HABITS .C

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F R E EMedia Kit

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CONTENTS

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Our purpose

Our digital platform

Our pages

Habits

Commerce

Culture

CityMag’s growth

Our readers

Our distribution

Our circulation

Collaborate with us

Our advertisers

Work with us

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Founded in 2013, CityMag was created as an insider’s guide to life and business in downtown

Adelaide. Reporting on the city’s unique habits as well as its commerce and culture gives

CityMag readers a unique insight into what’s trending,

whose business is booming and where the best places to eat and

drink are.

CityMag is Adelaide’s only premium media brand. We send journalists and photographers

on assignment together in order to deliver a more in-depth

style of reportage. We speak with confidence to a mature

and modern audience, who’ve long been on the look out for a reliable reference for their busy

city lives.

City people are a savvy bunch. Now, for the first time,

they’ve got a paper that speaks to them.

OurPurpose

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G R O W I N G T H E

C I T Y ’ S P O P U L A T I O N .

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Every month more than 20,000 people visit citymag.com.au

for the latest developments in Adelaide.

From the outset our digital platform was designed for the reader’s pocket so that mobile

browsing is a comfortable experience. We anticipate

taking full advantage of the larger format of a desktop site,

creating rich slide shows, fashion segments and in-depth photo-journalism that will keep our

audience lingering longer.

Ask us how your brand can become an integral part of our constantly evolving web offer through content-sponsorship

and other premium association opportunities.

Ourdigital platform

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D E V E L O P I N G

C O N S T A N T C O N T A C T

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Ourpages

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D O C U M E N T I N G O U R

C I T Y ’ S H A B I T S ,

C O M M E R C E A N D

C U L T U R E .

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A large format magazine, where a double page spread closes in

on a metre squared, CityMag’s content has room to breathe and effortlessly captivates

readers with timeless design and vibrant imagery. Based in the heart of the city at the

corner of Clubhouse Lane and Hindley Street, our magazine is committed to reporting on the

city from the unique perspective of a city business. CityMag’s quarterly print cycle gives it a

natural rhythm with the seasons and each edition is edited to

provide unique insights into city life, business and culture.

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Habits

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A N I N S I D E R ’ S G U I D E

T O T H E H U B B U B :

H A B I T S R E V E A L S

H O W T O U S E Y O U R

C I T Y I N O R D E R T O

G E T T H E M O S T O U T

O F I T .

HABITS .C

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LTURE.

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Commerce

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E V E R Y C I T Y N E E D S A T H R I V I N G A N D

D I V E R S E E C O N O M Y . W I T H T H E I M M I N E N T

C L O S U R E O F H O L D E N , C I T Y M A G I S

D E D I C A T E D T O F I N D I N G A N D P R O M O T I N G

T H E N E W B U S I N E S S M O D E L S I N O U R M I D S T

T H A T P R O V I D E F I R S T C L A S S E X A M P L E S O F

H O W T O S U C C E E D W I T H O U T L E A V I N G .

HA

BIT

S. C

OMMERCE

.CULT

URE.

F R E E

Culture

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B Y L I V I N G A N D

W O R K I N G I N A C I T Y

Y O U C A N N O T H E L P

B U T C O N T R I B U T E

T O I T S C U L T U R E .

T H I S S E C T I O N

H O L D S A M I R R O R

U P T O T H E

C R E A T I V E A M O N G

U S A N D E X P L O R E S

T H E A R T T H A T

V I S I T S O U R C I T Y .

HABIT

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F R E E

2013 2014

WINTER

SPRING

SUMMER

CityMag is established as a FREE quarterly print publication with the aim of creating energy around city living and investment. 20,000 publications are

launched onto the streets of Adelaide.

A full year after launching on streets, CityMag launches online. Three months later we launch the

CityMag Week, our weekly digital edition.

In the Spring edition of CityMag we print an A2-sized art poster celebrating the history of modern

coffee in Adelaide. Countless readers shared images of their art poster, framed and hanging on their wall

at home via Instagram.

AUTUMN WINTER

SPRING

SUMMER

LAUNCH CITYMAG.COM.AU IN JUNE 2014UNIQUE MONTHLY USERS OF 12,000

BETWEEN JUNE AND DECEMBER.

Instagram surpasses 2,000 followers – 2.5K

K

Modern Coffee Poster with Illustrations by Adelaide Artist Kate Gagliardi.

Charting CityMag’s growth

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750 SUBSCRIBERS

LAUNCH DIGITAL EDITION IN SEPTEMBER 2014.STARTING WITH A LIST OF 350 SUBSCRIBERS OUR

LIST ROUNDS OUT THE YEAR AT 750.

2015

Building on strong growth in the first quarter, CityMag is developing new products to meet demand and grow our market share.

1ST 1/4 2015

Instagram followers exceed 3,000.

K

SUMMER

WINTER

>> 4000

SUBSCRIBERS

Broadening our horizons CityMag will launch a business travel supplement focused on Asia. We will match this broader editorial remit with distribution into South East Asia by adding a $5

(equivalent foreign currency) cover price to CityMag, while keeping it free in South Australia.

16 PAGE PUBLICATION, STAPLED INTO CITYMAG

To commemorate our eighth edition and ostensibly our second birthday, CityMag organised the opening night party of Fringe Festival venue - Surrender. 1,500 people attended

our birthday celebration on 20th February 2015.

AUTUMN

Our first themed edition, featuring a 10-page investigation into the future of Adelaide’s economy in 2040.

Doubling our digital subscribers in six months, we expect 4,000 subscribers by year’s end as the exponential growth curve continues.

18%

OF CITYMAG.COM.AU USERS BROWSE ON THEIR MOBILE

PHONE.

