EIR/CMEIR

31

Benefits & advantages Operation modesThe SC.EIR platform can operate in three modes.1. EIR emulator mode

The platform always responds whitelisted to the switch, and then performs all other functions. The main function is rapid detection of terminals in the network which meet certain criteria, and generation of triggers to external systems.

2. Real EIR operation modeThe main function is to prevent unauthorized equipment from appearing in the network. Integration with CEIR (Central EIR) can be performed for this function; alternatively, the platform itself can serve as a single base for several MNO (see next mode of operation). If a terminal gets registered in the network, additional verifications follow.

3. Operation in the Central EIR mode (this version of the platform is called SC.CMEIR – Central Mobile EIR)To support this mode of operation, the central EIR base is installed, for instance, at the regulator’s site. The management of all lists (black, white, and gray), as well as reception of statistics and reports, are performed through this node. Operational parts of EIR, integrated into the MNO’s signaling network, are installed at the operators’ sites. The operational parts receive the information

used to control subscriber terminals from the central base, and transfer detailed reports of their operation to the CMEIR base.

The following tasks can be performed using SC.CMEIR platform: Simultaneous prevention of using illegal equipment in the networks of several MNOs (for instance, all MNOs of a country) Linking the device to the subscriber. Two scenarios are possible:

The subscriber links their device to their SIM card to prevent other persons from using the device

Automatic linking of devices to subscribers upon first use of a given IMEI

Capability to create a premium service of registration in the network with any devices (IMEIs)

Different logic can be applied to roamers and local subscribers.High ProductivityThe company portfolio has installations with the following peak capacity: storage of 150 million unique triplets 10000 MAP_CHECK_IMEI operations received per second capability to sent up to 1000 triggers per second to external systems reception of files or HTTP queries from

the billing with updated IMSI-MSISDN bundle, limited to the half of the daily active subscriber base

The actual performance of the solution depends on the MNO network conditions, and may be linearly increased through horizontal scaling of the system.Reliability and StabilityIn the basic configuration, the SC.EIR platform is installed on two dedicated servers. This number may increase in order to increase the platform’s reliability and performance. Duplication principles allow the load in the system to be automatically distributed and also ensure the security of information. Self-diagnostic tests are used to check whether the equipment is operating correctly, without any effect on the platform’s performance.Integration and Options for ExpansionSC.EIR can be easily integrated with the solutions of any manufacturers. The platform has a modular structure, which allows separate software components of the system to be placed on dedicated hardware for scaling, performance improvement, and increased level of integration with the MNO network.

The following functionality expansion options are possible: Modification of interfaces to external systems in order to send triggers to them Expansion of a functioning SC.EIR platform to a SC.SMS-Settings platform (DMS system) Upgrade of SC.EIR platform to the LBS (Location Based Services) function

Unique SolutionIn addition to the standard capabilities, the SC.EIR platform offers the following additional advantages:

Creating and keeping up to date a database on all subscribers and their terminals for further processing, analysis, and report formation Rapid detection (under 10 seconds after appearance) of new IMEI-IMSI-MSISDN triplets in the network Capability of interaction with MSC/MSS of various manufacturers, both directly or through STP Capability of interaction with MSC/MSS using the MAP protocol both on top of a SS7 network and through a SIGTRAN connection (M3UA) Capability for macroregional use of the platform, where each EIR processes detections of local subscribers, and the detections of subscribers from other regions are sent by it to their home EIR

32

SC.EIR/CMEIR

Billing Billing

regi

on B

net

wor

k

regi

on A

net

wor

k

Roamer from region B

from region А from region B

ITP(STP)

B1

ITP(STP)

B2

ITP(STP)

A1

ITP(STP)

A2EIR EIR

SMPP

SMPP SMPP

Settings

Settings

Settings

FTPHTTP

FTPHTTP

DMSB

DMSA

MSCs MAPMAP MSCs

Integration scheme The following is the scheme of simultaneous use of several SC.EIR platforms in various regions. In order to operate according to this scheme, each installation must have IMSI lists with region assignment.

33

Ensure and support MNP processes

Key features

Benefits & advantages

All information required for routing is received from the main database of ported subscriber numbers (the MNP-SRF database is updated along with the updates to the main database) Local service of SendRoutingInfo query from all MSCs of an MNO operating MNP-SRF in its network:

Reception of all SRIs for voice calls Reception of all SRIs for SMS Processing of SRI queries and response to them with a routing number (MSRN)

Proxy operation The SC.MNP-SRF platform can receive all other traffic while processing only the traffic addressed to the platform and sending all other traffic unchanged to the HLR.

Operation as a self-sufficient and single profile database

SC.MNP-SRF does not require constant connection with the general ported number database to process SRI calls. This functionality is especially relevant for the MNOs providing service at large territories, as it significantly reduces the risk of losing the communications channel between the ported number database and other remote nodes involved in the MNP processes.

