Presented by Group 4Section S3

Mercedes Benz - India

History, Vision & Mission

India Market Entry – 1994 100%-owned subsidiary of Daimler AG. Pioneer of automotive engineering Proud tradition with groundbreaking technologies and high-quality products Philosophy : we give of our best for customers who expect the best - and we live a

culture of excellence that is based on shared values Corporate history is full of innovations and pioneering achievements; they are the

foundation and ongoing stimulus for our claim to leadership in the automotive industry

Goal : • Sustainable Mobility• Successfully meet the demands of future mobility• Create lasting value - for our shareholders, customers

and workforce, and for society in general. } Marketing Orientation

Price List – Mercedes Products India

The S-Class North India South India East India West India

S 350 BlueEFFICIENCY (long) Rs. 93,34,730 Rs. 95,00,681 Rs. 94,17,705 Rs. 91,62,070

S 300 (long) Rs. 81,07,800 Rs. 82,51,939 Rs. 81,79,869 Rs. 79,57,899

S 500 BlueEFFICIENCY (long) Rs. 1,06,20,500 Rs. 1,08,09,309 Rs. 1,07,14,904 Rs. 1,04,23,988

S 350 CDI (long) Rs. 93,34,100 Rs. 95,00,040 Rs. 94,17,070 Rs. 91,61,453

The E-Class

E 350 Avantgarde Rs. 52,61,300 Rs. 53,54,834 Rs. 53,08,067 Rs. 51,63,954

E 350 CDI Avantgarde Rs. 53,81,600 Rs. 54,77,273 Rs. 54,29,436 Rs. 52,82,021

E 250 CDI Avantgarde Rs. 43,60,500 Rs. 44,38,020 Rs. 43,99,260 Rs. 42,79,862

E 220 CDI Elegance Rs. 40,39,700 Rs. 41,11,517 Rs. 40,75,608 Rs. 39,65,014

E 200 CGI Elegance Rs. 42,75,200 Rs. 43,51,204 Rs. 43,13,202 Rs. 41,96,146

The C-Class North India South India East India West IndiaC 220 CDI Blue EFFICIENCY Rs. 28,56,300 Rs. 29,07,079 Rs. 28,81,686 Rs. 28,03,565

C 200 CGI (Elegance) Blue EFFICIENCY Rs. 30,27,900 Rs. 30,81,729 Rs. 30,54,815 Rs. 29,71,982

C 200 CGI (Avantgarde) Blue EFFICIENCY Rs. 31,57,500 Rs. 32,13,633 Rs. 31,85,567 Rs. 30,99,177

C 250 CDI (Elegance) Blue EFFICIENCY Rs. 33,40,500 Rs. 33,99,887 Rs. 33,70,193 Rs. 32,78,783

C 250 CDI (Avantgarde) Blue EFFICIENCY Rs. 34,54,300 Rs. 35,15,710 Rs. 34,85,005 Rs. 33,90,473

C 250 CDI (Avantgarde) AMG Performace Edition

Rs.35,27,800 Rs. 35,90,516 Rs. 35,59,158 Rs. 34,62,609

The ML-ClassML350 CDI Rs. 56,90,000 Rs. 57,91,156 Rs. 58,45,606 Rs. 55,85,364The GL-ClassGL 500 Rs. 80,90,000 Rs. 80,90,000 Rs. 81,61,911 Rs. 79,40,434GL 350 CDI Grand Executive Rs. 70,66,700 Rs. 71,92,330 Rs. 72,59,953 Rs. 69,36,687

GL 350 CDI Grand Luxury Rs. 75,24,500 Rs. 76,58,269 Rs. 77,30,272 Rs. 73,86,049

The E-Class CoupéE-Class Coupé Rs. 68,01,000 Rs. 69,21,907 Rs. 69,86,988 Rs. 66,75,884The E-Class CabrioletE-Class Cabriolet Rs. 76,58,300 Rs. 77,94,448 Rs. 78,67,731 Rs. 75,17,382

R-Class North India South India East India West IndiaR-Class Rs.60,50,000 Rs. 60,50,000 Rs. 61,03,778 Rs. 59,38,213

The SLS AMGSLS-AMG Coupe Rs. 2,51,90,000 Rs. 2,56,37,822 Rs. 2,58,78,857 Rs. 2,47,26,167

SLS-AMG Roadster Rs. 2,91,00,000 Rs. 2,53,42,667 Rs. 2,55,80,928 Rs. 2,44,41,511

G 55 AMGG 55 AMG Rs. 1,32,90,000 Rs. 1,35,26,267 Rs. 1,36,53,442 Rs. 1,30,45,521

E 63 AMGE 63 AMG Rs. 1,10,40,100 Rs. 1,12,36,368 Rs. 1,13,42,009 Rs. 1,08,36,845

C 63 AMGC 63 AMG Rs. 79,83,100 Rs. 81,25,022 Rs. 82,01,413 Rs. 78,36,195

CLS-Class

CLS 350 Blue Efficiency Rs. 79,90,000 Rs. 81,32,044

SLK-ClassSLK 350 CGI Rs. 70,99,000 Rs. 71,65,745 Rs. 68,46,677

CLS 350 Blue Efficiency Rs. 82,08,501 Rs. 78,42,969

Need Family

Product Family

Product Class

Product Line

Product Type

Item/SKU

Product hierarchy

C-Class

Executive Car

PersonalTransport

Light MotorVehicle

Transport

Compact Car

O 500 R 1830

Intercity Coach

Public Transport

Heavy MotorVehicle

Luxury Bus

Benz C-ClassO 500 R 1830

Product Family Transport VehiclesProduct Class Passenger Vehicles Commercial VehiclesProduct Line Cars Trucks Buses

Product Type Saloons Tourer Coupes Cabriolets & Roadsters Off Roaders

Mining site vehicles

Intercity Bus City Bus

LengthC- Class Saloon

E- Class Saloon

S- Class Saloon

R Class Tourer CLS Class E Class

E Class Cabriolet

SL Class Roadster

SLK Class Roadster GL Class M Class Actros

2 Axle/3 Axle

Mercedes-Benz City Bus 0500U 1826 LE

Depth

C 200 Bue Efficiency

E 200 CDI Bue Efficiency

S 350 CDI Bue Efficiency (Long)

R 350 4MATIC

CLS 350 Blue Efficiency E 350 E 350 SL 350 SLK 350

GL 350 CDI 4Matic Blue Efficiency

ML 350 CDI 4Matic Blue Efficiency

500 R 1830

C 250 CDI Bue Efficiency

E 220 CDI Bue Efficiency

S 350 Long

CLS 63 AMG

SL 63 AMG

500 RSD 2436

C 63 AMG

E 250 CDI Bue Efficiency

S 500 Long

SL 65 AMG

E 350 CDI Bue EfficiencyE 63 AMG

E 350

Product Mix – Mercedes India

Thank You

Prepared by Abhishek Sharma FT13300

Arjun Choudhry FT13312Garv Sharma FT13325Irene Eltham FT13337

Mrityunjay Arya FT13350Ramachandran FT13362

Sonali Das FT13374Vijaykumar Bale FT13386