HOW ARE PEOPLE FINDING US ONLINE?

4 1 % G O O G L E2 9 % FAC E B O O K

2 0 % D I R E C TTHE MAGAZINE AND

DIGITAL EDITION PUSH PEOPLE TO OUR

WEBSITE

(SOURCE: GOOGLE ANALYTICS)

Month-on-month exponential growth of traffic to CITYMAG.COM.AU. A similar growth pattern is achieved with the digital edition adding 750 subscribers in the first

two months of 2015.

UNIQUE MONTHLY

VIEWS

9,000 21,000 27,000

JAN FEB MAR

SUBSCRIBERS

750 890 1,500

JAN FEB MAR

6 1 . 7 4 %

(SOURCE: MAILCHIMP)

OF SUBSCRIBERS OPEN OUR WEEKLY EDITION,

VS THE INDUSTRY AVERAGE OF 16.95%

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CityMag readers are unequivocally ‘city people’. They are people who work or live in the city or are actively seeking

to make that their reality. CityMag readers are veracious

learners and early adoptors. They understand the nature of a constantly evolving interface,

the importance of human contact and community as well

as art and individual style.

CityMag readers are not only first time apartment-buyers but also property developers

and landlords. Our readers are entrepreneurs as well as art and festival directors – they’re social innovators and design leaders. A CityMag reader is an influential

member of their peer group and their well-informed actions

lead to significant social and economic outcomes for the state.

OurReaders

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G R O W I N G T H E

C I T Y ’ S P O P U L A T I O N .

OurDistribution

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S O M E T I M E S O N P A P E R , A L W A Y S O N L I N E

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Traditional media has not adapted well to the digital age. It’s not enough to be ‘FREE’ - we want to compete with social media as a valuable component of modern

marketing.

In 2015 we will release our JQ Mag Stand mkII (pictured). Our

magazine stands are dotted across metropolitan Adelaide and feed

readership and content data back into our distribution system.

Each stand is monitored by our distribution partners who alert us when they become empty. Some stands move as many as 1,100

copies per edition!

As we aggressively eliminate waste and increase accountability

CityMag services a portfolio of corporate subscribers, which allows

advertisers to connect with their target market.

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OurCirculation

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W H E R E T H E M A G A Z I N E S G O E A C H I S S U E .

1,000

1,000

South East

South West

RESIDENTIAL DELIVERIES

2,000

600

600

400

300

200

50

50

50

50

50

50

Mayfair Hotel

Miller Apartments

Santos

Adelaide City Council

Renewal SA

Department Planning Transport & Infrastructure

Hassell

Woods Baggot

KPMG

Minter Ellison

Price Waterhouse Coopers

CORPORATE SUBSCRIPTIONS

1,500

12,500 passingout.com.au

PASSING OUT DISTRIBUTION

12,500

2000

450

600

450

900

150

300

300

Cibo Espresso x 3 locations

Coffee Branch, Leigh Street

Please Say Please, Grenfel Street

Nano, Ebenezer Place

Bank SA (Six Branches)

State Library

Adelaide University

Flinders Uni / Blefari Cafe, Victoria Street

JQ MAG STAND LOCATIONS

4,000

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Collaborate with us

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S P E C I A L I N S E R T S , C U S T O M I S E D A R T W O R K

T H E M E D S E R I E S , E X C L U S I V E P A R T N E R S H I P S .

CityMag takes pride in every page. As a rule we shy away from part-page advertisements as our research indicates they are considered to be

intrusive and reduce the overall experience a reader has with the content. Instead, CityMag works alongside advertisers to create original content

for companies, brands and institutions who are interested in creating a more in-depth dialogue with our influential readership. We believe

good value is at the top of every marketers wish list and our commercial collaborations, without a doubt, represent the best bang for buck.

Produced entirely in-house a CityMag collaboration goes beyond an ordinary advertorial in that we give our clients full exposure to our brand and its positive association. Featuring the same illustrators,

photographers and writers as the pages of our magazine a commercial collaboration flows inside the mag and exposes readers to valuable and

important messages from your company that cannot be communicated in a tagline.

Working with us could be as brief as a single page in CityMag or as in-depth as a separate booklet or film that gets distributed with our title.

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Our Advertisers

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T H E B R A N D S W E ’ V E W O R K E D W I T H

CityMag works closely with six foundation partners :

Adelaide Festival of Arts

Adelaide Festival Centre

Adelaide Film Festival

Adelaide Vintage Watch Restorations

Australian Fashion Labels

Barossa Tourism

Bowden Village

Cameo The Label

Coopers Brewery

Ergo Apartments

Finders Keepers The Label

Gilles Street Market

Ginos Group

Haigh’s Chocolates

OTHER CLIENTS

Kartell

Keepsake The Label

Leedwell Property

Maras Group

Media Resource Centre

Mercury Cinema

Schiavello Constructions

Schiavello Systems

Solitaire Automotive

South Australian Tourism Commission

Supa Sundays Sunglasses

Tasting Australia

University of Adelaide

Volkswagen

Bank SA

Renewal SA

MAJOR PARTNERS

Adelaide City Council

Flinders University

Rundle Mall Management Authority

Lightbulb Digital

DELIVERY PARTNERS

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CityMag was built on a hunch, a hunch that Adelaide needed

a proper paper with quality information and powerful

insights into global economic and cultural trends. With

positive feedback from readers flooding in, advertisers too have quickly responded to the unique marketing opportunity CityMag

presents to connect with an influential audience.

Work with us

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G E T I N T O U C H

T O S E C U R E Y O U R

P O S I T I O N I N T H E

N E X T E D I T I O N .

Joshua Fanning, Publisher

publisher@citymag.com.au

Julian Cebo, Business Development

jc@citymag.com.au