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Page 1: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

MEDIA KITY O U R N E X T H O L I D A Y S T A R T S H E R E

Page 2: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

ESCAPE INSPIRES OUR READERS TO DREAM, EQUIPS THEM TO HOLIDAY AND IGNITES THEIR

PASSION TO TRAVEL

Page 3: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

FROM THE EDITOR

" W E ' V E C R E A T E D A P R O D U C T T H A T I S N O T J U S T A B O U T

W H E R E T O T R A V E L , B U T H O W , W H Y A N D W H E N T O T R A V E L .

I T ’ S A B O L D , C O N T E M P O R A R Y

A N D F R E S H P R O D U C T T H A T W E L O V E . W E K N O W Y O U A R E

G O I N G T O L O V E I T T O O . ”

Jana Frawley, ESCAPE National Travel Editor

Page 4: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

T H E E S C A P E F A M I L Y

M A Y 2 92 0 1 6

E S C A P E . C O M . A U

NEW WORLD ORDER

The future of cruising starts here

S P E C I A L

L O V E I T 10 romantic journeys to book today

F L Y I N G H I G HDoc Holiday ‘s secrets to getting an upgrade

Australians love to travel. In 2016, more than 9.9 million Australians travelled overseas; 59% of whom went especially for a holiday*.ESCAPE chronicles travel hotspots and guides readers to help make their journeys as seamless as possible. The brand is recognised as the most powerful tool available for travellers seeking to maximise their time away from home or the office.

Escape currently has a passionate and growing monthly 5.6million national audience across its print and digital assets^. Our journalists write about destinations that everyday Australians travel to. Our story selection process is heavily influenced by ABS statistics that show where Australians travel and when. The Editorial Team also utilises the knowledge and expertise of our valued commercial partners in order to give the Escape audience as much information as possible to make informed and inspired holiday choices.

Our aim is to continue as a trusted source to help readers explore, research, plan and book the perfect holiday by leveraging strong travel partnerships and incorporating content-rich editorial in our sophisticated publishing platforms.

Sources: *ABS 3401.0 Overseas arrivals and departures, January 2017. ^emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+.

Page 5: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

A WEEKLY ESCAPE LIKE NO OTHER

From Fiji to France, Boracay to Broome, Escape is Australia’s #1 media travel brand - reaching 5.6 million Australians every month

as they dream about their next holiday

97% of our Sunday audience are interested in travel content.*

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+.

Page 6: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

5.6M TOTAL ESCAPE

AUDIENCE

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+. Decision-Makers: for grocery, finance, utilities and telecommunications. High Income Earners: $120,000+ household income per annum.

4.3M Decision Makers

3.1M Baby Boomers & Retirees

2.1M Own home outright

1 in 4 Social Grade A

1.8M Parents

1.1M High Income Earners

1.3M Women 25-54

A U D I E N C E O V E R V I E W

Page 7: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

ESCAPE READERS ARE ACTIVE

TRAVELLERS B A L A N C I N G W O R K , P L A Y A N D T H E

R E S E A R C H F O R T H E I R N E X T H O L I D A Y .

4.8 million (85%) are planning a holiday in the next 12 months

37% are planning an overseas holiday in the next 12 months

56% are planning an interstate holiday in the next 12 months*

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+.

Page 8: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

Source: NCA Pulse Reader Panel Study, March 2015. Filter: Sunday Paper Audience / Social Media and Travel Go Hand in Hand - http://www.adweek.com/socialtimes/social-media-and-travel-go-hand-in-hand-infographic/625230.

T R A V E L P L A N S A N D I N S P I R A T I O N

From inspiration, to planning and researching, and ideas on what to do on holiday; travel sites, newspapers and social media lead in influence.

