MEMBER YEAR 2017MARKETING COLLATERAL GUIDELINES

Each Sassoon Academy | School Connection (SASC) Member School will receive marketing collateral for the currentmembership year. The purpose of the marketing collateral is to identify and promote the school as aSassoon Academy | School Connection member to current and potential students.

Included in the marketing collateral package are the following items. Please read the guidelines for usage below.

** All 2017 marketing Collateral Packages will be sent out by October 2016. **

**Some materials will vary for schools who have both ABC Cutting & Colouring programs.

All digital items can be downloaded:

You will receive five 24”x36” Sassoon Collection Posters for the member year of 2017. These posters must be framed in a brushed aluminum material and displayed in a prominent position within the school, or professionally foam-boarded with grommets set 1/4” from the edge in each corner.

**It is recommended that the posters be displayed in an appropriate and prominent position, adjacentto or on the clinic floor. **

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MEMBER YEAR 2017MARKETING COLLATERAL GUIDELINES

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You will receive 1 Member 2016 SASC window decal, 8”x8”. This decalis to be used to proudly announce that the school is a current SassoonAcademy | School Connection member. The decal must be displayed in aprominent position on or near the entrance of the school.

**The decal must not be displayed directly next to any other window decal. **

Sassoon Collection Window Decal:

Sassoon Collection Web Banner:

Approved web banner for 2017 that you may use on your website or social media sites

MEMBER YEAR 2017MARKETING COLLATERAL GUIDELINES

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Sassoon Student Handouts

Phone/Radio Script/Approved Language:

A member school will receive 200 student handout tri-fold brochures for use by admissions and enrollment staff.Potential students may be given a brochure to ensure that they understand exactly what the ABC | Cutting andColouring Hair** The Sassoon Way program is.

SASSOON HAS BEEN AT THE FOREFRONT OF HAIR DESIGN FOR OVER 60 YEARS, REVOLUTIONIZING THE INDUSTRY & PIONEERING CREATIVITY WITH INNOVATIVE CUTTING & COLOURING TECHNIQUES AND AVANT GARDE THINKING.

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A select number of committed cosmetology schools in North America are members of the exclusive Sassoon Academy | School Connection program. They have invested in their teaching staff and immersed them in the Sassoon Academy proprietary abc cutting methodology.

If you dream of owning your own salon, being part of a salon group, working behind the scenes on motion pictures, working in the international fashion arena and creating looks for magazines or working on photographic shoots, attending a SASC member school can be a fantastic start in realizing your goals!

Choosing to study cosmetology at a SASC school provides you with the unique opportunity to access:

• A kit that includes the abc cutting manual & dvd.

• Handpicked team leaders who have attended at minimum, a two week intense cutting course in Santa Monica, CA, which allows them to immerse themselves in the Sassoon Academy culture & the abc philosophy. These team leaders attend ongoing Sassoon Academy education to refresh their skill levels & continue to raise the bar.

• Knowledge from the Sassoon Academy Creative team members, as they annually visit and update the team leaders in this SASC school.

• The exciting and exclusive Cut | Colour contest, with the exclusive award presentation occurring in Long Beach, CA.

• A cosmetology school that reflects a real-world, student salon - all SASC member schools teach salon oriented retail skills & up service motivation.

If you count hard work, commitment and dedication as your personality traits, and you consider creativity, flexibility and financial rewards to be high on your list of career objectives, then a future in hair may be for you. There is no better place to start that journey than at a SASC member school.

CUTTING HAIR THE SASSOON WAYStudents submit before and after photographs of a model that has been cut and coloured using the world-renowned techniques of abc Cutting Hair the Sassoon Way and abc Colouring Hair the Sassoon Way. A distinguished panel of judges from the International Sassoon Creative Team selects the winners, and then the top ten finalists fly to the International Salon and Spa Expo in Long Beach, CA for an exclusive award ceremony. Winners receive prestigious prizes including professional tools & Sassoon Academy post-graduate education.

An exclusive competition for SASC Member SchoolsANNUAL CUT & COLOUR COMPETITION

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2016 WINNERS:1st - Michelle Avila - Cameo College of Essential Beauty2nd - Jessica Gonzalez - Cameo College of Essential Beauty3rd - Austin Gines - Cameo College of Essential Beauty4th – Madison Opoulos - Cameo College of Essential Beauty5th - Tanisha Steinike - Hays Academy of Hair Design6th - Brianna Hutton – Hays Academy of Hair Design - Salina

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A select number of committed cosmetology schools in North America are members of the exclusive Sassoon Academy | School Connection program. They have invested in their teaching staff and immersed them in the Sassoon Academy proprietary abc cutting methodology.

