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RAISING AWARENESS
Wave of Light7-8pm on 15 October
First ever animationShared by all the supporting charities
Buildings and landmarks lit up Pink and Blue
1500 candle tins distributed
DRIVING CHANGEParliamentary activity
Politicians from across the UK showed their support
Social media
Media coverage
2017
2017
2,300,000 reach
160,000 impressions
2,144,000 reach
11,000 reach
516,000 impressions
1,500 views25 politicians
took part part in a vox pop video
#WaveofLight in top ten trending hashtags
194,000views
813,000reach
Pin badges distributed
2016 in 2017
15,30018,800
25,000
2018
2017
71
2018
2018
2 Events 5 Events2 in Westminster, 1 in Scottish Parliament, 2
involving Welsh Assembly
Westminster and Scottish Parliament
2017 2018
249,000views
REMEMBRANCE
2017
71
Events
139
2018
Total
79Total
169
UK wide media10 28
59 140
10 1
Nations & regions
Other media(e.g blogs & websites)
40 existing partners
30new partners
THE AIMS OF BABY LOSS AWARENESS WEEK
IMPACT OF BABY LOSS AWARENESS WEEK 2018
1.Remembrance 2.Raising Awareness 3.Driving Change
39 Ribbon displays and awareness
events
48Remembrance
events
42Wave of
Light events
10other
events
180
2018
The UK Parliamentary launch, Westminster, London
We called on politicians and local NHS trusts and boards to support the implementation of
National Bereavement Care Pathway
18 MPs attended
107 attendees in total
36 MPs attended
2017 2018
556 supporters
emailedtheir MP
220 supporters
wrote to their local trusts/boards,
sending 783 emails
600+ tailored briefingssent to politicians
during BLAW
f o r p r e g n a n c y a n d b a b y l o s s
national bereavementc a r e p a t h w a y
Baby Loss Awareness Week
babyloss-awareness.org9-15 October
INCREASINGAWARENESS ARIBBON AT A TIME
#BLAW2018 #babyloss