Provision of SMS Firewall functionsAs the SC.MNP-SRF platform becomes the platform managing the routing of SMS traffic, it is convenient to supplement the installation with the SC.SMS Firewall platform, capable of implementing the following functions:

Identification and blocking of bulk SMS sending

Identification and blocking of various types of malicious SMS traffic (SMS-Flooding, SMS-Faking, SMS-Spoofing, SMS-Smishing)

Statistics collection. The basic list of statistical reports on the platform is as follows:

Number of ported subscribers by donor and recipient MNOs

Number of active subscribers by portability

Number of provisioning queries for subscriber profile change

Total number of SRI queries Total number of SRI queries related to voice calls

Total number of SRI queries related to SMS sending

Support for MAP GSM and IS41 CDMA protocols Configurability of various SRI processing scenarios Capability for connection of all SMS Firewall functions Support for all necessary traffic types

The SC.MNP-SRF platform is a hardware and software complex capable of reducing overhead costs while increasing the reliability of MNP processes in relation to voice,

SMS, and MMS traffic.

34

SC.MNP-SRF

HLR

Systems in operator’snetwork

GMSC

MSC NMSC 1

SC.MNP-SRF

Provisioning

StatisticsSNMP

Sync

Operator’s monitoring

Operator’sSignalling Network

SRF

Integration scheme

35

The SC.CAMEL Gateway system is designed to organize simultaneous operation of various CAMEL/INAP-applications and IN services within one IN-trigger. The platform is the link between the operator's switching hardware and other systems that support CAMEL Application Part (CAP).

Integrating SC.CAMEL Gateway into the operator's network allows expanding the number of services provided to subscribers. The solution can be used to address a multitude of network needs such as Virtual Private Network, Real-time billing system, Service Control Point (SCP) Gateway and others.

BillingMSCs

SC.CAMEL GatewayAPI

CAP

SCP 1

CAP

SCP 2

CAP

SCP 3 . . .

CAP

Externalapplication

Key features

IN-platform for intelligent services organization

Benefits & advantages CAMEL Phase 1-3 and INAP CS1, CS1+, CS2 protocols supported E1 and/or SIGTRAN M3UA can be used as a SS7 carrier Extensive possibilities to customize routing Possibility to create new IN services Easy integration with any 3rd party system High productivity Horizontal scaling Wide range of administrative tools

Use the platform’s API to: Customize the platform's settings Create and customize your own IN services

IN-traffic intelligent routing between MSC and several SCPs CAMEL-proxy mode (CAMEL Gateway node works transparently with operator’s SCP)

Possibility to modify CAMEL protocol messages Possibility to create sets of IN services for a particular subscriber or group of subscribers

Specialized API for creation of customized IN services Log operations and collect statistics

Service provisioning for prepaid subscribers in guest and home networks

36

SC.CAMEL Gateway

Key features

Empowering standard switching equipment

Benefits & advantages

The SC.SS7 Gateway platform is a hardware and software system that expands the capabilities of standard switching equipment. This solution allows the MNO to analyze, modify, and filter SS7 traffic messages, as well as collect statistics. These features help simplify the balancing/transferring of traffic between the components of the MNO network,

implementation of measures against SMS spam, and deployment of new services.The platform may be installed with SMS traffic control features only. This version of the platform is called SC.SMS Firewall.

Capability to process SMS traffic only (including outbound traffic) Transparent operation and simple implementation, without significant changes in the MNO’s internal structure

High performance and fail safety of the system The SC.SS7 Gateway platform will provide easy integration of several SMS centers or transition to a new solution

SMS traffic processing (SC.SMS Firewall functions):

External SMS traffic supervision (information collection, identification of unauthorized attempts at spam messaging and on-the-fly blocking)

SMS routing for subscribers (of the same MNO and those of others)

Identification and blocking of various types of malicious SMS traffic (SMS-Flooding, SMS-Faking, SMS-Spoofing, SMS-Smishing)

On the fly modification of the TP-Reply-Path flag of SMS. The flag is set by the telephone sending SMS and shows that the received SMS should be replied to through the SMSC of the sender

Other processing at the MNO’s discretion

Supervision of external ISUP traffic (information collection, modification and blocking of calls with indication of any possible disconnection reason) Easy deployment of the WelcomeRoamer service:

Supervision and welcoming of the MNO’s subscribers in another operator’s network

Supervision and welcoming of other MNO’s subscribers for roaming in the given MNO’s network

Identification and blocking of cloned roaming SIM cards

Collection of detailed statistics on the SS7 traffic:

by ISUP calls by SMS traffic

Universal interfaces for SS7 traffic processing procedures, allowing the MNO to individually address its needs for analysis, monitoring, and modification of SS7 traffic Continuous recording of SS7 traffic for the needs of further analysis

Flexible SS7 traffic routing conditions (for instance, to organize simultaneous operation of several SMSCs and smooth transfer of traffic between them). The route selection may account for such parameters as Global Title, Point Code, SSN, MAP operation code, sender and recipient numbers in the message body

37

SC.SS7 Gateway/SMS Firewall

Integration scheme The solution presupposes two techniques for integration into the MNO’s network:1. Routing of SS7 traffic at the МТРЗ (РС) levels2. Integration into the communications channel (SIGTRAN, G.703 Е1 SL, G.703 Е1 HSL)

According to this scheme, the SC.SS7 Gateway functions as an SS7 STP (Signal transfer point)

Operator’s SMSC/USSDC(any SS7 equipment)

