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Men 75%
Women 25%
Under 30 yeras old 37%
Between 30 and 49 years old 47%
More than 49 years old 16 %
50%
30%
20%
$
www.cronista.com 85%
40%
40%
80%
30%
40%
Mediakit 2012
50%City of Buenos Aires
10%Abroad
40%Rest of the country
Constant growth rate of 20% per monthin page views and
traffic
1.000.000 Users
42.000 Registered users
6.200.000 Page Views
03
02Statistics cronista.com
Profile
Corporate executives (chairmen, CEOs,
managers, directors)
Businessmen
Entrepreneurs
He/she visits Cronista.com more than once a day
He/she reads El Cronista as main information source
(print edition and online)
He/she takes El Cronista as a complement to leading
national generalist newspapers (print edition and online)
During the morning
From 4pm to 7pm (market closure time)
During the evening
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03TRADITIONAL FORMATS
Home
04
TOP 980X80
HEADER 950X50
TOP RIGHT 300X50
RIGHT 1300X250
MIDDLE230X150
MIDDLE 1468X160
FOOTER 728X90
MIDDLE 2468X160
RIGHT 2300X250
RIGHT 4300X250
RIGHT 5300X250
RIGHT 3300X250
RIGHT 6300X250
RIGHT 7300X250
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04TRADITIONAL FORMATS
RIGHT 1300X250
TOP RIGHT 300X50
RIGHT 2300X250
Sections and Articles
MIDDLE 1 468X60
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Weight: Up to 80 Kb
Flash version: 7, 8, 9
Materials Submission:
Project file (.fla), exported file (.swf), sources used to
create it, a banner in .gif format for an alternative use,a
destination URL in .txt format and clickTag.
Technical Specifications for the assembly in flash:
For banners with links to other websites, the layer must be
visible as the animation progresses and it should belocated on the
animation. Within it, create a transparent button of the banner
size. Attach the following action:
on(release){
getURL(_root.clickTag,_blank
);
}
Implementation guide at the following URL:
http://www. e-planning.net/es/soporte/clickTag.html
General Specifications
TRADITIONAL FORMATS
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06RICH MEDIA FORMATS
EXPANDIBLE PUSH MIDDLE 2
468X160 a 468X280
VIDEO BANNER
RIGHT 3EXPANDIBLE
350X250a 600X250
RIGHT 5EXPANDIBLE
300X100 a 300X300
FLY AD400X400
04
MEGAEXPANDIBLE 950X50 a 950x300
RIGHT 1EXPANDIBLE
300X250 a 600x250
VIDEOBANNER
230X150
FLY AD A BOTON775X300 a 300X250
FLY AD400X400
VIDEO LAYER400X400
Home, Sections and Articles
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07RICH MEDIA FORMATS
04
TAKE OVER
350X250a 990X727
SKIN
SKIN
SKINFULL SCREEN
ARCO BANNER
Home, Sections and Articles
SKIN
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General Specifications
RICH MEDIA FORMATS
Presence: Home, Sections and Articles
Format: Flash versin 7, 8, 9
Weight: 80 KB
Material submission:
Project file (.fla), exported file (.swf), sources used to
create it,the destination URL in .txt format and clickTag.
Technical specifications:
Implementation and programming guide at the following
URL:http://www.e-planning.net/es/productos/admagic/formatos/
especificaciones/expandible_desplazamiento.html
The format must be created in a piece in Flash, publishedin
versions 7, 8, 9. It must contain three frames: first andthird ones
for the expanded ad and the second one, for thefolded ad.
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09NEWSLETTER
1
2
Banner
468x160
300x250
News
News
3 300x100News
Daily deliveries to a42.000 registered users base.
Format: Gif
Maximum Weight: Up to 40 Kb
Material Submission:
A .gif file and destination URL in .txt format.
Size
NEWS 468X160
NEWS 300x100
NEWS300x250
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10EMAIL MARKETING
Email Marketing is a form of direct marketing which involves
the use of electronic mail as a commercial communication
tool.
HTML documents displaying advertisers ads are sent to users
to:
HTML Specifications
1 - Enhance the business relationship with current or previous
users.
2 - Promote loyalty and repeat business.
3 - Acquire new users or persuade current users to purchase
again.
http://doblevista.com/cronista/Especificacion_de_HTML.pdfhttp://doblevista.com/cronista/Especificacion_de_HTML.pdf
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11MOBILE APPS
Ipad and Smartphone
Banner
320x50
320x50
Breaking news
On line Markets and Articles
Size320X50
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Breaking News:
Home, Economics & Politics, Markets & Financial News,
Business, Financial Times, Entrepreneurs,Techno Life, Cronista
Guides, Online Edition.
Print Edition:
Home, Economics & Politics, Business, Markets &
Financial News, International, Financial Times,Valor, Opinion,
Supplements:
On line Markets:
Stock Exchange, Foreign Exchange, Agriculture, Commodities,
Mendoza province in real time
Sections at cronista.com
http://www.cronista.com/management/2012/3/edicion_14/index.htmlhttp://www.cronista.com/claseejecutiva/2010/12/edicion_1/index.htmlhttp://www.cronista.com/management/2012/3/edicion_14/index.htmlhttp://www.cronista.com/realestate/2012/3/edicion_16/index.htmlhttp://www.cronista.com/legales/2012/4/edicion_16/index.htmlhttp://www.cronista.com/responsabilidad/2011/12/edicion_10/index.htmlhttp://www.cronista.com/TransportyCargo/2012/4/edicion_67/index.htmlhttp://www.cronista.com/weekend/2012/3/edicion_68/index.htmlhttp://www.cronista.com/fiscal/2012/4/edicion_29/index.htmlhttp://www.cronista.com/Itbusiness/2012/4/edicion_69/index.htmlhttp://www.cronista.com/pymes/2012/4/edicion_67/index.htmlhttp://www.cronista.com/rpmmensual/2012/3/edicion_15/index.html
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Mediakit
Mediakit
Mediakit
2012
Yanina AyesaHead Online Commercial
Tel: +5411.41219244
[email protected]
Toms Reinke
[email protected]
Sofia IannuzziWeb Accounts Executive
Tel: +5411.4121.9251 / Cel:
[email protected]
www.cronista.com | www.infotechnology.com | www.apertura.comAv.
Paseo Coln 746 1 Piso (C1063ACU) Buenos Aires
COMMERCIAL DEPARTMENT - CONTACTS
