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MEDIA RESOURCE KITCURRENT AS AT SEPTEMBER 2019
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CONTENTS
Welcome to the 2020 Adelaide Fringe media contacts list and resource kit.
Here you will find the information necessary to contact local, interstate and national media, of all types. This list has been compiled by the Adelaide Fringe publicity team in conjunction with many of our media partners.Many of these media partners have offered generous discounts to Adelaide Fringe artists.
Please ensure that you identify yourself clearly as an Adelaide Fringe artist if you purchase advertising space.
The Adelaide Fringe Media Department is here to help and advise you on all matters media.
Adelaide Fringe Inc, 136 Frome Street, Adelaide
+61 8 8100 2000
www.adelaidefringe.com.au
Information listed in this guide is correct as at September 2019.
7 GOLDEN PUBLICITY TIPS 3
ADELAIDE PRINT MEDIA 4
ADELAIDE STREET PRESS 6
NATIONAL PRINT MEDIA 7
NATIONAL STREET PRESS 8
RADIO: ADELAIDE MAINSTREAM 9
NATIONAL RADIO 11
RADIO: ADELAIDE COMMUNITY 12
TELEVISION MEDIA 13
ONLINE MEDIA 14
PUBLICISTS 18
WRITING A MEDIA RELEASE 20
ONLINE MEDIA KIT 21
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There are over 1000 events and exhibitions taking part in the 2020 Adelaide Fringe and while they all deserve media attention, it is essential that you know how to market your event effectively to journalists and make your show stand out.
A vibrant pitch and easy-to-access information is the key to getting your share of the media love. Most time-poor journalists would prefer to receive an email containing a short pitch, press release, photo/s and video clip rather than a phone call – especially in the first instance.
Here are some tips from the Adelaide Fringe Publicity Team on how to sell your story to the media:
1) Ensure you upload a Media Kit to AVR (‘Media’ Section, upload file) These appear on our web page that only journalists can see and the kits encourage them to find out more about you and your show. A Media Kit usually consists of a short but succinct Media Release (see next points), and strong, clean photography (see next points.) If you need help uploading the kit, contact the Artists & Venues team: 08 8100 2022, [email protected]
2) A good media release is never more than one page It has a clear and strong title and conveys the points of Who, What, Where, When, Why, How Much and How Many of your event in a snappy manner. Make sure to include the event’s name, dates, the venue and names of key artists.
3) Borrow a pair of fresh eyes. Asking someone to read and review your Media Release and emails for correct spelling, grammar and appeal can help.
4) Contact details should always feature on your release.Including them makes you approachable and available to the media. Add a contact name, at least one phone number, an email address, as well as links to any websites or social networking pages.
GOLDEN PUBLICITY TIPS
5) Save your media release as a PDFPut your contact details into the email as well as on the press release.
6) Attach a clear image to your Media Release, ideally a photograph. A strong photo will increase the likelihood of a story being published so readers immediately get a feel for the event and journalists don’t need to hunt around. It should be a JPG file and around 1.5 MB in file size to be flexible enough to be reproduced on web or print.
7) Personalise all your communication to the Media. Never start an email with “To who it may concern” (or equivalent). Never send the same media release to a variety of different media. You should target specific media organisations likely to be interested in your event. Find out what a particular organisation is most interested in and tailor each release specifically to each organisation. For instance, an arts magazine might be interested in the artistic inspiration of an event, while a lifestyle magazine will be more interested in the personal back stories of those involved. Similarly, think about the demographic of the media outlet; e.g. would your show appeal to an older audience and be more appropriate for 5AA than Nova?
Remember, when preparing any media-related communications, always focus on why your story is more newsworthy than everyone else’s; how your story impacts on other people; and why they should be interested.