Operator’s MSC

Foreign operator’s MSC

G.703 E1/Sigtran

G.703 E1/Sigtran

G.703 E1/Sigtran

SC.SS7 Gateway

Processing and

module

Storing

Statistics

Managing

38

SC.SS7 Gateway/SMS Firewall

Use of virtual or real numbering capacity Capability to create flexible pricing plans for M2M subscribers Administrator and customer web interface for operations with SIM cards

Capabilities of the administrator web interface:

Real time management of the SIM card pool

Customer settings management Review of device activity and parameters

Statistics review, both general and by customer

Customer web interface capabilities: Blocking in case of misuse(by query or automatically)

Device grouping for management convenience, notification setup and statistics breakdown

Review of device activity and parameters

Account and service list management Configuration of event notifications

Work logging, monitoring, and statistics collection API for integration with external systems

Key features

Benefits & advantages

Control over the SIM-card in any hardware

The SC.M2M Platform is a hardware and software complex that allows the MNO to control SIM cards in any equipment and significantly reduce the MNO’s licensing costs. The platform allows the MNO to specify its own virtual SIM ranges and operate with them (data

and SMS transfer). Therefore, licensed MSISDN and billing capacities will not have to be used for SIM card data. For this purpose, the delivery package includes a special HLR and billing for operation with M2M subscribers

Internal HLR and billing for operation with M2M subscribers Real time SIM card management Traffic supervision Prevention of misuse Configurable event notifications (by SMS, e-mail, or via web interface) Configurable reports Support for various SIM card types Easy integration into the MNO’s network Wide administration capabilities

M2М-Billing

Billing

M2М-HLR

HLR

MSC

subscribers

SC.M2M Platform

M2Msubscribers

39

SC.M2M Platform

The SC.LBS system is designed to gather information about subscribers’ locations. Such data can serve as the basis for a wide range of new services or for improvement of current services, by making them faster and more focused on targeted subscribers. The platform has a user-friendly interface for retrieving subscribers’ location data.

Key features

Information about the current geographic coordinates of a mobile terminal

Benefits & advantages Easy and simple connection to external applications of content and service providers via flexible API (HTTP) Emergency and/or advertisement bulk SMS campaigns Possibility for the operator and service providers to send SMS and/or MMS messages to subscribers in chosen areas

Adjustable network load High-speed performance Works on GSM/UMTS networks Integration with Geographic Information Systems New services based on geolocation can increase voice, SMS and data usage

Accumulation and storage of actual information about subscribers’ locations:

From VLR using MAP-requests Processing CDRs and VLR protocols

Data request for the location of a specific subscriber without pre-gathering information API for getting location data:

Request on the location of specific subscribers

Request all subscribers in chosen location area

The data includes the most recent time of a subscriber's activity

Extending services supported by content providers:

API to get the subscriber’s coordinates Hiding subscriber's MSISDN from content providers for security purposes

Possibility to send SMS and MMS to subscriber's specific location

SMPP, MM7 support Log operations and monitoring Operator's black and white lists CDR file generation

40

SC.LBS

SC.LBS

HTTPMM7

MM7

UDP

UDP

SMPP

LBS Parser

FastDB OracleSQL

SMSCMMSC

MSC/VLR1

MSC/VLRN

Externalapplication

Interface logic

Interface logic

LBS core logic+ parser Uploading Generating

Generating

CDRFastDB

Oracle SC.SMSC

SC.LBSSMPPSQL

MAP

MAP

CDR CDR

CDR

HTTPMM7

MM7 SMPP

SMSCMMSC

MSC/VLR1

MSC/VLRN

. . .

Externalapplication

Integration scheme

Information is gathered directly from VLR via MAP-requests. MAP requests are done only when it is impossible to receive geo information from CDR processing.

Integration scheme v.1 Integration scheme v.2

41

The SC.RealTime Balance software and hardware complex will help you avoid high subscriber debts due to premium traffic costs. The groups of subscribers vulnerable to such risks are roamers and domestic subscribers who frequently use premium services. The platform controls voice calls, SMS, and data transfer.

The platform functionality includes capabilities to inform various applications about the subscriber's balance status. These can be systems that provide:

Multilateral funds transfer services (MFTS) Promised payments (Extra Balance) Collect calls (PayForMe) Automatic payment (from a VISA card, etc.) Notification of costs (EndOfCall Notification) Other (interface improvement possible)

Key features

Pre-charging premium traffic of subscribers

Benefits & advantages Makes it possible to avoid the investment costs of prepaid billing Data traffic supervision capability Does not require licensing as a billing system Allows organizing simultaneous use of several IN services

Scalability Modular architecture Easy integration

Real time supervision of call/SMS/data costs Subscriber profile keeping (balance, blocking threshold, services) Introduction of special pricing plans for accurate billing API for interaction with external systems

Change of subscriber balance (upon query to the billing system) on the following events:

end of call/data session during a call/data session SMS sending

Data synchronization with postpaid billing Creation of CDR files for all major events

TAP file preprocessing (double billing prevention) Multi-user web interface for platform administration Support for CAMEL Gateway functions Monitoring and statistics collection

