Merchandise (Preeti)

8/3/2019 Merchandise (Preeti)

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Merchandise And Merchandising IsMerchandise And Merchandising Is

Correlated With ECorrelated With E- -RetailingRetailing

Submitted To Pooja G. Maam

Submitted By Name Priti H. Singh

Steam Retail Mgt.Roll No.- 03


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W hat isW hat isMerchandise/MerchandisingMerchandise/Merchandising

It refers to all the product that is on the store

shelves and in the stock room that is for sale,and that inventory has to be taken as least oncea year for income tax reporting. some stores

require it monthly.


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Merchandise @ StoresMerchandise @ Stores


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W hat is MerchandisingW hat is MerchandisingMerchandising is the methods, practices, andoperations used to promote and sustain certaincategories of commercial activity. In the

broadest sense, merchandising is any practicewhich contributes to the sale of products to aretail consumer. At a retail in-store level,merchandising refers to the variety of products

available for sale and the display of thoseproducts in such a way that it stimulatesinterest and entices customers to make apurchase.


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Merchandising.(contd.)Merchandising.(contd.)Merchandising also varies within retailchains, where stores in places like Buffalomight carry snowblowers, while stores in

Florida and southern California mightinstead carry beach clothing and barbecuegrills all year. Coastal-area stores mightcarry water skiing equipment, while onesnear mountain ranges would likely havesnow skiing and snowboarding gear if there are ski areas nearby.


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W hat is Promotional MerchandisingW hat is Promotional Merchandising

In retail commerce, visual display merchandising meansmaximizing merchandise sales using product design,selection, packaging, pricing, and display that stimulatesconsumers to spend more. This includes disciplines inpricing and discounting, physical presentation of products and displays, and the decisions about whichproducts should be presented to which customers atwhat time.This annual cycle of merchandising differsbetween countries and even within them, particularlyrelating to cultural customs like holidays, and seasonalissues like climate and local sporting and recreation.


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Promotional MerchandisingPromotional Merchandising


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Promotional Merchandising..(PicsPromotional Merchandising..(Picscontd.)contd.)


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Promotional Merchandising.(contd.)Promotional Merchandising.(contd.)

In the United States for example, the basic retailcycle begins in early January with merchandisefor Valentine's Day, which is not until mid-February. Presidents' Day sales are held shortly

thereafter. Following this, Easter is the majorholiday, while springtime clothing and garden-related merchandise is already arriving at stores,often as early as mid-winter (toward thebeginning of this section, St. Patrick's Day

merchandise, including green items andproducts pertaining to Irish culture, is alsopromoted).


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Promotional Merchandising.(contd.)Promotional Merchandising.(contd.)

Mothers Day and Fathers Day are next, withgraduation gifts (typically small consumerelectronics like digital cameras) often beingmarketed as "dads and grads" in June (though

most college semesters end in May; the gradsportion usually refers to high school graduation,which ends one to two weeks after Father'sDay in many U.S. states). Summer merchandiseis next, including patriotic-themed products

with the American flag, out by Memorial Day inpreparation for Independence Day (with FlagDay in between).


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EE--RetailingRetailing

It is the use of technology such as thecomputers and the internet to sell arange of products and services online tothe world.


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O pportunities provided by EO pportunities provided by E- -RetailingRetailingy It opens up many doors for companies.

y It provides a greater range of people to sell theproducts to.

y It can lead to increase in profits and a decreasein costs.

y The website can also lead to opportunities of better adn cheaper products to sell thoughtglobalisation.


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Effects of EEffects of E--RetailingRetailing


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Benefits of EBenefits of E--RetailingRetailingy To the Customer

Provides convenience to the customer toshop easily in lesser time.Gives more and better information to thecustomer about the products.Helps the customer to customize his/hershopping as per their own choice andpreferences.


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Benefits..(contd.)Benefits..(contd.)y To the Business

Enables the business to reach maximumcustomers globally in the least possibletime.Allows the business to give moremeaningful and effective customer serviceto customer with less time required.Helps the business to save on money as itrequires less capital cost.


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Q uick EQ uick E--RetailingRetailing

Shortcut to pic-retail.lnk


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ConclusionConclusion

Though much is yet to be achieved, remember E-retailing is a new industry in India. W ithbroadband internet access still accessible toentire population, this industry may see anexplosive growth. Most growth drivers are inIndias favor demographics, economy, changinglifestyle, exposure ideas. It is just a question of creating a sustainable eco system for E-retailing,which is at an inflection point. Time to fasten the

seat belts!


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Merchandise (Preeti)