If you have any questions about how to conduct a Media Call or select the most ‘newsworthy’ angle for your event, don’t hesitate to contact the Adelaide Fringe in-house publicist:
Johnny Graham - Publicist
+61 8 8100 2080
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THE ADVERTISER: OFFICIAL ADELAIDE FRINGE SPONSORThe Advertiser is South Australia’s only daily newspaper and an official sponsor of Adelaide Fringe 2020. There is a daily section called ‘Adelaide Confidential’ featuring quirky/celebrity/music stories and a weekly ‘Arts Confidential’ (on Mondays) featuring stories and reviews about arts events. On Fridays there is a ‘Your Weekend’ section about shows/events happening that weekend. On Saturdays the SA Weekend liftout and ‘Weekend Extra’ supplement publish arts stories and human interest profiles.
CONTACTS Arts Editor Jillian Attrill Chief Arts Editor Patrick McDonaldReview Editor Tim LloydArts News Journalist Louise NunnSA Weekend Editor Roy EcclestonYour Weekend Editor Tara Nash Music Writer Nathan Davies Adelaide Confidential Antimo Iannella Anna Vlach Matt Gilbertson
DETAILS Switchboard 1300 130 370Adelaide Confidential 08 8206 2390Fax (General) 08 8206 3669 Address 31 Waymouth Street GPO Box 339 ADELAIDE SA 5001Email [email protected] [email protected] www.adelaidenow.com.au
THE SUNDAY MAILThe Sunday Mail is the weekly Sunday edition of the Advertiser paper and the emphasis is on recreation, sport, entertainment and the Adelaide social scene. Its ‘Watch’ liftout provides a TV, movies and entertainment guide and includes a ‘Stage’ page written by Matt Byrne.
CONTACTS
Editor Jackie TracyGossip Guru editor Matt GilbertsonArts Writer Matt ByrneEvent Listings Natalie de Nadai
DETAILSPhone 1300 130 370Address 31 Waymouth Street GPO Box 339 ADELAIDE SA 5001Email [email protected] www.adelaidenow.com.au
SA LIFEMonthly glossy magazine. Aim is to cover ‘the best of Adelaide and South Australia’, showcasing designers, artists, entrepreneurs, business people, chefs, and wine makers. Includes monthly event listings. The deadline for each edition is usually a few weeks in advance.
CONTACTSEditor Penny Yap
DETAILSPhone 08 8408 0200 Address 47 Fullarton Road Kent Town SA 5067Email [email protected] Website www.salife.com.au
ADELAIDE PRINT MEDIA
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ADELAIDE PRINT MEDIAMESSENGER NEWSPAPERSThere are 9 free tabloids under the banner of Messenger Newspapers and they each serve a specific geographical region of Adelaide’s suburbs. They will likely be interested in your Fringe event if it is being held in their region or you are a local resident. To research the relevant newspaper and journalist to contact, visit: www.adelaidenow.com.au/messenger/digital-editions
CONTACTS To research the relevant newspaper and journalist to contact, visit: http://www.adelaidenow.com.au/messenger/digital-editions
DETAILSPhone 08 8347 5722 Fax 08 8447 5278
Address 31 Waymouth Street GPO Box 339 ADELAIDE SA 5001 Email [email protected] www.adelaidenow.com.au/messenger
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FEST MAGEdinburgh’s biggest festival guide will return to Adelaide in February and March 2020. Includes a preview edition before the Fringe starts and weekly review editions during the festival.
CONTACTS Director George SullyEditor Laura Desmond
DETAILS Email [email protected] [email protected] wwww.festmag.co.uk
THE ADELAIDE REVIEWFree independent monthly literary/arts/lifestyle tabloid magazine. Guide to current debate on a wide variety of issues important including politics, town planning, education, literature, theatre, music, visual arts, film, tourism, food and wine. CONTACTS Publisher Amanda Pepe
DETAILS Phone 08 7129 1060Email [email protected] www.adelaidereview.com.au
SCENESTR (SA EDITION) Monthly magazine covering music, entertainment, the arts and fashion.
CONTACTS
Senior Writer Jesse ChaffeyMusic Editor Gareth Bryant
DETAILS Email [email protected] [email protected] http://scenestr.com.au
KIDDOA free print (quarterly) and online magazine targeted at modern SA families. Includes a ‘what’s on’ for family-friendly events as well as parenting news, opinion and profiles.