Social networks have power to influence people’s decisions across all phases; through posts, brands, friends and holiday snaps

I N S P I R A T I O N

70% use travel sites

60% use newspapers

58% use destination sitesfriends and

holiday snaps

P L A N N I N G A N D

R E S E A R C H

78% use travel sites

70% use destination sites

45% use newspapers

W H A T T O D O O N H O L I D A Y

70% use travel sites

68% use destination sites

42% use newspapers

Page 9: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

From gadgets and gizmos to clothes, accessories and books, we’ve got you covered

0 8 ESCAPE SUNDAY MAY 21 . 2017 . ESCAPE.COM.AU

TELE01Z01ES - V1

UDAIPUR’s City PalaceMuseum may not be ahousehold name like theEiffel Tower or Big Ben,but the Indian heritagesite is hot with Aussie

travellers. In 2016, more than a million visitors passed through the museum’s 450-year-old gates for the first time, including a significant number of Australians.

Measuring a vast 61,000sq m andoverlooking Lake Pichola, the museum houses exceptional collections of paintings, vintage cars, silver, armoury and crystal in a complex of 11 palaces. Owned by the former royal family of Mewar, the oldest-serving dynasty in the world, the museum’s “heritage tourism” appeal has seen visitor numbers double in the past 10 years. It doesn’t hurt that Udaipur is one of the prime tourism cities in India, with four-star hotel accommodation available for as little as $55 a night.

WORTHY CHALLENGE TAKING a holiday that helps others would have to be one of the best sorts of vacations. Generally, tourist dollars in any destination help keep people employed. Then there’s The Last Place on Earth Challenge, in late August. The 18-day expedition, through the critically endangered Leuser ecosystem in Indonesia, provides an incredible experience for participants while raising money for The Orangutan Project.

A minimum of $2500 from the

challenge is available in Borneo over 21 days in November, costing $4520 a person. Get more info at lastplaceonearthchallenge.com

GOOD GRUB(S)FOOD-based tourism is always popular, and Ayers Rock Resort would appear to be on a winner with this program. Bush Tucker Journeys are now available to all guests keen to learn about native Australian ingredients, ancient food preparation techniques and how to use the flavours in modern cooking.

Every day, guests can join in the free Bush Food Experience or embark on their own exploration at the resort’s 10 restaurants. Native herbs, spices, fruits, seeds, insects and wildlife feature strongly on all of the menus from a “croc-dog” at Outback Pioneer’s BBQ Bar, to succulent indigenous herb-crusted steak at Arnugli restaurant.

Then over two weekends in Augustand November, the Uluru Feastival will teach guests about native food gathering on a Garden Walk at no extra cost. The initiative is keenly supported by Tourism Australia, coming off the back of its successful Restaurant Australia campaign.

“The appetite among today’s travellers for truly authentic experiences is seemingly insatiable, and bush tucker is such a wonderfully engaging way of helping to tell Australia’s rich indigenous story,” Tourism Australia CEO John O’Sullivan says.

FREQUENT FLYING AUSTRALIA’s airways are getting busier, with a raft of new services starting in the second part of the year. First off the blocks is LATAM’s new non-stop service between Melbourne and Santiago, starting October 6. That will be followed by Air Canada’s first non-stop flights from Melbourne to Vancouver in December, giving Victorians their quickest route yet to Canada at 14

$4450 cost a person goes directly to the project to support efforts to protect the ecosystem and make a difference to the lives of endangered orang-utans.

The cost is inclusive of return airfares from Jakarta, accommodation, meals, transfers, access/permits to all national parks as well as all tent, rafting and camping equipment. A similar

HERITAGEWITH A VIEW

R O B Y N I R O N S I D E

U D A I P U R

The percentage of Australians who feel

confused about when they should leave a tip.

