Meeting and Exposition · BROCHURE. . l. 1-800-334-AHRA. SESSION HANDOUTS. 2. 2. n. ... profession means of teaching pioneered in aviation is more than a need, it is an absolute necessity

AHRA 2009 Annual Meeting and Exposition

Mandalay Bay Convention Center

Las Vegas, Nevada August 9-13, 2009

AHRA: The Association for Medical Imaging

Management

REGISTRATION BROCHURE

www.ahraonline.org l 1-800-334-AHRA

2 n To register online and for up-to-date information, please visit www.ahraonline.org.2

TABLE OF CONTENTSTravel and General Information . . . . . . . 2

Special Events . . . . . . . . . . . . . . . . . . . . . . . . 3-5

Exhibit Hall . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Schedule at a Glance . . . . . . . . . . . . . . . . . 7-8

Sessions at a Glance . . . . . . . . . . . . . . . . . . 9-17

AHRA Leadership Institute . . . . . . . . . . . . 18-22

Registration Form . . . . . . . . . . . . . . . . . . . . 23-25

Golf Tournament Form . . . . . . . . . . . . . . . 26

Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

HOTEL INFORMATIONMandalay Bay Hotel & Resort3950 Las Vegas Boulevard South Las Vegas, NV 89119(702) 632-7777AHRA Rate Before May 15: $129 single/double (Book early and save!)

AHRA Rate on or After May 15: $190 single/double

AHRA’s 2009 Annual Meeting and Exposition will be held at the Mandalay Bay Convention Center in Las Vegas. For reservations, please call 877-632-7000 and ask for the American Healthcare Radiology Administrators (AHRA) rate. These rates are available until July 10, 2009, or until the block is exhausted, whichever is first. Reservations may also be made online by using this link:https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=148753

Luxor Hotel3900 Las Vegas Boulevard South Las Vegas, NV 89119 (702) 262-4444AHRA Rate: $75 on weeknights $135 on Friday and Saturday nights

The Luxor is connected to Mandalay Bay via the Mandalay Place Mall. For reservations, please call 800-288-1000 and

ask for the American Healthcare Radiology Administrators (AHRA) rate. These rates are available until July 7, 2009, or until the block is exhausted, whichever is first. Reservations may also be made online by using this link:https://resweb.passkey.com/go/AHRA09P

CONTINUING EDUCATION INFORMATIONARRT Category A Continuing Education Credit will be available at the AHRA Annual Meeting and Exposition. Continuing Education credit for states with licensure for radiologic technologists will also be available. The number of credits per session will be listed in the on-site program.

AHRA will be using an electronic tracking system for CE credits at the 2009 Annual Meeting. The bar code on your badge will be scanned as you enter a session and as you leave the session. You must get BOTH scans in order to receive CE credit. Since the bar code on your badge tracks your attendance, you can only get CE credit if you have your badge with you at the session! Each night you will receive an e-mail listing the sessions you attended and the number of credits you received that day. This e-mail will also include links to online session evaluations—please make sure you complete the evaluations! We will also be providing a unique session ID number at the end of each session. This number will only be used for validation if you contact us after the meeting to say that you did not receive credit for a session you attended. A section for recording the session ID number will be included in the on-site program. After the conference you will receive a letter listing your complete attendance history and number of credits earned. More details about the new CE tracking system will be provided in the on-site meeting notebook.

IMPORTANT NEW CHANGE FOR 2009: You must be ON TIME for every session or you will NOT BE ELIGIBLE FOR CE CREDIT AND WILL NOT BE SCANNED INTO THE SESSION. There is no “buffer” time.

SESSION HANDOUTSIt’s easy being green—session handouts will no longer be printed and distributed in the sessions. In the past, this has led to a large amount of waste. Instead, AHRA will post the handouts on the web site 1-2 weeks before the start of the conference so attendees may print the handouts for the sessions they wish to attend in advance and bring them to the conference. Notes sections are also available in the onsite program notebook.

There’s more to see and do in Vegas than you can possibly imagine. But it’s fun trying. Shopping, dining, shows, spas, casinos—Explore the possibilities!

TRAVEL AND GENERAL INFORMATION

To register online and for up-to-date information, please visit www.ahraonline.org. n 3

Imaging Classic Golf Tournament at the TPC Las Vegas CourseSuNDAY, AuGuST 9Buses depart at 5:45 am

Shotgun start at 7:00 am

Don’t miss the 9th Annual AHRA Education Foundation Golf Tournament! Join your AHRA colleagues for a fun morning on the greens and raise money for a worthy cause…the AHRA Education Foundation. See details on page 26.

CRA Exam WorkshopSuNDAY, AuGuST 9 8:00 am – 5:00 pmSee pages 23-25 for registration information.

The Certified Radiology Administrator (CRA) Exam Workshop is designed to facilitate the attendees’ study and preparation for the CRA Exam. The course reviews each domain, or subject area, covered in the exam—fiscal management, human resource management, operations management, asset management, and communication and information management. It focuses on areas to study as well as provides references and direction to other resources. Attendees should use the course to identify their respective areas of strength and weakness. Completion of the workshop will help channel the attendees in their foundation of study for the CRA Exam. Breakfast and lunch are included in the registration fee.

President’s ReceptionSuNDAY, AuGuST 9 6:30 pm – 8:00 pmGreet your AHRA friends and meet new ones at the annual AHRA President’s Reception.

Generously sponsored by AGFA HealthCare

Welcome Breakfast for New Members and First-Time AttendeesMONDAY, AuGuST 10 8:00 am – 8:45am

This invitation-only reception is a great way to get acquainted with AHRA. Attend this session and learn how to get the most out of the meeting from those that have been here before. AHRA’s board, volunteers and staff will be on-hand to extend a warm welcome and assist you with planning your week.

SPECIAL EVENTSGRAND OPENING CEREMONY AND KEYNOTEMONDAY, AuGuST 10 9:00 am – 11:00 am

Generously sponsored by Carestream Health DRX-1

Building a Radiant Future (OR, Why Radiology Must Fly): The Proactive Path to the Next Level in American RadiologyJohn J. Nance

American healthcare is at a critical moment of change driven by financial, safety, quality, and professional challenges, and the very model of healthcare is in the last stages of metamorphosis from the cottage industry model of total physician autonomy and independence to the forced birth of what has to become a true “system.” In fact, we do not have a healthcare “system,” but the political and financial winds of change are forcing the issue, and the medical profession is looking for leadership in how to bring it about, as well as what this brave new “system” will look like.

Much as anesthesiology in the US forced itself through a Renaissance in concept, procedures, and overall safety performance in the eighties, it’s time for radiology (as an increasingly vital component of healthcare) to take a leadership role, not only in terms of embracing and stabilizing the use of new technologies, but as physicians, leading the way in redefining how radiologists are forged through the fires of medical school, and how practice standards can lead the way for the rest of medicine.

Whether we’re dealing with an office or a major hospital, the inevitability of human failure dictates that only a team of medical professionals led by physicians have the chance of reducing the potential impact medical mistakes to zero patient impact. The opportunity for the already-established methods of cooperative practice used in radiology to be the driving example for the rest of the physician community is clear; it simply takes a Renaissance in understanding and determination to lead.

Finally, the opportunity for radiology to establish an entirely new method of exciting and recruiting new members of the discipline—even before medical school—may in itself have the potential to massively change the old ways of forging doctors. Eliminating the traditional methods of browbeating and harassment through residency in favor of the vastly more profession means of teaching pioneered in aviation is more than a need, it is an absolute necessity if the medical profession in general is not to be doomed to perpetual retraining and perpetual clashes with the other vital teammembers: nurses, other physicians, and ultimately the patients.


SPECIAL EVENTS continuedTUESDAY KEYNOTE SESSION AND AWARDS CEREMONYTuESDAY, AuGuST 11 9:45 am – 11:00 amGenerously sponsored by FUJIFILM Medical Systems USA, Inc.

Lighten Up and Laugh: For the Health of ItCraig Zablocki

Are you burned out? Is your LPD (Laughs per Day) average running low? Is it getting tougher and tougher to find humor in a world that is not always humorous? This keynote is guaranteed to leave you laughing while providing ways to use positive humor to promote a healthier, richer life. When we learn to laugh with others and take “humorists” we can open ourselves up to healing and living in the moment. This keynote takes a light look at the serious implications of positive humor in everyday life and work.

