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MEDIA KITDIGITAL
2020Your Endless Adventure
CONTENT
YOU COULD TRAVEL DIGITAL 3
ABOUT YOU COULD TRAVEL 6
MARKETING SOLUTIONS 9
CLIENT REFERENCES 12
CONTACT INFORMATION 13
YOU COULD TRAVEL DIGITAL
3
300,000 MONTHLY UNIQUE USERS
550,000 MONTHLY PAGEVIEWS
SOCIAL FOLLOWING 101,000Instagram 74k Facebook 2.8k
Twitter 15k Pinterest 13.1k
AUDIENCE PROFILE
85% ABC1*
30% USA | 25% UK | 20% Australia | 15% Japan
50% (25-34) - Millennials
55% Female
30% (35-54)
*NRS social grade: college-educated professionals with incomes between £30,000 - £100,000
TRAFFIC BY PLATFORM
00:10:55 Average Session Duration
57% Mobile 36% Desktop 7% Tablet
Organic Social Impressions: 2,500,000+
YOU COULD TRAVEL USERS ARE…
COUPLES 55% females and 45% males
DYNAMIC 50% are between 25-34
WEALTHY 85% earn over £2500 a month
HIGH CLASS 85% are university educated
ACTIVE PROMOTERS 92% share their travel plans and outcomes with family and friends
ABOUT YOU COULD TRAVEL
6
youcouldtravel.com is a well-established travel blog producing exceptional quality content since April 2016. You Could Travel is a soft adventure couple’s website geared towards inspiring others through information packed articles. You Could Travel is passionate about eco-tourism and it recently announced that both its founders will take a more health and environment conscious approach to travelling. You Could Travel’s main goal is to inspire couples to travel to various off the beaten path destinations in search of places without digital distractions. At You Could Travel, It is our mission to inspire couples to travel to regain their sense of adventure, capture intimate moments together and pursue experiences during which they can learn about our beautiful blue planet through science, conservation, photography and storytelling.
ABOUT YOU COULD TRAVEL
You Could Travel has worked with dozens of destinations, PR agencies, media outlets and leading brands. Both You Could Travel founders come from a marketing background and each has over a decade of digital agency work experience. Cory and G worked with hundreds of clients in twenty different countries and their ROI always exceeded their initial predictions. You Could Travel has been nominated as the Best UK Blog in 2018, made the Top 10 UK Blogs Lists in 2018 and the Top 10 Best Travel Blogs (based on Alexa and Social rankings). You Could Travel has been featured in many respectable publications, including Forbes, Insider, Lonely Planet, BBC, DK Travel, Skyscanner and Matador Network.
Top Travel Blogs2017 Smartlad
Top Instagram 2017 Lonely Planet
TOP 10 Travel Blogs 2018 Feedspot
Finalist - Best Travel Story 2017 Navigator
TOP 30 Travel Blogs 2017 Savepedia
Best Photography Travel Blog 2018 UK Blog Award 2018 Finalists
Top 10 UK Blogs 2018 Vuelio
You Could Travel has worked with dozens of destinations, PR agencies, media outlets and leading brands. Both You Could Travel founders come from a marketing background and each has over a decade of digital agency work experience. Cory and G worked with hundreds of clients in twenty different countries and their ROI always exceeded their initial predictions. You Could Travel has been nominated as the Best UK Blog in 2018, made the Top 10 UK Blogs Lists in 2018 and the Top 10 Best Travel Blogs (based on Alexa and Social rankings). You Could Travel has been featured in many respectable publications, including Forbes, Insider, Lonely Planet, BBC, DK Travel, Skyscanner and Matador Network.
