Media Plan Spreadsheets

8/12/2019 Media Plan Spreadsheets

1/16

Media Plan for Rock and Roll Hall of Fame Museum

Media Vehicle No. of Insertions Total Cost CPM

Television

Rock Music 50 81,305.00$ 15.72$

Root of Rock 'n Roll 50 63,630.00$ 15.72$

The Story of Rock 'n Roll 45 101,025.00$ 15.72$

TOTAL/AVG TV 145 245,960.00$ 15.72$

Radio

Boston - WZLX-FM 180 425,250.00$ 9.64$

Pittsburgh - WDVE-FM 180 182,160.00$ 5.69$

Portland - KGON-FM 180 109,224.00$ 8.61$Portland - KFBW-FM 150 115,800.00$ 10.13$

TOTAL/AVG Radio 690 832,434.00$ 8.52$

Magazines

Blender - March, Rock 'n Roll 2 210,000.00$ 20.16$

Official Vacation Guide 4 33,460.00$ 5.23$

Rolling Stones 1 130,660.00$ 14.90$

AAA VIA -Oregon/Idaho 4 37,920.00$ 5.19$

TOTAL/AVG Magazines 11 412,040.00$ 11.37$

Newspaper

The Boston Globe 6 69,240.00$ 19.07$

Boston Herald 12 123,120.00$ 53.78$

Pittsburgh Post-Gazette 12 116,400.00$ 13.66$

The Orgeonian 12 60,854.40$ 8.15$

TOTAL/AVG Newspaper 42 369,614.40$ 23.66$

Internet

rollingstone.com 100 1,019.00$

southwest.com 100 1,019.00$CNN.com 150 1,528.50$

pandora.com 150 1,060.50$

tripadvisor.com 150 1,528.50$

expedia.com 100 1,019.00$

amazon.com 100 1,019.00$

amtrak.com 100 1,019.00$

Media Buy Overview

Prepared by Carsen Berry. Oct 15, 2012


2/16

kayak.com 75 764.25$

TOTAL/AVG internet 1,025 34,729.00$

Google Ad Keyword - Search 14,400 89,208.00$ 7,188.33$

TOTAL/AVG 16,313 1,983,985.40$ 59.27$


3/16


Program Rating Rating (%)TV HH in

Market

HH viewing

Program

Rock Music

Boston 2.3 2.3% 2,404,800 55,310

Pittsburgh 2.3 2.3% 1,173,900 27,000

Portland 2.3 2.3% 1,154,000 26,542

Rock Music TOTAL/AVG 108,852

Roots of Rock 'n Roll

Boston 1.8 1.8% 2,404,800 43,286

Pittsburgh 1.8 1.8% 1,173,900 21,130

Portland 1.8 1.8% 1,154,000 20,772

Roots of Rock 'n Roll TOTAL/AVG 85,189

The Story of Rock 'n Roll

Boston 3 3% 2,404,800 72,144

Pittsburgh 3 3% 1,173,900 35,217

Portland 3 3% 1,154,000 34,620

141,981

Television TOTAL/AVG 336022


Television Placement

The Story of Rock 'n Roll TOTAL/AVG


4/16

# HH

Total

Viewers

(000)

Cost Per

Point (CPP)Cost per :30

No. of

InsertionsTotal Cost

CPM

(viewers)

2.5 138 1,689 3,885$ 15 58,271$ 28.09$

2.5 67 355 771$ 20 15,410$ 11.41$

2.5 66 211 508$ 15 7,625$ 7.66$

272 748 1,721$ 50 81,305$ 15.72$

2.5 108 1,689 3,040$ 15 45,603$ 28.09$

2.5 53 335 603$ 20 12,060$ 11.41$

2.5 52 221 398$ 15 5,937$ 7.66$

213 748 1,347$ 50 63,630$ 15.72$

2.5 180 1,689 5,067$ 15 76,005$ 28.09$

2.5 88 335 1,005$ 15 15,075$ 11.41$

2.5 87 221 663$ 15 9,945$ 7.66$

355 748 6,735$ 45 101,023$ 15.72$

840.05 748 9,803$ 145 245,960$ 15.72$


5/16


Program Format Daypart Rating Rating (%)Persons 12+ in

Market

Boston - WZLX-FM Classic Rock AM 6.3 6.3% 3,888,800

Pittsburgh - WDVE-FM Album-Oriented AM 8.8 8.8% 2,019,400

Portland - KGON-FM Classic Rock AM 3.7 3.7% 1,905,700

Portland - KFBW-FM Classic Rock PM 4 4.0% 1,905,700

All Radio TOTAL/AVG 5.7 5.7 9,719,600


Radio Placement


6/16

Listeners of

Station

Cost per

Point (CPP)Cost per :60

No. of

InsertionsTotal Cost

CPM

(Listeners)