DETAILSEmail [email protected] https://www.kiddomag.com.au/
CITY MAG
Founded in 2013, CityMag was created as an insider’s guide to life and business in downtown Adelaide. Reporting on the city’s unique habits as well as its commerce and culture, CityMag gives readers insight into what’s trending, whose business is booming and where the best places to eat and drink are.
CONTACTS Online Editor Johnny von EinemDETAILS Phone (08) 8224 1600Email [email protected] http://citymag.indaily.com.au
CLIQUECLIQUE is a quarterly magazine and online publication about Adelaide fashion, beauty, culture and events.CONTACTEditorial Jess Bayly
DETAILSPhone: (08) 7129 1060Email [email protected] Website www.cliquemag.com.au
SA STYLESouth Australia is our playground. If it’s hot, we’ll cover it – fresh trends, old favourites, hip events, cool getaways, sexy people, hot fashion, new wines and happening restaurants. South Australian Style hits the streets in March, June, September, and December.CONTACTEditor Laura Mappas
DETAILSPhone: (08) 7129 1060Email [email protected] http://www.southaustralianstyle.com
ADELAIDE PRINT MEDIA: STREET PRESS
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THE AUSTRALIANThe Australian is a national daily broadsheet providing in-depth coverage national and international news including lifestyle and arts stories.CONTACTS National Arts Editor Ashleigh WilsonAdelaide Bereau Chief Michael Owen
DETAILSEmail [email protected] [email protected] www.theaustralian.com.au
DANCE AUSTRALIA Dance Australia is Australia’s leading dance magazine.
CONTACTS Editor Karen van UlzenDeputy Editor Nina Levy
DETAILS Phone 02 9281 2333 Email [email protected] [email protected] www.danceaustralia.com.au
LIMELIGHT Australia’s classical music and arts magazine.
CONTACTS Editor Jo Litson
DETAILS Phone (02) 8599 4204Email [email protected] [email protected] www.limelightmagazine.com.au
NATIONAL PRINT MEDIA
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STAGE WHISPERS Stage Whispers is a bi-monthly magazine covering the Performing Arts across Australia and New Zealand. The website features theatre news, reviews, a theatrical directory and more.
CONTACTS Editor Neil LitchfieldAdelaide Correspondent Lesley Reed
DETAILS Phone (Neil) 0438 838 064Email [email protected] www.stagewhispers.com.au
THE MUSICAustralia’s premier street press title covering the music and entertainment industries.
DETAILS Phone (03) 9421 4499Email [email protected] http://themusic.com.au
NATIONAL STREET PRESS
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RADIO: ADELAIDE MAINSTREAM
NOVA 919: OFF ICIAL FRINGE SPONSORNova 919 is aimed at youth market: 16 – 30 year olds. Playing pop/top 40 music.DETAILS Phone 08 8419 5919Email [email protected] Website www.novafm.com.auFREQUENCY91.9FM
PROGRAMS TIME PRESENTERBreakfast 6am - 9am (TBC) Mornings 9am - 1pm Rosie PanettaAfternoons 1pm - 4pm Cale PorterDrive 4pm - 6pm Kate, Tim & MartyEvenings 6pm - 7pm Fitzy & Wippa
891 ABC RADIOCurrent affairs based public radio station which conducts interviews, talkback and covers arts/music or anything of newsworthy interest on every program.DETAILS Phone 08 8343 4000 Email [email protected] [email protected] abc.net.au/adelaide/FREQUENCY891AM
PROGRAMS TIME PRESENTERBreakfast (6am – 9am) Ali ClarkeMornings (9am – 11am) David Bevan Afternoons (1pm – 4pm) Sonya FeldhoffDrive (4pm – 6pm) Jules Schiller Evenings (7pm – 10pm) Peter Goers NOTE: These individual announcers like to have the story first, i.e. if you give it to one announcer already scheduled an interview on another timeslot, tell them - they’ll then decide if they will still go ahead with another story.
HIT 107Hit107 is a commercial radio station that targets an audience between 16-40 years.
