Media Profile Small)

8/3/2019 Media Profile Small)

http://slidepdf.com/reader/full/media-profile-small 1/12





MAXX-Media is a premium monthly

publication in its class that ocuses on

the best, ultra-luxury accommodations,

high end restaurants, lavish spa and

frst-class travel and hospitality around

Asia and the Pacifc.

Since our inception in 2003, we haveconsistently and reliably brought to our readers not only the best

premium establishments but also in-depth, comprehensive analysis of the

entire spectrum of the hospitality andtravel industry. We dissect individualelements of luxury accommodations orupscale dining and report what malesa particular establishment special inthe eyes of our readers, thus getting in

line with our tag line “Hospitality At A

New Level.”

MAXX-Medmagazine –universe plevel of per

deinition

what was teno longer apabreast of the hospitaMAXX-Medand report t

digest languof busy pro



Our readers are mature, stableprofessionals with large disposableincome levels. They are smart, savvy and

discerning, and they are no strangersto the realm of luxury hospitality and

premium travel.

Readers Proile

Gender

Male 45%Female 55%

Age

Average Readers Age: 45Range: 35- 55

Marital Status

Single: 23%Married: 65%Others: 12%

Income Level

< US$100,000: 38%<US$150,000: 45%<US$200,000: 17%

EducationUniversity Degree: 47%

Post Graduate Degree: 36%Doctorate Degree: 9%Others: 8%

Position

Senior Management Level: 35%Top Management Level: 54%

Middle Management Level: 11%

Top Hotels Preferred by Readers

(not in particular order):Four SeasonsRitz Carlton

St. RegisBulgariShangri-LaGrand Hyatt Aman Resorts

Conrad

Top Brands Preferred by Readers

(not in particular order):Louis VuittonHermes

GucciChanelRolex

CartierPradaGiorgio Arm

Top Airline

Singapore A

Cathay PaciGaruda IndBritish Airw

Ar France/ Emirates Ai

Top Cars U

Mercedes B

JaguarBMWRange RoveAudiLexus



Well-Being

Divided into four parts, Beauty, Health,Fashion and Sports, our Well-Being

highlights products and services relevant to the realm of traveling and hospitality. Restaurant Review

Always a popular section with our

readers, Restaurant Review highlightsnotable dining establishments worthy of a look (or a second look).

MAXX’s Favorite Place

Highlights our top restaurant pick of

the month.

Catch Of The Day

Highlights the best promotion of the

month the city has to oer.

The Chef

Highlights the rising stars of the

culinary world coupled with “In TheKitchen,” a behind-the-scene insider’s

look to the wonderful and mysteriousworld of the kitchen.

Profile

Divided into two parts, Industry Leader

Proile and End-User Proile, our Proile

is always a popular section which

proiles sopeople in thindividuals

knowledgeand luxury t

360-degre

Highlights

and presennew edge.

Check In

Provides anof the best

the world.

Editorial Content



Cover Story

Topical coverage with some of the most anticipated themes surrounding the year

2010. There is simply no competitionwhen it comes to presenting HospitalityAt A New Level – readers agree that

MAXX-Media is the undisputed leader inhospitality and travel.

At Your Service

Serves as an expansion of our Cover Story,At Your Service highlights additionalproducts and services relevant to thetopic of the month.

What’s Happening

Highlights the latest developments in theindustry and keeps people in the know of

who goes where, what happened whereand who is who.

SoireeHighlights high-society social events and

galas of the month.

Feature

Free-loating coverage that writesabout, among other things, world-classevents or topical discussion of interest

in the industry.

Happy Hou

Highlights n

movie that

to popular c

Tarot

Our standpredictions

Tarot contamongst ou



MAXX-Media is distributed to upscaleshopping malls, 5-star hotels around Asia

and the Paciic, ine dining restaurants,

premium spas, airports, newsstands,trade partners and subscribers.

Distribution & Circulation

Circulation

35,000

5-star hotelsLuxury villas / Boutique Hotels

Serviced ApartmentsFine Dining Restaurants

Spa

Countries

Indonesia-Jakarta: 34

-Bali: 27%-Java: 8%-Others: 5%

Singapore:

Hong Kong

Others: 10%

Price Point

Indonesia IDR 50,000

Singapore SG$ 8

Hong Kong HK$ 48



Special Advertising Section

MAXX-Media Special Advertising Section

is the perfect opportunity for yourbrand to gain exposure with the right people who are looking for your service.

Designed to address the speciic needs of individuals who purchased our magazine

for a particular coverage, you know

you’re getting the maximum exposurewith the people who really matters –people who are actively searching foryour kind of service.

This Special Advertising Section followsa topical coverage about a particulartheme that we’re going to feature in2010.

Adverto

Put your m

who mattteam puts appeal to othe best elestablishm

Advertising Opportunity



Prime Positions

Cover Gatefold (2-page) Outside Back Cover Inside Back Cover Inside Front Cover Spread (2-page) Inside Double Page Spread (Before Contents)

inside Positions

Double Page Spread Full Page

Half Page

AdvertoriAl

Four Pages Two Pages Full Page MAXX’s Favourite Place (2 pages, restaurant only)

Price is subject to 10% VAT

Advertising Rates



double page spreadsize: 45cm(W) x 30,5cm(H)

full page

size: 22,5cm(W) x 30,5cm(H)

half page verticalsize: 11cm(W) x 30,5cm(H)

half page horizontalsize: 22,5cm(W) x 15cm(H)

“not include bleed area”

NOTE :Due to mechanical tolerances, type

matter and double page spread must bekept 2 cm away from the centerfod of each page.

Type matter or illustrative material

not intended for bleed must be kept

at least 1 cm from top and bottom of advertisement and at least 2 cm fromleft side and 1 cm from right side.

The publisher reserves the right to trim0.5 cm from each side of the trimmedpage dimension. Type matter orillustrated not intended to bleed must be kept to this tolerance.

Advertising Material

Please provide artwork in soft copies.

Digital speciications as follow :

- PC formatted CD ROM

- PSD / TIFF / JPEG / PDF- 300 dpi (minimum) for

all images / iles

- All images / iles must be converted

to CMYK- All fonts to be converted

to path / object - Final colour proof

for printer’s reference

Technical S

Size :

30.5cm(h) X

30.5cm(h) X

Cover Pape

Art Cartoo

Inside Pap

Matte PapColour :

Full ColouFinishing :

Cover Lam

Advertising Size

double page spread full page

half page horizontal half page vertical





Jl. Batu Jajar No. 35A Jakarta Pusat 10120 - IndonesiaPhone. +62 21 352 4526 | Fax. +62 21 344 7203

Email: [email protected]

Documents

Media Profile Small)