S O U R C E : O P E N T A B L E

80T R A V E L B Y N U M B E R S

SHARE YOUR TRAVEL NEWSWITH US ON FACEBOOK

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CRUMPLER ALL AND SUNDRY$45Crumpler’s take on the cable pouch, to keep all those cords and chargers together, has a notable designer. A rectangular shape with a zip down the middle, it enables you to fill it with your gadget accessories and either carry it flat or clip the two halves together so it can stand upright.crumpler.com.au

BLUESMART$199This is a smart piece of luggage in more than one sense. It will automatically lock itself when it is separated from its owner, has a built-in digital scale so you never get a shock at check-in and you can recharge your phone six times from its internal battery. And, now that it has been out for several months, it is $300 cheaper that its original price.strandbags.com.au

VICTORINOX VX WHEELED 2-IN-1 CARRY-ON$699The Vx Touring Collection is the lightest range of luggage yet from the Swiss brand. Made from tough, abrasion-resistant fabric, the new series has everything from a large wheeled duffel to a small backpack. The Wheeled 2-in-1 Carry-On sits somewhere in between. It weighs just 2.74kg and cleverly converts from a wheeled bag into a backpack.victorinox.com.au

ELEMENT CASE REV$50This new range of rugged but lightweight cases keeps your smartphone in a shell so it’s safe from knocks and bumps. Tests during its production included dropping the case it from a height of 3m, 65 times in a row and tossing it out of a car travelling at 100km/h. Cases come for either the iPhone 7/7 Plus or the new Galaxy S8/S8 Plus.stmgoods.com.au

PACKINGR O D C H E S T E R A N D S I M O N T S A N G

G A D G E T S

CONTAC T [email protected]. AU ABOUT NEW TECHNOLOGY AND [email protected]. AU WITH ALL OTHER EQUIPMENT NEWS

T R A V E L N E W S

APPLE SMART KEYBOARD FOR 9.7 INCH IPAD PRO$215The key to easier travel is being compact when it comes to packing. There are other keyboard options for the iPad Pro, but Apple’s Smart Keyboard is super slim and connects through the iPad’s smart connector, so the keyboard never needs charging.apple.com/au

2 0 ESCAPE SUNDAY MAY 21 . 2017 . ESCAPE.COM.AU

TELE01Z02ES - V1

A F F O R D A B L E M I D - R A N G E T O P E N D

PHOENIX COPENHAGENOVERNIGHT RATE

$565 (STANDARD ROOM)

Waste is a dirty word at Phoenix Copenhagen. Bolstered by the city’s mission to be the first carbon-neutral capital by 2025, all of the rooms and suites at this hotel have just undergone renovation, to marry old world glamour with eco-friendly practices. This ethos carries through the whole hotel, with leftover food from the onsite restaurant, Brasserie Murdoch’s Books & Ale, donated to nearby hostels and charities.A few minutes walk from Amalienborg Palace and Stroget – the main pedestrian shopping area – whether you’re headed out for a spot of Mary-spotting or shopping, you won’t have to wander far.The sherbet-hued houses along the canal of Nyhavn are also just a few minutes walk away.

E X P E D I A . C O M . A U

C openhagen’s charmsdon’t just lie in its hyggeor the fact it’s consistently rated one ofthe happiest places inthe world to live. Or

because flights from Australia are about 20 per cent cheaper in 2017, when compared with 2016.

Expedia travel expert Lisa Perkovic says we’re also enthralled with the fairytale life of Princess Mary.

“These days Aussies might be lucky to spot her family riding bikes around the city, especially in the summer months when the days are long,” she says.

“Fans of the royal family shouldstart their day at Rosenborg Castle, where the Crown Jewels sparkle in all their finery. From there, follow the Royal Guard as they march over to the Amalienborg Palace each day at 11.30am. The changing of the guard takes place at the palace at noon.

