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11/27/13 TIP SHEET FOR - 9780071601740 ftp://sg01dbs004/tipsheets/49512/tipsheets.html 1/16 JANUARY 2014 Medical - Pediatrics ISBN: 9780071601740 $ 125.00 AUD / $ 143.00 NZD 24 cm x 19 cm Pages: 560 Format: Softcover Edition: 1 Previous ISBN: Imprint: Symptom-Based Diagnosis in Pediatrics (CHOP Morning Report) A guide to pediatric diagnosis organized by symptom Market: Pediatricians and pediatrics residents (86,000), pediatric nurse practitioners (10,000) Case are illustrated with vibrant full-color clinical photographs and drawings Pediatricians, Pediatrics Residents, and Pediatric Nurse Practitioners Samir Shah, MD Attending Physician, General Pediatrics Children’s Hospital of Philadelphia Instructor, Department of Pediatrics University of Pennsylvania School of Medicine Philadelphia, Pennsylvania Stephen Ludwig, MD Associate Physician-in-Chief for Medical Education Emergency Medicine Attending Physician Children’s Hospital of Philadelphia Philadelphia, Pennsylvania Medical Genetics

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Page 1: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

11/27/13 TIP SHEET FOR - 9780071601740

ftp://sg01dbs004/tipsheets/49512/tipsheets.html 1/16

JANUARY 2014Medical - PediatricsISBN: 9780071601740$ 125.00 AUD / $ 143.00 NZD24 cm x 19 cmPages: 560 Format: SoftcoverEdition: 1Previous ISBN: Imprint:

Symptom-Based Diagnosis in Pediatrics (CHOP Morning Report)

A guide to pediatric diagnosis organized by symptom

Market: Pediatricians and pediatrics residents (86,000), pediatric nurse practitioners(10,000)Case are illustrated with vibrant full-color clinical photographs and drawings

Pediatricians, Pediatrics Residents, and Pediatric Nurse Practitioners

Samir Shah, MDAttending Physician, General PediatricsChildren’s Hospital of PhiladelphiaInstructor, Department of PediatricsUniversity of Pennsylvania School of MedicinePhiladelphia, Pennsylvania Stephen Ludwig, MDAssociate Physician-in-Chief for Medical EducationEmergency Medicine Attending PhysicianChildren’s Hospital of PhiladelphiaPhiladelphia, Pennsylvania

Medical Genetics

Page 2: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

11/27/13 TIP SHEET FOR - 9780071601740

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JANUARY 2014Medical - GeneticsISBN: 9780071664387$ 90.00 AUD / $ 101.00 NZD28 cm x 22 cmPages: 432 Format: SoftcoverEdition: 1Previous ISBN: Imprint:

Complete coverage of the basic medical genetic principles required for the boardsand clinical practice

Market: Medical students (17,500/year), genetic counselors (2,000), geneticists(600)Enhanced by more than 450 outstanding illustrations

Market / AudiencePrimary Markets:1st and 2nd year Medical Students: 18,750 per yearMedical Genetics is usually taught in the first or second year.

Secondary Market:clinical geneticists (~600 in US)genetic counselors (approximately 2000 in the US)

Color Atlas and Synopsis of Cardiovascular MR and CT (SET 2)

Page 3: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

11/27/13 TIP SHEET FOR - 9780071601740

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JANUARY 2014Medical - CardiologyISBN: 9780071747349$ 157.30 AUD / $ 196.70 NZDcm x cmPages: 0 Format: Hardcover with CDROMEdition: 1Previous ISBN: Imprint:

Strauss and Mayer’s Emergency Department Management

A one-stop text endorsed by the American College of Emergency Physicians

Market: Emergency Departments (5,500), emergency department directors andmanagers (10,000)Delivers authoritative answers to virtually any management question in emergencymedicine

Page 4: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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DECEMBER 2013Medical - Clinical MedicineISBN: 9780071762397$ 185.00 AUD / $ 235.00 NZD28 cm x 23 cmPages: 800 / Illustrations: 350 Format: HardcoverEdition: 1Previous ISBN: Imprint:

Market / AudienceEmergency Departments; Emergency Departement Directors and Managers

Case Files Critical Care

High-yield critical care cases help medical students and junior residents master criticalcare of patients in the ICU

Case Files: Critical Care delivers 40 high-yield clinical cases that illustrate essential concepts incritical care. Each case includes a complete discussion, clinical pearls, definitions of key terms,and USMLE-style review questions.