DETAILS Phone 08 8301 1071 Email [email protected] Website www.hit107.com
FREQUENCY 107.1 FM & 91.1 FM
PROGRAMS TIME PRESENTER Breakfast 6am - 9am Amos, Cat & AngusMornings 9am - 1pm English ChrisAfternoons 3 - 4.30pm Carrie Bickmore and Tommy LittleDrive 4.30pm - 6.30pm Dave Hughes and Kate Langbroek
CRUISE 1323 AMCruise 1323 is Adelaide’s Easy Listening station. Cruise is The Beatles, Elton John and John Farnham. Our listeners are 50 + who love their all-time favourites, primarily from the 60s and 70s.
DETAILSPhone 08 8300 1000 Email [email protected] [email protected] www.cruise1323.com.au FREQUENCY 1323 AM
PROGRAMS TIME PRESENTERBreakfast (6am – 10am) John Dean Mornings (10am – 1pm) Dom Rinaldo Afternoons (1pm – 4pm) Craig Huggins Nights (4pm – 7pm) Mark Elliston
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FIVEAA 1395AMFIVEaa offers listeners a powerful blend of news, current affairs and sport. Its on-air line-up has this city’s most popular media personalities.
DETAILSPhone 08 8419 1395 Email [email protected] Website www.5aa.com.au FREQUENCY1395 AM
PROGRAMS TIME PRESENTER Breakfast 6am - 9am David Penberthy, Will GoodingsMornings 9am - 12pm Leon Byner 12pm - 1pm Graham CornesAfternoons 1pm - 3pm Alan HickeyDrive 3pm - 6pm Stephen ‘Rowey’ Rowe & Mark ‘Bicks’ BickleySportsday SA 6pm - 7pm N/ANights 7pm - 8pm Jon BlakeLate Nights 8pm - 12 Jeremy Cordeaux
MIX 102.3 Mix 102.3 audience is 30 – 54 adults who like a great mix of music that picks them up and makes them feel good – from their favourite 70s and 80s through to today’s best music. DETAILS
Phone 08 8300 1000 Email [email protected] www.mix1023.com.auFREQUENCY102.3 FM & 96.7 FM
PROGRAMS TIME PRESENTERBreakfast 6am - 9am Jodie Oddy and Mark ‘Soda’ SoderstromMornings 9am - 3pm Michelle Murphy3pm Pick-Up 3pm - 4pm Monty, Bec Judd, Yumi StynesDrive 4pm - 6pm Will and WoodyHour of Power 6pm - 7pm Kyle and Jackie OEvenings 8pm - 10pm Jase nd PJ
TRIPLE M 104.7Triple M is part of the national Triple M network. Its target audience is 25 - 45 years and its format consists of rock/contemporary music.CONTACTSContent Director Matthew O’Rieilly
DETAILS Phone 08 8290 1047 [email protected]
104.7 FM & 99.3 FM
Programs Time Presenter
Breakfast 6am - 9am Mark ‘Roo’ Ricciuto & Chris ‘Ditts’ Dittmar The Rush Hour 3pm - 4pm Andrew ‘Jars’ Jarman and Dale ‘Louie’ LewisDrive 4pm - 6pm Jane Kennedy and Mick MolloyThe Rush Hour 6pm - 7pm Andrew ‘Jars’ Jarman and Dale ‘Louie’ Lewis
ABC RADIO NATIONALABC Radio National, known on-air as RN, is an Australia-wide Public Service Broadcasting radio network run by the Australian Broadcasting CorporationCONTACTS Radio Director Michael Mason
DETAILSPhone (02) 8333 1500 Website www.abc.net.au/radionational/FREQUENCY Various
RADIO: ADELAIDE MAINSTREAM
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NATIONAL RADIO
TRIPLE J 105.5A nationally-networked Australian radio station that’s commercial free and a division of the Australian Broadcasting Corporation. The station places a heavy emphasis on the music of Australia and new music, generally plays more alternative music than commercial stations.