If you dream of owning your own salon, being part of a salon group, working behind the scenes on motion pictures, working in the international fashion arena and creating looks for magazines or working on photographic shoots, attending a SASC member school can be a fantastic start in realizing your goals!

Choosing to study cosmetology at a SASC school provides you with the unique opportunity to access:

• A kit that includes the abc cutting manual & dvd.

• Handpicked team leaders who have attended at minimum, a two week intense cutting course in Santa Monica, CA, which allows them to immerse themselves in the Sassoon Academy culture & the abc philosophy. These team leaders attend ongoing Sassoon Academy education to refresh their skill levels & continue to raise the bar.

• Knowledge from the Sassoon Academy Creative team members, as they annually visit and update the team leaders in this SASC school.

• The exciting and exclusive Cut | Colour contest, with the exclusive award presentation occurring in Long Beach, CA.

• A cosmetology school that reflects a real-world, student salon - all SASC member schools teach salon oriented retail skills & up service motivation.

If you count hard work, commitment and dedication as your personality traits, and you consider creativity, flexibility and financial rewards to be high on your list of career objectives, then a future in hair may be for you. There is no better place to start that journey than at a SASC member school.

CUTTING HAIR THE SASSOON WAYStudents submit before and after photographs of a model that has been cut and coloured using the world-renowned techniques of abc Cutting Hair the Sassoon Way and abc Colouring Hair the Sassoon Way. A distinguished panel of judges from the International Sassoon Creative Team selects the winners, and then the top ten finalists fly to the International Salon and Spa Expo in Long Beach, CA for an exclusive award ceremony. Winners receive prestigious prizes including professional tools & Sassoon Academy post-graduate education.

An exclusive competition for SASC Member SchoolsANNUAL CUT & COLOUR COMPETITION

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2016 WINNERS:1st - Michelle Avila - Cameo College of Essential Beauty2nd - Jessica Gonzalez - Cameo College of Essential Beauty3rd - Austin Gines - Cameo College of Essential Beauty4th – Madison Opoulos - Cameo College of Essential Beauty5th - Tanisha Steinike - Hays Academy of Hair Design6th - Brianna Hutton – Hays Academy of Hair Design - Salina

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A script has been developed for use by a member school. The only authorized use of the script is for on hold phonemessages and radio advertising spots. All radio advertising commercials must be submitted for approval prior to use.They are available on WWW.NABTRAINING.COM/NABLIVE/SASC-CUTTING.

**Script is for radio and phone messages only. At this time there is no approval for TV advertising. **

MEMBER YEAR 2017MARKETING COLLATERAL GUIDELINES

6Sassoon Academy | School Connection Logo Set

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A member school will receive a SASC logo set containing 4 versions of the approved 2017 SASC logo. These logos areto be used in accordance with the rules and regulations below.They are available on WWW.NABTRAINING.COM/NABLIVE/SASC-CUTTING.

**All logos contained in this Logo set are the property of Sassoon Academy, who reserves all rights to its usage. Use of any of the suppliedmaterials without approval is strictly prohibited and can result in the termination of the SASC agreement. ****All print ads containing this or any other Sassoon branding must be sent to Nuts and Bolts Training Company for approval prior to goingto print. Failure to do so is in direct violation of the Sassoon Academy | School Connection participation agreement. ****Sassoon Logos may not be used in a print ad that advertises a direct Sassoon Academy | School Connection ABC | Cutting Hair the SassoonWay competitor. ****Sassoon Logos may be used in a print ad that actively advertises associations and organizations. **

MEMBER YEAR 2017MARKETING COLLATERAL GUIDELINES

6Sassoon Academy | School Connection Image Set

A member school will receive a SASC image setcontaining 4 approved 2017 SASC images. Theseimages are to be used in accordance with the rulesand regulations below.

**All images contained in this Image set are the property ofSassoon Academy, who reserves all rights to its usage. Useof any of the supplied materials without approval is strictlyprohibited and can result in the termination of the SASCagreement. ****All print ads containing this or any other Sassoon brandingmust be sent to Nuts and Bolts Training Company for approvalprior to going to print. Failure to do so is in direct violationof the Sassoon Academy | School Connection participationagreement. ****Sassoon images may not be used in a print ad that advertisesa direct Sassoon Academy | School Connection ABC |Cutting Hair the Sassoon Way competitor. ****Sassoon Images may be used in a print ad that activelyadvertises associations and organizations. **