Media Kit

CAXTONmagazines

rooi rose is the classic all-in-one glossy magazine for aspirational, stylish Afrikaans women who celebrate their uniqueness. These women know what they want, including the best in fashion and beauty, health, entertaining and décor, all from their favourite brand.

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OnlineWebsite: 20,522 UBS Facebook: 46,458Twitter: 14,540Instagram: 4,879Pinterest: 2,464Mailer: 4,980

TV/Video We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind.

Events/ Special issuesCANSA TeA – evenT (PreToriA, CAPe ToWn And BloemfonTein)FAShIoN & BeAuTy TreNdS ISSueS

rooI roSe’S PoPUlAr monThly mAkeoverS offer greAT oPPorTUniTieS for fAShion And BeAUTy SPonSorShiP

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PrintMonthlyreadership: 596,000Circulation: 90,689

Sources: AmPS 2015 AB (Jan 15-dec 15); ABC (Q1) Jan - mar 2016, effective measure (mar 2016), everlytic (Apr 2016), individual social media platforms (Apr 2016)

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rAPh

ics PrinT

WEbSiTE

15-2

415

-24

blac

kco

lour

ed/in

dian

*Please note:effective measure no longer include race statistics

whi

tepr

efer

not

to

say

mal

em

ale

9%22

%

91%

9%

23%

16% 22

%

18% 18

% 27%

31%

30%

39%

0%

10%

18% 20

%21

%

8%

24%

35%

30%

78%

fem

ale

fem

ale

25-3

425

-34

35-4

435

-44

45-5

4 50+

45-5

4

55+

lsm 7-lsm 10 lsm 4-lsm 6 lsm 1-lsm 3

58% 38% 4%

r0-r

5 99

9r0

-r5

999

r6 0

00 -

r11

999

r 60

00 -

r11

999

r12

000

- r1

9 99

9r1

2 00

0 -

r19

999

r20

000+

r20

000+

37%

24%

13%

26%

6%

21%

39%

20%

14%

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her

othe

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genderAge

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0%

0%

Sources: AmPS 2015 AB (Jan 15-dec 15), effective measure 2016google Analytics 2016 Ave. Sessions demographics SA only

*

Fashion and beauty*46% fashion & beauty influencers88% like to dress well61% are interested in fashion and beauty content62% like to keep up with the latest fashion trends and styles

Food and Travel *62% cooking influencers78% are interested in food and

entertaining content80% enjoying cooking regularly

72% are interested in holiday and travel content

Health and Wellbeing*51% health influencers73% are interested in health and wellbeing content68% enjoy participating in sport

Home, Décor and Gardening

*56% home and décor influencers79% are interested in home, décor and

gardening content59% regularly decorate their homes48% enjoy gardening

Online Usage87% have a facebook account57% shop online formedia, music and health and beauty products

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Sources: AmPS 2015 AB (Jan 15-dec 15), CreAm 2015, Brandmapp 2016

*InfluencersBrandmapp indicates influencer level by asking the following:• how interested are you in the content category And what is the likelihood of friends and family to ask your advice about a content category. • more than 50% of the audience consider themselves to be highly influential to their networks in this content category.

78 rooi rose Mei 2013

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FULL COLOURDPS

FP

1/2 DPS

1/2 Hor/Ver

1/3 Hor/Ver

2/3 Hor/Ver

SPECIAL POSITION Inside Front

Inside Back

Outside Back

1st Double-Page Spread

2nd Double-Page Spread

3rd Double-Page Spread

Any Guaranteed Full Page

ADVERTORIAL* RATESDouble-Page Spread

Full Page Full Colour

Half Page

RATES COST VAT TOTAL

SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.

* The advertorial rate covers normal photography, recipe development

(if applicable), layout, design and production costs.

* However, it excludes agency commission and the costs of any specialised

photography, models, styling, hair and/or make-up artists.

For terms and conditions, refer to Caxton Magazines’ general conditions.

ThE AbOVE RATES INCLUDE AgENCy COMMISSION bUT ExCLUDE VAT.ADVERTORIAL RATES ExCLUDE VAT AND AgENCy COMMISSION.