“Grab an open sandwich, a smorrebrod, to keep your energy levels up … once you’ve refuelled, check out Copenhagen’s famous design stores – Georg Jensen, Stilleben and Hay House should be top of the list.”*HOTEL PRICES FOUND ON EXPEDIA’S AUSTRALIAN WEBSITE FOR JUNE 15-16 AND ARE SUBJECT TO CHANGE.CELESTE MITCHELL

W H A T ’ S Y O U R B U D G E T ® C O P E N H A G E N

ONCE UPON A FAIRYTALE CITY

CABINN CITY OVERNIGHT RATE

$160 (STANDARD ROOM)

A trip to Copenhagen wouldn’t be complete without a visit to Hans Christian Andersen’s Little Mermaid, immortalised in bronze and conveniently sitting just around the corner from CABINN City hotel.The 352 rooms here may be on the small side but, with Danish design sensibilities, their functionality is not just a given but a quality worth writing home about.Free Wi-Fi and tea and coffee are available in every room, while breakfast is served for an extra charge in the cafe. The 24-hour reception also sells snacks.Standard rooms are great for one but also have a top bunk and pull-out bed for up to three people. From here, you’re seven minutes walk from Tivoli Gardens – the second-oldest amusement park in the world

E X P E D I A . C O M . A U

FIRST HOTEL MAYFAIROVERNIGHT RATE

$310 (STANDARD ROOM)

Good things come in small packages and in the seedy-turned-hipster ’hood of Vesterbro, the First Hotel Mayfair offers a pocket-friendly stay.Housed in an early 1900s building, the hotel expanded with 103 new rooms, conference facilities and restaurant last year, splashing works by Danish, Italian and Asian artists throughout.Do as the Danes do and rent a red cruiser to cycle your way around. You’re also only five minutes from Copenhagen Central Station and near Tivoli Gardens.All rooms are non-smoking with free Wi-Fi. Breakfast can be purchased downstairs, while drinks are served in the lobby bar – or in the courtyard in summer – and American eats can be found in the onsite Boston Bar & Grill.

E X P E D I A . C O M . A U

All prices are ‘from prices’ and are per person, based on a twin share and were correct at time of going to print, are valid for new bookings only and are subject to change. Prices are inclusive of taxes and port charges. Transfers and gratuities may not be included in the price, check at time of booking. Visas are required for certain destinations, and are the responsibility of the customer.Cruise1st recommends all travellers purchase travel insurance at time of booking. Itineraries, including hotels, airlines and advertised prices are subject to availability and subject to change/increase at any time. Airfares are based on economy flights. Crossing International Dateline may gain/lose day of cruise. Any onboard credit is up to and per stateroom. *NCL Free at Sea promotion cond apply.

Call today on 1300 366 153Check out these and 1000’s more off ers at www.cruise1st.com.au/press-off ers

QuoteSYDNEY

Cruise1st Opening Hours:OPEN 7 DAYS A WEEKService Rating:

www.Cruise1st.com.auTrust the world’s leading cruise experts...

www.Cruise1st.com.auTrust the world’s leading cruise experts...www.Cruise1st.com.au - Trust the world’s leading cruise experts...

CRUISE OFFERS OF THE WEEK20 Nights Singapore to Sydney

Price from $1999PP

Carnival Spirit • 20 Nts • 05 June 2018

Web Search Ref: CARSP0506

• FREE flight from Sydney to Singapore• 1 night stay in Singapore• 19 night cruise from Singapore visiting Phuket, Bali (Benoa), Komodo Island, Darwin, Airlie Beach, Gladstone and Sydney• All meals and entertainment onboard• Complimentary gratuities

Sydney to Singapore OvationPrice from $2199PP

Ovation of the Seas • 16 Nts • 26 March 2018

Web Search Ref: RCOV2603

• 14 night cruise from Sydney visiting Brisbane, Darwin, Kuala Lumpur (Port Klang) & Singapore• All meals and entertainment onboard• 1 night stay in Singapore• Flight from Singapore to SydneyOceanview upgrade from $199pp or Balcony from

$299pp

Sydney to Seattle ExplorerPrice from $3199PP

Explorer of the Seas • 24 Nts • 22 April 2018

Web Search Ref: RCOV2603

• 22 night cruise from Sydney visiting Noumea, Lifou, Mystery Island, Suva, Lautoka, Cross International Dateline, Honolulu (Oahu - 2 days/ 1 night), Maui (Lahaina) and Seattle • All meals and entertainment onboard• Complimentary gratuities aboard the cruise ship• Flight from Seattle to SydneyOceanview upgrade from $149pp or Balcony from