Top Travel Influencers 2018 CreditDonkley
ABOUT YOU COULD TRAVEL
“We are Joanna and Lee and we want to experience Tokyo but also want to discover a different part of Japan. We stumbled upon your blog about Nikko and are madly in love. Thank you for your help, we now added it to our itinerary!” - You Could Travel Readers
“Our honeymoon to Seychelles was amazing thanks to your incredible recommendations! Thank you for your comprehensive, honest and (FINALLY!) accurate articles. Much love from Nick and Anna” - You Could Travel Readers
“Thank you so much for sending us your report, we were both very pleased! (It really exceeded our expectations) We won’t forget your brilliant tips.” Lina Perneta, Madeira Food on Foot
“You are just an editor’s DREAM. I don’t think I’ve ever arranged a takeover so quickly and seamlessly! You’ve made my job easy! Can’t wait to see your story.” Kae Lani Kennedy, Matador Network
READERS WHO CONVERT You Could Travel’s readers are active travel couples who look for advice prior to booking a new trip.
WELL-RESEARCHED ARTICLES TAILORED TO COUPLES You Could Travel spends hours researching a destination prior to visiting it, then spends hours more ensuring the information delivered in articles is fully up-to-date, comprehensive and accurate.
FULL ROI CASE STUDY You Could Travel sends detailed case studies to clients, because the #1 goal is to create content that reaches the right audience and converts.
EASY TO WORK WITH You Could Travel is easy to work with from the initial hello email, throught the marketing campaign, right to the end. The aim to bring destinations and products to life whilst establishing a long term business partnership.
MARKETING SOLUTIONS
9
NATIVE ARTICLES
ADVERTORIAL SHOOTS
Creative Partnerships allow advertisers to create bespoke campaigns which integrate within You Could Travel’s editorial environment. Our team can propose creative concepts to maximise ROI on advertisers marketing campaigns.
CREATIVE PARTNERSHIPS
VIDEO
BESPOKE DIGITAL BUILDS
SOCIAL CAMPAIGNS
BRAND AMBASSADORSHIP
SPEAKING ENGAGEMENTS
SPONSORED TRIPS
Artistically directed by You Could Travel, our striking visual immersive shoots relay your brand’s unique DNA to our core audience.
Using the latest technologies in the business, we offer bespoke commercial videos, dedicated series or sponsorship of an editorial video.
We include copy, written by You Could Travel, within our own articles to ensure maximum reach for your campaigns. Native Articles can also contain bespoke video content, image galleries and the creation of supporting media.
For the ultimate interactive digital experience, You Could Travel can create a bespoke digital microsite according to your brief.
Social-only packages give you access to You Could Travel’s ever-growing social media followers.
Representation of your brand and products and promoting it through our website, social media and blogging communities.
As experienced public speakers, the You Could Travel team is available to deliver engaging talks on subjects such as travel, eco-tourism, online entrepreneurship, marketing, SEO and social media.
Using the latest marketing techniques, You Could Travel offers creative ways to promote your destination through digital storytelling, advertorial shoots, video and social campaigns.
You Could Travel is happy to collaborate with partners in hosting commercial or editorial travel events. These collaborations can vary from day trips or conferences to large-scale extended trips and workshops hosted by our editorial team. All partnership opportunities are considered on a case-by-case basis and proposals will be created in response to a client brief or specific editorial requirement.
YOU COULD TRAVEL EVENTS
BESPOKE PARTNERSHIP
You Could Travel can offer tailored partnership based on a client brief. We create custom solutions which are always integrated into our creative concepts to achieve 100% brand fit. We use marketing techniques to track performance and KPIs until the very end of the campaign.
CLIENT REFERENCES
AliExpress Amsterdam Tourism Board Antwerp Tourism Board Beauty of Japan BookaTable Booking.com Bratislava Tourism Board Bristol Tourism Board Brussels Tourism Board Bucharest Tourism Board Budapest Tourism Board Cabin Zero Destination Canada
DK Travel Dresden Tourism Board Emirates Expedia Hamburg Tourism Board Helly Hansen InterContinental Japan RailPass Kotor Tourim Board Lonely Planet Luxembourg Tourism Board Madeira Food on Foot MagicTrips (Japan)
MatadorNetwork Michelin Momondo Orange OverBoard Raddison Blu Skyscanner Thule Sweden Tobu Railways Universal Studios Utretch Tourism Board Vienna Tourism Board Visit Greece
CONTACT
youcouldtravel.com
@youcouldtravel
+44 (0) 77480128986
Cory Varga & Gergely Varga