WEDNESDAY KEYNOTE SESSION AND AWARDS CEREMONYWEDNESDAY, AuGuST 12 9:45 am – 11:00 am

You’re Hired, You’re Perfect, Now ChangeSteve Gilliland

The business world is a place of constant change, with stories of mergers, layoffs, bankruptcy, and restructuring appearing in the news every day. No matter the scale when these kinds of changes hit the workplace, the literal, situational shifts are often not as difficult for employees and managers to work through as the psychological transitions that accompany them. Indeed, organizational transitions affect people; it is always people who have to embrace a new situation and carry out the corresponding change. Without a clear understanding of what transition does to employees and what employees in transition can, in turn, do to an organization, the job of managing workplace change can be difficult; managed poorly,

the result can be disastrous to the morale and stability of the staff. Successful organizational change takes place when employees have a purpose, a mental picture, a plan for, and a part to play in change. This session provides practical strategies for reaching this goal and for minimizing the disruptions caused by workplace change. It is an invaluable for leaders navigating through change.

CLOSING LUNCHEON AND KEYNOTETHuRSDAY, AuGuST 13 11:15 am – 2:00 pm

Get a Grip! Coping With Fear, The #1 Roadblock to SuccessFrank Miles

Ralph Waldo Emerson wrote, “Fear defeats more people than any one thing in the world.” Frank Miles couldn’t agree more. When a foolhardy hang-gliding accident briefly left him clinically dead, Frank realized that he had been more afraid of living than of dying.

Using the comedy, juggling, and magical skills that had made him the star of Las Vegas review shows like the Folies Bergere, Frank created a one-of-a-kind presentation about getting a grip on fear. This series of hilarious variety routines employs indelible visual and verbal metaphors that often involve the direct participation of the audience. Need a lesson in trust? How about having a blindfolded man chop celery out of your teeth with machetes? Trouble keeping your values in perspective? Maybe that Rolex looks less important when it’s flying over your head along with a fourteen-pound bowling ball. Topping the session off, Frank makes his final point about courage by performing a feat seen nowhere else in the world: bare-handed, he juggles 1.5 million volts of live electricity. Expect an hour of life-changing thoughts and images you will not soon forget.

RoundtablesBack by popular demand!

AHRA roundtables provide a forum where administrators can discuss their biggest headaches and share ideas and solutions with their peers. Each topic will be an open discussion guided by a moderator. No special registration is required. The roundtables will be held at breakfast.

MONDAY, AuGuST 10 8:00 am – 9:00 am

Employee Compensation Moderator: Hazel C. Hacker, MHA, FAHRA Edison Imaging Associates, P.A., Edison, NJ

Front Office Best Practices Moderator: Stephanie D. Spencer, RCVT, MBA Newark Beth Israel Medical Center Newark, NJ


TuESDAY, AuGuST 11 7:00 am – 8:00 am

Equipment Contract Negotiation Moderator: Gary W. Price, RT (R) (CT) CRA Western Kentucky Diagnostic Imaging Bowling Green, KY

Process ImprovementModerator: To be announced

WEDNESDAY, AuGuST 12 7:00 am – 8:00 am

Dealing with Difficult Employees Moderator: Alan L. Wildman, MHA, RT(R), CRA, Banner Desert Medical Center, Mesa, AZ

AHRA’s Ocean’s Eleven Party!WEDNESDAY, AuGuST 12 7:00 pm – 10:00 pmWhether you like Dean and Frank or George and Brad – you’ll definitely love the AHRA party! Come and dance and dine with your friends in the AHRA vault!

Generously sponsored by Bayer HealthCare Pharmaceuticals

Pre-Conference WorkshopSuNDAY, AuGuST 9 8:00 am – 12:00 pm

Improving Team EffectivenessMegan McDonough, BS, CNMTMcDonough Company, Hardwick, MA

NOTE: Separate fee required. Registration is limited to 100 participants—advance registration is strongly recommended. See pages 23-25 for registration information.

Think about the first work team you were on. You probably quickly discovered that each person had a unique way of doing things. Sometimes team differences are easily accepted and laughed about, and may even complement each other. But too frequently teams find that those differences can also cause confusion, stagnation, or frustration. Only when people have a framework to make sense of their differences can they learn what to expect from others and the best way to get what the team needs. This program uses the DiSC® framework to address three of the most common challenges that teams face: motivation, conflict, and communication. Participants learn simple, intuitive ways to make lasting improvements in a team’s effectiveness. This is a highly interactive workshop with small group activities, dyad discussions, and team sharing, calling for your active participation in the group process.

What’s new at the 2009 Annual Meeting?There are a few changes to the AHRA annual meeting in 2009 that we want you to know about:

l Practice Management track is now being offered! Are you a Business Manager in charge of everything from A to Z in your organization? Are areas such as accreditation, coding and reimbursement, human resources and facility management within your scope of responsibility? Then AHRA has a new conference track designed with you in mind. AHRA is rolling out the new Practice Management Track at the 2009 Annual Meeting. This track is designed to meet the professional needs of managers in charge of operations, workflow practices, facilities management, marketing, revenue development, accounts receivable management and much more. In this economic environment many administrators and managers have to choose one education venue to obtain all their training and continuing education credit. AHRA recognizes the need to get as much out of the Annual Meeting for your organization as possible. Look for the specially highlighted Practice Management Track sessions (shaded in orange in this brochure) and join other managers like yourself in learning more about the topics that are most critical to your day-to-day management responsibilities.

l CE Credit update: You must be ON TIME for every session or you will not be eligible for CE credit. There is no “buffer” time as in the past

l Session handouts: It’s easy being green—session handouts will no longer be printed and distributed in the sessions. In the past, this has led to a large amount of waste. Instead, AHRA will post the handouts on the web site 1-2 weeks before the start of the conference so attendees may print the handouts for the sessions they wish to attend in advance and bring them to the conference. Notes sections are also available in the onsite program notebook.

SPECIAL EVENTS continued


EXHIBIT HALLThe 200+ vendor AHRA 2009 Exhibit Hall provides attendees with a bunch of S-T-U-F-F!

Shopping One-stop shopping to compare products and services under one roof.

Technology Learn about the latest radiology technology from the industry’s leading manufacturers and providers.

Uninterrupted time Don’t worry about missing a session to visit the hall. AHRA gives you uninterrupted time in the hall by not scheduling any other events or sessions when the exhibit hall is open.

Food Lunch is on the AHRA! Daily complimentary lunch will be provided in the hall for your convenience.

Fun Enjoy all of the fun in-hall activities:l Win $300 cash TWICE each day by visiting the “HOT SPOT!” booths.l Win $500 cash in the exhibit hall scavenger hunt.l Daily exhibitor raffle drawings for fantastic prizes.

Exhibitors play an important role in the AHRA Annual Meeting, so be sure to stop by and thank them for their presence and support. Plan your appointments in advance and visit the AHRA Web site to see a current list of exhibitors.

EXHIBIT HALL SCHEDuLE

MONDAY, AuGuST 1011:00 am – 2:30 pm Exhibit Hall Open12:00 pm – 12:15 pm HOT SPOT!12:00 pm – 1:30 pm Lunch served1:30 pm – 1:45 pm HOT SPOT!

Raffles throughout the day

TuESDAY, AuGuST 1111:00 am – 2:30 pm Exhibit Hall Open12:00 pm – 12:15 pm HOT SPOT!12:00 pm – 1:30 pm Lunch served1:30 pm – 1:45 pm HOT SPOT!


WEDNESDAY, AuGuST 1211:00 am – 2:30 pm Exhibit Hall Open12:00 pm – 12:15 pm HOT SPOT!12:00 pm – 1:30 pm Lunch served1:30 pm Scavenger Hunt Drawing/ Winner Announced1:30 pm – 1:45 pm HOT SPOT!



SCHEDULE AT-A-GLANCEMONDAY, AuGuST 10 cont.11:00 am – 2:30 pm Exhibit Hall Open Lunch served 12:00 pm to 1:30 pm

2:30 pm – 4:00 pm BREAkOuT SESSIONSlKey Elements of a Charge Capture Operational Reviewl Capital Equipment Acquisition: Selection, Paperwork, AcceptancelMastering Facilitationl The Who, What, Why and When of Medical NecessitylResearch Drives Strategic Direction: Gaining a Critical PerspectivelMRI Safety, Liability and Best Practices: 2009

2:30 pm – 5:30 pm EXPANDED SESSIONSlJoint Commission 2009-2010 Update for Hospital Imaging

DepartmentslRecent Developments and Key Legal Issues Impacting Radiology

Practices

4:00 pm – 4:30 pm Break

4:30 pm – 5:30 pm BREAkOuT SESSIONSlEffective Denial Management: How to Say “No” when You are Told “No”l10 Secrets of Enhanced Throughput for CT and MRIlSatisfying Generation X: Building Effective Teams and Promoting

Consensus Decision MakinglTransitioning an Analog Film Library to an Image Service CenterlEffectively Using Progressive DisciplinelHospital Merge: Rumors, Regulations, Reality

TuESDAY, AuGuST 117:00 am – 8:00 am Continental Breakfast

7:00 am – 8:00 am ROuNDTABLESlEquipment Contract Negotiation lProcess Improvement

8:00 am – 9:30 am BREAkOuT SESSIONSlPoint-of-Service Collections: Improve Cash Flow through

Implementing Best PracticeslCommunicate with Strength: Key Words that Undermine Your

EffectivenesslAn Introduction: Lean Production in Medical Imagingl2009 Documentation Requirements for CPT® & ICD-9 CompliancelAvoiding Eight Pitfalls that Impair Workflow EfficiencylAdvanced Imaging Acquisition Challenges in a Soft Economy

9:45 am – 11:00 am General Session and keynote Generously sponsored by FUJIFILM Medical Systems USA, Inc.

