memb survey on net impact

8/14/2019 memb survey on net impact

1/20

2007 Membership Survey Analysis

June 2007


2/20

2

Background

Each year, Net Impact sends out a MembershipSurvey to evaluate our progress, obtain key metrics,and identify areas for improvement

Membership survey was conducted electronically inApril, 2007; the survey was sent to the entire NetImpact newsletter list (13,000+)

This year, Net Impact utilized an external survey

consultant, resulting in changes for some of our scalesand questions

1,132 responses (highest number ever)


3/20

3

Highlights: 2007 themes

2007 saw ratings increase in a number of key categories; there were nodecreases, though some ratings remained constant

Survey responses indicate that people using Net Impact resources rate themhighly; however, many are unaware or choose not to use these same resources

One major theme we heard was for more local events. Net Impact will work onadditional ways to support local chapters on events for 2007 - 2008

Other opportunity areas include

- More job postings Net Impact is currently hiring additional staff to boost this area

- Greater support internationally Net Impact is hiring a European staff person to do thisin Europe, with plans to explore options for other part of the world


4/20

4

Unpaid30%

Paid

70%

Survey respondent information

Selfemployeed7%Public sector

professional6%

Nonprofitprofessional

18%

For-profit

professional26%

2nd+ year MBA/grad student19%

1st year MBA/grad student

25%

Membership Type

N = 1132Respondent profile: 44% student/

56% professional

Membership Level

N = 1132


5/20

5

Australia

0%

Africa1%

Central orSouthAmerica2%

Asia2%

Europe5%

Canada

3%

U.S.87%

Survey respondent information

5+ years9%

4 years5%

3 years9%

2 years21%

1 years15%

Less than1 year

42%

Length of MembershipLocation

N = 1133 N = 1111


6/20

6

Not at all0%

Low3%

Moderate

26%High70%

Not at all3%

Low18%

Moderate43%

High36%

Will use business to create a

better world in the future

Members are making an impact

N = 1074 N = 1074

96% of members say they will use business tocreate a better world; 79% are already doing so

Currently using business to

create a better world

2006 Comparison = No statistical difference


7/20

7

Member interests

14

13

12

11

10

9

8

7

65

4

3

2

1

Rank

N = 1047

Other6%

Diversity and inclusion6%

Philanthropy11%

Business ethics11%

Business and government13%

Education15%

Socially responsible investing18%

Leadership21%

Nonprofit management21%Sustainable lifestyles22%

International and communitydevelopment34%

Social entrepreneurship43%

Environmental sustainability48%

Corporate social responsibility52%

Topic Area%

Identical top fourinterests from 2006 and2005

Students andprofessionals have sametop four interest areas

Note: Respondents were asked to select their top3 interest areas


8/20

8

Net Impact professional members specific questions

N = 339

2%Not working

4%Consumer Products/Retail

4%Healthcare/Biotech/Pharmaceuticals

4%Entertainment / Media

6%Real Estate

6%Technology

7%Utilities/Energy

8%Financial Services

16%Other (please specify)*

17%Entrepreneurship

32%Consulting / Professional Services

63%Nonprofit/Government/Education*

Respons

ePercent

Please indicate the industry(ies)

that you are currently working in.

Unimportant4%

Not very

important16%

Somewhatimportant

48%

Very important

31%

Importance of networking with NetImpact professionals in similarindustry

N = 334

*Other includes philanthropy, law, international development, agriculture, social enterprise, publishing, etc.


9/20

9

Net Impact student members specificquestions

3%Healthcare/Biotech/Pharmaceuticals

9%Financial Services

10%Entrepreneurship

N = 490

2%Entertainment / Media

3%Real Estate

6%Utilities/Energy

7%Technology

8%Consumer Products/Retail

9%Other (please specify)*

20%Nonprofit/Government/Education

23%Consulting / Professional Services

ResponsePercent

Please indicate the industry that

you hope to / would most like towork in after graduation.