R83 900

R42 000

R62 600

R31 300

R29 200

R35 500

R95 646

R47 880

R71 364

R35 682

R33 288

R40 470

R59 622

R54 834

R57 114

R104 994

R104 994

R104 994

R52 326

R109 668

R54 834

R41 040

R52 300

R48 100

R50 100

R92 100

R92 100

R92 100

R45 900

R96 200

R48 100

R36 000

R11 746

R5 880

R8 764

R4 382

R4 088

R4 970

R7 322

R6 734

R7 014

R12 894

R12 894

R12 894

R6 426

R13 468

R6 734

R5 040

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TEChNICAL SPECIFICATIONS

TRIM 295mm deep x 220mm wideBLEED 305mm deep x 230mm wideTYPE AREA 275mm deep x 200mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#

(All deadlines to be understood as 12 NOON on each respective day)

ISSUE DATE ADVERTORIAL bOOKINg & MATERIAL

DEADLINE DATE

ADVERTISEMENT bOOKINg

DEADLINE DATE

ADVERTISEMENT MATERIAL

DEADLINE DATE

DELIVERALL ADDED

VALUE/INSERT

ONSALE DATE

JANUARy

FEbRUARy

MARCh

APRIL

MAy

JUNE

JULy

AUgUST

SEPTEMbER

OCTObER

NOVEMbER

DECEMbER

29 Oct

19 Nov

06 Jan

04 Feb

03 Mar

31 Mar

05 May

02 Jun

07 Jul

04 Aug

01 Sep

06 Oct

09 Nov

02 Dec

15 Jan

12 Feb

11 Mar

08 Apr

13 May

10 Jun

15 Jul

12 Aug

09 Sep

14 Oct

16 Nov

09 Dec

22 Jan

19 Feb

17 Mar

14 Apr

20 May

17 Jun

22 Jul

19 Aug

16 Sep

21 Oct

20 Nov

16 Dec

28 Jan

25 Feb

24 Mar

21 Apr

26 May

23 Jun

28 Jul

25 Aug

22 Sep

27 Oct

07 Dec

11 Jan

15 Feb

14 Mar

11 Apr

09 May

13 Jun

11 Jul

15 Aug

12 Sep

10 Oct

14 Nov

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ALL NON-STANDARD bOUND INSERTS REQUIRE

PRE-INSERTION.R445 PER 1 000 COPIES

LOOSE INSERTS LARgER ThAN 32 PAgES REQUIRE bAggINg

R865 PER 1 000 COPIES

R340R500R550R600R700R800R900R950

R1 050R1 150R1 250R1 350R1 400R1 500R1 550R1 500R1 650R1 750R1 800R1 850

R48R70R77R84R98R112R126R133R147R161R175R189R196R210R217R210R231R245R252R259

R388R570R627R684R798R912

R1 026R1 083R1 197R1 311R1 425R1 539R1 596R1 710R1 767R1 710R1 881R1 995R2 052R2 109

R 400R 550R 600R 700R 800R 850R 950

R56R77R84R98R112R119R133

R456R627R684R798R912R969

R1 083

24

6+810+12

16202432364044485256606468727680

PAgES COST VAT TOTAL COST VAT TOTAL

LOOSE PRE-PRINTED INSERTS

(PER 1000)

BOUND/STITCHED PRE-PRINTED INSERTS

(PER 1000)

TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD

INSERTS - PRICE PROVIDED ON APPLICATION

digitAL rAte cArd 2016

WEb bANNERS

RICh MEDIA (excl design)

VIDEO

Leaderboard Half pageMPU/IslandMobile bannerRoad block/Talking bannersHomepage takeover

Site skin/wallpaper

R350 CPMR350 CPMR350 CPMR150 CPMR650 CPM

R1 000 CPM R2 000 - R 5000 p/day

R650 CPM

R400 CPMPop up, expanding ads, overlay, Instream

728 x 90300 x 600300 x 250

320x50 All 4 of the above

CPM rate flat rate p/day

CPM rate

EMAIL MARKETINg (INCL DESIgN & DEVELOPMENT)

500x500 max

Editorial mention

Max size: 40kb

Branded newsletter

ELEMENT PLACEMENT SIZES COST

ONLINE CONTENT SyNDICATION

NATIVE/CONTENT MARKETINg

DIgITORIAL

SOCIAL MEDIA

DIgITAL ExTENSIONS

Sponsored editorial feature Advertorial video execution

Newsletter mention

Newsletter banner

Promo mailer All costs based on subscriber base

Recipes Feature (500 words) - Décor, Health, Agriculture, Celebrity, TravelFeature - Fashion, Beauty Images only (Fashion and Beauty)Video

Native articleNative articlesNative article seriesNative article series incl Search

Standard digitorial

** Standard digitorial incl Search

Competition Digitorial hosting feePremium digitorial

** Premium digitorial incl Search

Digitorial hosting fee

** Facebook, Twitter or Instagram Social Media adspend ** Facebook app and hosting Ecards

Microsite/websiteInteractive calendar/countdownSectional sponsorshipSMS/USSD campaignNavigation tab

