M E D I A K I T

Curl shows women they are beautiful and powerful in the hair they were born with. Alongside practical curly-hair tips, we put women front and center who are taking on the world with their curls blazing.

OUR MISSION

quotesA B O U T C U R L

• “Oh my god, is this real? It’s like gold at the end of the rainbow!”

• “So excited! Such a great publication. I don’t read ‘beauty’ magazines but this is so much more! Well done. ”

• “Your magazine is long needed in the curl community.”

• “I am over Issue #1 of Curl magazine. It. Is. GLORIOUS. So much super valuable content, so many gorgeous, inspiring stories, so many fabulous tips, tricks, and ideas for us curlies! AMAAAAAZING.”

• “Got my paper copy today. Gorgeous publication right here. I would buy it just for the how-tos alone but it’s chock full of great stuff. So glad you did this!”

successW I T H C U R L

“Max Green Alchemy started advertising with Curl magazine in October 2019 and we have been super impressed with the response from their readers. This has been a great way to connect with the curly hair community, which for us is an important demographic in the development of our brand. I would say that Curl magazine has single handedly been the best advertising tool, even eclipsing other major women’s magazines.”

Wil BakerVice President, Max Green Alchemy

“I’m so impressed with the response! Plenty of new website visitors, 10 orders, and a salon wholesale inquiry in less than 3 hours! This is one of the best responses I’ve seen for paid advertising. I really appreciate the quality and engaging content you provided for my product.”

Pam ColbyOwner, Lakeshore Dry Goods

C O M M U N I T Y

Curl’s Facebook group has 12,000 members

and grew 8% from July to December 2020.

More than 10,000 women subscribe to our email list.

The average beauty industry open rate is 18.5%; ours is 24%.

The average beauty industry clickthrough rate is 2%; ours is 5.5%.

There were 13,000 engagements — posts,

comments, and reactions — over the same time period.

99.7% women

75% USA

32% age 35-44

FACEBOOK GROUP STATS

reach13-17

18-24

25-3435-44

45-44

55-6465+

10%

39%31%

14%

4%1%1%

18-24

25-34

35-44

45-44

55-64 65+

21%

40%

29%

5%

1%4%

INSTAGRAM FACEBOOK54.4K FOLLOWERS

AGE AGE

10.6K FOLLOWERS

TOP CITIES TOP CITIES

98% women

99% women

61% USA

75% USA

New YorkChicago

Los Angeles

New YorkMelbourne

Chicago

as of Jan. 12, 2021

• Magazines yield the highest Return on Advertising Spend.

• Messages in print drive better comprehension and recall.

• Magazine readership grows long after publication date.

• Over 50% of readers have researched a product online after seeing an ad in print and 44% went straight to the advertiser’s website.

• 91% of textured-hair women continue to look for products, even if they’ve found their “Holy Grail” product.

Did you

know

opportunitiesIN-MAGAZINE PARTNERSHIPS• Full-, half-, and quarter-page ads appear in both print and digital versions of the magazine• Video ads in our digital edition show how your products works! Click here to see examples.• Digital edition-only ads appear between pages of the online edition• Gift guide and product roundup placements• Full advertorial article featuring your product• Product reviews

SOCIAL MEDIA PARTNERSHIPS• Instagram posts and stories• Facebook page posts• Facebook group posts• Email newsletter sponsorships• Giveaways

A D V E R T I S I N G

giftguide • A picture of your product

• A brief writeup explaining its benefits

• The price

• Your website (clickable in

digital edition)

ONLY $415

WINTER ISSUE / NOV 2021

SOCIAL ADVERTISINGIG + Facebook post $500IG post + 3 stories, Facebook post $550IG post + story, FB post, FB group post $650IG post + story, FB post, FB group post + email newsletter inclusion $750

Exclusive IG giveaway (2 posts, 3 stories) $750IG giveaway + FB group post + email $850

ratesAdvertisers provide imagery. Visuals should fit with Curl’s aesthetics and are subject to approval by Curl. Videos and design services are available for an extra fee.

Posts and stories will be tagged with #sponsored or #ad in accordance with FTC guidelines.

Prices subject to change as audience grows.

SOCIAL MEDIA PARTNERSHIPS

RUN OF MAGAZINE 1x 2x 4xFull page $995 $945 $845Half page $650 $620 $555Quarter page $415 $395 $355Two-page spread $1,890 $1,795 $1,605Digital edition only $795 $755 $675Video ad in digital edition $1,995 $1,895 $1,695

PREMIUM PLACEMENTSInside cover two-page spread $2,225 $2,110 $1,890Back cover $1,650 $1,565 $1,400

ratesGet a free Instagram/Facebook post when you buy 2x* and pay upfront!

Get a free social package (IG post, FB post, FB group post, email newsletter inclusion) when you buy 4x* and pay upfront!

Payment plans available.

Print ads appear in print and digital editions. Digital-only ads appear between pages of the digital edition. All ads and paid placements are subject to approval. Ad design services available. Contact us for rates.

*Applicable only to full-page ads, two-page spreads, and the back cover.

IN-MAGAZINE PARTNERSHIPS

Inlcudes a full-page ad in print edition

dates

ISSUE NO. 11Ad booking deadline 3/15/21Materials due 3/29/21Issue on sale 5/3/21

ISSUE NO. 14Ad booking deadline 12/14/21Materials due 12/28/21Issue on sale 2/1/22

ISSUE NO. 13Ad booking deadline 9/13/21Materials due 9/27/21Issue on sale 11/1/21

ISSUE NO. 12Ad booking deadline 6/14/21Materials due 6/28/21Issue on sale 8/2/21

contact

If you have any questions or would like to place an ad, please email:advertising@readcurl.com

Find us on: facebook | instagram

READCURL.COM