Upload
blogwatchph
View
222
Download
0
Embed Size (px)
Citation preview
8/3/2019 Media Spend Jan-Sep 2011
1/27
Title of Presentation
Media Spend Highlights
Jan-Sep 2011 vs. Jan-Sep 2010
8/3/2019 Media Spend Jan-Sep 2011
2/27
2
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Advertising Information Service (AIS)
What is AIS?
The industry currency for advertising expenditure in the Philippines. Itprovides TV, Radio and Print monitoring reports which enablessubscribers to analyze competitors advertising strategies as well as to
track execution of ad campaigns vis--vis what was planned.
Monitoring (Y2011) Coverage
TV (Metro Manila) 25 TV Stations (7 VHF, 3 UHF, 15 Sky Cablechannels) are monitored Mon-Sun from 6am-12mn (except for ABS-CBN, GMA and TV5)
Radio - 8 Areas, 110 radio stations monitored from 6am-9pm
Print - 24 Newspapers and 50 magazines are monitored
8/3/2019 Media Spend Jan-Sep 2011
3/27
3
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Highlights this third quarter
8/3/2019 Media Spend Jan-Sep 2011
4/27
4
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Jan-Sep 2011 Highlights for TVRP plus OOHOverall growth in spend for traditional media is 15%, TV is posting 77% share on total
Advertisers continue to support TV with more coming in compared to same periodlast year, as it become stronger with increased spend, spots and minutes
Radio and Print both improved in spend however still short to outdo last yearsspots
Nestle and LOreal continue to lead the advertisers with most growth YOY
With growing business in events, concerts and entertainment, new player enteredtop 20 advertisers, Ovation Production
Most of the product categories are using celebrity endorsers. Kris Aquino turnedout the top TV endorser followed by John Lloyd Cruz
OOH Billboard advertising is stable despite storms along the way
8/3/2019 Media Spend Jan-Sep 2011
5/27
Alternate divider 2TV, Radio and PrintMedia Spend
8/3/2019 Media Spend Jan-Sep 2011
6/27
6
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Radio
18%
5%
TV
77%
Share of Media SpendJan-Sep 2011 vs. Jan-Sep 2010
Radio
21%
5%
TV
74%
Jan-Sep
2011
Jan-Sep2010
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
7/27
7
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Total Advertising SpendJan-Sep 2011 vs. Jan-Sep 2010
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Millions(Php)
BasedonRateCards
Jan-Sep 2010
Jan-Sep 2011
Jan-Sep 2010 165,097 122,809 33,889 8,398
Jan-Sep 2011 190,019 146,078 34,921 9,020
Total TV Radio Print*
+15%
+19%
+7%
+3%
Source: Nielsen Advertising Information Services
*Print 2010 without Yellow Pages Spend
8/3/2019 Media Spend Jan-Sep 2011
8/27
8
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Total Advertising SpotsJan-Sep 2011 vs. Jan-Sep 2010
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
TotalAdSpots
InThousands
Jan-Sep 2010
Jan-Sep 2011
Jan-Sep 2010 7,521 1,084 6,273 164Jan-Sep 2011 6,909 1,216 5,532 160
Total TV Radio Print*
-8%
-12%
-3%
+12%
Source: Nielsen Advertising Information Services
*Print 2010 without Yellow Pages Spots
8/3/2019 Media Spend Jan-Sep 2011
9/27
9
Copyright 2010 The Nielsen Company. Confidential and proprietary.
TV Advertising MinutesJan-Sep 2011 vs. Jan-Sep 2010
100,000
200,000
300,000
400,000
500,000
AdM
inutes
Jan-Sep 2010
Jan-Sep 2011
Jan-Sep 2010 405,998
Jan-Sep 2011 459,707
TV
+13%
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
10/27
10
Copyright 2010 The Nielsen Company. Confidential and proprietary.