42

SC.RealTime Balance

SC.RealTime Balance

MSCs

SMPP

CAMEL Provisioning

Provisioning,GetParams

Provisioning,GetParams

GetBalance,SetaBlance,

CDRs,SubBlock/Unblock

CoreN

Gx, Gy

CoreN

Web interface

Postpaidbilling

Web GUIData Manager

HLRs

SMSC

Smart SCP

Roaming partners

GGSN

Integration scheme

43

Traffic accounting by IP-direction and IP subnetworks Classify IP-direction by traffic type:

incoming outgoing bidirectional

Keep track of maximum traffic limit per subscriber, according to the account balance Allow/deny access to IP-directions, for example allow subscriber to access the operator's web site, even with in-sufficient funds in subscriber’s account Blocking traffic between subscriber's subnetworks, if they are not connected to PDSN/GPRS networks, in order to avoid data traffic loops between PDSN/GPRS equipment and router Generate billing information for postpaid accounting systems according to operator's requirements Interaction with billing system duringan internet session, for debt prevention

This system measures billing of WAP and internet traffic depending on content of data, in contrast to standard billing methods, which are based on volumes of consumed data traffic.Installation of such a system will enable a mobile operator to set different tariffs for various media and content downloaded by the subscriber even if different content is the same size in bytes.

SC.DMG can also be used for subscriber’s authentication in such services as Web service, Push to Talk, IMS, SyncML, etc.The platform consists of two subsystems which can be used independently:1. SC.DMG_IP2. SC.DMG_HTTP

Key features of SC.DMG_IP subsystem

Tariffing and processing WAP/HTTP/Internet traffic

GPRS GGSN

Operator’sbilling system

ManagingIP directions

Internet gateway

Subscriber’sInternet tra�c

Gom GomGi

Gi

Gi

Gi

CDR, Oracle SQL, Diameter

Operator’s IP network

Radius ServerRadius Server

SC.DMG_IPSC.DMG_IP

44

SC.Data&Media Gateway

Key features of SC.DMG_HTTP subsystem

Manage billing information for all requestsfor file downloads via HTTP, WAP gateway Maintain database of subscriber's MSISDN compliance with current IP-address, using Radius Accounting Generate billing information for postpaid accounting systems according to operator's requirements

Billing information about HTTP/WAP subscriber's requests consists of many fields, allowing very flexible traffic tariffing. It can also include various standard and non-standard fields from RADIUS packages received from GGSN Prompt interaction with billing system – enforces limit for file downloads according to the account balance

Adding MSISDN field into HTTP-heads for specific domains Generating an information message to subscriber before redirecting to any paid resource Proxy for RADIUS Accounting traffic from GGSN

API for receiving a subscriber's IP address from an external system, and replying with the subscriber's IP address and MSISDN Easy service provider connections Building online database with subscriber's MSISDN and current IP using Radius Accounting information from GPRS equipment

SC.DMG_HTTP

Gom

Gi

TCP redirect

TCP redirect

RADIUSAccounting

RADIUSAccounting

RADIUSAccounting

(Proxy)

GPRSGGSN

WAPgateway

CDRRADIUS

AccountingServer

Real-timebilling

Router-2

Rout

er-1

Inte

rnet

gat

eway

45

Benefits & advantages

Implementation results

Increased ARPU by means of VAS Capability for content providers to quickly join operator’s WAP/Internet CPA Subscribers enter the zone of premium-rate services with ease Lack of problems that arise from information interchange by means of SMS and USSD Guarantee enhancement of charging a subscriber only for services rendered Higher subscriber loyalty Simple relationships with content providers Stimulation of internet traffic growth

The billing methods used in the SC.DMG system simplify the process of receiving mobile content to an elementary two-step operation: (i) upon selection of a multimedia object by a subscriber and (ii) its download. This results in simplicity and convenience of content delivery for the operator’s subscribers

Any melody, picture or game downloads from a WAP or WEB site directly into a mobile phone without sending any SMS, which means that the internet session will not be interrupted Possibility for a mobile operator to fully control the process of delivery of mobile content to its subscribers, thus, bringing the operator’s service quality to a higher level

Online data collection and registration of all HTPP/WAP traffic events allows for setting flexible content tariffs (that can be simply changed according to operator’s and content provider’s desire) Failover architecture allows switching to reserve components in real time

SC.DMG_IP SC.DMG_HTTP

CDR CDR DBDB

Router

Billing system

GPRSGGSN INTERNET

46

SC.Data&Media Gateway

We offer you SC.Deep Packet Inspection (SC.DPI), a highly efficient and reliable solution. The platform performs in-depth analysis of Internet users’ traffic in the networks of both MNOs and ISPs, and can selectively manage the data flow of each subscriber based on this analysis.The functionality of the platform combines the two major approaches of DPI systems: Per subscriber with different bandwidth and download limits applied to different types of subscriber traffic (priorities or QoS by traffic types or directions, depending on the pricing plan)

Per-servicewith general limits for each traffic type which are applied to the entire data flow through the platform (maximum proportion of the platform’s bandwidth)

The coordinated application of these features allows the bandwidth of the MNO’s channels to be used efficiently.