DETAILSPhone 02 8333 2905Email [email protected] abc.net.au/triplejFREQUENCY 105.5 FM
PROGRAMS TIME PRESENTER Breakfast 6am - 9am Ben Harvey and Liam Stapleton
Mornings 9am - 12pm Linda Marigliano
Lunch 12pm - 3pm Gen Fricker
Drive 3pm - 5:30pm Veronica Milsom and Lewis Hobba
Hack 5:30pm - 6pm Tom Tilley
Good Nights 6pm - 10pm Bridget Hustwaite
ABC RADIO NATIONAL
ABC Radio National, known on-air as RN, is an Australia-wide Public Service Broadcasting radio network run by the Australian Broadcasting Corporation
DETAILSPhone (02) 8333 1500 Website www.abc.net.au/radionational/FREQUENCY Various
THE WIREThe Wire is a daily current affairs program, broadcast exclusively on Community and Indigenous radio stations around Australia. CONTACTSSydney Producer (Mon & Tues) Roderick Chambers
Adelaide Producers (Wed & Thurs) Annie Hastwell
Sarah Martin
Brisbane Producer (Fridays) Steven Riggall
DETAILSEmail [email protected]
Website thewire.org.au
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RADIO MEDIA: ADELAIDE COMMUNITY
5EBI-FM5EBI is a multi-ethnic community broadcaster located in Adelaide.DETAILS Phone 08 8211 7635 Studio Hotline 08 8211 7066Address 10 Byron Place ADELAIDE SA 5000Email [email protected] Website www.5ebi.com.auFREQUENCY103.1 FM
PBA-FM 89.7PBA-FM is a community radio station providing entertainment, information and access programs to the local community broadcasting from the TWELVE25 Youth Enterprise Centre in Salisbury.DETAILS Phone 08 8250 3735 Address 17-19 Wiltshire Street SALISBURY SA 5108Email [email protected] Website www.pbafm.org.auFREQUENCY 89.7 FM
FRESH 92.7
Fresh 92.7 is a community radio station dedicated to educating, empowering and entertaining the youth community of Adelaide. DETAILS Phone 08 8232 7927 Address 3 Cinema Place ADELAIDE SA 5000 [email protected]
FREQUENCY92.7FM
RADIO ADELAIDERadio Adelaide is a community radio station with a diverse range of programs including music, arts and culture, current affairs and languages. Relevant programs include Breakfast on Radio Adelaid, Arts Breakfast and Local Noise. DETAILSPhone 08 8303 5000 Address 3 Cinema Place Adelaide SA 5000Email [email protected] [email protected] radio.adelaide.edu.au
FREQUENCY101.5 FM
THREE D RADIOThree D Radio is a mixture of music and talk. They broadcast an arts program on Monday nights called Voiceprint Arts/The Arts Garden. If you are sending a media release please make sure it isn’t a large file otherwise the email will bounce back.DETAILS Phone 08 8363 3937 Address 48 Nelson Street PO Box 937 STEPNEY SA 5069
[email protected] [email protected]
[email protected] threedradio.com
FREQUENCY93.7FM
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TELEVISION MEDIANETWORK 9 ADELAIDE: OFF ICIAL FRINGE SPONSORCONTACTChief of Staff Andrew Rutter and Phil Luke
DETAILSPhone 08 7326 1271
Address Level 2, 169 Pirie Street ADELAIDE SA 5000
Email [email protected] [email protected] Website www.nine.com.au
ABC NEWS ADELAIDECONTACTSChief of Staff Matthew Smith
DETAILS Phone 08 8343 4000 Email [email protected] www.abc.net.auWebsite www.abc.net.au/arts
SEVEN NEWS ADELAIDECONTACT Cheif of Staff Mark Smith and Paul Martino
DETAILPhone 08 8342 7777Emaik [email protected] Website http://au.news.yahoo.com NETWORK 10 ADELAIDECONTACTSCheif of Staff Nick Wood
DETAILSPhone 08 8225 1010 (Enquiries)Email [email protected] www.ten.com.au
CHANNEL 44
CONTACTS General Manager Lauren HillmanDETAILS Phone 08 8269 6577Email [email protected] [email protected] www.c44.com.au
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ADELAIDE ONLINE MEDIAADELAIDE THEATRE GUIDEThe Adelaide Theatre Guide is an internet resource that promotes performance art and related activities in SA. Adelaide Theatre Guide has taken an active role in promoting a range of events, including the Adelaide Fringe, Adelaide Festival, professional, community and amateur events including sending a small group of reviewers to cover much of Adelaide. The reviewers are volunteers with relevant theatre and arts experience. DETAILSEmail [email protected] [email protected] www.theatreguide.com.au
