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MediaKit 2020
From our beginnings back in the early 1990s, CoffeeTalk has been
a trailblazer in marketing for the coffee industry. With a website
established in 1994, our digital presence continues to lead the industry.
CoffeeTalk is the highest ranked web property both in the United
States and globally according to Amazon’s Independent Web Ranking
Company, Alexa.
Our passion, knowledge and excellence in both marketing and coffee is demonstrated by our numerous activities and industry involvement.
CoffeeTalk treats you like family and provides a full ad agency at your
disposal including free ad design and updates. Our first job is to listen
to your goals and needs. We then identify your competitive advantages
and craft your message a way that is meaningful to your clients. Let us
help you build your brand and truly connect with your current and new
customers. You can be confident you are reaching your target market
with the #1 visited Coffee Trade Publication on the planet!
Let us introduce you to our vast network of coffee professionals built
over the last quarter century of service in this industry and help give
you an authoritative voice in the industry.
Our job is to make your job easier!
AboutCoffeeTalk
Kerri GoodmanOwner/Publisher Advertising
Justin GoodmanArt Director
Laurie VeatchAdministrative Director
Marcus FellbaumPrint Designer
Whowe are
2
CoffeeTalk is the only industry trade journal focusing on the entire supply chain from crop to cup with in-depth editorial coverage throughout.
Our readership specifically targets owners, managers and buyers and after 20 years, our circulation continues to grow. Where our competitors boast 15,600 digital views per year our early entry into the digital realm has given us a huge competitive advantage and our combined impressions consistently top 125,000 per month!
Our readers, spread across the globe in more than 70 countries, are 34% female and 66% male. However the majority of our print readers (93%) are located in North America.
Plus Bonus Distribution At all major coffee/foodservice related trade shows in 2020!
CirculationFacts & Figures
3
Digital Issue Views Last Year225,000+
Monthly Combined
Impressions125,000+
Monthly Digital
Issue Views21,000+
Monthly Print
Circulation12,000+
CirculationMaps & Numbers
4
2,947 West Coast
1,452 South West
1,867 South East
1,766 North East
1,298 Midwest
897 Mountain/Central
157 Alaska/Hawaii
625 International
500 Trade Show Distribution
11,509 Total Print
NATIONAL CIRCULATION
DIGITAL SUBSCRIBERSREADERSHIP DEMOGRAPHICS
PRINT SUBSCRIBERS
44,000+ Total Digital Subscribers31% Coffee Retailer
28% Coffee Roaster Wholesaler/Retailer
25% Office Coffee NAMA
4% Allied/Industry Professionals
4% Foodservice Directors
3% Quick Serve Chain Headquarters
3% Distributors
<2% Other
26%
16%
15%
11%7%
1%
13%
globelocation+in 70 Countries
EditorialCalendar
5
InternationalVendor Directory
ANNUAL BUYERS GUIDEVendor Directory Issue
• Distributed at all Major Trade Shows and Conferences
• Over 2000 listings, each verified for accuracy
• The most complete and accurate Buyers Guide in the industry
Beverages& Disposables
STREAMLINING YOUR BEVERAGE MENU & DISPOSABLE PRODUCTS ROUNDUPWinter Issue
bonus distribution at:• Coffee Fest (new york)• Intl Restaurant & Foodservice Show• Healthy Food Expo• NCA Annual Convention
Brewing & Single ServeCOFFEE BREWING TECHNOLOGIES & SINGLE SERVE OPTIONSSCA/NAMA ONE Issue
bonus distribution at:• SCA Global Specialty Coffee
Expo (portland)• The NAMA Show 2020
Packaging& Water
PACKAGING SOLUTIONS & WATER QUALITY AND ITS IMPLICATIONSSpring Issue
bonus distribution at:• Coffee Fest (indianapolis)• National Restaurant Show
GivingBack
THE ANNUAL MAKING A DIFFERENCE EZINEMaking a Difference Issue
Profiling Non-Profit Organizations’ current projects that are making a difference in the Specialty Coffee World, and inviting our readers to show support.
Roasting& Healthy FoodROASTING ADVANCES & HEALTHY FOOD FOCUSSummer Issue
bonus distribution at:• SCA Roasters Guild• Coffee Fest (los angeles)• Western Foodservice Show• Pack EXPO• Healthy Food Expo
Technology& SustainabilityTECHNOLOGICAL ADVANCES CHANGING OUR INDUSTRY & CREATING A SUSTAINABLE FUTUREFall Issue
bonus distribution at:• NAMA Coffee, Tea & Water
Leadership& the industryTHE ANNUAL STATE OF THE INDUSTRY REPORTState of the Industry Issue
Views and opinions from Industry leaders across the market segments on the past and future of the Specialty Coffee Industry.
