Media Pack 2015

www.applegate.co.uk

0845 600 [email protected]

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Applegate Media Folder FRONT.pdf 1 11/09/2014 16:24:03

Unlike traditional marketing tools, your Applegate experience can adapt and change as your business does. You can quickly add new products and services to your profile in order to generate instant interest. Applegate gives you the opportunity to individualise your products to meet your marketing needs. With our digital power on your side, you will have an immediate impact in the marketplace.

SHOWCASE YOUR PRODUCTS AND SERVICES

Hotlinks are a great way to increase your online exposure for certain keywords and phrases that are important to your business.

Over the last 10 years, search trends have been changing. Gone are the days when you would do a company name search to find something. Instead, the large majority of UK users will conduct a keyword (product or service) search.

The Applegate B2B Products and Services pages are specifically designed to aid your company to be found for these keywords. Each product/keyword you would like to be found for will have its own page, allowing internal and external indexing.

Each page will then drive quality traffic and buyers to your site through well respected deep links. This product is a must-have to be able to showcase your product database throughout the business marketplace.

Any company with products and services who are looking for new buyers and clients can use Applegate. Built to aid technological and manufacturing companies and specifically designed for the business to business sector, we now help companies of all sizes and industries get found by potential new buyers.

Our pages include:•Product Name and Image

•Part Codes

•Manufacturer

•Quantity

•Price

•Direct Links to Your Site

B2B PRODUCTS AND SERVICES

www.applegate.co.uk 0845 600 7177 [email protected]

Hotlinks are a great way to increase your online exposure for certain keywords and phrases that are important to your business. With Hotlinks appearing on every Applegate page, your Hotlink will be displayed a minimum of 20,000 times a month on the Applegate site. To ensure good user experience, each Hotlink can be a direct link to your website, cutting out the competition and directing buyers to a specific destination.

The Applegate Hotlink is your own exclusive rights to a search phrase on the site. A fixed-cost alternative to other marketing solutions, Hotlinks will guarantee you top result for your chosen phrasing, allowing you to dominate your industry. If your Hotlink is similar to a specific search term, there is the added opportunity to be featured within the sponsored ads at the top of a search, increasing your exposure even more.

HOTLINKS

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DFeatures of Hotlinks:•Guaranteed to be featured as the top result for all Applegate searches for your Hotlink term

•A direct link to your company website, cutting out competition and creating a better user experience

•Displayed a minimum of 20,000 times a month on Applegate

www.applegate.co.uk 0845 600 7177 [email protected] 0845 600 7177 [email protected]

The Super Hotlink offers a highly visible, customisable display advertising solution, positioned toward the top of all Applegate pages. The display space is increased by 400%, compared to a standard Hotlink, with the flexibility to link to any Applegate page, plus an external page of your choice. A 90 character description allows you to expand on your Super Hotlink term, and an additional link allows the user easy access to your company focus page and website homepage.

Super Hotlinks offer all the benefits of standard Hotlinks, with extra features as shown below:

SUPER HOTLINKS


Exclusive ownership of Hotlink term

Up to 42 characters of your choice

Displayed a minimum of 20,000 times each month

Top result in Applegate search for your Hotlink term

Choose which external page your Hotlink points to

Prime position at top-of-page

Choose which internal page your Hotlink points to (including B2B Products pages)

Up to 90 characters of text description to accompany your Hotlink term

Additional link to Company Focus page and your website homepage

Priority promotional support through Applegate’s social media channels

Effective display space*

Key Features Hotlink Super Hotlink

*As measured on a 1,440 x 900 pixel widescreen display.

4,620 px 23,100 px2

2

How They Work

Super Hotlinks appear at the top of the Hotlinks panel on every page, providing powerful promotional support for your products and services on Applegate.

Mild Steel FabricationFor over 50 years we have built anationwide reputation for producinghigh-quality mild and ...The Brook Welding Co Ltd

90 character description of product or service.

Bottom link goes to your company focus page and your website homepage. Division keyline above and below,

separating Super Hotlinks.

Top link goes to any Applegate page and external page of your choice.

Applegate banners offer a powerful opportunity to build brand awareness across our premium audience of business buyers. ● Top of page position for immediate visual impact ● Choose to go site-wide for maximum exposure or tactical display on specific non-competing pages across Applegate ● Control the banner content on your own Applegate pages with our 'Own Page Banners' option ● Fully responsive - optimum banner performance whatever the device ● You control the content and the format - HTML 5 or graphical banners, it's your choice ● Cost effective studio production through Applegate if required.

To meet our responsive framework, banners must be supplied to two size formats: ● Full Banner – 468 x 60 pixels ● Half Banner – 234 x 60 pixels

BANNERS


Site-wide Banners Achieve ultimate exposure for your brand across Applegate. Constant reinforcement of your key messages, with the option to refesh content as often as you wish. Spaces are strictly limited, so this is your opportunity to be one of only 20 leading business to business brands displayed across our estate of 18 million pages.