11:00 am – 2:30 pm Exhibit Hall Open Lunch served 12:00 pm to 1:30 pm

SuNDAY, AuGuST 95:45 am – 2:00 pm Golf Tournament

8:00 am – 5:00 pm CRA Exam Workshop

8:00 am – 12:00 pm WORkSHOPl Improving Team Effectiveness

1:00 pm – 2:00 pm BREAkOuT SESSIONSl The PROS of Staffing Your Department with PROfessionalslHospital Merge: Rumors, Regulations, RealitylAre You Managing People or Leading a Team?l Transitioning an Analog Film Library to an Image Service Centerl The Next Big Thing: Infection Prevention and Control in the Imaging

Departmentl Speech Understanding: The Key to Unlocking Clinical Knowledge:

Delivering Safer, Cost Effective Medical Care

1:00 pm – 4:00 pm EXPANDED SESSIONS

lDiagnostic Radiology Coding Tips and TrapslRecent Developments and Key Legal Issues Impacting

Radiology Practices

2:00 pm – 2:30 pm Break

2:30 pm – 4:00 pm BREAkOuT SESSIONSlMRI Safety, Liability and Best Practices: 2009lCapital Equipment Acquisition: Selection, Paperwork, AcceptancelHitting the Employee Engagement JackpotlThe Who, What, Why and When of Medical NecessitylEvaluate Your Odds: Understand How Your Freestanding Imaging Center

Can Meet the CMS Mandate for AccreditationlHealthcare IT Strategy and PACS: Upon Further Review 2009

4:30 pm – 5:30 pm BREAkOuT SESSIONSl Close Encounters With People of The Third KindlEmerging Breast Imaging ModalitieslCoping with ChangelExcel for Radiology ManagerslMonitoring Radiation DoselPatient Satisfaction: Is it a Direct Reflection of Employee Satisfaction?

6:30 pm – 8:00 pm President’s Reception Generously sponsored by AGFA HealthCare

MONDAY, AuGuST 108:00 am – 8:45 am Welcome Breakfast for New Members and First-Time Attendees

8:00 am – 9:00 am Continental Breakfast

8:00 am – 9:00 am ROuNDTABLESl Employee Compensation l Front Office Best Practices

9:00 am– 11:00 am Grand Opening Ceremony and keynote Generously sponsored by Carestream Health DRX-1


SCHEDULE AT-A-GLANCE continuedTuESDAY, AuGuST 11 cont. WEDNESDAY, AuGuST 12 cont.2:30 pm – 3:30 pm BREAkOuT SESSIONSlGetting Under and Beyond the Numbers: What Effective Radiology

Management Leaders Need to Master in the 21st Century Radiology Service Sector

lMovin’ On UplImproving the Efficiency of Patient Throughput via Inpatient SchedulinglNegotiate Like a Pro!lImage Quality in the Digital EnvironmentlHow to WOW your Physicians and Patients...with Online Orders

2:30 pm – 5:30 pm EXPANDED SESSIONSlJoint Commission 2009-2010 Update for Hospital Imaging DepartmentslDesigning the Imaging Experience: Understanding Today’s Requirements

for Size, Technology and Environments

3:30 pm – 4:00 pm Break

4:00 pm – 5:30 pm BREAkOuT SESSIONSlRelocating your Radiology Department in 10 Days: Flood RecoverylCustomer Loyalty Through Service ExcellencelHitting the Employee Engagement JackpotlAdvanced Imaging Acquisition Challenges in a Soft EconomylResearch Drives Strategic Direction: Gaining a Critical PerspectivelMedical Imaging in the Next Decade: Where Preparation Meets the Future

6:00 pm – 7:30 pm Awards, Fellows, and Partners in Learning Reception Generously sponsored by GE Healthcare By invitation only

WEDNESDAY, AuGuST 127:00 am – 8:00 am Continental Breakfast

7:00 am – 8:00 am ROuNDTABLESlDealing with Difficult Employees

8:00 am – 9:30 am BREAkOuT SESSIONSlLegislative Initiatives and the ACR Response: From Accreditation

Programs to P4PlJustifying New Equipment: Math Made Easy!lMedical Imaging in the Next Decade: Where Preparation Meets the

Futurel2009 Documentation Requirements for CPT® & ICD-9 CompliancelAvoiding Eight Pitfalls that Impair Workflow EfficiencylAn Introduction: Lean Production in Medical Imaging

9:45 am – 11:00 am General Session and keynote 11:00 am – 2:30 pm Exhibit Hall Open Lunch served 12:00 pm to 1:30 pm

1:00 pm – 2:00 pm BREAkOuT SESSIONSlHaving a Radiology Clinical Education Coordinator on the Leadership TeamlImage Quality in the Digital EnvironmentlImproving the Efficiency of Patient Throughput via Inpatient Scheduling

lCustomer Service in the Imaging World

2:30 pm – 3:30 pm BREAkOuT SESSIONS

lOutpatient Sales and Marketing: The Difference Makerl Terms of Engagement: How to Engage Staff in Healthy Changel Performance Improvement: Cutting through the Jargonl Excel for Radiology Managersl Effectively Using Progressive Disciplinel How to WOW your Physicians and Patients...with Online Orders

2:30 pm – 5:30 pm EXPANDED SESSIONSlNature versus Nurture: Evidence Based Design in Diagnostic ImaginglFrom the Classroom to the Workplace: How Current Educational Trends

Affect You

3:30 pm – 4:00 pm Break

4:00 pm – 5:00 pm BREAkOuT SESSIONSlThe Quest For a “Winning” Breast CenterlSatisfying Generation X: Building Effective Teams and Promoting

Consensus Decision MakinglThe Sales Continuum: Measuring Marketing ROIlPACS Replacement: I Would Rather Have a Root CanallHi, My Name is..... (Help For Technology Addicts)

7:00 pm – 10:00 pm AHRA’s Ocean’s 11 Party Generously sponsored by Bayer HealthCare Pharmaceuticals

THuRSDAY, AuGuST 137:00 am – 8:00 am Continental Breakfast

8:30 am – 9:30 am BREAkOuT SESSIONSlBilling: To Outsource or Not To Outsource and What to Know If You

Already Are lThe Quest For a “Winning” Breast CenterlPerformance Improvement: Cutting through the JargonlCustomer Service in the Imaging WorldlHow to Get Out of PACS Jail: The Deconstruction of PACS and the

Emergence of Vendor Neutral Archives

10:00 am – 11:00 am BREAkOuT SESSIONSlRBMs: The Good, the Bad, and the Ugly lTerms of Engagement: How to Engage Staff in Healthy ChangelHaving a Radiology Clinical Education Coordinator on the

Leadership TeamlUnderstanding the Research Grant Process: A Potential

Revenue ResourcelFrom Planning to Bedside Insertion: Implementation of a

Vascular Access Team

11:15 am – 2:00 pm Closing Luncheon and keynote


7:30 am – 8:00 am Breakfast

8:00 am – 9:30 am Test-Taking Tips and Communication/Information ManagementLuann J. Culbreth, M.Ed., MBA, RT(R)(MR)(QM), CRA, FSMRTSaint Thomas Health Services, Nashville, TN

NOTE: This course relates to the CRA domain Communication/Information Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.

9:45 am – 11:15 am Fiscal ManagementMichelle M. Wall, MS, CRA, RT(R)Saint Peter’s University Hospital, New Brunswick, NJ

NOTE: This course relates to the CRA domain of Fiscal Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.

11:15 am – 12:00 pm Lunch

CONFERENCE SESSIONS AT-A-GLANCE

12:00 pm – 1:30 pm Human Resource ManagementRichard A. Lewis, CRAPhoenix Imaging Consultants, Orlando, FL

NOTE: This course relates to the CRA domain of Human Resource Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.

1:45 pm – 3:15 pm Asset Resource ManagementCarlos E. Vasquez, MS, CRASt. Elizabeth Regional Health, Lafayette, IN

NOTE: This course relates to the CRA domain of Asset Resource Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.

3:30 pm – 5:00 pm Operations ManagementLuann J. Culbreth, M.Ed., MBA, RT(R)(MR)(QM), CRA, FSMRTSaint Thomas Health Services, Nashville, TN

NOTE: This course relates to the CRA domain of Operations Management but as a CRA preparatory workshop, credit is not eligible toward CRA renewal.

ALL EVENTS ARE LOCATED AT THE MANDALAY BAY CONVENTION CENTER UNLESS OTHERWISE NOTED.

