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Media Kit 2020

Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email [email protected] Full 10.5 x 14”.25 ” Bleed 1x $3325

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Page 1: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

MediaKit 2020

Page 2: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

From our beginnings back in the early 1990s, CoffeeTalk has been

a trailblazer in marketing for the coffee industry. With a website

established in 1994, our digital presence continues to lead the industry.

CoffeeTalk is the highest ranked web property both in the United

States and globally according to Amazon’s Independent Web Ranking

Company, Alexa.

Our passion, knowledge and excellence in both marketing and coffee is demonstrated by our numerous activities and industry involvement.

CoffeeTalk treats you like family and provides a full ad agency at your

disposal including free ad design and updates. Our first job is to listen

to your goals and needs. We then identify your competitive advantages

and craft your message a way that is meaningful to your clients. Let us

help you build your brand and truly connect with your current and new

customers. You can be confident you are reaching your target market

with the #1 visited Coffee Trade Publication on the planet!

Let us introduce you to our vast network of coffee professionals built

over the last quarter century of service in this industry and help give

you an authoritative voice in the industry.

Our job is to make your job easier!

AboutCoffeeTalk

Kerri GoodmanOwner/Publisher Advertising

Justin GoodmanArt Director

Laurie VeatchAdministrative Director

Marcus FellbaumPrint Designer

Whowe are

2

Page 3: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

CoffeeTalk is the only industry trade journal focusing on the entire supply chain from crop to cup with in-depth editorial coverage throughout.

Our readership specifically targets owners, managers and buyers and after 20 years, our circulation continues to grow. Where our competitors boast 15,600 digital views per year our early entry into the digital realm has given us a huge competitive advantage and our combined impressions consistently top 125,000 per month!

Our readers, spread across the globe in more than 70 countries, are 34% female and 66% male. However the majority of our print readers (93%) are located in North America.

Plus Bonus Distribution At all major coffee/foodservice related trade shows in 2020!

CirculationFacts & Figures

3

Digital Issue Views Last Year225,000+

Monthly Combined

Impressions125,000+

Monthly Digital

Issue Views21,000+

Monthly Print

Circulation12,000+

Page 4: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

CirculationMaps & Numbers

4

2,947 West Coast

1,452 South West

1,867 South East

1,766 North East

1,298 Midwest

897 Mountain/Central

157 Alaska/Hawaii

625 International

500 Trade Show Distribution

11,509 Total Print

NATIONAL CIRCULATION

DIGITAL SUBSCRIBERSREADERSHIP DEMOGRAPHICS

PRINT SUBSCRIBERS

44,000+ Total Digital Subscribers31% Coffee Retailer

28% Coffee Roaster Wholesaler/Retailer

25% Office Coffee NAMA

4% Allied/Industry Professionals

4% Foodservice Directors

3% Quick Serve Chain Headquarters

3% Distributors

<2% Other

26%

16%

15%

11%7%

1%

13%

globelocation+in 70 Countries

Page 5: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

EditorialCalendar

5

InternationalVendor Directory

ANNUAL BUYERS GUIDEVendor Directory Issue

• Distributed at all Major Trade Shows and Conferences

• Over 2000 listings, each verified for accuracy

• The most complete and accurate Buyers Guide in the industry

Beverages& Disposables

STREAMLINING YOUR BEVERAGE MENU & DISPOSABLE PRODUCTS ROUNDUPWinter Issue

bonus distribution at:• Coffee Fest (new york)• Intl Restaurant & Foodservice Show• Healthy Food Expo• NCA Annual Convention

Brewing & Single ServeCOFFEE BREWING TECHNOLOGIES & SINGLE SERVE OPTIONSSCA/NAMA ONE Issue

bonus distribution at:• SCA Global Specialty Coffee

Expo (portland)• The NAMA Show 2020

Packaging& Water

PACKAGING SOLUTIONS & WATER QUALITY AND ITS IMPLICATIONSSpring Issue

bonus distribution at:• Coffee Fest (indianapolis)• National Restaurant Show

GivingBack

THE ANNUAL MAKING A DIFFERENCE EZINEMaking a Difference Issue

Profiling Non-Profit Organizations’ current projects that are making a difference in the Specialty Coffee World, and inviting our readers to show support.

Roasting& Healthy FoodROASTING ADVANCES & HEALTHY FOOD FOCUSSummer Issue

bonus distribution at:• SCA Roasters Guild• Coffee Fest (los angeles)• Western Foodservice Show• Pack EXPO• Healthy Food Expo

Technology& SustainabilityTECHNOLOGICAL ADVANCES CHANGING OUR INDUSTRY & CREATING A SUSTAINABLE FUTUREFall Issue

bonus distribution at:• NAMA Coffee, Tea & Water

Leadership& the industryTHE ANNUAL STATE OF THE INDUSTRY REPORTState of the Industry Issue

Views and opinions from Industry leaders across the market segments on the past and future of the Specialty Coffee Industry.