RADIO Advertising MinutesJan-Sep 2011 vs. Jan-Sep 2010
Source: Nielsen Advertising Information Services
2,650
2,700
2,750
2,800
2,850
2,900
2,950
3,000
3,050
AdM
inutes
Jan-Sep 2010
Jan-Sep 2011
Jan-Sep 2010 2,988
Jan-Sep 2011 2,773
Radio
-7%
8/3/2019 Media Spend Jan-Sep 2011
11/27
Top Product Sections, Categories
and Advertisers
8/3/2019 Media Spend Jan-Sep 2011
12/27
12
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 10 Product Sections Based on SpendJan-Sep 2011 vs. Jan-Sep 2010
AdSpend in Millions (Php)Rank Product Sections Jan-Sep 2011 Jan-Sep 2010 % Change
1PERSONAL CARE 46,751 38,395
22%
2 FOOD 29,047 23,780 22%
3BEVERAGE 20,923 16,271
29%
4PHARMACEUTICALS 19,238 16,297
18%
5 HOME CARE 17,542 11,255 56%
6TELECOM 10,512 9,670
9%
7MEDIA & ENTERTAINMENT 8,094 5,060
60%
8LIQUORS 5,154 5,033
2%
9 RETAIL 4,494 4,124 9%
10 SCHOOLS & INSTITUTIONS 3,741 2,652 41%
Balance Product Section 24,523 32,560 -25%
Grand Total 190,019 165,097 15%
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
13/27
13
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 Categories Based on SpendJan-Sep 2011 vs. Jan-Sep 2010
AdSpend in Millions (Php)
Rank Categories Jan-Sep 2011 Jan-Sep 2010 % Change
1 HAIR SHAMPOOS,RINSES,T'MENT/HAIRDRESSING PROD 21,189 16,773 26%
2 DETERGENTS & LAUNDRY PREPARATIONS 13,459 8,461 59%
3 COMMUNICATION/TELECOMMUNICATION 10,589 9,769 8%
4OTHER FOOD PROD./OTHER THAN BISCUITS&BAKESHOP 7,828 5,895 33%
5 DENTIFRICES, MOUTHWASH & TOOTHBRUSH 7,595 6,777 12%
6 COUGH & COLD REMEDIES 7,364 5,721 29%
7 ENTERTAINMENT 7,187 4,175 72%
8 POWDER MILK 6,888 5,526 25%
9 SKIN CARE 6,459 5,517 17%
10 PROPRIETARY DRUGS/OTHER THAN VITAMINS &TONICS 6,373 5,929 7%
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
14/27
14
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 Categories Based on SpendJan-Sep 2011 vs. Jan-Sep 2010
AdSpend in Millions (Php)Rank Categories Jan-Sep 2011 Jan-Sep 2010 % Change
11 HEALTH & BEAUTY SOAPS 6,311 3,533 79%
12 VITAMINS 5,497 4,644 18%
13 COFFEE & TEA 5,425 3,994 36%
14 SEASONINGS, SAUCES & EXTRACTS 4,216 3,038 39%
15 FLOUR, BAKERY PRODUCTS & BAKESHOPS 3,780 3,491 8%
16 ICE CREAM, SHERBETS & FROZEN DELIGHTS 3,322 3,189 4%
17 BANKS, FINANCE COMPANIES & INVESTMENT HOUSES 3,266 2,884 13%
18 CLEANSERS, WAXES, POLISHES & SCRUBBING PADS 3,105 2,283 36%
19 SOUPS & NOODLES 2,948 2,497 18%
20 SCHOOLS, UNIVERSITIES & SEMINARS/ASSOCIATIONS 2,807 1,949 44%
Balance Categories 54,410 59,051 -8%
Grand Total 190,019 165,097 15%
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
15/27
15
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 Advertisers Based on SpendJan-Sep 2011 vs. Jan-Sep 2010
AdSpend in Millions (Php)Rank Advertisers Jan-Sep 2011 Jan-Sep 2010 % Change