GLAM ADELAIDEGlam Adelaide is website devoted to bringing you the best of South Australian style. It covers everything from launches and events to music and wine. CONTACTS Editor Jil Hogan
Arts Editor Brian Godfrey
DETAILSEmail [email protected] [email protected] www.glamadelaide.com.au
INDAILYInDaily is a daily digital newspaper published in Ad-elaide. It contains locals, national and international news, features and opinion articles covering issues such as government, business, education, science, technology, arts, culture, sport and lifestyle.CONTACTS Editor David WashingtonArts Writer Suzie KeenDETAILSPhone 08 8224 1660Address 167 Flinders Street Adelaide SA 5000Email [email protected] www.indaily.com.au
KRYZTOFFKryztoff is an Adelaide-based online media outlet covering events, issues and people in Adelaide.
DETAILSEmail [email protected] www.kryztoff.com/RAW
PLAY & GOA comprehensive, regularly updated LOCAL guide for finding out What’s On, What to Do and Where to Go with kids in South Australia.
DETAILSEmail [email protected] https://playandgo.com.au
KIDS IN ADELAIDEKids in Adelaide’s followers are an engaged and passionate community members who are looking for fun, educational, affordable, unique and family friendly activities and products for their families. The website accepts event listing requests.
DETAILSEmail [email protected] www.kidsinadelaide.com.au
THIS IS RADELAIDEProviding a fresh perspective on Adelaide’s thriving culture, lifestyle, fashion, music and art scenes.
CONTACTS Bloggers Alana Trezise Emilie La PietraDETAILSEmail [email protected] www.thisisradelaide.com.au
HI FI WAY: THE POP CHRONICLESRegularly posting interviews, live reviews and photos for music and event lovers to enjoy.
CONTACTS Editor Rob Lyon
DETAILSEmail [email protected] www.hifiwaythepopchronicles.com
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THE LEAD SOUTH AUSTRALIAThe Lead South Australia is a unique news service to tell the story of South Australia to a global and national audience to encourage investment, business, tourism and knowledge in and about the State.
CONTACTS Editor Jim PlouffeDETAILSPhone (08) 8224 1655Email [email protected] http://theleadsouthaustralia.com.au/
THIS IS RADELAIDEProviding a fresh perspective on Adelaide’s thriving culture, lifestyle, fashion, music and art scenes.
CONTACTS Bloggers Alana Trezise Emilie La PietraDETAILSEmail [email protected] www.thisisradelaide.com.au
WEEKEND NOTESA website about fun and interesting things to do in your town or city.
CONTACTS Online Contact Formhttp://live.weekendnotes.com/invite-writer/?wcid=22 Invite a writer to enjoy an event or activity for free in return for an article on WeekendNotes.Your invite will be awarded to the most highly ranked writer who expresses an interest.To invite a specific writer go to their profile page and click on “invite”.
BSIDE MAGAZINEBside Magazine is an Adelaide-based fortnightly online magazine which publishes interviews with visiting and local bands as well as a regular film reviews/interviews and book and CD reviews.
CONTACTS Editor Robert DunstanDETAILSEmail [email protected] http://bsidemagazine.com.au
ADELAIDE ONLINE MEDIABAREFOOT REVIEWPreviews, news, reviews and general coverage for some of South Australia’s largest festivals and events.CONTACTSPaul Rodda
DETAILSPhone 0433 028 260paul.rodda@thebarefootreview.com.auwww.thebarefootreview.com.au
THE CLOTHESLINEThe Clothesline is an online Adelaide Arts Magazine aimed at the 25+ age demographic featuring interviews and reviews from Theatre, Cabaret, Comedy, Art Exhibitions, Children’s Performers, Social Interest Stories, Music and the many art Festivals that Adelaide presents and hosts.