Page 5: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

11/27/13 TIP SHEET FOR - 9780071601740

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JANUARY 2014Medical - Critical CareISBN: 9780071768573$ 44.95 AUD / $ 60.00 NZD23 cm x 16 cmPages: 432 / Illustrations: 10 Format: SoftcoverEdition: 1Previous ISBN: Imprint:

Complete discussion of each case makes this an instructive and practical primer for criticalcare rotationsHelps students learn, rather than just memorizeVibrant two-color design

Market / Audience4th-year US medical students in critical care clerkships (total market 18,500/yr.); residents inmedicine, family medicine, surgery and fellows in geriatrics

Eugene C. Toy, MD (Houston, TX), Professor and Residency Program Director, Department ofObstetrics and Gynecology, The Methodist Hospital-Houston, The University of Texas-HoustonSchool of Medicine.Manuel Suarez, MD (St. Vincent and the Grenadines), Dean of Clinical Studies and ClinicalProfessor, Medicine, Pulmonary Medicine, and Critical Care Medicine, Trinity School of Medicine.Terrence H. Liu, MD (San Francisco, CA), Assistant Professor of Surgery, UCSF School ofMedicine.

Goodman and Gilman Manual of Pharmacology and Therapeutics, SecondEdition

The authority of Goodman & Gilman's in a concise, carry-anywhere reference

Market: Medical students (18,750 per year), pharmacy students (35,000/year),pharmacology students (15,000/year), pharmacists (175,000)High-yield overview of the most clinically relevant content of Goodman & Gilman'sPharmacological Basis of Therapeutics, 12eNEW full-color design

Market / Audience

Page 6: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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JANUARY 2014Medical - PharmacologyISBN: 9780071769174$ 85.00 AUD / $ 110.00 NZD23 cm x 16 cmPages: 1216 / Illustrations: 200 Format: SoftcoverEdition: 2Previous ISBN: 9780071443432Imprint:

medical students; pharmacy students; pharmacists; clinicians; anesthesia; pharmacology andtoxicology

Laurence Brunton, PhDProfessor of Pharmacology and MedicineUCSD School of MedicineLa Jolla CA Randa Hilal-Dandan, PhDLecturer in PharmacologyUniversity of California, San DiegoLa Jolla, California

Dutton's Introduction to Physical Therapy and Patient Skills

Complete coverage of every core physical therapy topic

Market: Physical therapy students (30,000), practicing physical therapists (155,000)Companion DVD demonstrates important techniques

Market / AudiencePhysical Therapy students in the US; Practicing Physical Therapists

Page 7: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

11/27/13 TIP SHEET FOR - 9780071601740

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JANUARY 2014Medical - Physical Medicine & RehabilitationISBN: 9780071772433$ 115.00 AUD / $ 143.80 NZDcm x cmPages: 752 / Illustrations: 100 Format: Soft Cover with DVDEdition: 1Previous ISBN: Imprint:

Radiology Case Review Series: MSK Imaging

More than 200 cases offer a rigorous review of musculoskeletal imaging

Market: Radiology residents (6,000), fellows and practicing radiologists (20,000)Unique 2-page presentation features images and questions on page one; page twowill have same images with magnfications, annotations, and detailed answerexplanations

Market/Audience

Because of the rating system of cases that we have included, we can safely say this serieswill apeal to:

--Graduating Radiology Residents

--On-Call Physician Residents

Page 8: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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JANUARY 2014Medical - Radiology & Nuclear MedicineISBN: 9780071787031$ 60.50 AUD / $ 75.70 NZD28 cm x 22 cmPages: 432 Format: SoftcoverEdition: 1Previous ISBN: Imprint:

---Fellows and Practicing Radiologists

Sayed Ali-- Temple University; Sanjay Patel-- Norwich Radiology Academy; Dhiren Shah