$299pp

Vegas, New York and Colours of CanadaPrice from $3599PP

Norwegian Jade • 18 Nts • 10 October 2017

Web Search Ref: NCLGEM2102

• Return flights from Sydney• 3 night stay in Las Vegas• 3 night stay in New York• 10 night cruise from New York visiting Halifax, Quebec City, Charlottetown (Prince Edward Island), Sydney (Nova Scotia) and New York• All meals and entertainment onboard• FREE Ultimate Beverage Package onboard the cruise ship

Oceanview upgrade from $299pp and choose from

free Wi-Fi/specialty dining or shore excursion credit*

Las Vegas, New York and Luxury Caribbean CruisePrice from $3999PP

Queen Mary 2 • 20 Nts • 20 November 2017

Web Search Ref: CUNM744

• Return flights from Sydney• 3 night stay in Las Vegas• 3 night stay in New York• 12 night cruise from New York visiting St. Thomas (USVI), St. Kitts, Barbados, Antigua, St. Maarten and New York• All meals and entertainment onboard

Upgrade to an Oceanview from $499pp and receive a FREE upgrade to a Balcony

Stateroom!

Highlights of Alaska & JapanPrice from $4399PP

ms Volendam • 23 Nts • 26 September 2017

Web Search Ref: HALVO2609JT

• Return flights from Sydney• 1 night stay in Vancouver• 16 night cruise from Vancouver visiting Ketchikan, Juneau, Glacier Bay (scenic cruising), Dutch Harbor, Cross International Dateline, Kushiro, Hakodate and Yokohama• All meals and entertainment onboard• 5 night/6 day escorted tour of Tokyo, Kanagawa, Yamanasi, Mt. Fuji, Lake Yamanaka, Shizuoka, Toyohasi, Kyoto & Osaka• Highlights include: Osaka Castle Garden, Fushimi Inari Shrine, Temples, Local Tea House, Lake Yamanaka, Mt. Fuji, Great Buddha of Kamakura plus so much more!

Upgrade to an Oceanview cabinfrom $299pp

Singapore to Beijing with Warriors and WallsPrice from $3799PP

Ovation of the Seas • 21 Nights • 12 April 2018

Web Search Ref: RCOV1304T

• Return flights from Sydney• 2 nights stay in Singapore• 12 night cruise from Singapore to Ho Chi Minh (Phu My), Hue/Danang (Chan May), Hong Kong (2 days/ 1 night), Seoul (Incheon) and Tianjin • All meals and entertainment onboard the cruise ship• FREE Oceanview upgrade• 6 night /7 day escorted tour of Beijing, Xian and Shanghai• Highlights include: Tiananmen Square, Forbidden City, Great Wall, Terracotta Warriors and so much more

Best of the Canadian Rockies – A Fairmont ExperiencePrice from $4999PP

Island Princess • 14 Nts • 27 April 2018

Web Search Ref: FAIRISLAND

• Return flights from Sydney• 5 night/6 day escorted luxury tour from Calgary to Vancouver including daily breakfasts and transfers• Highlights include: Banff National Park, Lake Louise, Jasper National Park, Columbia Icefield with Icefield Explorer plus much more!• Enjoy accommodation at luxury Fairmont Hotels in Calgary, Banff, Lake Louise and Whistler• 7 night cruise from Vancouver visiting Juneau, Skagway, Glacier Bay National Park (scenic cruising), Ketchikan and Vancouver• All meals and entertainment onboard

EXCLUSIVECRUISE & TOURS

Published every Sunday across Newscorp Australia’s Sunday Newspapers, Escape inspires and excites its readers, equipping them to become better travellers. In addition to ad placements, our content allows for deep integration and partnership

opportunities across our print and digital platforms and sections, including:

W H A T T O P A C K N E W S

C R U I S E N E W S

H O L I D A Y S T O B O O K

R I G H T N O W

D O C H O L I D A Y

W H A T ’ S Y O U R

B U D G E T ?