SC.DPI

Gom

Gi

Gom

Gi

Gom

Gi

1 Gb Ethernet

RADIUS

RADIUSAccounting

(Proxy)

3GGGSN

4GGGSN

2GGGSN

CDRRADIUS

AccountingServer

Real-timebilling

Administrator’sweb interface

Personalcabinet Provisioning

Rout

er

Web server

Inte

rnet

gat

eway

Engine

HTTP HTTP

FTP Diameteror SQL

HTTP

BRAS

Key features

Benefits & advantages

Implementation results

Tariffing and processing WAP/HTTP/Internet traffic

Creating tariff policy which distributes operator’s resources according to different levels of subscribers’ abilities to pay Increase network data throughput by prioritizing various traffic types and through dynamic traffic control during network congestion

Increase in revenues from internet access services Opportunity to quickly fulfill requirements of law enforcement agencies by blocking particular internet resources

Easy integration with available MNO equipment and external systems providing VAS Support of various pricing systems Solution scalability Capability to process the traffic of the subscribers of 2G, 3G, and 4G networks, as well as regular users Broad report formation capabilities

Subscriber dashboard designed in the company’s corporate style Support for the blocking of malicious traffic Capability to display targeted advertisements on the dashboard

Traffic analysis at various levels (from network to application) Traffic shaping (by traffic type, by time, by direction, etc.) – total and for sub-scribers of different pricing plans

Traffic blocking: specific (for individual resources, e. g. by link), by traffic type (for individual subscribers or subscriber segments), by time Subscriber redirection when zero balance is reached

Support of the means for bilateral interaction of an MNO with its subscribers/users:

DPI Toolbar: dynamic menu displayed in an internet browser

Additional popup forms, windows, and banners

Collection of statistics on aggregate transmitted and blocked traffic Subscriber dashboard Administrator Web Interface

BRAS (Broadband Remote Access Server) routes the traffic of a digital subscriber line access multiplexor (DSLAM) or switch in the ISP network.47

SC.Deep Packet Inspection

SC.DPI Toolbar is a tool for bilateral interaction of an MNO with its subscribers/users using a special dynamic menu and additional popup forms, windows, and banners displayed in a browser.

This solution can be implemented to promote additional services of the MNO as well as content provider services. SC.DPI Toolbar does not require installation on the subscriber’s device and is compatible with all modern internet browsers.

Key features

Integrated into the web browsermenu for managing services

Real time information updates about the subscriber’s balance, megabytes remaining in the package, or other data from the billing system Context-sensitive or personalized advertising Promotion of services based on the subscriber’s search queries, location, etc. Notifications (e.g. insufficient account balance, package spending, maintenance, pricing plan change, etc.). The notifications can be configured to close only after the user’s confirmation/agreement (the system also supports other options)

Support for the capability of adding inbound/outbound SMS/MMS messages for viewing or sending A convenient tool to exchange content in social networks (Facebook, Twitter) Capability to contact the Call Center operators by chat Capability to embed other services at the customer's request

Hidefor 30 days

Hidefor 30 days

Your number:Pricing plan:

Current speed:

MB package:

+79231234567Gold64 Kb/s

Basic_2Gb

60%% 1229 Mb1229 Mb1229 Mb12229 Mb

Your number:Pricing plan:

Current speed:

MB package:

+79231234567Gold64 Kb/s

Basic_2Gb

60% 1229 Mb1229 Mb1229 Mb12229 Mb

1234567

b

TURBO TURBONIGHT!

TURBO TURBONIGHT!

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SC.DPI Toolbar

Benefits & advantages

Implementation results

Bilateral interaction with subscribers Increased profits through the promotion of targeted advertising and campaigns Increased subscriber loyalty

Flexible implementation and integration. May be integrated either with SC.DPI, or with other DPI-systems, billing, SMSC, etc. Individualization and customization

Capability to integrate independent appsand services Support for popular web services (Google Search, Facebook, Twitter, etc.)

Hidefor 30 days

Hidefor 30 days

Your number:Pricing plan:

Current speed:

MB package:

+79231234567Gold64 Kb/s

Basic_2Gb

60%% 1229 Mb1229 Mb1229 Mb12229 Mb

Your number:Pricing plan:

Current speed:

MB package:

+79231234567Gold64 Kb/s

Basic_2Gb

60% 1229 Mb1229 Mb1229 Mb12229 Mb

1234567

b

TURBO TURBONIGHT!

TURBO TURBONIGHT!

49

Key features

Subscriber access to WAP resources

Benefits & advantages

This gateway is designed to meet the needs of WAP 2.0 and multimedia applications, especially MMS (Multimedia Messaging Service) and Java downloads. With WAP providing the underlying protocol support for multimedia object delivery to mobile clients, the explosive growth of MMS services is placing heavy demands on conventional WAP gateways.

SC.WAPGateway provides full support for WAP v1.1, v1.2, v1.2.1, v1.3 and v2.0 WAP clients.

High performance solution provides up to 20000 simultaneous GPRS-sessions per server Monitoring system provides high failover Easy integration with all operator platforms

Flexible, modular system provides extensive functionality

Provide the functions of a server transmitting data HTTP (WAP) Interact with mobile device via WAP v1.x and v2.0 protocols Interact with GPRS equipment Extensive administrative features via web and CLI interfaces

Administrative interface (web) Apart from basic options, the platform has additional features:

Transferring subscriber’s MSISDN in HTTP-head to web server (e.g. for automatic authentication)

Working as Proxy Radius

Accounting Server Defining subscriber's MSISDN by IP-address for external applications

Tariffing paid services (optional)

50

SC.WAP Gateway

HTTP-proxy module allows interaction with mobile devices by WAP 2.0 protocol. Also used for requesting and downloading resources from Internet. WSP module allows interaction with mobile devices by WAP v1.1, v1.2, v1.2.1, and v1.3 protocols. This module transforms download requests from binary WAP-format to HTTP-format. After downloading, it transforms the HTTP-reply back to binary WAP-format and sends it to the subscriber's device. Resource downloading works via the HTTP-proxy module.