SESSION ICONSThe following icons indicate general subject areas addressed in each session:

Asset Management

Fiscal Management

Imaging Centers

Professional Development

Regulation/Accreditation Operations Management

Communications/Information Management

Electronic Imaging/PACS/Technology

Practice Management Human Resources

CRA DOMAIN ICONSThe following icons are used to denote specific domains (subject areas) addressed by the Certified Radiology Administrator (CRA) credential examination and renewal:

8:00 am – 12:00 pm WORKSHOP

SEPARATE FEE REQuIRED: SEE REGISTRATION FORM

Improving Team EffectivenessMegan McDonough, BS, CNMTMcDonough Company, Hardwick, MA

NOTE: Registration is limited to 100 participants – advance registration is strongly recommended.


Diagnostic Radiology Coding Tips and TrapsMelody W. Mulaik, MSHS, RCC, CPC, CPC-H, PCS, FCS, ACS-RACoding Strategies, Inc., Powder Springs, GA

This session is generously sponsored by Coding Strategies, Inc.

SUNDAY, AUGUST 95:45 am – 2:00 pm Golf Tournament SEPARATE FEE REQuIRED: SEE REGISTRATION FORM

8:00 am – 5:00 pm CRA EXAM WORKSHOP SEPARATE FEE REQuIRED: SEE REGISTRATION FORM


CONFERENCE SESSIONS AT-A-GLANCE1:00 pm – 4:00 pm EXPANDED SESSIONS cont. 2:00 pm – 2:30 pm BREAK

2:30 pm – 4:00 pm BREAKOUT SESSIONS

MRI Safety, Liability and Best Practices: 2009Tobias Gilk, M, ArchMednovus, Inc., Overland Park, KSThis session is generously sponsored by Mednovus.This session repeats on Monday at 2:30 PM.

Capital Equipment Acquisition: Selection, Paperwork, AcceptanceMark J. Deur, MPA, RTMJD Consulting, LLC, Blue Mounds, WIThis session repeats on Monday at 2:30 PM.

Hitting the Employee Engagement JackpotWilliam R. Johnson, MBA, CRASumma-Wadsworth Rittman Hospital, Cuyahoga Falls, OHThis session repeats on Tuesday at 4:00 pm.

The Who, What, Why and When of Medical NecessityGerri Walk, RHIA, CCS-PHealth Record Services, Baltimore, MD

Martin Auster, MD, MBAJohns Hopkins University School of Medicine, Baltimore, MDThis session is generously sponsored by Health Record Services.This session repeats on Monday at 2:30 pm.

Evaluate Your Odds: Understand How Your Freestanding Imaging Center Can Meet the CMS Mandate for AccreditationMichael Kulczycki, MBAThe Joint Commission, Oakbrook Terrace, IL

Catherine Norins, BS, MHAThe Joint Commission, Oakbrook Terrace, ILThis session is generously sponsored by The Joint Commission.

Healthcare IT Strategy and PACS: Upon Further Review 2009Stuart C. GardnerSG&A Consulting, Inc., Arlington, TXThis session is generously sponsored by SG&A Consulting, Inc.

Recent Developments and Key Legal Issues Impacting Radiology PracticesAdrienne Dresevic, Esq.The Health Law Partners, PC, Southfield, MI

This session is generously sponsored by The Health Law Partners, PC.This session repeats on Monday at 2:30 pm.


The PROS of Staffing Your Department with PROfessionalsStephen Pareja, MA, RT(R)(MR)(CT)Fairview Northland Hospital, Princeton, MN

Hospital Merge: Rumors, Regulations, RealityJohn Kerr, BA, RT(R), RDMSHCA - Bayshore Medical Center, Friendswood, TX

This session repeats on Monday at 4:30 pm.

Are You Managing People or Leading a Team?Kenneth Fazzino, BA, CRA, RT(R), FAHRAFranklin & Seidlemann Subspecialty Radiology, Beachwood, OH

Transitioning an Analog Film Library to an Image Service CenterCharles David Healy, RTR, BSBrigham & Women’s Hospital, Boston, MA

This session repeats on Monday at 4:30 pm.

The Next Big Thing: Infection Prevention and Control in the Imaging DepartmentLyn M. Mehlberg, BS, CNMT, FSNMTSAurora BayCare Medical Center, Green Bay, WI

Speech Understanding: The Key to Unlocking Clinical Knowledge: Delivering Safer, Cost Effective Medical CareNick van Terheyden, MDM*Modal, Laytonsville, MDThis session is generously sponsored by M*Modal.


CONFERENCE SESSIONS AT-A-GLANCE4:30 pm – 5:30 pm BREAKOUT SESSIONS

Close Encounters With People of The Third KindEddie WilliamsWeber Associates, Kennesaw, GAThis session is generously sponsored by the Healthcare Billing and Management Association.

Emerging Breast Imaging ModalitiesBonnie Rush, RT(R)(M)(QM)Breast Imaging Specialists, San Diego, CA

This session is generously sponsored by Beekley Corporation.

Coping with ChangeCindy C. Parman, CPC, CPC-H, RCCCoding Strategies, Inc., Powder Springs, GA


Excel for Radiology ManagersLynn McVey, BS, RTPalisades General Medical Center, North Bergen, NJ

This session repeats on Wednesday at 2:30 pm.

Monitoring Radiation DoseKevin O’Donnell Toshiba Medical Systems, South San Francisco, CA

This session is generously sponsored by Toshiba Medical Systems.

Patient Satisfaction: Is it a Direct Reflection of Employee Satisfaction?Dwayne Richardson, RT(R), RN, MSNHahnemann University Hospital, Philadelphia, PA

6:30 pm – 8:00 pm President’s ReceptionGenerously sponsored by AGFA HealthCare.

MONDAY, AUGUST 10

8:00 am – 8:45 am Welcome Breakfast for New Members and First-Time Attendees


8:00 am – 9:00 am ROUNDTABLES

Employee Compensation Moderated by Hazel C. Hacker, MHA, FAHRA, Edison Imaging Associates, P.A., Edison, NJ

Front Office Best Practices Moderated by Stephanie D. Spencer, RCVT, MBA, Newark Beth Israel Medical Center, Newark, NJ

9:00 am – 11:00 am GRAND OPENING CEREMONY AND KEYNOTE Generously sponsored by Carestream Health DRX-1


11:00 am – 2:30 pm Exhibit Hall Open Lunch served 12:00 pm – 1:30 pm


Joint Commission 2009-2010 Update for Hospital Imaging DepartmentsJudith M. Atkins, RN, MSNMcKenna Consulting, Charleston, WV

This session repeats on Tuesday at 2:30 pm.

Recent Developments and Key Legal Issues Impacting Radiology PracticesAdrienne Dresevic, Esq.The Health Law Partners, PC, Southfield, MI

This session is generously sponsored by The Health Law Partners, PC.


CONFERENCE SESSIONS AT-A-GLANCE4:00 pm – 4:30 pm Break


Effective Denial Management: How to Say “No” when You are Told “No”Rebecca BuschMedical Business Associates, Westmont, IL

This session is generously sponsored by the Healthcare Billing and Management Association.

10 Secrets of Enhanced Throughput for CT and MRIRobert Junk, AIAMRI-Planning, Kansas City, MO

This session is generously sponsored by MRI-Planning.

Satisfying Generation X: Building Effective Teams and Promoting Consensus Decision MakingLisa Landry, MBA, MRT(N)Children’s Hospital of Michigan, Detroit, MI


Transitioning an Analog Film Library to an Image Service CenterCharles David Healy, RTR, BSBrigham & Women’s Hospital, Boston, MA

Effectively Using Progressive DisciplinePeggy Pust, CRA, MBA, RT(R)Monongalia General Hospital, Morgantown, WV


Hospital Merge: Rumors, Regulations, RealityJohn Kerr, BA, RT(R), RDMSHCA - Bayshore Medical Center, Friendswood, TX


Key Elements of a Charge Capture Operational ReviewMelody W. Mulaik, MSHS, RCC, CPC, CPC-H, PCS, FCS, ACS-RACoding Strategies, Inc., Powder Springs, GA


Capital Equipment Acquisition: Selection, Paperwork, AcceptanceMark J. Deur, MPA, RTMJD Consulting, LLC, Blue Mounds, WI

Mastering FacilitationPeg Cooper, MBAJohns Hopkins Hospital, Baltimore, MD

The Who, What, Why and When of Medical NecessityGerri Walk, RHIA, CCS-PHealth Record Services, Baltimore, MD

Martin Auster, MD, MBAJohns Hopkins University School of Medicine, Baltimore, MD

This session is generously sponsored by Health Record Services.

Research Drives Strategic Direction: Gaining a Critical PerspectiveElsa Ozuna-Richards, MSA, CMPE, RDMSREA Healthcare Strategies, Reno, NV

This session is generously sponsored by REA Healthcare Strategies.This session repeats on Tuesday at 4:00 pm.

