Media Reach Report

OverviewThe Meredith Agrimedia TM Media Reach Report is a document showing brand touchpoints for Successful Farming® and Living the Country Life®. The goal of the document is to demonstrate the wide reach our brands have within the agricultural community.

Total Meredith Agrimedia Audience Touchpoints 4,713,484

1,323,754

3,389,730

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6 months ended December 31, 2014

Successful Farming® Brands1,323,754Print Magazine

Digital Editions

Mobile websiteAgriculture.com® Email

Interactive

Broadcast

2,894

201,050 50,830 293,987

Total average copies per issue distributed

Average monthly unique visitors Average monthly unique visitors Total ag email addresses

156,000Average weekly viewers

Social Media

Facebook12,771

Twitter31,287

425,050Total average paid and verified circulation

Successful Farming Magazine 26,200

Total average paid circulation

Ageless Iron Almanac

Total audience touchpoints*

*Does not account for duplication across the different media platforms

Radio266,500Weekly cumulative listeners

(Likes)

(Followers)

Paid and Verified Circulation

average readers per issue

425,050

Total average copies per issue distributed August 2014 to November 2014

2,894

Total average paid circulation

Total average paid & qualified non-paid circulation

Total average qualified non-paid circulation

85,147

425,050

339,903

Digital Editions

Print MagazineSuccessful Farming magazine was published for the first time in 1902 and sold for 5¢ per copy. The magazine’s goal was — and still is — to be an indispensable source of practical ideas for farm families.

Currently, our digital editions are electronic replicas of our printed magazine.

Print Magazine

26,200 average readers per issue

Source: December 2014 AAM Publisher Statement.

Source: average circulation data from August 2014 to December 2014.

Ageless Iron Almanac is a paid bimonthly publication catering to classical machinery enthusiasts.

Source: Consumer Marketing/Digital Newsstand Partner Circulation Reports; includes all newsstands.

Agriculture.com*

Interactive

m.Agriculture.com*

farmersforthefuture.ning.com*

Agriculture.com is an online farm-management resource for agriculture news, information on markets and crops, weather in your area, ag talk, and more.

The Farmers for the Future network provides resources to help young and beginning farmers succeed.

The m.Agriclture.com platform replicates the experience Agriculture.com offers to users in a mobile-friendly way. Thus, users are able to access our website through their mobile devices.

Average page viewsAverage time spent (in minutes)

Average unique visitors2,563,487

7:12

201,050

Average page views 382,517Average time spent (in minutes) 5:58

Average unique visitors 50,830

19,64812,812

*Source: 6-month average Omniture scores from July 2014 to December 2014.

Average page viewsAverage time spent (in minutes)

Average unique visitors

0:52

E-mail

Ag Express

Beef Insider

Women in Ag

Product

Weekly

Monthly

Monthly

Frequency

46,640

4,559

9,680

Quantity (email addresses)

Total ag email addresses on file 293,987

Additional ag emails for marketing purposes

On Demand 223,000

Social Media

Facebook (Likes)Successful Farming Machinery Show

Agriculture.com

Successful Farming

(as of January 1, 2015)3,569

7,582

1,620

Twitter (Followers)@MachineryShow

@Agriculturecom

@Successfulfarm

(as of January 1, 2015)870

22,047

2,370

Editors’ aggregate followers* 6,000

Source: January 1, 2015 data. Note: Numbers do not account for duplicate email addresses. E-newsletter quantities do not reflect the full quantity of emails on file but rather the most recent number of actual delivered emails. There are 43,500,000 emails on Meredith’s database marketing; 1,023,000 emails are flagged specifically for ag and rural audiences.

*Editors include @jeffacaldwell, @mikedmcginnis, @johnrwalter, @davekurns, @PDBarbour, @GilGullickson, @KaceyBirchmier, @LookerDan, @David_Ekstrom, @cheryltevis, @BedordLaurie, @JessieScott1, @JordanRAnderson, and @jasonmeeker.

12,771

31,287Total

Total

E-newsletters

Machinery Insider Monthly 5,054Farmers for the Future Monthly 5,034

Machinery ShowBroadcast

Total weekly average

Nothing gets a farmer’s engine running like talking about machinery. Successful Farming® Machinery Show brings a half-hour program on this favorite topic to RFD-TV viewers.

Households125,000

Viewers156,000

Males 18+114,000

Source: Nielsen 6-month average scores from July 2014 to December 2014.

Radio

Cumulative weekly listeners

The Successful Farming® Radio Magazine airs every weekday on 124 farm radio stations in the Midwest. The show is based on the latest stories from Successful Farming magazine and Agriculture.com.

Source:Arbitron data gathered June 18, 2013.

Persons 12+266,500

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Living the Country Life® Brands

Print Magazine

200,000

Digital Editions Social Media

Interactive

Broadcast

5,535 1,929,700Facebook

Twitter

Pinterest

12,984

264,096

4,893Total average copies distributed for the early spring, spring and summer 2014 issues

Total average verified circulation

livingthecountrylife.com125,895Average monthly unique visitors

Email846,627Total rural lifestyle email addresses

Weekly cumulative listeners

3,389,730 Total audience touchpoints*

*Does not account for duplication across the different media platforms

(Likes)

(Followers)

(Followers)

Unique Subscriptions: Paid and Verified Circulation

Digital Editions

Total average copies distributed for the Early Spring, Spring, and Summer 2014 issues

5,535

Total qualified non-paid circulation 200,000

Print Magazine

Living the Country Life magazine was first published Spring 2002. Its goal is inspiring people who live in the country with ideas to maximize enjoyment of their property and lifestyle.

Currently, our digital editions are electronic replicas of our printed magazine.

readers per issue200,000

Source: 2015 Publisher Sworn Statement.

Source: Consumer Marketing/Digital Newsstand Partner Circulation Reports, includes all newsstands.

Website livingthecountrylife.comLivingthecountrylife.com was built with a new responsive design technology enabling an optimal screen view on any device, anytime, anywhere. Whether viewed on computer, tablet, e-reader, or phone, our message and marketers remain visually centered.

Email

Average page viewsAverage time spent (in minutes)

Average unique visitors858,410

6:41

125,895

Source: 6-month average Omniture scores from July 2014 to December 2014.

E-newsletters

Free offers

Product

Weekly

Quarterly

Frequency

19,875

26,752

Quantity(email addresses)

Total rural lifestyle e-mail addresses on file

846,627

Additional rural lifestyle emails for marketing purposes

On Demand 800,000

Source: January 1, 2015 data. Note: Numbers do not account for duplicate email addresses. E-newsletter quantities do not reflect the full quantity of emails on file but rather the most recent number of actual delivered emails. There are 43,500,000 emails on Meredith’s database marketing; 1,023,000 are emails flagged specifically for ag and rural audiences.

Living the Country Life® Radio

Social Media

Broadcast

Twitter (Followers)@SmallFarming

(as of January 1, 2015)11,700

Facebook (Likes)Living the Country Life

(as of January 1, 2015)264,096

Living the Country Life® Radio is a syndicated program that connects with your audience during their morning and afternoon commutes.

Pinterest (Followers) (as of January 1, 2015)4,893Living the Country Life

Editors’ aggregate followers* 1,284

Cumulative weekly listeners Persons 12+1,929,700

*Editors include @BetsyFreese

12,984

264,096

4,893

Total

Total

Total

Source: Arbitron data gathered June 18, 2013.

Successful Farming®

Living the Country Life®

1716 Locust StreetDes Moines, IA 50309-3023P. 800-678-2895F. 515-284-3563

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