What’s new in the world of airlines, hotels, tours, tourism and more

A more in-depth look at what’s happening on the seas, o ceans and rivers

Escape’s pick of the deals (previously known as deals)

Ask the expert - Escape’s Doc Holiday - for travel advice specific to your needs

Discover the difference between budget, mid-priced and luxury priced accommodation and tours in a destination

S E C T I O N S

Page 10: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

A starting point for holiday-makers wanting to find out the basics for a destination or travel type

F A Q ST R A V E L

W I S D O M T R E N D S

S H A R E Y O U R

E X P E R - I E N C E S

W I S H L I S T S

Reviews, narratives and feature stories about countries, cities, towns, attractions, tours, ships and boats around the world 

Tips and tricks to planning, booking and experiencing your holidays with ease

A look at the new places we’re going, how we get there, and what we do

Escape readers and the online audience share their travel photos and wisdom for fellow travellers 

A round-up of places to go, see, and experience 

D E S T I - N A T I O N S

S E C T I O N S

Page 11: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

The ultimate destination Rich, immersive, interactive

Multiple opportunities for content integration including

Seamless user experience, Interactive galleries,

Sophisticated search functionality, Destination-focused pages

E S C A P E . C O M . A U

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SOCIALLY ENGAGED

E S C A P E . C O M . A U W I L L L E V E R A G E O U R A U D I E N C E A C R O S S O U R D I G I T A L A S S E T S A N D E N G A G E O U R A U D I E N C E

T H R O U G H S T U N N I N G I M A G E R Y A N D U S E R - G E N E R A T E D C O N T E N T

Refreshed Facebook and Instagram strategy

Monthly Escape e-newsletter

User generated content and engagement

Page 13: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

Section sponsorships

Homepage buyouts

Native content

Advertorial content

Integrated high impact ad units

Display advertising

C O M M E R C I A L O P P O R T U N I T I E S

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1 1 3 , 0 0 0

1 , 5 9 7 , 0 0 0

1 , 3 9 1 , 0 0 0

5 4 3 , 0 0 0

1 , 2 2 5 , 0 0 0

5 7 , 0 0 0

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O U R R E A C H

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+.

Page 15: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+. Comparisons are made between readers and the average person within that demographic profile. ^Weekly print only

A U D I E N C E P R O F I L E S

E A C H M O N T H E S C A P E R E A C H E S 5 2 2 , 0 0 0 1 8 T O 2 9 - Y E A R - O L D S W H O I N T E N D T O T R A V E L W I T H I N

T H E N E X T 1 2 M O N T H S *

4 in 5 say they like to experience new & exciting placesMore than half prefer to book all aspects of their travel themselves,

rather than goingto a travel agent.13% more likely to say they prefer to stay in Australia for holidays^

9% more likely to say they prefer to stay in Australia for holidays1 in 3 Young Explorers stayed with friends & family on their last domestic holiday

A V G P E R S O N A L I N C O M E : $ 4 1 , 8 7 5 P . A

Y O U N G E X P L O R E R S A F F L U E N T T R A V E L L E R S

E A C H M O N T H E S C A P E R E A C H E S 1 , 6 8 7 , 0 0 0 H I G H N E T - W O R T H R E A D E R

1 8 T O 2 9 - Y E A R - O L D S W H O I N T E N D T O T R A V E L W I T H I N T H E N E X T 1 2 M O N T H S *

Domestic holidays are for staying near the beach, relaxing and unwinding.International holidays are for sightseeing, while still being relaxing.