Very interested13%

Somewhatinterested

60%

Not interested28%

Interest in mentoring anundergraduate student with NetImpact-related interests

N = 490

*Other includes law, international development, environment, fashion, arts, global health, etc.


10/20

10

Not at all16%

Low31% Moderate

40%

High

13%

Role of Net Impact in member actionsDegree membership has helped with efforts to applybusiness skills to create a better world

N = 1074

Over half our members say Net Impact has helped with theirefforts to apply business skills to create a better world


11/20

11

Poor2%Fair15%

Good32%

Very good34%

Excellent16%

How members rate Net Impact

3.05Unpaid

3.61Paid

3.08International

3.50U.S.

3.35Professional

3.57Student

3.45Overall

Rating

5pt scale: 1 = poor, 2 = fair, 3 = good, 4 = verygood, 5 = excellent

Overall membership rating

Over 80% of members rate Net Impact positively.Paid members appear to be the most satisfied

N = 1074


12/20

12

Not at all1%

Low7%

Moderate37%

High54%

Membership recommendation

3.17Unpaid

3.56Paid

3.40International

3.45U.S.

3.38Professional

3.52Student

3.44All

Rating

4 pt. scale: 1 = not at all, 2 = low, 3 =moderate, 4 = high

Degree respondents would recommend Net Impactmembership to others

N = 1074

Over half our members would highly recommend NetImpact membership to others


13/20

13

No affiliation29%

Professional29%

Student42%

Chapter affiliation

Poor2%Fair

9%

Good28%

Very good30%

Excellent31%

Chapter Affiliation Overall Rating

N = 1039 N = 69089% of members rate their chapterspositively/ compared to 72% in 06


14/20

14

Other ratings

4.18Member service

3.39Website

3.46Career services (job and internshippostings, Social Impact Career Handbook,

etc.)

3.6Education offerings (Learning Center,Issues in Depth calls

RatingCategory

5 pt. scale: 1 = poor, 2 = fair, 3 = good, 4 =very good, 5 = excellent

2007 ratings for member service, career, and education were significantly better than 2006; N/A forwebsite rating


15/20

15

How do members describe NetImpact?

Net Impact is an organization that pulls together people who want to make a positivesocial impact through business. The organization provides resources and networkingopportunities to assist in this endeavor

Net Impact is an organization whose mission is to use the power of business to improvethe world. It is a professional and student association that facilitates networking,communication, education and participation of its members

A community devoted to harnessing the power of business to effect positive change and toenhancing the capacity/commitment of business to make change

A high quality but US-focused networking organization focused on many aspects of CSRand Sustainability

Net Impact is a global network of high-caliber, impassioned young professionals from allsectors of the economy. They are working towards new solutions to social and

environmental challenges, realizing impacts in their own community and across the globe

A membership organization for those committed to directing the energy of business forsocial change

A resource for professionals working to improve their local and greater communities tonetwork, to share ideas and to learn about the activities of peers world-wide


16/20

16

Top adjectives members picked to describeNet Impact

6Large / big / expansive / decentralized / exclusiveFar reaching

8Entrepreneurial / start up / grassroots / a good startEntrepreneurial

9Smart / savvy / intelligent / sophisticatedSmart

10Hopeful / idealistic / optimistic / encouragingOptimistic

12Sustainable / sustainability focusedSustainable

13Diverse / open / welcoming / worldly / inclusive / explorable / umbrella like / approachable / global /

communalInclusive & Diverse

16Unfocused / amorphous / inconsistent / ambiguous / unclear / unknown / vague / disorganized /

unformed / amateur / limited / semi-homogenous / American / superficial / limitedly applicableVague & limited

16Social / fun / friendly / youngFun

18Resourceful / helpful / informative / educational / supportive / capable / expertly / academicInformational