MRI Safety, Liability and Best Practices: 2009Tobias Gilk, M, ArchMednovus, Inc., Overland Park, KS

This session is generously sponsored by Mednovus.


CONFERENCE SESSIONS AT-A-GLANCETUESDAY, AUGUST 11



Equipment Contract Negotiation Moderated by Gary W. Price, RT (R) (CT) CRA, Western Kentucky Diagnostic Imaging, Bowling Green, KY

Process ImprovementModerator to be announced.

8:00 am – 9:30 am BREAKOUT SESSIONS

Point-of-Service Collections: Improve Cash Flow through Implementing Best PracticesJonathan G. Wiik, MSHA, MBABoulder Community Hospital, Boulder, CO

Communicate with Strength: Key Words that Undermine Your EffectivenessKaren E. Purves, MAinnovative impact, Las Vegas, NV

An Introduction: Lean Production in Medical ImagingChristopher J. Lee, BSExempla Good Samaritan Medical Center, Lafayette, CO

This session repeats on Wednesday at 8:00 am.

2009 Documentation Requirements for CPT® & ICD-9 ComplianceCheryl A. Schad, BA Ed, CPC, ACS-RA, PCSSchad Medical Management, Mullica Hill, NJ

This session is generously sponsored by Schad Medical Management.This session repeats on Wednesday at 8:00 am.

Avoiding Eight Pitfalls that Impair Workflow EfficiencySean Casey, MDVirtual Radiologic, Minneapolis, MN

This session is generously sponsored by Virtual Radiologic.This session repeats on Wednesday at 8:00 am.

Advanced Imaging Acquisition Challenges in a Soft EconomyLori WebbMD Buyline, Dallas, TX

Susan WatkinsMD Buyline, Dallas, TX

This session is generously sponsored by MD Buyline.This session repeats on Tuesday at 4:00 pm.

9:45 am – 11:00 am GENERAL SESSION AND KEYNOTEGenerously sponsored by FUJIFILM Medical Systems USA, Inc.

Lighten Up and Laugh: For the Health of ItCraig Zablocki



Joint Commission 2009-2010 Update for Hospital Imaging DepartmentsJudith M. Atkins, RN, MSNMcKenna Consulting, Charleston, WV

Designing the Imaging Experience: Understanding Today’s Requirements for Size, Technology and EnvironmentsMorris A. Stein, FAIA, FACHAHKS, Inc., Phoenix, AZ

Steve Shearer, BSHKS, Inc., Franklin, TN

This session is generously sponsored by HKS, Inc.


CONFERENCE SESSIONS AT-A-GLANCE3:30 pm – 4:00 pm Break


Relocating your Radiology Department in 10 Days: Flood RecoveryDuane Dzingle, RT, MAMercy Medical Center, Cedar Rapids, IA

Bill Algee, BSRTColumbus Regional Hospital, Columbus, IN

Kent JohnsonColumbus Regional Hospital, Columbus, IN

Customer Loyalty Through Service ExcellenceKatie Swan American Radiology Services, Baltimore, MD

Andrea LytleAmerican Radiology Services, Baltimore, MD

Mary JohnsonAmerican Radiology Services, Baltimore, MD

NOTE: Attendance for this session is limited to 100 people. Advance registration is recommended—see registration form.

Hitting the Employee Engagement JackpotWilliam R. Johnson, MBA, CRASumma-Wadsworth Rittman Hospital, Cuyahoga Falls, OH

Advanced Imaging Acquisition Challenges in a Soft EconomyLori WebbMD Buyline, Dallas, TX

Susan WatkinsMD Buyline, Dallas, TX

This session is generously sponsored by MD Buyline.

Research Drives Strategic Direction: Gaining a Critical PerspectiveElsa Ozuna-Richards, MSA, CMPE, RDMSREA Healthcare Strategies, Reno, NV

This session is generously sponsored by REA Healthcare Strategies.


Getting Under and Beyond the Numbers: What Effective Radiology Management Leaders Need to Master in the 21st Century Radiology Service SectorDouglas G. SmithBarrington Lakes Group, Inc., Barrington, ILThis session is generously sponsored by the Healthcare Billing and Management Association.

Movin’ On UpRoberta M. Edge, CRA, MHA, RT(R)(M), FAHRASutter Gould Medical Foundation, Modesto, CA

Improving the Efficiency of Patient Throughput via Inpatient SchedulingMark W. Steffen, MBA, BSIEAdvocate Illinois Masonic Medical Center, Chicago, IL


Negotiate Like a Pro!Jay Mazurowski, MS, CRA, FAHRAConcord Hospital, Concord, NH

Image Quality in the Digital EnvironmentMary-Theresa Shore, MSM, CIIP, RT(R)(CT)(MR)Massachusetts General Hospital, Boston, MA

Kathy Tabor-McEwan, BS, RT(R)Boca Raton Community Hospital, Boca Raton, FL


How to WOW your Physicians and Patients... with Online OrdersVincent Whibbs, MBASCI Solutions, Encinitas, CA

Leslie ReulandPomona Valley Medical Center, Pomona, CA

This session is generously sponsored by SCI Solutions.This session repeats on Wednesday at 2:30 pm.



Medical Imaging in the Next Decade: Where Preparation Meets the FutureBob Maier, BS, CPARegents Health Resources, Brentwood, TN

This session repeats on Wednesday at 8:00 am.

6:00 pm – 7:30 pm Awards, Fellows, and Partners in Learning Reception Generously sponsored by GE Healthcare By invitation only

WEDNESDAY, AUGUST 12



Dealing with Difficult Employees Moderated by Alan L. Wildman, MHA, RT(R), CRA, Banner Desert Medical Center, Mesa, AZ


Legislative Initiatives and the ACR Response: From Accreditation Programs to P4PKrista Bush, MBA, RT(R)(M)(CT)American College of Radiology, Reston, VA

Judy Burleson, BSW, MHSAAmerican College of Radiology, Reston, VA

This session is generously sponsored by American College of Radiology.

Justifying New Equipment: Math Made Easy!Minda C. Goldsmith, PhDBladen County Hospital, Elizabethtown, NC

Medical Imaging in the Next Decade: Where Preparation Meets the FutureBob Maier, BS, CPARegents Health Resources, Brentwood, TN

2009 Documentation Requirements for CPT® & ICD-9 ComplianceCheryl A. Schad, BA Ed, CPC, ACS-RA, PCSSchad Medical Management, Mullica Hill, NJ

This session is generously sponsored by Schad Medical Management.

Avoiding Eight Pitfalls that Impair Workflow EfficiencySean Casey, MDVirtual Radiologic, Minneapolis, MN

This session is generously sponsored by Virtual Radiologic.

An Introduction: Lean Production in Medical ImagingChristopher J. Lee, BSExempla Good Samaritan Medical Center, Lafayette, CO

9:45 am – 11:00 am GENERAL SESSION AND KEYNOTE




Having a Radiology Clinical Education Coordinator on the Leadership TeamKaren Stucker Rogers, AAS, RT(R)(M)(CT)University of Kentucky HealthCare- Chandler Hospital, Lexington, KY

This session repeats on Thursday at 10:00 am.

Image Quality in the Digital EnvironmentMary-Theresa Shore, MSM, CIIP, RT(R)(CT)(MR)Massachusetts General Hospital, Boston, MA

Kathy Tabor-McEwan, BS, RT(R)Boca Raton Community Hospital, Boca Raton, FL




Improving the Efficiency of Patient Throughput via Inpatient SchedulingMark W. Steffen, MBA, BSIEAdvocate Illinois Masonic Medical Center, Chicago, IL

Customer Service in the Imaging WorldJorge A. Casanas, M.Ed., RT(R)(CV)(QM)(ARRT)South Miami Hospital, Miami, FL



Nature versus Nurture: Evidence Based Design in Diagnostic ImagingMaryAnn Breitigam, MRT(R)(MR)St. Joseph’s Healthcare Hamilton, Hamilton, ON, Canada

David Wormald, MRT(R) (MR), BA, MBA (c)St. Joseph’s Healthcare Hamilton, Hamilton, ON, Canada

From the Classroom to the Workplace: How Current Educational Trends Affect YouCarole South-Winter, MEd, RT, CNMT, ABDMedical X-Ray Center, Sioux Falls, SD


Outpatient Sales and Marketing: The Difference MakerCraig Anderson Jr. Charis Healthcare, Hudson, OH

Jason Theadore, MHA, RT, CRAOhioHealth, Columbus, OH

Terms of Engagement: How to Engage Staff in Healthy ChangeSusan L. Murphey, BS, RDMS, RDCS, CECDEssential Ergonomics, Shoreline, WA


Performance Improvement: Cutting through the JargonLara Henshaw Archer, MBA, MSRCG HealthCare Consulting, Boston, MAThis session is generously sponsored by RCG HealthCare Consulting.This session repeats on Thursday at 8:30 am.