244,994 375 2,363 180 425,250$ 9.64

177,707 115 1,012 180 182,160$ 5.69

70,511 164 607 180 109,224$ 8.61

76,228 193 772 150 115,800$ 10.13

569,441 212 1,188 690 832,434$ 8.52


7/16


Magazine Name Cost Per Ad Ad Size Ad PositionNo. of

Insertions

Blender - March, Rock n Roll 105,000$ 1 Page 4th Cover 2

Official Vacation Guide 8,365$ 1 Page Inside 4

Rolling Stones 130,660$ 1/2 Page Inside 1

AAA VIA - Oregon/Idaho 9,480$ 1 Page Inside 4

Magazine TOTAL/AVG 253,505$ 11


Magazine Placement


8/16

Total

Campaign

Cost

Circulation

(000)

Pass-along

estimate

Total

Audience

(000)

CPM

210,000$ 744 7 5,208 20.16$

33,460$ 400 4 1,600 5.23$

130,660$ 1,462 6 8,772 14.90$

37,920$ 365 5 1,825 5.19$

412,040$ 2,971 6 17,405 11.37$


9/16


Publication NameDay of

WeekSection

Ad Size

(col.in)Cost Per Ad

Number of

Insertions

The Boston Globe Friday Music 20 577$ 6

Boston Herald Sunday Travel 20 513$ 12

Pittsburgh Post-Gazette Sunday

Arts &

Entertainment 20 485$ 12

The Orgeonian Friday

Arts &

Entertainment 20 253.56$ 12

Newspaper TOTAL/AVG 20 457.14$ 42


Newspaper Placement


10/16

Total CostCirculation

(000)

Pass-Along

Estimate

Total

Audience

(000)

CPM

69,240$ 303 2 605 19.07$

123,120$ 95 2 191 53.78$

116,400$ 355 2 710 13.66$

60,854$ 311 2 622 8.15$

369,614$ 1,064 2 2,128 23.66$


11/16


12/16

Total Cost

No. of Unique

Visitors/month

(000)

CPM

1,019.00$ 1,180 0.86$

1,019.00$ 9,375 0.11$

1,528.50$ 22,446 0.07$

1,060.50$ 15,098 0.07$

1,528.50$ 16,724 0.09$

1,019.00$ 16,081 0.06$

1,019.00$ 98,627 0.01$

1,019.00$ 2,833 0.36$

764.25$ 7,475 0.10$

34,729.00$ 21,127 0.19$


13/16


Google Keyword Based AdsCost Per

Click (CPC)

Total Clicks

per month

Number of

MonthsTotal Clicks

travel planning websites 4.94$ 300 2 600

travel planning 5.75$ 1,500 4 6,000

rock 'n roll 14.32$ 700 2 1,400

airplane travel 11.51$ 500 4 2,000

rock and roll hall of fame 5.40$ 400 2 800

classic rock 1.21$ 900 4 3,600

Google TOTAL/AVG 7.19$ 4,300 14,400


Google Keyword - based Search Buys


14/16

Total Cost CPM (CPC)

2,964 4,940$

34,500 5,750$

20,048 14,320$

23,020 11,510$

4,320 5,400$

4,356 1,210$

89,208 7,188$


15/16

Week1

Week2

Week3

Week4

Week1

Week2

Week3

Week4

Week1

Week2

Week3

Week4

Week1

Week2

Week3

Television

Rock Music x x x x x x

Root of Rock 'n Roll x x x x x x x

The Story of Rock 'n Roll x x x x x

Radio

Boston - WZLX-FM x x x x x x x

Pittsburgh - WDVE-FM x x x x x x x x

Portland - KGON-FM x x x x

Portland - KFBW-FM x x x x x x x

Magazines

Blender - March, Rock 'n Roll x x x x x x x x

Official Vacation Guide x x x x x x x x x x x x x x x

Rolling Stones x x x x

AAA VIA -Oregon/Idaho x x x x x x x x x x x x x x x

Newspaper

The Boston Globe x x x

Boston Herald x x x x x x x x

Pittsburgh Post-Gazette x x x x x x x x x x x x

The Orgeonian x x x x x x x x x x x

Internet

rollingstone.com x x x x x x x x x

southwest.com x x x x x x x x x

CNN.com x x x x x

pandora.com x x x x x x x

tripadvisor.com x x x x x x x x x

expedia.com x x x x x x x x x

amazon.com x x x x x x x x xamtrak.com x x x x x x x x x

kayak.com x x x x x x x x x

May June



Campaign Schedule

March April


16/16

Week4

x

x

x

x

x

x

x

x

x

x

x

xx

x

Documents

Media Plan Spreadsheets