1UNILEVER PHILIPPINES, INC. 26,291 21,723
21%
2PROCTER & GAMBLE PHILS., INC. 22,610 14,833
52%
3NESTLE' PHILIPPINES, INC. 14,446 9,041
60%
4 UNITED LABORATORIES, INC. 10,751 9,251 16%
5COLGATE-PALMOLIVE PHILIPPINES, INC. 7,724 8,298
-7%
6JOLLIBEE FOODS CORPORATION 3,509 2,576
36%
7MONDE NISSIN CORPORATION 3,079 2,083
48%
8SMART COMMUNICATIONS, INC. 2,923 1,664
76%
9 GLOBE TELECOM, INC. 2,881 2,694 7%
10UNIVERSAL ROBINA CORPORATION 2,489 2,341
6%
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
16/27
16
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 Advertisers Based on SpendJan-Sep 2011 vs. Jan-Sep 2010
AdSpend in Millions (Php)Rank Advertisers Jan-Sep 2011 Jan-Sep 2010 % Change
11 MEAD JOHNSON PHILIPPINES, INC. 2,103 1,559 35%
12 JOHNSON & JOHNSON PHILS., INC. 2,024 1,880 8%
13 WYETH PHILIPPINES, INC. 1,990 1,689 18%
14 OVATION PRODUCTION 1,587 242 556%
15 THE COCA-COLA EXPORT COMPANY 1,582 1,195 32%16 GOLDEN ARCHES DEVELOPMENT CORPORATION 1,573 1,048 50%
17 KRAFT FOODS (PHILIPPINES), INC. 1,362 1,484 -8%
18 TANDUAY DISTILLERS, INC. 1,354 1,426 -5%
19 L'OREAL PHILIPPINES 1,352 719 88%
20 SAN MIGUEL BREWERY INC. 1,235 1,068 16%
Balance Advertisers 77,157 78,283 -1%
Grand Total 190,019 165,097 15%
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
17/27
Title of Presentation
TV Advertising:On Celebrity Endorsers
8/3/2019 Media Spend Jan-Sep 2011
18/27
18
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top Product CategoriesJanuary June 2011
Source: Nielsen Advertising Information Services
Product Categories
Number of
CelebrityEndorsers
Number ofBrands
1 Personal Care 56 57
2 Food 39 44
3 Beverages 33 20
4 Pharmaceuticals 15 13
5 Home Care 10 13
Hotels/Restaurants 10 7
Telecom 10 7
6 Liquor 9 5
7 Banking and Finance 5 2
8 Automotive 2 2
9 Government 1 1
38% or 11 out of 29product categories havecelebrity endorsers.
8/3/2019 Media Spend Jan-Sep 2011
19/27
19
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top TV Celebrity EndorsersJanuary June 2011
CelebrityNo. of Brands
Endorsed
1 Kris Aquino 102 John Lloyd Cruz 8
3 Carmina Villaruel 7
Zoren Legaspi 7
Ryan Agoncillo 7
Sarah Geronimo 7
Vic Sotto 7
4 Anne Curtis 6Marie Lozano 6
Michael V 6
Sharon Cuneta 6
5 Judy Ann Santos 5
Kim Chiu 5
6 Derek Ramsay 4
Dingdong Dantes 4KC Concepcion 4
Kim Atienza 4
Manny Pacquiao 4
Marian Rivera 4
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
20/27
8/3/2019 Media Spend Jan-Sep 2011
21/27
21
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Billboard Share by AreaJan-Aug 2011
Source: Nielsen Advertising Information Services
C511%
EDSA45%NLEX
15%
SLEX29%
8/3/2019 Media Spend Jan-Sep 2011
22/27
22
Copyright 2010 The Nielsen Company. Confidential and proprietary.