Excel for Radiology ManagersLynn McVey, BS, RTPalisades General Medical Center, North Bergen, NJ

Effectively Using Progressive DisciplinePeggy Pust, CRA, MBA, RT(R)Monongalia General Hospital, Morgantown, WV

How to WOW your Physicians and Patients...with Online OrdersVincent Whibbs, MBASCI Solutions, Encinitas, CA

Leslie ReulandPomona Valley Medical Center, Pomona, CA

This session is generously sponsored by SCI Solutions.

3:30 pm – 4:00 pm Break


The Quest For a “Winning” Breast CenterBeth Ann Vara, BA, RT(R)(M)Tully Health Center/Stamford Hospital, Stamford, CTThis session repeats on Thursday at 8:30 am.

Satisfying Generation X: Building Effective Teams and Promoting Consensus Decision MakingLisa Landry, MBA, MRT(N)Children’s Hospital of Michigan, Detroit, MI


Customer Service in the Imaging WorldJorge A. Casanas, M.Ed., RT(R)(CV)(QM)(ARRT)South Miami Hospital, Miami, FL

How to Get Out of PACS Jail: The Deconstruction of PACS and the Emergence of Vendor Neutral ArchivesChris Tomlinson, MBA, The Children’s Hospital of Philadelphia, Philadelphia, PA

10:00 AM – 11:00 AM BREAKOUT SESSIONS

RBMs: The Good, the Bad, and the Ugly Stan Grice, Affiliated PET Systems, LLC, Alexandria, VAMarybeth Regan, PhD, Ellis University, Chicago, IL

Terms of Engagement: How to Engage Staff in Healthy ChangeSusan L. Murphey, BS, RDMS, RDCS, CECDEssential Ergonomics, Shoreline, WA

Having a Radiology Clinical Education Coordinator on the Leadership TeamKaren Stucker Rogers, AAS, RT(R)(M)(CT)University of Kentucky HealthCare- Chandler Hospital, Lexington, KY

Understanding the Research Grant Process: A Potential Revenue ResourceShelly Meese, BS, MHA, CRAWashington University, St Louis, MO

From Planning to Bedside Insertion: Implementation of a Vascular Access TeamMarjorie Calvetti, MSW, RT(R)Memorial Medical Center, Springfield, IL

11:15 AM – 2:00 PM CLOSING LUNCHEON AND KEYNOTE

Get a Grip! Coping With Fear— The Number One Roadblock to SuccessFrank Miles


The Sales Continuum: Measuring Marketing ROIDavid A. Dierolf, MSOutpatient Imaging Affiliates, LLC, Charlottesville, VAThis session is generously sponsored by Outpatient Imaging Affiliates, LLC.

PACS Replacement: I Would Rather Have a Root CanalRicky Stonicher, RT(R), MBA, FAHRAEast Jefferson General Hospital, Metairie, LA

Vicki Petersen, RT, MHAPremier, Inc., Wolfeboro, NH

Hi, My Name is..... (Help For Technology Addicts)Hazel C. Hacker, MHA, FAHRAEdison Imaging Associates, P.A., Edison, NJ

7:00 pm – 10:00 pm AHRA’s Ocean’s Eleven PartyGenerously sponsored by Bayer HealthCare Pharmaceuticals

THURSDAY, AUGUST 13



Billing: To Outsource or Not To Outsource and What to Know If You Already Are Bing HeraldMedical Business Service, Inc.This session is generously sponsored by the Healthcare Billing and Management Association.

The Quest For a “Winning” Breast CenterBeth Ann Vara, BA, RT(R)(M)Tully Health Center/Stamford Hospital, Stamford, CT

Performance Improvement: Cutting through the JargonLara Henshaw Archer, MBA, MSRCG HealthCare Consulting, Boston, MAThis session is generously sponsored by RCG HealthCare Consulting.

A comprehensive program for tomorrow’s medical imaging leaders n August 9 – August 13, 200918

AHRA LEADERSHIP INSTITUTE Basic Management Skills Program

SESSION ICONSThe following icons indicate general subject areas addressed in each session:

Asset Management

Fiscal Management

Imaging Centers

Professional Development

Regulation/Accreditation

Operations Management

Communications/Information Management

Electronic Imaging/PACS/Technology

Practice Management

Human Resources

CRA DOMAIN ICONSThe following icons are used to denote specific domains (subject areas) addressed by the Certified Radiology Administrator (CRA) credential examination and renewal.

Full session descriptions can be viewed at www.ahraonline.org.The AHRA Leadership Institute is pleased to once again present the Basic Management Skills Program, held in conjunction with AHRA’s 2009 Annual Meeting, and specifically targeted for imaging professionals taking on new positions, opportunities and challenges.

As imaging personnel move from clinical to supervisory to leadership positions, different skills are required and critical to achieve success. The AHRA Leadership Institute offers a portfolio of development programs designed exclusively for medical imaging professionals—including administrators, directors, managers, supervisors and technologists. Each program—Basic, Advanced or Executive—addresses challenges pertinent to their respective roles.

For new and aspiring supervisors and managers, this five-day comprehensive program will focus on basic management skills, including human resources, communications, operations management, asset management, finance and budgeting.

Note: To obtain the certificate of completion offered for this track, you must complete ten of the twelve Basic Management Skills sessions (Budgeting for Business Management Parts 1 and 2 count as a single session). You may also select two “elective” sessions from the main conference. You must have evidence of attendance in 12 sessions total to receive your certificate (keynote presentations do not count towards the total – breakout sessions only).

AHRA thanks the following companies for their generous support of the Leadership Institute’s Basic Management program:

To register online and for up-to-date information, please visit www.ahraonline.org. 19

AHRA, the association for medical imaging management

Human Resources

SCHEDULE AT A GLANCE

MONDAY, AUGUST 10 cont.


2:30 pm – 4:00 pm Face-to-Face CommunicationRoberta M. Edge, CRA, FAHRASutter Gould Medical Foundation, Modesto, CA

4:00 pm – 4:30 pm Break

4:30 pm – 5:30 pm Art of NegotiationDebra A. Lopez, CRA, FAHRA, AHRA President-Elect, San Jose, CA

TUESDAY, AUGUST 117:00 am – 8:00 am Continental Breakfast

7:00 am – 8:00 am ROuNDTABLESEquipment Contract Negotiation Moderated by Gary W. Price, RT (R) (CT) CRA, Western Kentucky Diagnostic Imaging, Bowling Green, KY

Process ImprovementModerator to be announced.

8:00 am – 9:30 am Quality ImprovementSandra A. Anderson, CRA, FAHRA, Colorado Springs, CO

9:45 am – 11:00 am GENERAL SESSION AND KEYNOTEGenerously sponsored by FUJIFILM Medical Systems, USA Inc

Lighten up and Laugh: For the Health of ItCraig Zablocki


SUNDAY, AUGUST 9

1:00 pm – 2:00 pm Verbal Communication and Presentation Skills Jay P. Mazurowski, CRA, FAHRA, Concord Hospital, Concord, NH

2:00 pm – 2:30 pm Break

2:30 pm – 4:00 pm Introduction to Asset ManagementSheila M. Sferrella, MAS, CRA, RT(R), FAHRA, Saint Thomas Health Services, Nashville, TN

4:30 pm – 5:30 pm Introduction to Project ManagementRoberta M. Edge, CRA, FAHRA, Sutter Gould Medical Foundation, Modesto, CA

6:30 pm – 8:00 pm President’s ReceptionGenerously sponsored by AGFA HealthCare

MONDAY, AUGUST 108:00 am – 8:45 am Welcome Breakfast for New Members and First-Time Attendees


8:00 am – 9:00 am ROuNDTABLESEmployee Compensation Moderated by Hazel C. Hacker, MHA, FAHRA, Edison Imaging Associates, P.A., Edison, NJ

Front Office Best Practices Moderated by Stephanie D. Spencer, RCVT, MBA, Newark Beth Israel Medical Center, Newark, NJ

9:00 am – 11:00 am GRAND OPENING CEREMONY AND kEYNOTEGenerously sponsored by Carestream Health DRX-1


2:30 pm – 3:30 pm Budgeting for Business Management Part 1Ed Yoder, Winter Haven Hospital, Winter Haven, FL

NOTE: You must attend Part 1 AND Part 2 of this session to get CE credit – no partial credit will be granted.