21% more likely to go on an international bus tour 16% more likely to travel domestically for sport

A V G P E R S O N A L I N C O M E : $ 8 0 , 5 4 1 P . A

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3.8 MILLION READERS INTEND TO TRAVEL WITHIN THEIR HOME STATE IN

THE NEXT 12 MONTHS*

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+.

Page 17: MEDIA KIT - Home - News Corp Australia · Doc Holiday ‘s secrets to getting an upgrade Australians love to travel. In 2016, more than 9.9 million ... Editorial Team also utilises

Source: emma™ conducted by Ipsos MediaCT, 12 months ending December 2016, Nielsen Digital Ratings December 2016, All people 14+. Comparisons are made between readers and the average person within that demographic profile. ^Weekly print only

A U D I E N C E P R O F I L E S

E A C H M O N T H E S C A P E R E A C H E S 1 , 5 4 3 , 0 0 0 P A R E N T S W I T H C H I L D R E N U N D E R 1 8 I N T H E H O U S E H O L D W H O

I N T E N D T O T R A V E L W I T H I N T H E N E X T 1 2 M O N T H S *

More than 2 in 5 say holidays are too expensive these days.1 in 7 parents stayed in a self-contained house or unit for their last domestic holiday

More than 4 in 5 are intending to travel within their home state in the next 12 months, for an average of 5 nights

Parents rate newspapers the most useful paid media for making holiday decisions

I N T H E N E X T 1 2 M O N T H S ;More than 2 in 5 say holidays are too expensive these days.

1 in 7 parents stayed in a self-contained house or unit for their last domestic holidayMore than 4 in 5 are intending to travel within their home state in the

next 12 months, for an average of 5 nightsParents rate newspapers the most useful paid media for making holiday decisions

P A R E N T S O N T H E M O V E B O O M E R S A B R O A D

2 , 6 0 6 , 0 0 0 B O O M E R S W H O I N T E N D T O T R A V E L W I T H I N T H E N E X T 1 2 M O N T H S *

2 in 5 readers like to go places they have been beforeMore than 1 in 3 readers prefer to take multiple short breaks, rather than long annual holidays each

year.21% more likely to prefer package tours where everything is organised ^

9% more likely to prefer busy and bustling citiesMore than a third of holiday-planning Boomers have returned

from their last holiday within the last month

A R O U N D H A L F A R E R E T I R E E S7 8 % R E A D A T L E A S T 3 N E W S P A P E R S A W E E K

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IT’S TIME TO START PLANNING

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CREATIVE EXECUTIONS THAT SHINE

W E C O M M U N I C A T E T O D R I V E R E S U L T S , C H A N G E B E H A V I O U R ,

C R E A T E B U Z Z A N D B U I L D A N D A C H I E V E R O I F O R Y O U R B R A N D .

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D E A D L I N E S A N D A D S P E C S

C L I C K H E R E F O R A D S P E C S

N S WB O O K I N G

D E A D L I N E Friday week prior, 10am

M A T E R I A L D E A D L I N E

Wednesday prior, 10am

Q L DB O O K I N G

D E A D L I N E Tuesday prior, 10am

M A T E R I A L D E A D L I N E

Wednesday prior, 5pm

V I CB O O K I N G

D E A D L I N E Tuesday prior, 12pm

M A T E R I A L D E A D L I N E

Wednesday prior, 5pm

W AB O O K I N G

D E A D L I N E Tuesday prior, 11am

M A T E R I A L D E A D L I N E

Thursday prior, 1pm

S AB O O K I N G

D E A D L I N E Tuesday prior, 11am

M A T E R I A L D E A D L I N E

Wednesday prior, 4pm

T A SB O O K I N G

D E A D L I N E Wednesday prior, 10am

M A T E R I A L D E A D L I N EFriday prior, 3pm

PRINT

DIGITAL

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F O R C A M P A I G N S T H A T S H I N E A N D D E L I V E R R E S U L T S , C O N T A C T

Y O U R N E W S C O R P A U S T R A L I A R E P R E S E N T A T I V E T O D A Y