OOH Monthly Trend
8/3/2019 Media Spend Jan-Sep 2011
23/27
23
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 OOH Categories Based on SpendJan-Aug 2011
AdSpend in Thousands (Php)
Rank Categories Jan-Aug 2011
1 COMMUNICATION/TELECOMMUNICATION 317,760
2 REAL ESTATE 303,395
3 DEPT. STORES,SUPERMARTS,JEWELRY,BEAUTY SHOPS 240,450
4 OTHER FOOD PROD./OTHER THAN BISCUITS&BAKESHOP 187,165
5 TEXTILE COMPANIES, FABRICS & HABERDASHERIES 186,545
6 BANKS, FINANCE COMPANIES & INVESTMENT HOUSES 118,890
7 HOSPITALS, CLINICS & EQUIPMENT/DRUGSTORES 83,790
8 HOTELS,RESTAURANTS,RESORTS,CLUBS & VENUE RENT 75,990
9 RUBBERSHOES AND OTHER FOOTWEAR 65,110
10 BUSINESS MACHINES & OFFICE EQUIPMENTS 53,770
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
24/27
24
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 OOH Categories Based on SpendJan-Aug 2011
AdSpend in Thousands (Php)
Rank Categories Jan-Aug 2011
11 PROPRIETARY DRUGS/OTHER THAN VITAMINS &TONICS 53,575
12 CANNED & PROCESSED MEAT & OTHER CANNED GOODS 51,937
13 FRUIT JUICES 49,315
14 AUTO SUPPLIES & CAR ACCESSORIES 49,195
15 FLOUR, BAKERY PRODUCTS & BAKESHOPS 42,80016 SOFTDRINKS 42,480
17 INSURANCE COMPANIES & OTHER PRE-NEED PLANS 41,920
18 CONSTRUCTION COMPANIES, EQUIPMENTS & SUPPLIES 40,395
19 PERFUME & COLOGNE 37,930
20 AUV'S, TRUCKS, MOTORCYCLES & DEALERS 37,355
Balance Categories 896,954
Grand Total 2,976,721
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
25/27
25
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 OOH Advertisers Based on SpendJan-Aug 2011
AdSpend in Thousands (Php)Rank Advertisers Jan-Aug 2011
1SMART COMMUNICATIONS, INC. 119,120
2SUYEN CORPORATION 95,155
3JOLLIBEE FOODS CORPORATION 93,640
4 SM DEVELOPMENT CORPORATION 68,730
5GOLDEN ABC, INC. 53,555
6THE COCA-COLA EXPORT COMPANY 47,165
7ASIA BREWERY, INC. 46,500
8GLOBE TELECOM, INC. 42,990
9 DIGITAL TELECOMMUNICATIONS PHILS., INC. 42,620
10CONNECTIVITY UNLIMITED RESOURCE ENTERPRISE, INC. 41,155
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
26/27
26
Copyright 2010 The Nielsen Company. Confidential and proprietary.
Top 20 OOH Advertisers Based on SpendJan-Aug 2011
AdSpend in Thousands (Php)
Rank Advertisers Jan-Aug 201111 AYALA LAND, INC. 37,375
12 PASCUAL LABORATORIES, INC. 31,960
13 MAX'S, INC. 31,840
14 FOODSPHERE, INCORPORATED 27,682
15JAG & HAGGAR JEANS & SPORTSWEAR CORPORATION 26,640
16 GOLDEN ARCHES DEVELOPMENT CORPORATION 26,480
17 MAGNOLIA, INC. 24,240
18 GINEBRA SAN MIGUEL, INC. 24,225
19 UNIVERSAL ROBINA CORPORATION 22,545
20 ADENIP, INC. 22,445
Balance Advertisers 2,050,659
Grand Total 2,976,721
In Million Pesos based on Rate card costs
Source: Nielsen Advertising Information Services
8/3/2019 Media Spend Jan-Sep 2011
27/27
Thank You!