PrintRates & Specs
6
Notes• Deliver Ad art in High-Res PDF format• For monthly specials, email [email protected]
Full10.5 x 14”.25” Bleed1x $33254x $31656x $28458x $2725(Net Rate) 147 sq Inches
1/2V: 4.3125 x 12.875”H: 8.875 x 6.3125”1x $23254x $22156x $19958x $1675(Net Rate) 55.79 sq Inches
1/3V: 2.7197 x 12.875”H: 5.8333 x 6.3125”1x $19754x $18826x $16978x $1584(Net Rate) 35.91 sq Inches
1/4V: 2.0313 x 12.875”H: 4.3125 x 6.3125”1x $17754x $16826x $15278x $1324(Net Rate) 26.67 sq Inches
1/6V: 2.7197 x 6.3125”H: 5.8333 x 3.0313”1x $13754x $13126x $11878x $1054(Net Rate) 17.63 sq Inches
1/8V: 2.0313 x 6.3125”H: 4.3125 x 3.0313”1x $12754x $12176x $11128x $854(Net Rate) 12.93 sq Inches
V: 2.0313 x 4.6719”H: Upon Request1x $8504x $8376x $7628x $624(Net Rate) 9.49 sq Inches
Center Spread 21 x 14”.25” Bleed1x $76254x $72506x $68758x $6500(Net Rate) 294 sq Inches
2-Page Spread 21 x 14”.25” Bleed1x $61254x $58256x $52258x $5075(Net Rate) 294 sq Inches
DigitalMailings
7
Daily Dose#1 Source of Relevant coffee news(4x per Week | 5,000+ Opt-in Subscribers)
This eNewsletter goes out 4 times a week
(Monday thru Thursday) to over 5,000 of our
most news-thirsty opt-in subscribers! Our
daily articles include content created by our
publishing team as well as content sourced
from our new national news syndication
partner that allows us to share top stories from
thousands of news sources across the globe!
D1 (Leaderboard) $1000D2 (Leaderboard) $850D3, 4 & 5 (Medium) $500
Weekly BuzzOnly the top stories of the week(1x per Week | 25,000+ Opt-in Subscribers)
This eNewsletter goes out each Friday to
our opt-in subscriber list of 25,000+ readers!
CoffeeTalk editors aggregate the hottest topics
from the week including content created by
our publishing team as well as content sourced
from our new national news syndication
partner that allows us to share top stories from
thousands of news sources across the globe!
D1 (Leaderboard) $1500D2 (Leaderboard) $1250D3, 4 & 5 (Medium) $7503 00 x 2 5 0 7 2 0 x 9 0
Banner SpecsEmail art to [email protected]
We allow the following IAB ad size orders to be placed:
• IAB MEDIUM RECTANGLE: 300x250
• IAB LEADERBOARD: 720x90
• IMPORTANT: Please send your ad at 200% these specs to ensure it remains crisp on retina display monitors
• JPG Format, less than 175kb
• IAB format ads can be scaled for different monitor resolutions (ratio will be preserved)
D2
D3 D4 D5
D1Daily & WeeklyOptions to suit your advertising needs
Daily Dose banner advertising is the
choice for those looking for the highest
frequency of dedicated reader.
CoffeeBuzz Weekly offers an
expansive audience every Friday.
CoffeeBuzz WebBanner Ad rates start at $325 monthlycoffeetalk.com/news
• Essential Daily Source of Coffee News Online
• 40,000+ monthly digital subscribers
• Over 225,000 digital issue views per year
• Banner Advertisements starting at just $325/month
R1
R2
L1
L2
L3
C1
Coffee BuzzWeb
8
3 00 x 2 5 0
CenterCenter Column Placements
Placement Home Buzz
C1 $1580 $1580
C2 $1025 $1025
C3 $925 $925
SidebarSidebar Column Placements
Placement Home Buzz
L1/R1 $1275 $1275
L2/R2 $925 $925
L3/R3 $700 $700
L4/R4 $550 $550
L5/R5 $325 $325 7 2 0 x 9 0
ContactGet in touch
Kerri GoodmanPublisher/[email protected]
Subscribecoffeetalk.com/subscribe
Current [email protected] you for supporting us! FEATHER
Mailing Address25525 77th Ave SWVashon, WA 98070
Social coffeetalkdailydose coffeetalkmag company/coffeetalk-magazine