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Why You Should Be Spending Money on Social Media
Katie Mars, Senior Social Media Strategist RocketFuel
Some Clients I’ve Worked With
What do all these businesses have in common?
Social Advertising Baby!
Lol Okay Sure
Real Life Examples
Client: Local Wedding VenueBudget: $150 Runtime: 1 monthAd Type: Boosted PostResults:
Client: A Zoo in Our Zipcode Budget: $30 Runtime: 4 daysAd Type: Boosted PostResults:
STRATEGYYou can’t get far without a map.
Editorial Calendar
● Even if you plan is just a postit note on a wall, it’s a start
● Work a month in advance.
Figure Out How Much You Can Spend Per MonthThen Divide it Between You Planned Posts
Ease Into AdsStart Small - it’s actually a great strategy.
Boost Posts to Your Own Page Fans!
May 16 - June 21: $5000 in donations thru Facebook with $200 Budget
Reach More People Right in Their Pocket
BONUS POINTS
Facebook owns Instagram, so you can place your Facebook ads on Instagram for no extra change. 2 for 1!
Questions: [email protected]
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