24Important / unique / necessary / influential / invaluable / relevant / timely / now / ripe / strategic /

useful / imperative / powerful / transformativeConsequential

27Committed / motivated / active / involved / impactful / dedicated / purposeful / seeking positive

change in the world / change-making / vigilant / heartful / soulfulCommitted & Motivated

28Passionate / energetic / enthusiastic / impassioned / excited / dynamic / growing / ambitious / seeking

to grow / expanding / positive / impressive / proactiveDynamic & passionate

30Network centered / a community / a connector / participatory / relationships oriented / collaborative /

synergistic / members driven / well-connectedNetwork centered

35Socially conscious / altruistic / well meaning / conscientious / mission driven / values oriented /

committed / Responsible/ ethical / socially responsible / Good / caring / thoughtful / well-intentioned / civic / sincere / philanthropic

Responsible & values oriented

35MBA / profitable / business-oriented / business-minded / pragmatic / high-caliber / professional /

organized / business-like / effective / results oriented / efficient / a leaderProfessional

36Informative / engaging / interesting / thought-provoking / intriguing / enriching / challenging /

inspiring / exciting / empowering / inspirationalEnriching & inspiring

48

Progressive / cutting edge / innovative / forward-thinking / visionary / creative / emerging / forward-

looking / fresh / groundbreaking / bold / state of the art / new / pioneering / on the forefront /future

Progressive & innovative

# OF USAGESADJECTIVES USED BY MEMBERSCATEGORY


17/20

Detailed appendix


18/20

18

Opportunities

Website navigation re-org alreadycompleted

Review communications themes forpromotion

Raise awareness and usage of educational offeringEducation

Work with chapters to develop actionplans around more vents / activities

New social networking will provideadditional functionality to encourage morecommunication

Improve chapter activity

Improve chapter leader communication with members

Chapters

Increase staff resources dedicated torecruiter outreachIncrease job postings, especially for-profitCareer

Plan for 2008 European conference

Hire a European Director to addressEurope needs

Create international task force to exploreglobal plan

Hold European conference with focus on educationand networking

Continue to increase membership value forinternational members

International

Launch social networking software

Focus on strengthening chapters aroundevent frequency and management

Research regional events and feasibility

Develop networking opportunities for professionals inthe same industry or with similar interests

Create an online community/discussion group focusedon corporate social responsibility (48% interested),social entrepreneurship (45% interested) and/orsustainable enterprise (40% interested)

Create more activities regionally and locally for people

to attend

Networking/events

Action to TakeSuggestionsCategory

The following are the major themes that emerged in the 2007 survey


19/20

19

82% good+65% good+Overall rating of careerofferings

88% good+77% good+Overall rating ofeducation offerings

89% good+72% good+Overall chapter rating

83% good+81% good+Overall quality of NetImpact membership

42% student; 29% professional;29% none

37% student; 30% professional;33% none

Chapter affiliation

1132920N =

58% of members > 1 yearmembership

52% of members > 1 yearmembership

Length of membership

44% student; 56% professional42% student; 58% professionalMembership type

70% paid; 30% unpaid70% paid; 30% unpaidMembership level

20072006

Summary: 2006 v. 2007 (1 of 2)


20/20

20

Moderate + high 53%Moderately + very much 48%Degree membershiphas helped with effortsto create a better world

Good+ 94%Good+ 70%Overall rating ofinteractions with NetImpact central staff

Moderate + high 92%Moderately likely + very likely 83%Likelihood to

recommend Net Impactmembership to others

Moderately + very much 96%Moderately + very much 96%Degree expect to usebusiness to create a

better world

Moderate + high 78%Moderately + very much 77%Degree currentlyapplying business skillsto create a better world

Corporate social responsibility(52%); environmentalsustainability (48%); socialentrepreneurship (43%)

Corporate social responsibility(49%); social entrepreneurship(44%); environmentalsustainability (39%)

Top three mostinteresting topic areas

20072006

Summary: 2006 v. 2007 (2 of 2)

Documents

memb survey on net impact