3:30 pm – 4:00 pm Break

4:00 pm – 5:30 pm Budgeting for Business Management Part 2Ed Yoder, Winter Haven Hospital, Winter Haven, FL

WEDNESDAY, AUGUST 127:00 am – 8:00 am Continental Breakfast

7:00 am – 8:00 am ROUNDTABLE

Dealing with Difficult Employees Moderated by Alan L. Wildman, MHA, RT(R), CRA, Banner Desert Medical Center, Mesa, AZ

8:00 am – 9:30 am Interviewing, Recruitment and RetentionSandra A. Anderson, CRA, FAHRA, Colorado Springs, CO

9:45 am – 11:00 am GENERAL SESSION AND KEYNOTE



2:30 pm – 3:30 pm Business Writing Skills Terry A. Dowd, CRA, FAHRA, RT(R)(M), Banner Baywood Medical Center, Mesa, AZ

3:30 pm – 4:00 pm Break

4:00 pm – 5:00 pm Developing and Implementing Operational and Regulatory ProceduresKenneth Fazzino, BA, CRA, RT(R), FAHRA, Franklin & Seidlemann Subspecialty Radiology, Beachwood, OH

7:00 pm – 10:00 pm AHRA’s Ocean’s Eleven PartyGenerously sponsored by Bayer HealthCare Pharmaceuticals

THURSDAY, AUGUST 137:00 am – 8:00 am Continental Breakfast

8:00 am – 9:30 am Monitoring Employee Performance: Coaching, Counseling and Performance ImprovementTerry A. Dowd, CRA, FAHRA, RT(R)(M), Banner Baywood Medical Center, Mesa, AZ

10:00 am – 11:00 am Marketing Matters: Building BasicsPeggy Wagner, CRA, CodeRyte, Inc., Rocklin, CA

11:15 am – 2:00 pm CLOSING LUNCHEON AND KEYNOTE

Get a Grip! Coping With Fear - The Number One Roadblock to SuccessFrank Miles

A comprehensive program for tomorrow’s medical imaging leaders n August 9 – August 13, 200920 A comprehensive program for tomorrow’s medical imaging leaders n August 9 – August 13, 200920

AHRA LEADERSHIP INSTITUTE Basic Management Skills Program

WEDNESDAY, AUGUST 12 cont.TUESDAY, AUGUST 11 cont.

To register online and for up-to-date information, please visit www.ahraonline.org. 21

AHRA, the association for medical imaging management

2009 AHRA BASIC MANAGEMENT SKILLS PROGRAM REGISTRATION FORM

Three Easy Ways to Register:Complete form and: MAIL TO: AHRA 2009 Registration (all forms of payment) 490-B Boston Post Road, Suite 200, Sudbury, MA 01776

FAX TO*: AHRA 2009 Registration (Credit Cards only) (978) 443-8046

ONLINE*: www.ahraonline.org (Credit Cards only)

*If you register by fax or online please DO NOT also send a copy of your registration by mail; this may result in a duplicate registration.

Cancellation PolicyCancellation of registration must be received in writing no later than July 9, 2009 and is subject to a $75 handling fee. No partial or full refunds will be available after this date. If you cannot attend, you may send a substitute; you must notify the AHRA Registration Coordinator in writing of the substitute’s name by July 22, 2009. If the substitute is not in the same registrant class as the original registrant (e.g. member or non-member), additional fees will be due. In the event the AHRA Annual Meeting is cancelled, AHRA will refund your registration fee only. AHRA is not responsible for airfare and hotel deposits and payments.

Please CLEARLY print, type, or attach a business card: AHRA Member #

First Name Last Name

Name on Badge (if different from above)

Degree Title

Organization

Address [] Work [] Home

City State Zip

Country

Telephone Fax

Email

NOTE: To obtain the certificate of completion offered for this track, you must complete ten of the twelve Basic Management Skills

sessions (Budgeting for Business Management Parts 1 and 2 count as a single session). You may also select two “elective” sessions from

the main conference. You must have evidence of attendance in 12 sessions total to receive your certificate (keynote presentations do not

count towards the total—breakout sessions only).

Attendee ListAHRA exhibitors receive a list of all attendees’ mailing addresses. AHRA does not distribute phone numbers, fax numbers or email addresses.

Check all that apply: New AHRA Member (joined since July 2008) (check to attend First Time Attendee’s Breakfast!) This is my first AHRA Annual Meeting (check to attend First Time Attendee’s Breakfast!) Nonmember Check to receive AHRA membership information

Check all that apply: Radiology Administrator: Hospital Radiology Administrator: Imaging Center Radiology Business Manager Hospital CEO/COO Imaging Center CEO/COO Information Services Director/Staff PACS Administrator Chief Technologist Commercial Consultant Educator Media Other (please specify)

Where Do You Work? Hospital Hospital with OP Imaging Centers Healthcare System (multiple facilities) Imaging Center Physician Practice Other

Do you work in a hospital? Yes No

Do you work in an imaging center? Yes No

If you work in a hospital, how many beds does your hospital have? 1-99 100-199 200-299 300-399 400-499 500-749 Over 750

Primary Department/Area Radiology OP imaging center Medical Imaging Diagnostic Imaging Other

A comprehensive program for tomorrow’s medical imaging leaders August 9 – August 13, 200922

2009 AHRA BASIC MANAGEMENT SKILLS PROGRAM REGISTRATION FORM

Leadership Institute Registration FeesThe Leadership Institute Basic Management Program is being held in conjunction with AHRA’s 37th Annual Meeting & Exposition. The following registration fees include all materials, Leadership Institute educational sessions, receptions, lunches, continental breakfasts and breaks. Leadership Institute attendees will have an opportunity to participate in all AHRA Annual Meeting general sessions, exhibit hall opportunities, and social events. Please note that you must be an AHRA member in good standing in order to register for the Leadership Institute.

Through July 9 After July 9

AHRA Member $525 $525

*AHRA New Member plus Registration $700 $700

*Includes 1 year of AHRA membership—and you save $25!

*Discounts for Multiple RegistrantsApplies to Annual Meeting AND Basic Management Skills Program registrationsIf your facility is sending three or more registrants, you can take advantage of

registrants from the same facility/institution. This discount does not apply to multiple facilities within a health system. Each registrant must complete a registration form.

*PLEASE NOTE: This discount applies to the Registration Fee ONLY. It should not be applied to the Total, once additional workshop and guest fees have been included.

Please list the name of the other registrants from your facility in the space provided

Special NeedsDo you have any special needs that require special arrangements? Please describe:

REGISTER ME NOW!

Leadership Institute Registration Fee +

Multiple registration discount –

TOTAL

Registration PaymentMeeting registration payment MUST accompany this form. If you are using MasterCard, VISA, or American Express the registration form can be faxed to (978) 443-8046 or you may register online at www.ahraonline.org. If you register by fax or online, please DO NOT also send a copy or your registration by mail; this may result in a duplicate registration.

Payment enclosed Check (made payable in US dollars to AHRA – Federal Tax ID: 23-7271872)

Credit Card Visa: CVV Code*______ MasterCard: CVV Code*______ American Express

Card Number

Expiration Date

Name on card (please print)

Authorized Signature

* The CVV code is the last 3 digits in the signature strip on the back of the credit card.

Continuing EducationAHRA has applied for ARRT Category A continuing education credit. Indicate below if you desire credit.

Category A Continuing Education Units (ARRT)

________________


AHRA 37th ANNUAL MEETING AND EXPOSITION REGISTRATION FORMThree Easy Ways to RegisterComplete form and: MAIL TO: AHRA 2009 Registration (all forms of payment) 490-B Boston Post Road, Suite 200, Sudbury, MA 01776

FAX TO*: AHRA 2009 Registration (Credit Cards only) (978) 443-8046

ONLINE*: www.ahraonline.org (Credit Cards only)

*If you register by fax or online please DO NOT also send a copy of your registration by mail; this may result in a duplicate registration.

Cancellation PolicyCancellation of registration must be received in writing no later than July 9, 2009 and is subject to a $75 handling fee. No partial or full refunds will be available after this date. If you cannot attend, you may send a substitute; you must notify the AHRA Registration Coordinator in writing of the substitute’s name by July 22, 2009. If the substitute is not in the same registrant class as the original registrant (e.g. member or non-member), additional fees will be due. In the event the AHRA Annual Meeting is cancelled, AHRA will refund your registration fee only. AHRA is not responsible for airfare and hotel deposits and payments.

Please CLEARLY print, type, or attach a business card: AHRA Member # ________________

First Name Last Name

Name on Badge (if different from above)

Degree Title

Organization

Address Work Home

City State Zip

Country

Telephone Fax

Email

Attendee List:AHRA exhibitors receive a list of all attendees’ mailing addresses. AHRA does not distribute phone numbers, fax numbers or email addresses.

Check all that apply: New AHRA Member (joined since July 2008) (check to attend First Time Attendee’s Breakfast!)

This is my first AHRA Annual Meeting (check to attend First Time Attendee’s Breakfast!)