Optional Data & Media Gateway module is made for tariffication of WAP and Internet traffic depending on content of data, in contrast to standard methods of tariffication, based on volumes of consumed data traffic. For example, if a user tries to access VAS service via SC.WAP Gateway, he/she will get a notification about the service price, and if the user accepts the terms, he/she will get the service and his/her account will be charged.

Radius server module works with the user's session and authentication. Available working on its own, or transparently as a proxy-server when requests are redirected to another Radius Accounting server. This module interacts with the operator's GPRS-node (GGSN). Network management module allows managing dedicated applications and collecting statistical data.

Watchdog module in case of a failure starts up the automatic recovery of the SC.WAP Gateway system.

SC.WAP Gateway structure

WAP1.1, 1.2, 1.2.1, 1.3

users

WAP 2.0 users GPRS GGSN Web & CLIinterfaces

INTERNET CDR

WSPmodule

DMG module(optional)

HTTP-proxy Radiusserver

Networkmanagement

module

Watchdogmodule

SC.WAP Gateway

51

The SC.Content Provider Access (SC.CPA) platform is a reliable, flexible system for managing the interaction between operators and content providers. The solution is made for: Easy and simple connection establishment, service rules adjustment Setup of logic for processing subscribers’ requests Organizing of MT-services’ logic Accounting and control of all processes and services rendered Generating billing information on paid services Helpdesk and support (subscribers, content-providers)

The platform consists of four subsystems: CPA_DMG – flexible tariffing of the WAP/Internet traffic CPA_MMS – MMS content control CPA_SMPP – management and control of SMPP connections between partner’s equipment and operator’s SMSC/USSDC CPA_Voice – arrangement of flexible tariffing for voice services (IVR, RBT)

SC.Content Provider Access allows for partners to connect to the mobile operator’s network via standard protocols, and at the same time controls the network’s load, preventing unauthorized access and unwanted actions.

Key features

Platform for organizing interaction with content providers

Single interface for connection setup Support various connection protocols Routing and filtering messages between operator’s systems Support different methods of order and delivery of content Tariffing of messages and WAP/HTTP-traffic

Possibility to modify HTTP headings for specific domain names IVR support Support of RBT services Black and white lists to allow/deny subscribers’ access to services Supporting short and anonymous addresses in content-providers’ and subscribers’ messages

Notifications for subscribers Interaction with prepaid and postpaid billing systems for tariffing VAS services Support of service test mode Spam & antifraud control and protection Administrative web interface Web interface for managing content providers’ services

Log operations and collect statistics Fault-tolerance

52

SC.Content Provider Access

Benefits & advantages

Implementation results

Increase in VAS service consumption and thus increase in ARPU Easy and simple partner connection establishment Transparent relationship between VAS providers and the operator

Decrease of load in operator’s network ontransport level Subscribers pay for exactly what they get Increase of subscribers’ loyalty

UniversalityOne of the features is that this solution can be installed and adjusted according to the operator’s requirements. ReliabilityThe modular structure of the system allocates the load and guarantees information integrity and safety.

Transparent connectionSC.CPA is focused on the simplest installation and maintenance. Running the platform doesn’t affect other operator’s equipment. The platform can be easily integrated with any billing system. Flexible tariffingThe platform's billing possibilities simplify the process of receiving content or service for the subscriber. Prevent deducting from subscriber’s account with negative balance.

Extensive possibilities for message routingThe routing rules of MMS/SMS/USSD can be changed by the platform’s administrator and also edited by the monitoring system, tracing duplicate components. Both GSM and CDMA subscribers’ messages can be routed.

Process service controlSC.CPA brings online data gathering and events registration to a new level. The system helps trace partner violations (e.g. unauthorized spam) as well as violations on the subscriber’s side – getting service with no money in an account.

53

The Svyazcom company introduces the SC.Virtual Numbers platform. This solution allows providing additional virtual numbers not only to subscribers of the home network but to subscribers of other networks as well. These virtual numbers can be used for

both making and receiving phone calls, and for sending and receiving SMS messages. Furthermore, subscribers can get new phone numbers without leaving their home or office, with no need to get a new SIM card.

Key features

Additional numbers have never been more real. Without new SIM-cards

Provide virtual numbers for home subscribers and for subscribers of external networks. The number could be chosen automatically or manually by the subscriber. Process outgoing calls and SMS sent from virtual numbersA prefix has to be dialed before the number. The platform removes the prefix and replaces the number of the caller with the virtual number. The primary number will not appear to the called subscriber.