Radioliogy Case Review Series: Breast Imaging

More than 200 cases offer a rigorous review of breast imaging

Market: Radiology residents (6,000), fellows and practicing radiologists (20,000)Unique 2-page presentation features images and questions on page one; page twowill have same images with magnfications, annotations, and detailed answerexplanations

Market/Audience

Because of the rating system of cases that we have included, we can safely say thisseries will appeal to:

--Graduating Radiology Residents

--On-Call Physician and Residents

--Fellows and Practicing Radiologists

Page 9: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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DECEMBER 2013Medical - Radiology & Nuclear MedicineISBN: 9780071787192$ 75.00 AUD / $ 93.80 NZD27 cm x 22 cmPages: 448 / Illustrations: 800 Format: SoftcoverEdition: 1Previous ISBN: Imprint:

Chris Flowers, MD (Tampa, FL) is affiliated with the Moffitt Cancer Center.Markus Holzhauer, MD (Amherst, NY) is affiliated with Windsong Radiology.

Clinical Emergency Medicine

A concise yet thorough review of the core topics in emergency medicine

Market: Medical students (18,750 per year), emergency medicine physicians andresidents (40,000)Numerous figures, algorithms, tables, mnemonics, and other learning tolsencapsulate important information

Market/Audience

Medical Students

EM Residents

EM Physician Assistants

Emergency Nurses and Nurse Practitioners

Scott Sherman, MD; Joseph Weber, MD; Michael Schindlbeck, MD; and RahulPatwari, MD (Chicago, IL) are affiliated with the Department of Emergency Medicine,Rush Medical College, John J. Stroger/Cook Count Medical Center.

Page 10: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

11/27/13 TIP SHEET FOR - 9780071601740

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JANUARY 2014Medical - Clinical MedicineISBN: 9780071794602$ 87.20 AUD / $ 109.00 NZD24 cm x 19 cmPages: 400 / Illustrations: 100 Format: SoftcoverEdition: 1Previous ISBN: Imprint:

Obstetrics and Gynecology Board Review Pearls of Wisdom, FourthEdition

A high-yield Q&A review for the Obstetrics and Gynecology boards or in-serviceexam

Market: Obstetricians and gynecologists (52,000), obstetrics and gynecologyresidents (4,900)More than 5,000 questions updated to reflect the new American Congress ofObstetricians and Gynecologist’s guidelinesThe single-answer format reinforces the correct answer only

Market / AudienceOb-Gyns; Ob-Gyn residents

Stephen G. Somkuti, M.D., Ph.D. is an attending physician at Abington Memorial Hospitalin Abington, Pennsylvania, and Medical Director of the In Vitro Fertilization (IVF) Program atthe hospital's Toll Center for Reproductive Sciences. He also is a clinical assistant professorat Jefferson Medical College, a visiting scientist in the Department of Biology at LehighUniversity and associate professor in the Department of Obstetrics, Gynecology andReproductive Sciences in the School of Medicine at Temple University.

Page 11: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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JANUARY 2014Medical - Gynecology & ObstetricsISBN: 9780071799287$ 99.00 AUD / $ 125.00 NZD28 cm x 22 cmPages: 672 / Illustrations: 25 Format: SoftcoverEdition: 4Previous ISBN: 9780071497039Imprint:

Anesthesia Equipment Simplified

An engaging explanation of essential anesthesiology equipment

Market: Anesthesiology residents (5,000), student nurse anesthetists (5,000)Strong emphasis on clinical utility rather than academic discussion

Market/Audience

Anesthesiology residents and nurse anesthesia students.

This book will be very attractive as an adoptable book in nurse anesthesia programs.

There are approximately 2000 nurse anesthetist students who finish training in the U.S. each year. In addition,almost 1600 physicians finished anesthesiology residency training in 2009 in the U.S. Plus there areapproximately 34,000 nurse anesthetists and 35,000 anesthesiologists in the United States.

Gregory L. Rose, MD (Lexington, KY) Associate Professor, Department ofAnesthesiology, University of Kentucky College of Medicine.

J. Thomas McLarney, M.D. (Lexington, KY) Associate Professor of Anesthesiology,Medical Director, Anesthesiology Preoperative Assessment Clinical Director, Center forSimulation, University of Kentucky College of Medicine.