Page 6: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

PrintRates & Specs

6

Notes• Deliver Ad art in High-Res PDF format• For monthly specials, email [email protected]

Full10.5 x 14”.25” Bleed1x $33254x $31656x $28458x $2725(Net Rate) 147 sq Inches

1/2V: 4.3125 x 12.875”H: 8.875 x 6.3125”1x $23254x $22156x $19958x $1675(Net Rate) 55.79 sq Inches

1/3V: 2.7197 x 12.875”H: 5.8333 x 6.3125”1x $19754x $18826x $16978x $1584(Net Rate) 35.91 sq Inches

1/4V: 2.0313 x 12.875”H: 4.3125 x 6.3125”1x $17754x $16826x $15278x $1324(Net Rate) 26.67 sq Inches

1/6V: 2.7197 x 6.3125”H: 5.8333 x 3.0313”1x $13754x $13126x $11878x $1054(Net Rate) 17.63 sq Inches

1/8V: 2.0313 x 6.3125”H: 4.3125 x 3.0313”1x $12754x $12176x $11128x $854(Net Rate) 12.93 sq Inches

V: 2.0313 x 4.6719”H: Upon Request1x $8504x $8376x $7628x $624(Net Rate) 9.49 sq Inches

Center Spread 21 x 14”.25” Bleed1x $76254x $72506x $68758x $6500(Net Rate) 294 sq Inches

2-Page Spread 21 x 14”.25” Bleed1x $61254x $58256x $52258x $5075(Net Rate) 294 sq Inches

Page 7: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

DigitalMailings

7

Daily Dose#1 Source of Relevant coffee news(4x per Week | 5,000+ Opt-in Subscribers)

This eNewsletter goes out 4 times a week

(Monday thru Thursday) to over 5,000 of our

most news-thirsty opt-in subscribers! Our

daily articles include content created by our

publishing team as well as content sourced

from our new national news syndication

partner that allows us to share top stories from

thousands of news sources across the globe!

D1 (Leaderboard) $1000D2 (Leaderboard) $850D3, 4 & 5 (Medium) $500

Weekly BuzzOnly the top stories of the week(1x per Week | 25,000+ Opt-in Subscribers)

This eNewsletter goes out each Friday to

our opt-in subscriber list of 25,000+ readers!

CoffeeTalk editors aggregate the hottest topics

from the week including content created by

our publishing team as well as content sourced

from our new national news syndication

partner that allows us to share top stories from

thousands of news sources across the globe!

D1 (Leaderboard) $1500D2 (Leaderboard) $1250D3, 4 & 5 (Medium) $7503 00 x 2 5 0 7 2 0 x 9 0

Banner SpecsEmail art to [email protected]

We allow the following IAB ad size orders to be placed:

• IAB MEDIUM RECTANGLE: 300x250

• IAB LEADERBOARD: 720x90

• IMPORTANT: Please send your ad at 200% these specs to ensure it remains crisp on retina display monitors

• JPG Format, less than 175kb

• IAB format ads can be scaled for different monitor resolutions (ratio will be preserved)

D2

D3 D4 D5

D1Daily & WeeklyOptions to suit your advertising needs

Daily Dose banner advertising is the

choice for those looking for the highest

frequency of dedicated reader.

CoffeeBuzz Weekly offers an

expansive audience every Friday.

Page 8: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

CoffeeBuzz WebBanner Ad rates start at $325 monthlycoffeetalk.com/news

• Essential Daily Source of Coffee News Online

• 40,000+ monthly digital subscribers

• Over 225,000 digital issue views per year

• Banner Advertisements starting at just $325/month

R1

R2

L1

L2

L3

C1

Coffee BuzzWeb

8

3 00 x 2 5 0

CenterCenter Column Placements

Placement Home Buzz

C1 $1580 $1580

C2 $1025 $1025

C3 $925 $925

SidebarSidebar Column Placements

Placement Home Buzz

L1/R1 $1275 $1275

L2/R2 $925 $925

L3/R3 $700 $700

L4/R4 $550 $550

L5/R5 $325 $325 7 2 0 x 9 0

Page 9: Media Kit 2020 · Print Rates & Specs 6 Notes • Deliver Ad art in High-Res PDF format • For monthly specials, email kerri@coffeetalk.com Full 10.5 x 14”.25 ” Bleed 1x $3325

ContactGet in touch

Kerri GoodmanPublisher/[email protected]

Subscribecoffeetalk.com/subscribe

Current [email protected] you for supporting us! FEATHER

Mailing Address25525 77th Ave SWVashon, WA 98070

Social coffeetalkdailydose coffeetalkmag company/coffeetalk-magazine