IVR-portal for making outgoing calls from external network virtual numbers. Paid service can be managed by content-providers Processing incoming calls and SMSIn order to identify that a call or SMS was sent to a virtual number, a prefix has to be added to the calling number. If the subscriber uses several virtual numbers, the prefix can help determine which one Number reservationAfter turning off a virtual number, it can be reserved by the operator for a certain period of time. During this period the number can be restored by the same subscriber

SMS notifications to subscribersProviding service information, such as expiration date, or on/off notifications. Notifications can be in several languages Managing service via SMS or USSD Administrative web interface

54

SC.Virtual Numbers

SC.Virtual Numbers

BillingMonitoring andstatistics

SMSC/USSDC

SMPP SNMPProvisioning(HTTP, SMPPor other)

MSC

CAMELor

Signalling (ISUP or SIP-I) & Voice

Benefits & advantages

Integration scheme

Subscribers don't need to buy any additional SIM cards Possibility to provide this service for external network subscribers Increase in subscriber's loyalty

Increasing incoming calls from external networks Possibility for a subscriber to use multiple virtual numbers

Easily manage user's virtual numbers Simple integration with any billing system

Integration available in two ways: 1. Using IN/CAMEL, 2. Without using IN/CAMEL

55

Flexible configuration of incoming calls, SMS, and MMS. For instance, an incoming call may be received by all terminals at once, or by the terminal selected by the subscriber as the main one, or according to a sequence specified by the subscriber. Capability of simultaneous use of devices with additional SIM cards for outgoing communications and data transfer.

Outgoing calls are made, and outgoing SMS messages are sent, from a single number Single account for the main and the additional SIM cards Capability of receiving an account statement for all SIM cards (number of SIM cards in use, status of each card, details on calls, messages, and data traffic)

Collection of statistics and formation of reports on the platform's operation

Multi-user web interface for platform administration

The platform provides the capability to use several SIM-cards at the same time with a single subscriber number and account. Additional SIM cards allow the subscriber to use all the services available for a subscriber when using a regular SIM card: receive and make calls, exchange SMS and MMS messages, view WAP and web pages, etc.

SC.MultiSIM

BillingSMSC/USSDC

SNMPSMPP

Provisioning(HTTP, Oracle SQLor other)

MSC

CAMEL or Signaling (ISUP or SIP-I)& Voice

Monitoring& statistics

Integration scheme

Key features

Using multiple SIM-cards with one number

Increased subscriber loyalty through implementation of a new service Wide range of possibilities for configuration of incoming call processing scripts Capability to view information on the operation of each SIM card

Increased ARPU through introduction of a subscription fee for using additional SIM cards Load balancing and high availability Flexible management and administration

Benefits & advantages

56

SC.MultiSIM

Full forwarding of mobile services

Key features

Forwarding calls and SMS from any sending network Forwarding to numbers of any operator. Subscribers can receive calls and messages when in the country with no presence of any roaming operator Easy activation / deactivation of the service for users

Ability to integrate with prepaid and postpaid billing systems of various manufacturers Service implementation increases subscribers’ loyalty by giving ability to avoid extra roaming charges Increasing ARPU due to reduction in roaming payments to other operators

Calls and messages transit to new numbers while the forwarding function is enabled Receive SMS commands to activate or deactivate the service Data modification in the operator’s HLR

Automatic deactivation of the service after the original SIM-card is registered back in the network (if it was unavailable during service activation) Inform with SMS-messages

Support various channels to manage service activation / deactivation Monitoring and processing of statistical data Generating data for billing

Subscribers who lost or left their mobile phones somewhere In this case full forwarding can be activated to the mobile phone at hand (husband's/wife's or colleague's phone number, subscriber’s second phone number) until the SIM-card is restored or the phone is found.Forwarding can be specifically required by users finding it critical not to miss calls or messages.

Subscribers in roaming. While roaming it is possible to activate forwarding to a local number, thus the phone with a local SIM-card will receive the calls and messages sent to the original number. It can save subscribers money by avoiding huge roaming charges.

Benefits & advantages

57

SC.Full Forwarding

The SC.InTouch solution is designed to simplify the process of subscriber migration from one operator to another, minimizing the risk of losing previous contacts. Its main feature is notification that a number has been changed. Information about the new number is provided in a voice or SMS message. Thanks to this service, subscribers are notified promptly, discreetly and with minimal risk.To take advantage of this service, the subscriber has to turn on forwarding to the new phone number, and begin service on the new number. Once done, callers to the old

number can hear the voice notification or receive an SMS with the new phone number. Also notification can be set on the old number.If a subscriber has changed phone numbers but stayed with the same operator, there is also the option to restore the contact list to the new number with SC.Phonebook Recovery.

Key features

Service for subscriber migration from external networks into one’s own network

Receiving forwarded calls and playing voice messages Information about the new number is played instead of standard beeps, so there is no charge Connecting caller to the new number of the called subscriberAfter the voice message about the new number, the platform can complete the call to the new number. This is an optional feature, because it is an operator-to-operator call (interconnect), and could be charged

SMS-notificationsAvailable in three ways: SMS notification goes only to the caller, SMS notification goes to the caller and to the called person, or, if users have been reached via IVR – no notifications sent Billing and gathering statistics While the new number is located inroaming, SCP can interact via CAMEL protocol with the billing system Log operations and monitoring Administrative web interface

58

SC.InTouch

DB and voice messages

cache

New number Cof service customer

Operator’s network

Subscriber А from any network after the call completes

Dialing to the new number (if caller has

waited for a beep)Calling the old

number of service user

Redirect to a new number

Number B in the foreign network

the unconditional redirection to the new number should be turned on)