Page 12: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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JANUARY 2014Medical - AnesthesiologyISBN: 9780071805186$ 84.70 AUD / $ 105.90 NZD24 cm x 19 cmPages: 224 / Illustrations: 80 Format: SoftcoverEdition: 1Previous ISBN: Imprint:

JANUARY 2014Medical - Clinical Medicine

CURRENT Practice Guidelines in Primary Care 2014

Guidelines for more than sixty common outpatient conditions

Market: Internists (80,000), family physicians (60,000), nurse practitioners (100,000),physician assistants (60,000).Includes screening, prevention, and management guidelines spanning all of general medicine

Market/Audience

Internists: 80,000

Family physicians: 60,000

NPs: 100,000

PAs: 60,000

Page 13: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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ISBN: 9780071818247$ 24.20 AUD / $ 30.30 NZD18 cm x 12 cmPages: 400 / Illustrations: 10 Format: SoftcoverEdition: 12Previous ISBN: 9780071797504Imprint:

DECEMBER 2013Medical - PharmacyISBN: 9780071818438$ 72.60 AUD / $ 90.80 NZD19 cm x 14 cm

2014-2015 Top 300 Pharmacy Drug Cards

A fun, fast way to learn essential information about the top 300 drugs

Market: Pharmacy students (15,000), nursing students (300,000/USA)Cards feature a photograph on one side and essential drug information on the flip side

Market / AudiencePharmacy Schools; Nursing Schools; Students

Page 14: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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19 cm x 14 cmPages: 608 / Illustrations: 300 Format: SoftcoverEdition: 2Previous ISBN: 9780071636117Imprint:

JANUARY 2014Medical - Drug GuidesISBN: 9780071824965$ 25.00 AUD / $ 31.30 NZD13 cm x 9 cmPages: 384 Format: Softcover

Clinicians Pocket Drug Reference 2014

Essential facts about more than 1,400 drugs

Market: Third year medical students (18,500), fourth year medical students (18,500),internal medicine residents (12,000), physician assistant students (4,000), physicianassistants (40,000), nurse practitioner students (5,000/yr.), nurse practitioners (50,000)Details common uses, mechanisms of action, dosage (adult and pediatric),precautions/contraindications, form supplied, and common side effects

Market/Audience

M3 Students 18,500M4 Students 18,500Internal Medicine Residents 12,000PA Students 4,000PA’s 40,000Nurse Practitioner Students 5,000/yrNPs 50,000Family Medicine Residents 6000Dental students 4000/yr

Drug companies (bulk sales)

Leonard Gomella MD (Philadelphia, PA) is Chair of Urology at Thomas Jefferson UniversityMedical College.

Page 15: Medical Genetics - McGraw-Hill Education · PDF fileA concise yet thorough review of the core topics in emergency medicine Market: Medical students ... tables, mnemonics, and ... M4

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Format: SoftcoverEdition: 5Previous ISBN: 9780071791779Imprint:

JANUARY 2014Medical - Test Preparation & ReviewISBN: 9780071828130$ 18.20 AUD / $ 22.80 NZD18 cm x 13 cmPages: 128 Format: SoftcoverEdition: 1Previous ISBN:

The New USMLE Step 2 CS: 101 Myths Debunked

The truth about the new USMLE Step 2 CS

Market: Students taking the examination (30,500)Clears up the mystery and misinformation that surrounds this exam

Market/Audience

USMLE Step 2 CS test-takers iper year:

~18,500 total examinees from US/Canadian schools~12,000 total examiness from Non-US/Canadian schools

Brenda R Affinati, MD, FACP (Chicago, IL) Associate Dean of Graduate Medical Education,DIO Associate Professor of Medicine, Chicago Medical School.

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Previous ISBN: Imprint:

JANUARY 2014Medical - Test Preparation & ReviewISBN: 9780071831420$ 59.30 AUD / $ 74.20 NZD28 cm x 22 cmPages: 688 / Illustrations: 200 Format: SoftcoverEdition: 24Previous ISBN: 9780071802321Imprint:

First Aid for the USMLE Step 1 2014

Market/Audience

US medical students (2nd and 3rd year) (18,500/yr.) and foreign medical graduates (20,000/yr.)

preparing for the USMLE Step 1 and COMLEX exams; podiatric medical students