CONTACTS Editor Catherine BlanchDETAILSEmail [email protected] http://theclothesline.com.au/
WHAT’S ON IN ADELAIDEThe Whats’s On in Adelaide team love Adelaide and want to share all the great events and places to see.
CONTACTS
Editor Natalie IglioDETAILS
Email [email protected]
EVENTALAIDECONTACTS
Editor Tony PoleseDETAILS
Email [email protected]
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ART NEWS PORTALCrowd-sourced online art news feed.
DETAILSEmail Online media release submission formWebsite www.artnewsportal.com
ARTSHUB ArtsHub is Australia’s leading portal for professionals working within the arts.
CONTACTS Performing Arts Editor Richard WattsVisual Arts Editor Gina Fairley
DETAILSPhone (03) 9605 3800Email [email protected] http://www.artshub.com.au
THE AU REVIEWAustralia’s premiere independent online publication about best new music, arts, food and destinations.
CONTACTS Founding Editor Larry Heath
DETAILSPhone (02) 4017 1228Email [email protected] [email protected] [email protected] [email protected] www.music.theaureview.com
DAILY REVIEWDaily Review is Australia’s go to source for engaging arts and entertainment news, reviews and commentary.
CONTACTS Editor Ray GillDETAILSEmail [email protected] https://dailyreview.com.au
NATIONAL ONLINE MEDIATHE STAGEThe world’s longest-running publication for the performing arts industry. Theatre news, reviews, interviews, listings and jobs.
DETAILSEmail News: [email protected] Reviews: [email protected] Features: [email protected] https://www.thestage.co.uk
AUSTRALIAN ARTS REVIEWArts Review takes a look at the best of Australia’s professional and independent performing and visual arts. They feature the best of cabaret, circus, comedy, dance, film, musical theatre, opera and theatre.CONTACTS Editor Rohan ShearnDETAILSEmail [email protected] http://artsreview.com.au
BROADWAY WORLDBroadwayWorld is the largest and most comprehensive theatre site on the internet. Media releases must be sent in Word doc format.DETAILS
Email [email protected] www.broadwayworld.com
HUFFINGTON POST AUSTRALIAHuffPost Australia delivers the latest breaking news and top stories across politics, entertainment, sport, innovation, travel, food and lifeDETAILSEmail [email protected] www.huffingtonpost.com.au
GUARDIAN AUSTRALIALatest news, sport, comment, analysis and reviews.DETAILSEmail [email protected] https://www.theguardian.com/au
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REALTIME ARTSRealTime is Australia’s critical guide to national and international contemporary arts. RealTime offers a comprehensive view of Australian contemporary art with an international perspective, featuring weekly reviews, previews, interviews, opinion pieces, festival reports and video and sound content.CONTACTS Managing Editors Keith Gallasch
Virginia BaxterDETAILSPhone 02 9332 4549 Virginia on 0421 773 855 Keith on 0410 664 549Email [email protected] [email protected] www.realtime.org.au
BROADSHEETThrough breaking news, features, event guides and insight from industry experts, Broadsheet is the authority on the cultural life of your city.
CONTACTS Editor Daniela Frangos
DETAILSEmail [email protected] https://www.broadsheet.com.au/adelaide
NATIONAL ONLINE MEDIA
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If you’re unsure about publicity, hiring a publicist may be the best move you can make all Fringe! Here are some of the Adelaide PR businesses that have represented Fringe shows in the past.
Matt Byrne Media0419 335 966
www.mattbyrnemedia.com.au
Neil Ward Publicity 08 8361 3577
www.neilwardpublicity.com.au
Against the Grain Publicity 0438 699 795
www.atgpublicity.com.au
Little Lion PR 08 8121 7717
www.littlelionpr.com.au
BPPR 0402 358 000
https://bppr.com.au
PPR
08 7109 4300
https://ppr.com.au
Call This Guy0408 843 490
www.callthisguy.com.au
Be Young PR0418 576 931
http://www.beyoungpr.com.au/
PUBLICISTS
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ADELAIDE FRINGE CONTACTS
The Media Department is here to help and advise you on all matters media.