Nonmember

Check to receive AHRA membership information

Check all that apply: Radiology Administrator: Hospital Radiology Administrator: Imaging Center Radiology Business Manager Hospital CEO/COO Imaging Center CEO/COO Information Services Director/Staff PACS Administrator Chief Technologist Commercial Consultant Educator Media Other (please specify) ___________________________


AHRA 37th ANNUAL MEETING AND EXPOSITION REGISTRATION FORM page 2Where Do You Work? Hospital Hospital with OP Imaging Centers Healthcare System (multiple facilities) Imaging Center Physician Practice Other

Do you work in a hospital? Yes No

Do you work in an imaging center? Yes No

If you work in a hospital, how many beds does your hospital have? 1-99 100-199 200-299 300-399 400-499 500-749 Over 750

Annual Meeting Registration Fees Full-Meeting Fee (circle one)Full meeting registration includes all educational programs, exhibit hall viewing, and all meals and social events listed in the program.

AHRA Member $525 Nonmember $655 *Nonmember Plus Membership $700

*Join and register—includes full meeting registration and 1 full year of AHRA membership with no application fee (a savings of $25!)

Single-Day Fee (circle one)Single-day registration admits you to all educational programs, exhibit hall viewing, and all meals and social events listed in the program for that day ONLY.

AHRA Member $250 Nonmember $380 *Nonmember Plus Membership $425

*Join and register – includes full meeting registration and 1 full year of AHRA membership with no application fee (a savings of $25!)

Day attending (select one day only): Monday Tuesday Wednesday Thursday

Guest Package $80 per guest No. of guests: Guest Package includes admittance for One (1) guest into the following additional events: AHRA Annual Theme Party – Wednesday 8/12 Closing Luncheon – Thursday 8/13 Exhibit Hall Lunches – Monday 8/10, Tuesday 8/11, Wednesday 8/12

Guest badges are for family members accompanying you to the AHRA Annual Meeting and Exposition. They are not intended for radiology or other healthcare professionals. AHRA reserves the right to deny guest badges to any individual for any reason at any time.

Please provide the names of family members who will need badges (full names are required):

Full Conference Audio CD SetWe are pleased to provide Annual Meeting attendees an opportunity to receive the Full Conference Audio CD Set as part of attendance at the following discounted price:

$199 with AHRA 2009 Annual Meeting registration (regularly priced $538*)

*Regular price applies onsite and post-show

Workshops AHRA’s CRA Exam WorkshopDATE/TIME: Sunday, August 9, 8:00 am – 5:00 pm

The fee below includes continental breakfast, lunch, a full day workshop program, and admittance to the President’s Reception.

With AHRA full Annual Meeting Registration: AHRA Member $125 Nonmember $155

Workshop Only: AHRA Member $275 Nonmember $305

Improving Team EffectivenessDATE/TIME: Sunday, August 9, 8:00 am – 12:00 pm Megan McDonough, BS, CNMTCredits: 4.0 McDonough Company, Hardwick, MA

Attendance Limit: 100 – advance registration is strongly recommendedThe fee below includes continental breakfast, a half day workshop program, and admittance to the President’s Reception.

With AHRA full Annual Meeting Registration: AHRA Member $75 Nonmember $105

Workshop Only: AHRA Member $125 Nonmember $155

Customer Loyalty Through Service ExcellenceDATE/TIME: Tuesday, August 11, 4:00 pm – 5:30 pm Katie Swan, Andrea Lytle and Mary Johnson American Radiology Services, Baltimore, MD

Attendance Limit: 100Fee: FREE—Pre-registration required.

Primary Department/Area Radiology OP imaging center Medical Imaging Diagnostic Imaging Other


AHRA 37th ANNUAL MEETING AND EXPOSITION REGISTRATION FORM page 3*Discounts for Multiple RegistrantsApplies to Annual Meeting AND Basic Management Skills Program registrationsIf your facility is sending three or more registrants, you can take advantage of discounted fees. Take 5% off the registration fee for the third and additional registrants from the same facility/institution. This discount does not apply to multiple facilities within a health system. Each registrant must complete a registration form. * PLEASE NOTE: This discount applies to the Registration Fee ONLY. It should not be applied to the Total, once additional workshop and guest fees have been included. ** Please list the name of the other registrants from your facility in the space provided below or if you are registering on-line, indicate in the fields provided.

** Please list the name of other registrants from your facility:

Special NeedsDo you have any special needs that require special arrangements? Please describe:

REGISTER ME NOW!

Annual Meeting Registration Fee +

Multiple registration discount –

Full Audio CD Set +

Membership Fee +

Additional workshop fees +

CRA Prep Course Guest Package +

TOTAL

Registration PaymentMeeting registration payment MUST accompany this form. If you are using MasterCard, VISA, or American Express the registration form can be faxed to (978) 443-8046 or you may register online at www.ahraonline.org. If you register by fax or online, please DO NOT also send a copy or your registration by mail; this may result in a duplicate registration.

Payment enclosed Check (made payable in US dollars to AHRA – Federal Tax ID: 23-7271872)

Credit Card Visa: CVV Code*__________ MasterCard: CVV Code*__________ American Express

Card Number

Expiration Date

Name on card (please print)

Authorized Signature

* The CVV code is the last 3 digits in the signature strip on the back of the credit card.

Continuing EducationAHRA has applied for ARRT Category A continuing education credit. Indicate below if you desire credit. Category A Continuing Education Units (ARRT)

ARRT Certificate Number ________________


AHRA EDUCATION FOUNDATION’S 10th ANNUAL GOLF TOURNAMENTThe 2009 Imaging Classic Golf Tournament will be held at TPC Las Vegas. The registration fee includes greens fees, transportation, breakfast, and lunch. Players may enter individually or as part of a team. The tournament, a scramble format, will be followed by an awards ceremony and lunch.

Tournament Details Sunday, August 9, 2009TPC Las VegasStart: 7:00 AMFormat: Scramble (4 players/team)

FeesTournament Registration (select one): AHRA Member: $150 Nonmember: $170

Tournament Registration

Tournament InformationRegister by fax: 978-443-8046Register by mail: using the form belowRegister online: www.ahraonline.org

Payment informationTOTAL DUE (tournament fee + club rentals): $_____________________________

Check enclosed, payable to AHRA Education Foundation

Mastercard Visa American Express

Card # ____________________________________ Exp. Date ____________

PLAYER 1:

Name

Address

Tel

Fax

Email

AHRA Member? Yes No

PLAYER 3:

Name

Address

Tel

Fax

Email

AHRA Member? Yes No

PLAYER 2:

Name

Address

Tel

Fax

Email

AHRA Member? Yes No

PLAYER 4:

Name

Address

Tel

Fax

Email

AHRA Member? Yes No

Mail or fax form to: AHRA Education Foundation Golf Tournament490-B Boston Post Road, Suite 200Sudbury, MA 01776

Fax (978) 443-8046, or

Register online: www.ahraonline.org


Mail or fax form to: AHRA Education Foundation Golf Tournament490-B Boston Post Road, Suite 200Sudbury, MA 01776

Fax (978) 443-8046, or

Register online: www.ahraonline.org

American College of Radiology

Beekley Corporation

Coding Strategies, Inc.

Healthcare Billing and Management Association (HBMA)

The Health Law Partners, PC

Health Record Services

IN-KIND SPONSORS

HKS, Inc.

M*Modal

MD Buyline

Mednovus, Inc.

MRI-Planning

Outpatient Imaging Affiliates, LLC

RCG HealthCare Consulting

REA Healthcare Strategies

Schad Medical Management

SCI Solutions

SG&A Consulting, Inc.

The Joint Commission

Toshiba Medical Systems

Virtual Radiologic

PLATINUM SPONSORS

SILVER SPONSORS

BRONZE SPONSOR

CONTRIBUTING SPONSORS

medinformatix

SPONSORS

AHRA’S 37th ANNuAL MEETING AND EXPOSITIONAUGUST 9-13, 2009Mandalay Bay Convention Center l Las Vegas, Nevadawww.ahraonline.org l 1-800-334-AHRA

490-B Boston Post Road, Suite 200Sudbury, MA 01776

Address Service Requested

American College of RadiologyBeekley Corporation

Coding Strategies, Inc.Healthcare Billing and Management

Association (HBMA)The Health Law Partners, PC

Health Record Services

HKS, Inc.M*Modal

MD BuylineMednovus, Inc.MRI-Planning

Outpatient Imaging Affiliates, LLCRCG HealthCare Consulting

REA Healthcare StrategiesSchad Medical Management

SCI SolutionsSG&A Consulting, Inc.The Joint Commission

Toshiba Medical SystemsVirtual Radiologic

PLATINUM SPONSORS

SILVER SPONSORS

BRONZE SPONSOR

CONTRIBUTING SPONSORS

medinformatix

IN-KIND SPONSORS

Documents

Meeting and Exposition · BROCHURE. . l. 1-800-334-AHRA. SESSION HANDOUTS. 2. 2. n. ... profession means of teaching pioneered in aviation is more than a need, it is an absolute necessity