Own Page BannersIf you're looking for complete control and brand reinforcement on your Applegate pages, Own Page Banners create an opportunity for positional brand messaging alongside your company profile and products and services information. Fine-tune your banner content to support your most compelling product and service offers.

Specified Page Banners The tactical one! You choose which pages your banners appear on, so long as those pages are not offering a competing product or service. Specified Page Banners offer an outstanding opportunity to target business buyers that are actively seeking products and services in related product and service areas.

What is Applegate Intelligent Marketing powered by Lead Forensics?

Applegate has entered into a partnership with Lead Forensics, a UK-based software company, to help generate powerful new sales leads. To further enhance the effectiveness of your Applegate advertising, we can now provide you the opportunity to see who is viewing your pages and products on our site.

Called AIM, our intelligent marketing reports are powered by Lead Forensics, the developers of a revolutionary lead generation solution to give you real-time intelligence on your Applegate visitors. AIM will allow you to have tangible and meaningful information on who is viewing your Applegate advertising.

Many companies who are established on the Internet use static or fixed IP addresses for their web presence. Through identifying and matching this IP address, AIM can determine which companies are looking at your site, which products have been viewed, and on which date. You can then pass that information on to your sales and marketing teams as you see fit.

A company with a global reach, Lead Forensics have been featured in publications such as The Times, MarketingWeek and were awarded first prize in the Best Innovation category at the Best Business Awards in 2012. With AIM as part of your online marketing solutions, increasing your presence and effectiveness with Applegate is now more powerful than ever.

INTELLIGENT MARKETING

GLOBAL REACH

REVOLUTIONARY LEAD GENERATION

TANGIBLE, MEANINGFUL INFORMATION

REAL TIME RESULTS

INCREASED ONLINE PRESENCE

EFFECTIVE ADVERTISING


Sitting within the business marketplace is the Company Profile. This profile is designed to be a "Homepage" for your business on Applegate. It helps pull together all sections of your account into one easy to use area. The profile has all of your contact information including direct email and telephone connections. You have a multitude of quality links all written to online best practice leading potential customers back to your website. These links are all deep linked to relevant sections of your own website.

Your company profile is easily edited and updated through myApplegate, our custom-made content management system. This feature means your online marketing message on Applegate will never be out of date. Additionally, each company profile is loaded with high-resolution imagery to attract the eye and encourage click-throughs and enquiries.

At Applegate, we endeavour to give you all the necessary tools to play a leading role in your marketplace, drive new traffic and enquiries to your site, and ultimately create new sales opportunities.

APPLEGATE COMPANY PROFILE


•Company Focus – detailed description of your company and its most important products and services. Includes images and a variety of embedded deep links to your website.

•B2B Products and Services – a sort- able, searchable list of all your advertised products and services. A one-of-a-kind interface, this allows your potential customers to find your products quickly.

•Direct Tabs to Other Services – links to your company videos, news items and jobs. This feature allows your company profile to be a user-friendly hub for all your marketing solutions.


Studies have proven that over the last five years the way we use the Internet has changed. Searches are now motivated by visual results. The need for any company to have a corporate message portrayed through video has never been higher.

We are always looking for ways to develop and improve how you can use Applegate to reach potential customers. That's why we have partnered with a professional video production crew to provide a high-quality first impression of your company, products and services.

Video is one of the most effective ways to engage with your audience, whether you are demonstrating a product or explaining a service. We are delighted to offer you the Applegate video service, a number of video options designed to increase your online exposure. With high search value, Applegate videos will generate enhanced exposure for your business.

You can buy an Applegate video safe in the knowledge you now have the highest quality company video at the very best price available. The Applegate Video will feature on your enhanced profile, in our video library, and on our YouTube channel. It can also be made available for you to load onto your own website, meaning there should be no way a potential customer could miss it.

APPLEGATE VIDEO SERVICE

The average UK internet user views 16 hours of video content a month.

3.4 billion hours a month are spent online in the UK of which 240 million hours are spent watching online video content.

Nearly half of the UK population visit at least 3 different video sites a month

86% of the UK internet population visit a video site at

least once a month.

Video rates as 400% higher engagement than static content.


Sources:http://www.comscoredatamine.com/

http://www.experian.co.uk/http://www.�imp.net


For you newsmakers out there, B2B News delivers the latest business news from across the web. Applegate-registered companies can upload their latest press releases, product launches or any other relevant news on our site for free. It is a great way to reach thousands of potential customers each and every day.

With this product attached to your account it will allow you to upload an unlimited number of news stories to the Applegate B2B News Section. Join other captains of UK industry and get your news to a wide and relevant audience.

APPLEGATE NEWS

“ A selection of the day’s best news stories are chosen to be shared through Applegate's social media channels which are becoming a well-respected source of information for many.”


www.applegate.co.uk

0845 600 [email protected]

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Applegate Media Folder FRONT.pdf 1 11/09/2014 16:24:03

Documents

Media Pack 2015