Johnny Graham Publicist
08 8100 2080
Ticketing
08 8100 2012
Artist & Venues Team
08 8100 2022
Disclaimer: This guide has been compiled as a reference tool but is not complete or exhaustive. The information cannot be regarded as a substitute for legal and other expert professional advice. You should retain your own advisors in specialist areas such as conducting your business, minimising legal risk and otherwise complying with the law. Accordingly, Adelaide Fringe disclaims all responsibility in relation to the accuracy and/or application of the advice contained in herein.
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A Media Release is aimed at providing a ‘hook’ for media to generate a specific story. It should answer the following: Who, What, When, Where, Why, How much and How Many.
Consider the tone and style of the publication, website or station to which you are sending your press release. Is it serious, gossipy, mainstream or underground?
Put the strongest part of the news story in your first couple of paragraphs. Do not let your release run over a page as most journalists will not bother to read it.
Consider the end reader. What would inspire them to attend the event and what practical information would he/she need in order to attend or buy tickets?
Check and double check the release for date and spelling errors (especially of names), and factual inaccuracies. The mobile number of the person writing the release or a representative from the group should appear at the bottom of the page,
Writing for the media is different from writing for marketing. For example, don’t use words like ‘awesome’, ‘fabulous’ etc as a statement of fact as you would in marketing.
Positive statements about your show must be attributed to someone (eg. your spokesperson) in the form of a quote.
RELEASE DATEUsually media releases will be for immediate use, however there will be times when you want the press to know about something early but not actually print the information until after a specific date. In the top corner you should write:
FOR IMMEDIATE RELEASE:
Or to delay the release, write:
EMBARGOED TIL 9.00AM, 16 FEB 2020
HEADLINEYour headline should be clear and simple. Don’t try to be too gimmicky or funny. You want to catch someone’s attention because the headline is strong, not because they don’t understand the joke.
LEAD PARAGRAPHYour lead paragraph must support the headline and contain the whole point of the story. This is where you answer the “who, what, why, where and when” questions. The quality of the first paragraph can determine whether the news release is used. It must stand on its own and serve as a concise summary of what you what you are doing.
BODYWrite the release in present tense and as you would expect to see it in print. Make sure your paragraphs are no longer than three lines wherever possible.
The following paragraphs develop what you have said in the first paragraph. Here you provide details of achievements, awards and all other points of interest and importance. Keep it simple, sharp and memorable, and to one major point per sentence.
Include background information on you and your show; journalists love funny, quirky or interesting details, elaborate on your introduction (in-house jokes or humour relating to religion, politics, culture or country should be carefully considered).
Use quotes to tell the story of the event from the performers, characters, director, artist or curator.
CLOSING PARAGRAPHThe final paragraph should provide interesting background information on you and your event. You can provide reviewers’ quotes, information on when and where the event will occur and state that tickets can be purchased at FringeTIX.
Signify the document’s end with:
-ENDS-
CONTACT DETAILSAlways include your contact details at the bottom of your media release, as in the following:
For further information, please contact: Your name Title Tel / Mob Email
WRITING A MEDIA RELEASE
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ONLINE MEDIA KIT
During the registration process, you will be able to upload an Online Media Kit for each event you register. Accredited media members will then be able to log into a special section of our website to download the materials you provide. The types of media the Fringe accredits are reviewers, journalists, radio announcers, arts editors as well as other people in the media that will report of the Fringe.
The types of materials you can provide are:
- Up to 3 images for the media to use in any articles or publications
- Press Releases
- Detailed biographies
- Images for use by the media (at least 1MB and should have a resolution of 300dpi)
IMPORTANT: Any images that you upload should be appropriately titled with information that the media may need.
This may include:
Image title
Artist
Date
Medium and dimensions (if Visual Artist)
Photographer credit
Press releases and biographies
All documents should be in either Word or PDF format
There is no restriction on word count, however it is recommended that documents be quick to download and print. Press releases should be limited to one page.