SC.InTouch

ISUP or SIP

ISUP or SIP

3

4

6*

6*

5

1

2 SCP

IVR SMPP-router

SMSC

MSC

Benefits & advantages Cost minimization for subscriber Simple migration of subscribers from external networks SC.InTouch integration increases subscribers’ loyalty coming from external networks

Flexible and reliable solution, with quick and simple integration into operator's network Provided with many user friendly administrative and management tools

59

Wide range of voice changes for rotation Use of a background sound, e.g. “in an airport”, “outdoors”, “in a bar”, etc. Automatic SMS-notifications to subscribers with invitation to join the service Easy installation and extended integration abilities:

ISUP, SIP for voice transfer Use of ISUP through E1 or SIGTRAN Easy integration with any billing system

Custom integration according to mobile operator's requirements

Highly scalable Different phone applications for: iOS, Android, J2ME, Symbian

SC.VoiceChanger is designed for entertainment and gives a subscriber an ability to change his or her voice online. That provides the subscriber with a wide range of ways to play jokes on friends. Those installations that Svyazcom has already done show

penetration up to 5-7% among subscribers and therefore bring network operators high extra income.

SC.VoiceChanger

SMPP

HTTP

SMSC

ISUP/SIP

Core

Soft PBX

Database

MSC

Web interface

Web server

Key features

Changing the caller's voice in real-time

Benefits & advantages

The subscriber's voice is changed in real time Numerous voice transformations Access via IVR or phone application (brand apps development available)

Demo voices available Branded apps for mobile phones with user-friendly interface SMS notifications Various statistics

60

SC.VoiceChanger

You can listen to a demo of a changed voice and make a call directly from the application.

Call friendCall friend

FemaleFemale ToonToon ChipmunkChipmunk

EchoEcho AlienAlien DragonDragon

MaleMaleHeliumHelium

Select voice:Select voice:

VillainVillain

61

A free hotline is a solution to receive and process large numbers of incoming phone calls. However, the use of this solution involves several difficulties: A customer may forget the free hotline number (e.g. if their bank card with the number on it gets lost or stolen) Outgoing calls on the subscriber’s phone may be blocked The owner bears the costs of maintaining a free call line

You can give your customers an opportunity to contact the call center for free using a Wi-Fi application. The call is possible even from devices with no SIM card. You will be able to provide support to your customers from cell phones, smartphones, and communicators running on the Android, iOS, or Windows Phone operating systems. The solution supports additional services and advertising embedded in the application.

Our offer

Key features

Your customers are always on-line

Voip server functionality

Distribution of requests based on the customer’s problem Queue monitoring and delivery of the queue number to the application

Menu page opening Conversation recording Traffic ciphering and deciphering

An application under your brand name for iOS, Android, and WP platforms Authorization options selected at your discretion. Installation and configuration of VoIP and IM servers in your network

Assistance in the integration with your call center and CRM system (the IM server is not mandatory; without it, the application will run without the respective function)

Web interface for system administration (menu modification, advertising campaign management, technical configuration and operational status monitoring, statistics display)

Sending a single-use password request The customer may select the type of communication they find most convenient: a Call Center call or Live Chat (can be used if the customer is not comfortable with speaking or must save the conversation history) Menu for a Call Center call displaying the list of possible problems (card stolen, company working hours, etc.)

Identified problem sent with the query Queue number displayed when calling a Call Center operator Support for various authentication options:

Always use an SMS single-use password by SMS. Requires a SIM card with inbound communications available.

SMS authentication for the first login. The application stores the data with further authentication required only when the data become obsolete or are deleted

Authentication by password received by any means other than SMS (code word from a contract, card password, etc.)

No authentication. For consultations on general matters; if the query is related to the account, subscriber dashboard, or cash, authentication is required.

62

SC.Quick Call

Advantages for the companies

Advantages for the customer

Lower costs of maintaining a free call line The problem can be immediately reported to a Call Center operator

Live Chat available as an alternative Capabilities for context-sensitive or personalized advertising

Capability to change the application menu on the fly (each time the application loads)

Improved customer service quality Collection of customer query statistics, conversation recording

No need to remember the hotline number Toll-free calls Number in the queue can be seen while waiting for the operator to respond

Live Chat available as an alternative Call can be made without a phone (from a tablet) No need to use tone dial (no voice menu!)

Support for various platforms and operating systems (Windows Phone, iOS, Android)

CancelCancel

Calling the Call CenterPlease wait…

Calling the Call CenterPlease wait…

your number in the queueyour number in the queue

55The ATM failed to dispense cash

or return the cardThe ATM failed to dispense cash

or return the card

Money is missing from accountMoney is missing from account

My card has been stolenMy card has been stolen

Connect to operatorConnect to operator

Connection quality: good(call possible)

Connection quality: good(call possible)

MenuMenu Live-chatLive-chat

21.01.2014, 09:4121.01.2014, 09:41

21.01.2014, 09:4521.01.2014, 09:45

Hello, I can’t �nd an ATM in Karaganda.Hello, I can’t �nd an ATM in Karaganda.

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Hello, my name is Elena. How may I help you?Hello, my name is Elena. How may I help you?

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63

45A Mira st., 3rd floor, Krasnoyarsk, 660049, Russiatel/fax: +7 (391) 227-74-03e-mail: product@svyazcom.ruwww.svyazcom.ru