1 article 2 articles

4 articles (R5 500 p/article)R3 000 PPC adwords per

article + 15% management fee

One pager - branded top and bottom banners

R5 000 PPC adwords + 15% management

One pageWith or without updates

Max 3-5 pages. Incl content creation, design and development

R5 000 PPC adwords + 15% management

With or without updates

Per post (excl adspend)Cost plus 15% management fee

Design cost

R850 p/h development feeR850 p/h development fee

Cost depends on # of pageviews

Incl imageExcl images

Min 3 images Per image cost

*POA *POA

R2 500 - R5 000

R1 000 - R5 000

R5 500 - R8 000

R1 500R1 500

R2 500R300

R5 000

R5 500R9 000

R16 000R29 800

R12 000

R17 750

R3 500R5 000/R8 000

R15 000

R20 750

R7 000/R12 000

R2 900*POA*POA

R1 500

*POA*POA*POA*POA

R5 500 - R10 500

ALL RATES ARE CPM (COST PER THOUSAND IMPRESSIONS). RATES SUBjECT TO CHANGE wITH 2016 SUPPLIER INCREASES. COST IS SUBjECT TO CLIENT BRIEF, ACTIVATION MECHANISM, PRODUCTION REqUIREMENTS AND EDITORIAL APPROVAL.

ALL PRICES INCLUDE AGENCY COMMISSION. ALL PRICES ExCLUDE VAT, AND ARE SUBjECT TO THE STANDARD TERMS AND CONDITIONS OF CAxTON MAGAzINES. IF CONTENT IS SUPPLIED ‘BOOkED AS’, NO CHANGES wILL BE MADE ExCEPT AGREED UPON OTHERwISE.

*POA - PRICE ON APPLICATION ** ADSPEND HIGHLY RECOMMENDED SET OF 4 DISPLAY BANNERS DESIGN COST: R2000. STUDIO DESIGN OR CONTENT CREATION FEE: R1000 PER HOUR. DIGITAL DEVELOPMENT FEE: R850 PER HOUR.

ALL COSTS ExCL CONTENT CREATION ExCEPT SOCIAL MEDIA. ADSPEND CHARGED AT 15% MANAGEMENT FEE.

82 rooi rose Mei 201382 rooi rose Mei 2013

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6 x 1 60mm height x 61mm width

6 x 2 60mm height x 120mm width

13 x 1 130mm height x 61mm width

13 x 2 130mm height x 120mm width

6 x 3 60mm height x 188mm width

13 x 3 130mm height x 188mm width

26 x 2 240mm height x 120mm width

26 x 3 240mm height x 188mm width

R1 050.26

R2 100.61

R2 275.61

R4 551.32

R3 150.88

R6 826.93

R9 102.63

R13 128.77

R1 197.30

R2 394.70

R2 594.20

R5 188.50

R3 592.00

R7 782.70

R10 377.00

R14 966.80

SIZEFULL COLOUR

PRICEExCL VAT

PRICEINCL VAT

ADVERT SIZES:300 DPI, CMyK, PDF FORMAT

Contact UsNATAShA KOCKTel: 011 889 0825 | Fax: 086 513 9743Email: natashakock@caxton.co.za

NICOLETTE PRESSLINTel: 011 889 0983 | Fax: 086 514 0852Email: npresslin@caxton.co.za

RENE’ MOONSAMyTel: 011 889 0890 | Fax: 086 514 0032Email: renea@caxton.co.za

ShANTAL PILLAyTel: 011 293 6104 | Fax: 086 596 0984shantalp@caxton.co.za

gARy WIUMTel: 011 889 0885 | Cell: 072 749 6029Fax: 086 599 3699Email: garyw@caxton.co.za

ROWENA SINghTel: 011 889 0814| Cell: 079 568 6025Fax: 086 513 6469Email: rowenas@caxton.co.za

ChARMAINE PILLAI Tel: 011 449 1064 | Fax: 086 518 8055E-mail:cp@caxton.co.za

For terms and conditions refer to Caxton Magazines’ general conditions.

Mei 2013 rooi rose 83

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For more information, please contact Gary Wium,

Classifieds Sales Manager, on

011 889 0885 or garyw@caxton.co.za

MONTh bOOKINg/ MATERIAL

ON SALE DATE

January

February

March

April

May

June

July

August

September

October

November

December

16 Nov

09 Dec

22 Jan

19 Feb

17 Mar

14 Apr

20 May

17 Jun

22 Jul

19 Aug

16 Sep

21 Oct

07 Dec

11 Jan

15 Feb

14 Mar

11 Apr

09 May

13 Jun

11 Jul

15 Aug

12 Sep

10 Oct

14 Nov

For more information,

please contact: reinhard Lotz,

Group Marketing Manager

reinhardl@caxton.co.za

Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish rooi rose stamp on every event, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.

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CAXTONmagazines

JOhANNESbURg 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600

DURbAN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165

CAPE TOWN Uitvlugt, 3 Howard Drive, Pinelands • tel 021 530 8600

caxtonmags.co.za